OTC Healthcare in Greece
Euromonitor International's OTC Healthcare in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 121 | Publication date: May 2009
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
OTC healthcare sees steady retail value growth despite economic downturn
In 2008, Greek consumers continued to invest their disposable income in products in OTC Healthcare despite the global economic downturn, due mainly to their contemporary lifestyles, which call for rapid relief from unease and discomfort. The trend of self-medication also continued to grow, as consumers have started to feel “attached” to certain products and brands when in need of relief. Nevertheless, within the context of the economic crisis, the retail value growth of OTC Healthcare slowed down in 2008 although it was still “healthy”.
Demand for natural products increases
The trend of natural products that was observed over the latter part of the review period in packaged food in Greece has successfully crossed over into OTC Healthcare as Greek consumers have indicated increased demand for pure and natural products and they have become very selective with regard to the products they consume. In particular, young consumers in Greece have come to favour natural solutions to their health-related ailments, therefore, in 2008, the penetration of herbal/traditional products continued to increase. Also more consumers opted for products in analgesics and cough, cold and allergy (hay fever) remedies to treats colds and influenza, instead of antibiotics or prescription-bound medicines. Vitamins and dietary supplements also benefited as a greater number of consumers became aware that consumption of such products can help to boost their immune system and thus help them to avoid falling ill.
Trend of health and wellness benefits dynamic players
The trend of health and wellness that has taken root in Greece has favoured players in nutritionals, for example in herbal/traditional products and also in OTC Healthcare, for example in vitamins and dietary supplements. Companies such as Korres Natural Products SA and ApiVita SA have thrived in herbal/traditional products while Power Health Hellas SA and Iso Plus SA have found great potential for development in ever-expanding vitamins and dietary supplements.
Healthfood stores find prosperous ground for expansion
The trend of distribution in OTC Healthcare over the review period and before favoured chemists/pharmacies, however towards the end of the review period the situation started to change, as the increasing popularity of herbal/traditional products and natural products benefited healthfood shops, which saw its retail value share of OTC Healthcare gradually increase. Nevertheless, chemists/pharmacies remained the leading channel of distribution in OTC Healthcare in 2008, as by law only licensed chemists/pharmacies outlets can sell medicinal products.
Saturation in key categories expected to lead to slowdown in growth
The constant value growth of OTC Healthcare is expected to slow down over the forecast period as retail value sales in the largest categories are expected to slow down. Vitamins and dietary supplements, analgesics and cough, cold and allergy (hay fever) remedies together accounted for a retail value share of just over 68% of OTC Healthcare in 2008, however these three categories had all achieved high penetration by the end of the review period. Furthermore, dynamic categories such as calming and sleeping products and NRT Smoking cessation aids accounted for very small retail value shares of OTC Healthcare in 2008, therefore owing to their small size their growth performance over the forecast period is not expected to have a very strong influence over the growth performance of OTC Healthcare as a whole.
Table of contents
OTC HEALTHCARE IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC healthcare sees steady retail value growth despite economic downturn
Demand for natural products increases
Trend of health and wellness benefits dynamic players
Healthfood stores find prosperous ground for expansion
Saturation in key categories expected to lead to slowdown in growth
KEY TRENDS AND DEVELOPMENTS
Increased migration and returning Greeks influence demand for products
The debate on reimbursement of “lifestyle medications”
Stressful lifestyles of consumers benefit OTC Healthcare
Alternative therapies and their impact
Manufacturers acknowledge the significance of communication
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Advertising
Packaging
Labelling
Distribution
Vitamins & Dietary Supplements Registration and Classification
EU Legislation
Self-medication and Preventative Medicine
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
ALAPIS SA - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alapis SA: Key Facts
Summary 3 Alapis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ELPEN SA - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Elpen SA: Key Facts
Summary 5 Elpen SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Elpen SA: Competitive Position 2008
KORRES NATURAL PRODUCTS SA - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Korres Natural Products SA: Key Facts
Summary 8 Korres Natural Products SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Korres Natural Products SA: Competitive Position 2008
LAVIPHARM SA, LABORATOIRES - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Laboratoires Lavipharm SA: Key Facts
Summary 11 Laboratoires Lavipharm SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Laboratoires Lavipharm SA: Production capacity 2008
COMPETITIVE POSITIONING
Summary 13 Laboratoires Lavipharm SA: Competitive Position 2008
SARANTIS SA, GR - OTC HEALTHCARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sarantis SA, Gr: Key Facts
Summary 15 Sarantis SA, Gr: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Sarantis SA, Gr: Competitive Position 2008
ANALGESICS IN GREECE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2003-2008
Table 13 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 14 Herbal vs Standard Topical Analgesics 2003-2008
Table 15 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 16 Analgesics Company Shares by Value 2004-2008
Table 17 Analgesics Brand Shares by Value 2005-2008
Table 18 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GREECE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 22 Sales of Decongestants by Type: Value 2003-2008
Table 23 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN GREECE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 33 Herbal vs Standard Digestive Remedies 2003-2008
Table 34 Digestive Remedies Company Shares by Value 2004-2008
Table 35 Digestive Remedies Brand Shares by Value 2005-2008
Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN GREECE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 40 Herbal vs Standard Medicated Skin Care 2003-2008
Table 41 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 42 Medicated Skin Care Company Shares by Value 2004-2008
Table 43 Medicated Skin Care Brand Shares by Value 2005-2008
Table 44 Acne Treatments Brand Shares by Value 2005-2008
Table 45 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 17 Dietary Supplements: Brand Ranking by Positioning 2008
SECTOR DATA
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 49 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 50 Folic Acid v Other B Vitamins 2004-2008
Table 51 Dietary Supplements by Positioning 2006-2008
Table 52 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 53 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 54 Vitamins Brand Shares by Value 2005-2008
Table 55 Dietary Supplements Brand Shares by Value 2005-2008
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN GREECE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 58 Number of Smokers by Gender 2003-2008
SECTOR DATA
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 61 NRT Gum Flavours: % Value Breakdown 2006-2008
Table 62 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 63 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN GREECE
SECTOR DATA
Table 66 Sales of Eye Care by Subsector: Value 2003-2008
Table 67 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 68 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 69 Eye Care Company Shares by Value 2004-2008
Table 70 Eye Care Brand Shares by Value 2005-2008
Table 71 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 72 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN GREECE
SECTOR DATA
Table 73 Sales of Ear Care: Value 2003-2008
Table 74 Sales of Ear Care: % Value Growth 2003-2008
Table 75 Ear Care Company Shares by Value 2004-2008
Table 76 Ear Care Brand Shares by Value 2005-2008
Table 77 Forecast Sales of Ear Care: Value 2008-2013
Table 78 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN GREECE
HEADLINES
SECTOR DATA
Table 79 Sales of Adult Mouth Care: Value 2003-2008
Table 80 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 81 Adult Mouth Care Company Shares by Value 2004-2008
Table 82 Adult Mouth Care Brand Shares by Value 2005-2008
Table 83 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 84 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN GREECE
SECTOR DATA
Table 85 Sales of Calming and Sleeping Products: Value 2003-2008
Table 86 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 87 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 88 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 89 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 90 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN GREECE
SECTOR DATA
Table 91 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 92 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 93 Wound Treatments Company Shares by Value 2004-2008
Table 94 Wound Treatments Brand Shares by Value 2005-2008
Table 95 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 96 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
OTC OBESITY IN GREECE
SECTOR DATA
Table 97 Forecast Sales of OTC Obesity: Value 2009-2013
Table 98 Forecast Sales of OTC Obesity: % Value Growth 2009-2013
EMERGENCY CONTRACEPTION IN GREECE
SECTOR DATA
Table 99 Sales of Emergency Contraception: Value 2005-2008
Table 100 Sales of Emergency Contraception: % Value Growth 2005-2008
Table 101 Emergency Contraception Company Shares by Value 2005-2008
Table 102 Emergency Contraception Brand Shares by Value 2005-2008
Table 103 Forecast Sales of Emergency Contraception: Value 2008-2013
Table 104 Forecast Sales of Emergency Contraception: % Value Growth 2008-2013