OTC Healthcare in Hong Kong, China
Euromonitor International's OTC Healthcare in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 89 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Changing demographic structures opening up new opportunities
The phenomenon of longer life spans is being seen all over the world and, together with the relatively large population of elderly citizens in Hong Kong, this has created great opportunities for the OTC healthcare products industry. The healthcare products market used to be segmented by age, with the 35-44 age group generally the main focus among the target markets, due to its observable illness rate and also because such consumers can foresee high medical and healthcare expenditure in their future.
Key players are active in their own areas of operation
The cost of research and development makes up a relatively large part of the investment in a product and this, together with the strict regulations, mean that it is uncommon to see successful players move into other areas within the market. Cerebos Pacific Pte Limited, as the leading player, is active only in the area of vitamins and dietary supplements. Likewise, GlaxoSmithKline HK Limited concentrates on acetaminophen, while domestic manufacturer Coltalin is strongest in cough, cold and allergy remedies.
Stronger health consciousness driving growth
Sales of vitamins and dietary supplements are expected to continue to grow at a fairly fast rate in the forecast period. After the outbreak of SARS in 2003, consumers acquired more medical knowledge and became more health conscious. Many local consumers became much more concerned about how to maintain a healthy lifestyle. Therefore, it is expected that vitamins and dietary supplements will continue to grow in the forecast period.
Great acceptance of Traditional Chinese Medicine
In recent decades, efforts have been made to integrate Traditional Chinese Medicine (TCM) into scientific medicine. Despite the fact that Western medicine has dominated in Hong Kong for more than 100 years, TCM is well accepted by most members of the public. Underpinned by its long history and public acceptance, TCM registered itself with great potential in the Hong Kong healthcare products market.
Chain pharmacies more popular than independent outlets
Chain chemist/pharmacy retailers, such as Watsons Your Personal Store (Watsons), Mannings and Health Plus, are the most popular stores from a customer standpoint when purchasing health products, ahead of the local independent pharmacies. This is due not only to the wide distribution network and location of the shops, but also the greater confidence that customers have in these chain stores. Watsons and Mannings can be easily found in every shopping mall, while Health Plus stores are located in many MTR stations. Customers believe that there is no risk of being sold parallel imports at such outlets.
Table of contents
OTC HEALTHCARE IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Changing demographic structures opening up new opportunities
Key players are active in their own areas of operation
Stronger health consciousness driving growth
Great acceptance of Traditional Chinese Medicine
Chain pharmacies more popular than independent outlets
KEY TRENDS AND DEVELOPMENTS
OTC healthcare products with Traditional Chinese Medicine remedies gaining popularity among consumers
Average life span in Hong Kong ranked second globally
New regulation could represent a barrier to the industry
Ideal location for health specialists to attempt to venture into Asia
Referral is the key source of awareness for health supplements
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2001-2006
Table 2 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 5 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 6 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
Consumer Expenditure on Health Goods and Medical Services
Table 12 Consumer Expenditure on Health Goods and Medical Services 2001-2006
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
EU YAN SANG (HONG KONG) LTD - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Eu Yan Sang (Hong Kong) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Eu Yan Sang (Hong Kong) Ltd: Competitive Position 2006
FORTUNE PHARMACAL CO LTD - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fortune Pharmacal Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Fortune Pharmacal Co Ltd: Competitive Position 2006
HOE HIN PAK FAH YEOW MANUFACTURING LTD - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Key Facts
Summary 7 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Competitive Position 2006
NIN JIOM MEDICINE MFY (HONG KONG) LTD - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nin Jiom Medicine Mfy (Hong Kong) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Nin Jiom Medicine Mfy (Hong Kong) Ltd: Competitive Position 2006
VITA GREEN HEALTH PRODUCTS CO LTD - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Vita Green Health Products Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Vita Green Health Products Co Ltd: Competitive Position 2006
ANALGESICS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Sales of Analgesics by Subsector: Value 2001-2006
Table 14 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 15 Herbal vs Standard Topical Analgesics 2001/2006
Table 16 Analgesics Company Shares by Retail Value 2002-2006
Table 17 Analgesics Brand Shares by Retail Value 2003-2006
Table 18 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 22 Sales of Decongestants by Type: Value 2001-2006
Table 23 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 33 Herbal vs Standard Digestive Remedies 2001/2006
Table 34 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 35 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 40 Herbal vs Standard Medicated Skin Care 2001/2006
Table 41 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 42 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 43 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 44 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 49 Sales of Vitamins by Type: Value 2001-2006
Table 50 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 51 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 52 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 53 Vitamins Brand Shares by Retail Value 2003-2006
Table 54 Sales of Dietary Supplements by Type: Value 2001-2006
Table 55 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 56 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 58 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 59 Number of Smokers by Gender 2001-2006
Table 60 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 61 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 62 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 63 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN HONG KONG, CHINA
OVERVIEW
SECTOR DATA
Table 66 Sales of Eye Care by Subsector: Value 2001-2006
Table 67 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 68 Eye Care Company Shares by Retail Value 2002-2006
Table 69 Eye Care Brand Shares by Retail Value 2003-2006
Table 70 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN HONG KONG, CHINA
OVERVIEW
ADULT MOUTHCARE IN HONG KONG, CHINA
OVERVIEW
CALMING AND SLEEPING PRODUCTS IN HONG KONG, CHINA
OVERVIEW
WOUND TREATMENTS IN HONG KONG, CHINA
SECTOR DATA
Table 72 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 73 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 74 Wound Treatments Company Shares by Retail Value 2002-2006
Table 75 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 77 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011