OTC Healthcare in Costa Rica
Euromonitor International's OTC Healthcare in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 92 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
OTC Healthcare continues to perform strongly in 2008
2008 was a solid year for OTC Healthcare in Costa Rica. Companies were active at the point of sale, in television and printed media advertising and in new product launches, which boosted the performance of the industry as a whole.
Changing consumer lifestyles impact OTC Healthcare
Costa Rican consumers are leading increasingly hectic lifestyles, as more women enter the workplace and people work longer hours. On-the-go lifestyles mean that more people are eating outside the home and they have less time to visit the gym. As such, digestive remedies, vitamins and minerals, and cough, cold and allergy (hay fever) remedies registered strong retail value growth in 2008, as consumer lifestyles shift.
Multinationals lead OTC Healthcare in Costa Rica
Bayer SA, GlaxoSmithKline de Costa Rica SA, Johnson & Johnson de Costa Rica SA and Novartis Consumer Health SA are the leading players in OTC Healthcare. These players benefited from their household name brands and high budgets to support advertising and promotions.
Chemists/pharmacies and grocery retailers the key distribution channels
Chemists/pharmacies and grocery retailers (supermarkets/hypermarkets) are the key distribution channels in OTC Healthcare, as they stock the widest product ranges. Chemists/pharmacies have long been the go-to distribution channel for OTC Healthcare, although supermarkets/hypermarkets could become the main distribution channel in the medium-to-long term, as consumers increasingly look for one-stop shopping solutions.
Strong forecast performance predicted
Compared to the review period, OTC Healthcare is projected to register slightly stronger growth over the forecast period. This growth will be driven by new product innovation and the continued transformation of the OTC Healthcare industry, which is becoming more mainstream.
Table of contents
OTC HEALTHCARE IN COSTA RICA : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC Healthcare continues to perform strongly in 2008
Changing consumer lifestyles impact OTC Healthcare
Multinationals lead OTC Healthcare in Costa Rica
Chemists/pharmacies and grocery retailers the key distribution channels
Strong forecast performance predicted
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Generics
Switches
Summary 1 OTC Healthcare Switches 2005-2007
DEFINITIONS
Summary 2 Research Sources
ANALGESICS IN COSTA RICA
Headlines
Trends
switches
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Analgesics Company Shares by Value 2004-2008
Table 15 Analgesics Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COSTA RICA
Headlines
Trends
switches
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 20 Sales of Decongestants by Type: Value 2003-2008
Table 21 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN COSTA RICA
Headlines
Trends
switches
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 31 Herbal vs Standard Digestive Remedies 2003-2008
Table 32 Digestive Remedies Company Shares by Value 2004-2008
Table 33 Digestive Remedies Brand Shares by Value 2005-2008
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN COSTA RICA
Headlines
Trends
switches
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 38 Herbal vs Standard Medicated Skin Care 2003-2008
Table 39 Medicated Skin Care Company Shares by Value 2004-2008
Table 40 Medicated Skin Care Brand Shares by Value 2005-2008
Table 41 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 42 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN COSTA RICA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 43 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 45 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 46 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 47 Vitamins Brand Shares by Value 2005-2008
Table 48 Dietary Supplements Brand Shares by Value 2005-2008
Table 49 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 50 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN COSTA RICA
Headlines
Trends
switches
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 52 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 53 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 54 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 56 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN COSTA RICA
Headlines
Sector Data
Table 57 Sales of Eye Care by Subsector: Value 2003-2008
Table 58 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 59 Eye Care Company Shares by Value 2004-2008
Table 60 Eye Care Brand Shares by Value 2005-2008
Table 61 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 62 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
WOUND TREATMENTS IN COSTA RICA
Headlines
Sector Data
Table 63 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 64 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 65 Wound Treatments Company Shares by Value 2004-2008
Table 66 Wound Treatments Brand Shares by Value 2005-2008
Table 67 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 68 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EAR CARE IN COSTA RICA
Headlines
Sector Data
Table 69 Sales of Ear Care: Value 2003-2008
Table 70 Sales of Ear Care: % Value Growth 2003-2008
Table 71 Ear Care Company Shares by Value 2004-2008
Table 72 Ear Care Brand Shares by Value 2005-2008
Table 73 Forecast Sales of Ear Care: Value 2008-2013
Table 74 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN COSTA RICA
Headlines
Sector Data
Table 75 Sales of Adult Mouth Care: Value 2003-2008
Table 76 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 77 Adult Mouth Care Company Shares by Value 2004-2008
Table 78 Adult Mouth Care Brand Shares by Value 2005-2008
Table 79 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 80 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN COSTA RICA
Headlines
Sector Data
Table 81 Sales of Calming and Sleeping Products: Value 2003-2008
Table 82 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 83 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 84 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 85 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 86 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION IN COSTA RICA
Headlines
OTC STATINS IN COSTA RICA
Headlines
OTC OBESITY IN COSTA RICA
Headlines
OTC TRIPTANS IN COSTA RICA
Headlines
LABORATORIOS STEIN
Strategic Direction
Key Facts
Summary 3 Laboratorios Stein: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Laboratorios Stein: Competitive Position 2008
LABORATORIOS ZEPOL SA
Strategic Direction
Key Facts
Summary 5 Laboratorios Zepol SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Laboratorios Zepol SA: Competitive Position 2008