OTC Healthcare in Guatemala
Euromonitor International's OTC Healthcare in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 12 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Expanding market through product segmentation
OTC healthcare products continued to perform well in 2008 in Guatemala as disposable incomes rise and manufacturers respond to increasingly specific demand with more specialized products. International and domestic manufacturers alike have begun segmenting standard products to target specific market niches for consumers looking for energy boosts, better tasting products, and more convenient formats for easy carrying and consumption. Overall value sales are expanding with these higher value goods, as are volume sales among the middle income population who are now better able to afford to increase their purchases.
Self medication with caution
Self medication is increasing in Guatemala. Recent studies made by government offices and universities reveal that about two thirds of consumers that purchase OTC do read the product ingredients before purchase. They are also becoming more aware of side effects. Consumers are self medicating but with caution and, in some cases like with calming and sleeping products, will only self medicate after seeking medical advice for their first purchase.
Private label products/Generics: a force to be reckoned with
Generic laboratories continue to be a solution for low-income consumers who do not have the purchasing power to pay for fairly basic branded products like Bayer Aspirin, Tylenol or Pepto Bismol. Companies like Laboratorios Laprin, Laboratorios Chemilco, and others add up to 85 domestic manufacturers that produce generics. Generics are produced as private label products and are usually sold in pharmacies and drugstores. There are two pharmacy chains specifically selling generics: Farmacias de la Comunidad and Farmacias del Dr. Simi.
Grocery outlets and pharmacy chains key to product success
Grocery retailers and pharmacy chains continue to be the key distribution points for OTC products in Guatemala. Popular and standardized analgesics, cough, cold and allergy remedies, and digestive remedies can be found in almost every independent grocery store in Guatemala. Pharmacy chains like Meykos have quickly become an excellent option for consumers offering both branded and generic products and with flexible hours of operations, usually remaining open for 12- to-14 hours a day.
Global economic situation will influence consumer behaviour
Recent events in the global economy will begin to make their effects felt in Guatemala during the first three months of 2009 as the financial crisis trickles down and takes a hold on smaller economies. Consumers will likely begin to cut back on more costly OTC products and focus on more functional, primary need products. Price sensitivity will be heightened and consumers will look for multi-symptom products that can treat many symptoms with one dose while private label products should take advantage of the shifting consumer environment.
Table of contents
OTC HEALTHCARE IN GUATEMALA : MARKET INSIGHT
EXECUTIVE SUMMARY
Expanding market through product segmentation
Self medication with caution
Private label products/Generics: a force to be reckoned with
Grocery outlets and pharmacy chains key to product success
Global economic situation will influence consumer behaviour
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Advertising
Packaging and Labelling
Generics
Vitamins & Dietary Supplements Registration and Classification
Switches
DEFINITIONS
Summary 1 Summary - Research Sources