OTC Healthcare in Hong Kong, China
Euromonitor International's OTC Healthcare in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 109 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
OTC healthcare enjoys good growth
OTC healthcare again saw healthy current value growth in 2008. Analgesics and vitamins and dietary supplements enjoyed good growth in current value terms in 2008. A blurring of boundaries between OTC and cosmetics products continued to be seen in Hong Kong in 2008 as companies strived to gain share in the growing OTC healthcare market. There was also a revival of Traditional Chinese Medicine (TCM) in 2008 due to brand extensions and new product launches.
Pain relief – the hottest topic in 2008
Analgesics were the hottest topic in OTC healthcare in Hong Kong in 2008. Pain problems have always been a common problem for Hong Kong consumers, and this continued to be the case in 2008. The launch of several prominent brand extensions was seen in 2008. The most prominent new product launches included Panadol Pain Patch by GlaxoSmithKline HK Ltd, and a new formula of Ammeltz by Kobayashi Pharmaceutical Co Ltd. Both of these two new product launches were supported by a variety of above-the-line advertisements, including television and print adverts, which constantly reminded Hong Kong consumers that topical analgesics are the solution to their pain problems.
Intense competition
Headaches, colds and flu are the most common ailments for Hong Kong consumers. Analgesics and cough, cold and allergy (hay fever) remedies also saw the most marketing efforts as the biggest players tried to gain and retain brand share. The leading company in analgesics and cough, cold and allergy (hay fever) remedies in 2008 was GlaxoSmithKline (HK) Ltd. Multinational companies like GlaxoSmithKline HK Ltd and Cerebos (Hong Kong) Ltd continued to lead in OTC healthcare in Hong Kong in 2008.
Chemists/pharmacies remain the most popular choice
Chemists/pharmacies remain the most popular choice with Hong Kong consumers, because of the convenient location of such establishments. However, these outlets face strong competition from parapharmacies/drugstores, which saw a value share increase in OTC healthcare in 2008. Chained drugstores like Watsons are the main parapharmacies in Hong Kong and can be found in every major shopping mall and town centre. Direct selling is also gaining share in OTC healthcare as leading direct sellers like USANA Hong Kong Ltd continued to enjoy good growth in 2008.
OTC healthcare to continue growing
OTC healthcare is expected to continue to grow over the forecast period, with products like vitamins and dietary supplements expected to drive the overall constant value CAGR over the forecast period. A revival of Chinese Traditional Medicine may pose a serious threat to OTC healthcare, however, as Traditional Chinese Medicine becomes more popular and enjoys greater confidence abroad, especially in North America and in Europe.
Table of contents
OTC HEALTHCARE IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC healthcare enjoys good growth
Pain relief – the hottest topic in 2008
Intense competition
Chemists/pharmacies remain the most popular choice
OTC healthcare to continue growing
KEY TRENDS AND DEVELOPMENTS
Blurring boundaries between OTC and cosmetics products
Revival of Traditional Chinese Medicine and herbal remedies
Tourists boosting sales of OTC products
Consumers have more confidence to self-medicate for minor ailments
Child-specific OTC healthcare sales still small
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
FEI FAH MEDIBALM (HK) CO - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Fei Fah Medibalm (HK) Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Fei Fah Medibalm (HK) Co: Competitive Position 2007
FORTUNE PHARMACAL CO LTD - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fortune Pharmacal Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 5 Fortune Pharmacal Co Ltd: Competitive Position 2007
HOE HIN PAK FAH YEOW MANUFACTURING LTD - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Key Facts
Summary 7 Hoe Hin Pak Fah Yeow Manufactory Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Competitive Position 2007
NIN JIOM MEDICINE MFY (HONG KONG) LTD - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nin Jiom Medicine Mfy (Hong Kong) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Nin Jiom Medicine Mfy (Hong Kong) Ltd: Competitive Position 2007
WAI YUEN TONG MEDICINE HOLDINGS LTD - OTC HEALTHCARE - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Wai Yuen Tong Medicine Holding Ltd: Key Facts
Summary 12 Wai Yuen Tong Medicine Holding Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Wai Yuen Tong Medicine Holding Ltd: Competitive Position 2007
ANALGESICS IN HONG KONG, CHINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 15 Analgesics Company Shares by Value 2004-2008
Table 16 Analgesics Brand Shares by Value 2005-2008
Table 17 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HONG KONG, CHINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 21 Sales of Decongestants by Type: Value 2003-2008
Table 22 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN HONG KONG, CHINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 32 Herbal vs Standard Digestive Remedies 2003-2008
Table 33 Digestive Remedies Company Shares by Value 2004-2008
Table 34 Digestive Remedies Brand Shares by Value 2005-2008
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN HONG KONG, CHINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 39 Herbal vs Standard Medicated Skin Care 2003-2008
Table 40 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 41 Medicated Skin Care Company Shares by Value 2004-2008
Table 42 Medicated Skin Care Brand Shares by Value 2005-2008
Table 43 Acne Treatments Brand Shares by Value 2005-2008
Table 44 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Dietary Supplements: Brand Ranking by Positioning 2008
SECTOR DATA
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 49 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 50 Folic Acid v Other B Vitamins 2004-2008
Table 51 Dietary Supplements by Positioning 2006-2008
Table 52 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 53 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 54 Vitamins Brand Shares by Value 2005-2008
Table 55 Dietary Supplements Brand Shares by Value 2005-2008
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN HONG KONG, CHINA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 58 Number of Smokers by Gender 2003-2008
SECTOR DATA
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 61 NRT Gum Flavours: % Value Breakdown 2006-2008
Table 62 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 63 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN HONG KONG, CHINA
SECTOR DATA
Table 66 Sales of Eye Care by Subsector: Value 2003-2008
Table 67 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 68 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 69 Eye Care Company Shares by Value 2004-2008
Table 70 Eye Care Brand Shares by Value 2005-2008
Table 71 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 72 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN HONG KONG, CHINA
SECTOR DATA
Table 73 Sales of Ear Care: Value 2003-2008
Table 74 Sales of Ear Care: % Value Growth 2003-2008
Table 75 Ear Care Company Shares by Value 2004-2008
Table 76 Ear Care Brand Shares by Value 2005-2008
Table 77 Forecast Sales of Ear Care: Value 2008-2013
Table 78 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN HONG KONG, CHINA
HEADLINES
SECTOR DATA
Table 79 Sales of Adult Mouth Care: Value 2003-2008
Table 80 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 81 Adult Mouth Care Company Shares by Value 2004-2008
Table 82 Adult Mouth Care Brand Shares by Value 2005-2008
Table 83 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 84 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN HONG KONG, CHINA
SECTOR DATA
Table 85 Sales of Calming and Sleeping Products: Value 2003-2008
Table 86 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 87 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 88 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 89 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 90 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN HONG KONG, CHINA
SECTOR DATA
Table 91 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 92 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 93 Wound Treatments Company Shares by Value 2004-2008
Table 94 Wound Treatments Brand Shares by Value 2005-2008
Table 95 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 96 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013