OTC Healthcare in Costa Rica
Euromonitor International's OTC Healthcare in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 79 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Market demonstrates double-digit value growth
The OTC healthcare market in 2006 experienced double-digit value growth and reached close to 17%. This was primarily driven by the growth of high-value categories such as wound treatments. This trend was also supported by sales of licensed “animated” characters, vitamins/dietary supplements and cough, cold and allergy remedies. Costa Rica is a tropical country with frequent rainfall and climate changes, and this led to the good performance of products that treat common colds. .OTC healthcare products have been marketed to consumers, who became more informed about the benefits of these products in comparison to prescription alternatives.
Health and wellness driving multiple categories
The desire to be healthy boosted several categories in 2006, especially vitamins and dietary supplements. Consumers are becoming more informed about the benefits that vitamins and dietary supplements can provide. As consumers take a more hands-on approach to their health, vitamins and dietary supplements are helping to lower cholesterol via Omega-3 products, add calcium with calcium supplements and reduce mineral deficiencies in the diet, with supplements such as zinc, magnesium and potassium.
Combination products are all the rage
Not only do consumers want products that work fast, but they are also looking for combination products or ‘all in one’ products, that treat multiple symptoms. This is the case in both analgesics and cough, cold and allergy remedies with products such as Panadol Multi-Symptom in analgesics and Tylenol Cold Multi-Symptom in cough, cold and allergy remedies. Consumers find it much more economical and practical to buy one product that fulfils all of their needs.
Chemists/pharmacies see further decline in share
While the chemists/pharmacies channel consistently observed a declining share of OTC value sales, other channels have competed more aggressively for market share, for instance grocery outlets, which became one-stop-shop locations for consumers offering grocery and non-grocery needs. Sales of OTC products in healthfood shops and through direct sales also increased over the review period, with the increasing demand for natural and herbal alternatives.
Modest growth expected over 2006-2011
Value growth for OTC healthcare over the forecast period will likely decelerate considerably to slightly over 2% per year, with the market becoming saturated as consumers become more accustomed to purchasing OTC products and new players enter the market causing a downward shift in prices. Established high value sectors, such as cough, cold and allergy remedies, and vitamins and dietary supplements will remain the most important in terms of contributing to forecast gains, products that have consistently performed well due to Costa Rica’s climate.
Table of contents
OTC HEALTHCARE IN COSTA RICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Market demonstrates double-digit value growth
Health and wellness driving multiple categories
Combination products are all the rage
Chemists/pharmacies see further decline in share
Modest growth expected over 2006-2011
KEY TRENDS AND DEVELOPMENTS
Health and wellness driving several sectors
Multipurpose and combination products on the rise
Eating habits and lifestyles impacting OTC market
Climate drives demand for antifungals and cough, cold and allergy remedies
Multinational powerhouses dominate across the board
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 7 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 8 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 9 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
DEFINITIONS
Sources
Summary 1 Research Sources
ANALGESICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Analgesics by Subsector: Value 2001-2006
Table 11 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 12 Herbal vs Standard Topical Analgesics 2001/2006
Table 13 Analgesics Company Shares by Retail Value 2002-2006
Table 14 Analgesics Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 16 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 19 Sales of Decongestants by Type: Value 2001-2006
Table 20 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 21 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 23 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 24 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 29 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 30 Herbal vs Standard Digestive Remedies 2001/2006
Table 31 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 32 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 33 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 34 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 36 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 37 Herbal vs Standard Medicated Skin Care 2001/2006
Table 38 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 39 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 40 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 41 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 43 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 44 Sales of Vitamins by Type: Value 2001-2006
Table 45 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 46 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 47 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 48 Vitamins Brand Shares by Retail Value 2003-2006
Table 49 Sales of Dietary Supplements by Type: Value 2001-2006
Table 50 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 51 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 52 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 53 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 55 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 56 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 57 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 58 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 59 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE
Overview
Sector Data
Table 60 Sales of Eye Care by Subsector: Value 2001-2006
Table 61 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 62 Eye Care Company Shares by Retail Value 2002-2006
Table 63 Eye Care Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 65 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
WOUND TREATMENTS
Overview
Sector Data
Table 66 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 67 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 68 Wound Treatments Company Shares by Retail Value 2002-2006
Table 69 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 70 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 71 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
EAR CARE
Overview
ADULT MOUTH CARE
Overview
CALMING AND SLEEPING PRODUCTS
Overview
LABORATORIOS STEIN
Strategic Direction
Key Facts
Summary 2 Laboratorios Stein: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Laboratorios Stein: Competitive Position 2006
LABORATORIOS ZEPOL SA
Strategic Direction
Key Facts
Summary 4 Laboratorios Zepol SA: Key Facts
Summary 5 Laboratorios Zepol SA : Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Laboratorios Zepol SA: Competitive Position 2006
LABORATORIOS LACOFA
Strategic Direction
Key Facts
Summary 7 Laboratorios Lacofa: Key Facts
Company Background
Competitive Positioning
Summary 8 Laboratorios Lacofa: Competitive Position 2006