OTC Healthcare in Estonia
Euromonitor International's OTC Healthcare in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 98 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Declining OTC Growth Due to Deteriorating Economic Conditions
Despite rising disposable incomes and increasing consumer health awareness, deteriorating economic conditions have resulted in an increasing number of consumers restricting their spending to essential items. This trend has had a negative impact on OTC sales.
Increasing Health Problems and Rising Health Awareness Fuel Sales
Rising obesity levels and increasingly stressful consumer lifestyles are fuelling demand for OTC products. In addition, the increasing adoption of Western lifestyle habits and higher disposable incomes are also leading many consumers to try such products.
Estonians Highly Influenced by Advertising
Competition between OTC producers is extremely fierce in Estonia and domestic producers are finding it increasingly difficult to compete with multinational manufacturers. Significant sums of money are being invested in advertising and OTC adverts are now commonly seen on television. Estonian consumers are highly influenced by marketing and typically make their purchasing decisions based on what they have learned from product advertising.
Distribution Continues to be Dominated by the Big Three
Tamro Eesto OÜ, Magnum Medical OÜ, and Apteekide Koostöö Hulgimüük AS dominate OTC sales and accounted for a combined value share of over 33% in 2008. The dominance of these companies can be attributed to the fact that they have managed to significantly reduce expenses by operating as both wholesalers and retailers. It is becoming increasingly difficult for newcomers to compete with such well-established OTC giants.
Modest yet Positive Forecast Period Growth
Worsening economic conditions will result in an increasing number of consumers restricting their purchases to essential items. However, the increasing number of consumers suffering from obesity and allergies and rising consumer health awareness will mean that OTC sales will continue to grow, albeit moderately, during the forecast period.
Table of contents
OTC HEALTHCARE IN ESTONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Declining OTC Growth Due to Deteriorating Economic Conditions
Increasing Health Problems and Rising Health Awareness Fuel Sales
Estonians Highly Influenced by Advertising
Distribution Continues to be Dominated by the Big Three
Modest yet Positive Forecast Period Growth
MARKET DATA
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Advertising
Packaging and Labelling
Distribution
Generics
Re-Classification
Summary 1 OTC Healthcare Re-classifications 2005-2007
DEFINITIONS
Summary 2 Research Sources
ANALGESICS
Headlines
Trends
Re-Classifications
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Analgesics Company Shares by Value 2004-2008
Table 15 Analgesics Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Headlines
Trends
Re-Classifications
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 20 Sales of Decongestants by Type: Value 2003-2008
Table 21 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES
Headlines
Trends
Re-Classifications
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 31 Herbal vs Standard Digestive Remedies 2003-2008
Table 32 Digestive Remedies Company Shares by Value 2004-2008
Table 33 Digestive Remedies Brand Shares by Value 2005-2008
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE
Headlines
Trends
Re-Classifications
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 38 Herbal vs Standard Medicated Skin Care 2003-2008
Table 39 Medicated Skin Care Company Shares by Value 2004-2008
Table 40 Medicated Skin Care Brand Shares by Value 2005-2008
Table 41 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 42 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 43 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN ESTONIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 45 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 46 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 47 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 48 Vitamins Brand Shares by Value 2005-2008
Table 49 Dietary Supplements Brand Shares by Value 2005-2008
Table 50 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 51 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS
Headlines
Trends
Re-classifications
Competitive Landscape
Prospects
Sector Indicators
Table 52 Number of Smokers by Gender 2003-2008
Sector Data
Table 53 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 54 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 55 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 56 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 57 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 58 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE
Headlines
Sector Data
Table 59 Sales of Eye Care by Subsector: Value 2003-2008
Table 60 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 61 Eye Care Company Shares by Value 2004-2008
Table 62 Eye Care Brand Shares by Value 2005-2008
Table 63 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 64 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
WOUND TREATMENTS
Headlines
Sector Data
Table 65 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 66 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 67 Wound Treatments Company Shares by Value 2004-2008
Table 68 Wound Treatments Brand Shares by Value 2005-2008
Table 69 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 70 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EAR CARE
Headlines
Sector Data
Table 71 Sales of Ear Care: Value 2003-2008
Table 72 Sales of Ear Care: % Value Growth 2003-2008
Table 73 Forecast Sales of Ear Care: Value 2008-2013
Table 74 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE
Headlines
Sector Data
Table 75 Sales of Adult Mouth Care: Value 2003-2008
Table 76 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 77 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 78 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS
Headlines
Sector Data
Table 79 Sales of Calming and Sleeping Products: Value 2003-2008
Table 80 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 81 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 82 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION
Headlines
Sector Data
Table 83 Sales of Emergency Contraception: Value 2003-2008
Table 84 Sales of Emergency Contraception: % Value Growth 2003-2008
Table 85 Forecast Sales of Emergency Contraception: Value 2008-2013
Table 86 Forecast Sales of Emergency Contraception: % Value Growth 2008-2013
OTC OBESITY
Headlines
Sector Data
Table 87 Forecast Sales of OTC Obesity: Value 2010-2013
Table 88 Forecast Sales of OTC Obesity: % Value Growth 2010-2013
OTC TRIPTANS
Headlines
GALENOS AS
Strategic Direction
Key Facts
Summary 3 Galenos AS: Key Facts
Summary 4 Galenos AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Galenos AS: Competitive Position 2008
MAGNUM MEDICAL AS
Strategic Direction
Key Facts
Summary 6 Magnum Medical AS: Key Facts
Summary 7 Magnum Medical AS: Operational Indicators
Company Background
Production
Competitive Positioning
TALLINNA FARMAATSIATEHASE AS
Strategic Direction
Key Facts
Summary 8 Tallinna Farmaatsiatehase AS: Key Facts
Summary 9 Tallinna Farmaatsiatehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Tallinna Farmaatsiatehase AS: Competitive Position 2008