OTC Healthcare in Guatemala
Euromonitor International's OTC Healthcare in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Positive Performance
OTC healthcare sales increased by 31% over the review period as a result of several factors. Overall, the most important factor was the stable economic environment. Other factors include the introduction of low priced medication and consumers’ increased awareness of preventive care.
Economic and Cultural Factors Hinder Further Growth
Despite this high growth, there are a number of factors limiting OTC healthcare sales in Guatemala. First, the low economic, cultural and educational status of the majority of the population which limits their ability to purchase expensive goods and comprehend the pros and cons of OTC healthcare products. Second, self-medication is commonplace as well as the practice of selling prescription drugs to consumers without a prescription. This is due largely to a lack of government control. Regulatory agencies do not provide clear and consistent guidelines to manufacturers. Hence, changing regulations make it extremely difficult for players to make long-term plans. Manufacturers badly inform the public and the medical community about all aspects of OTC healthcare medications.
Cough, Cold and Allergy Remedies Remain on Top
Cough, cold and allergy (hay fever) remedies continued accounting for the bulk of sales in the Guatemalan OTC healthcare industry. Consumers are happy to medicate themselves when it comes to cough, cold and allergy problems. This is why this product category has shown such a strong performance over the review period, growing at a rate of 9% per year.
Grocery Outlets Steal Sales Away from Chemists/Pharmacies
Competitively low prices as well as the convenience of providing consumers with one-stop shopping are two of the main factors boosting grocery outlet sales in Guatemala. In order to avoid losing competitive positioning chemists/pharmacies increasingly focused on providing a more personalised service through the use of marketing relationship strategies.
Bright Outlook
The Guatemalan OTC healthcare market is likely to present moderate growth in the next five years. There are some factors, however, that will help to boost future sales like lower price control, increased switches from RX/POM to P or OTC, which make the product more freely available and the implementation of federal and state social programmes to permit the access of less affluent consumers to pharmaceutical products.
Table of contents
OTC HEALTHCARE IN GUATEMALA : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive Performance
Economic and Cultural Factors Hinder Further Growth
Cough, Cold and Allergy Remedies Remain on Top
Grocery Outlets Steal Sales Away from Chemists/Pharmacies
Bright Outlook
KEY TRENDS AND DEVELOPMENTS
Economy Dictates Sales
The Importance of Grocery Outlets Grows
Multinational Versus Local Products
Healthier Lifestyles have a Twofold Impact
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 7 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 8 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 9 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
DEFINITIONS
ANALGESICS IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10 Sales of Analgesics by Subsector: Value 2001-2006
Table 11 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 12 Herbal vs Standard Topical Analgesics 2001/2006
Table 13 Analgesics Company Shares by Retail Value 2002-2006
Table 14 Analgesics Brand Shares by Retail Value 2003-2006
Table 15 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 16 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 19 Sales of Decongestants by Type: Value 2001-2006
Table 20 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 21 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 23 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 24 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 29 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 30 Herbal vs Standard Digestive Remedies 2001/2006
Table 31 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 32 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 33 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 34 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 36 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 37 Herbal vs Standard Medicated Skin Care 2001/2006
Table 38 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 39 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 40 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 41 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 42 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 43 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 45 Sales of Vitamins by Type: Value 2001-2006
Table 46 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 47 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 48 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 49 Vitamins Brand Shares by Retail Value 2003-2006
Table 50 Sales of Dietary Supplements by Type: Value 2001-2006
Table 51 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 52 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 53 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 54 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
EYE CARE IN GUATEMALA
Headlines
WOUND TREATMENTS IN GUATEMALA
Headlines
EAR CARE IN GUATEMALA
Headlines
ADULT MOUTH CARE IN GUATEMALA
Headlines
CALMING AND SLEEPING PRODUCTS IN GUATEMALA
Headlines
BAYER CA
Strategic Direction
Key Facts
Summary 1 Bayer CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bayer CA: Competitive Position 2006