OTC Healthcare in Finland
Euromonitor International's OTC Healthcare in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 98 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Small value growth in 2006 in a mature and well-developed OTC market
The Finnish OTC healthcare market is mature and well developed, accounting for around 16% of total drug sales in 2006. Although average unit prices (UP) continued to increase in 2006 due to launches of more sophisticated medicines, price competition is growing in many areas. Positive sales of generics, for example, have resulted in a tighter competitive environment, leaving smaller potential for market growth.
However, current value sales saw a healthy growth in 2006, boosted by an ageing population, increasing lifestyle-related illnesses, a greater tendency to self medicate, product innovation and switches (albeit fewer compared to recent years). While the strong health trend has contributed to growing sales of, for example, smoking cessation aids and vitamins and dietary supplements (VDS), problems with lifestyle-related illnesses have boosted sales of digestive remedies.
Smoking cessation most dynamic due to lifestyle changes
Smoking cessation was by far the most dynamic Finnish OTC sector in 2006. Growing health awareness, social opposition to smoking and high cigarette prices have created a strong motivation for Finns to quit smoking. Information campaigns run by the Finnish government and anti-smoking groups have increased consumer awareness of health problems associated with smoking, while advertisement campaigns boosted sales in general during 2006.
Interest in preventative medicine pushes sales in mature VDS sector
The market for vitamins and dietary supplements (VDS) is characterised by maturity, price competition and to some extent competition from functional foods. Average unit prices have been put under pressure, resulting in rather slow current value growth rates in 2006. Volume consumption is, however, growing.
An ageing population, the rising frequency of various lifestyle-related illnesses and a growing general interest in self care has contributed to increasing penetration levels. The increasingly demanding and stressful lives of many Finns means that vitamins and dietary supplements aimed at increasing performance, energy, concentration and preventing colds are currently doing the best. These products include tonics and bottled nutritive drinks, combination products such as ginseng and vitamins as well as multivitamins.
Mature market, but room for continued growth
The forecast is expected to struggle with price competition and increasing maturity. However, an ageing population, growing consumer interest in preventative medicine, stress, poor eating habits, less active lifestyles and staring at computers all day will, amongst other factors, generate a small value growth between 2007 and 2011.
Table of contents
OTC HEALTHCARE IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Small value growth in 2006 in a mature and well-developed OTC market
Smoking cessation most dynamic due to lifestyle changes
Interest in preventative medicine pushes sales in mature VDS sector
Mature market, but room for continued growth
KEY TRENDS AND DEVELOPMENTS
Peak cycle for Finland’s economy may soon be over
Demographic trends point to growing OTC consumption
Obesity, a growing problem in Finland
Table 1 Number of Overweight Boys (%)
Table 2 Number of Overweight Girls (%)
Product Diversification Key in Mature Market
Growing Self-medication Trend
APPENDIX
OTC Registration and Classification
Summary 1 OTC Healthcare Switches 2005-2006
Vitamins & Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 3 Consumer Expenditure on Health Goods and Medical Services 2001-2006
MARKET INDICATORS
Table 4 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 5 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 6 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 7 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 8 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 9 Penetration of Private Label by Sector 2002-2006
Table 10 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 11 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 12 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 13 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - FINLAND
FERROSAN AB OY - OTC HEALTHCARE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Ferrosan Ab Oy: Key Facts
Summary 4 Ferrosan Ab Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Ferrosan Ab Oy: Production Statistics
COMPETITIVE POSITIONING
Summary 6 Ferrosan Ab Oy: Competitive Position 2006
ORION GROUP - OTC HEALTHCARE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Orion Group: Key Facts
Summary 8 Orion Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Orion Oyj: Competitive Position 2006
OY LEIRAS FINLAND AB - OTC HEALTHCARE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Oy Leiras Finland Ab: Key Facts
Summary 11 Oy Leiras Finland Ab: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Oy Leiras Finland Ab: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Oy Leiras Finland Ab: Competitive Position 2006
RATIOPHARM OY - OTC HEALTHCARE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Ratiopharm Oy: Key Facts
Summary 15 Ratiopharm Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Ratiopharm Oy: Competitive Position 2006
VITABALANS OY - OTC HEALTHCARE - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Vitabalans Oy: Key Facts
Summary 18 Vitabalans Oy: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Vitabalans Oy: Production Statistics
COMPETITIVE POSITIONING
Summary 20 Vitabalans Oy: Competitive Position 2006
ANALGESICS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Analgesics by Subsector: Value 2001-2006
Table 15 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 16 Herbal vs Standard Topical Analgesics 2001/2006
Table 17 Analgesics Company Shares by Retail Value 2002-2006
Table 18 Analgesics Brand Shares by Retail Value 2003-2006
Table 19 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 20 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 22 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 23 Sales of Decongestants by Type: Value 2001-2006
Table 24 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 26 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 27 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 29 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 33 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 34 Herbal vs Standard Digestive Remedies 2001/2006
Table 35 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 36 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 37 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 38 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 40 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 41 Herbal vs Standard Medicated Skin Care 2001/2006
Table 42 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 43 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 44 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 45 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 49 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 50 Sales of Vitamins by Type: Value 2001-2006
Table 51 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 52 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 53 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 54 Vitamins Brand Shares by Retail Value 2003-2006
Table 55 Sales of Dietary Supplements by Type: Value 2001-2006
Table 56 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 57 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 58 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 59 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 60 Number of Smokers by Gender 2001-2006
Table 61 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 62 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 63 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 64 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 66 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN FINLAND
OVERVIEW
SECTOR DATA
Table 67 Sales of Eye Care by Subsector: Value 2001-2006
Table 68 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 69 Eye Care Company Shares by Retail Value 2002-2006
Table 70 Eye Care Brand Shares by Retail Value 2003-2006
Table 71 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 72 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN FINLAND
OVERVIEW
ADULT MOUTHCARE IN FINLAND
OVERVIEW
CALMING AND SLEEPING PRODUCTS IN FINLAND
OVERVIEW
WOUND TREATMENTS IN FINLAND
OVERVIEW
SECTOR DATA
Table 73 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 74 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 75 Wound Treatments Company Shares by Retail Value 2002-2006
Table 76 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 77 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 78 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
EMERGENCY CONTRACEPTION IN FINLAND
OVERVIEW