OTC Healthcare in India
Euromonitor International's OTC Healthcare in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 118 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
OTC Healthcare Sales Boosted by Growing Economy
Sales of OTC healthcare products remained buoyant in 2008, driven by a growing Indian economy that led to rising disposable incomes. While growth was led mainly by urban consumers, those in rural areas were not too far behind. Rural consumers increased consumption of analgesics, cough, cold and allergy remedies, while urban consumers purchased more digestive remedies and medicated skin care products. The expansion of distribution networks also led to increased penetration of OTC healthcare products.
Changing Lifestyles Key to Growth
2008 saw increasingly rapid urbanisation and more hectic lifestyles. Headaches, body aches and digestive ailments, such as constipation and diarrhoea, increased, due to rising stress levels and unhealthy eating habits. Increased pollution in urban areas also gave rise to allergy attacks and skin care problems, such as fungal infections and rashes. This led to rising sales of medicated skin care products and cough, cold and allergy remedies. Eye care sales also increased, with urban consumers purchasing them to combat dry eyes from air-conditioning in offices, and red eye due to long hours spent working in front of a computer.
Dabur India Ltd Retains Top Spot
Dabur India Ltd retained the top spot in terms of value share in 2008, helped by the strong growth witnessed by its digestive remedies and cough, cold and allergy remedies. However, the OTC healthcare market continued to be fragmented with no single company having a double digit percentage value share. Overall, multinationals, such as GlaxoSmithKline Ltd, Amway India Ltd, Pfizer Ltd and Procter & Gamble Hygiene & Healthcare Ltd, dominate the competitive landscape, with Dabur India Ltd being the only Indian company in the top five. However, Emami Ltd increased its value share, thanks to rising sales of its topical analgesic and antiseptic/germicidal brands.
Chemists/pharmacies Remain Dominant
While chemists/pharmacies remained dominant in 2008, and accounted for the bulk in sales, they lost value share marginally to parapharmacies/drugstores, grocery retailers and direct sellers. Grocery retailers were able to increase their share based on the wider availability of acetaminophen and other analgesics, and digestive remedies in such stores. Direct sellers increased their share, as sales were driven by purchases from high income urban consumers. While distribution of OTC healthcare products remained limited, the availability of products did increase marginally, with companies tying up with forecourt retailers and conducting special rural marketing initiatives to market their products.
Strong Growth Expected Over Forecast Period
The forecast period is expected to witness strong growth rates in constant value terms. The rising disposable incomes of consumers in rural and urban India is set to increase demand for OTC healthcare products. While all sectors are expected to perform well, more mature sectors, such as analgesics and digestive remedies, will grow more slowly than medicated skin care, eye care and adult mouth care. Growth in cough, cold and allergy remedies is likely to be strong, due to the effects of pollution and colder winters. Urban consumers are expected increasingly to demand products in niche areas, such as emergency contraception, NRT smoking cessation aids, calming and sleeping products, and OTC statins. Rural consumers are expected to stick to widely available basic products, such as analgesics and cough, cold and allergy remedies.
Table of contents
OTC HEALTHCARE IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC Healthcare Sales Boosted by Growing Economy
Changing Lifestyles Key to Growth
Dabur India Ltd Retains Top Spot
Chemists/pharmacies Remain Dominant
Strong Growth Expected Over Forecast Period
KEY TRENDS AND DEVELOPMENTS
Growing Economy Fuels Growth
Neighbourhood Pharmacy Still King, But Organised Retailing On The Rise
The Launch of Niche Products
Urbanisation and Stressful Lifestyles
Self-medication With Rx Products On The Rise
TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 Sales of OTC Healthcare by Region: Value 2003-2008
Table 6 Sales of OTC Healthcare by Region: % Value Growth 2003-2008
Table 7 Sales of OTC Healthcare by Rural-Urban % Value Analysis 2008
Table 8 OTC Healthcare Company Shares by Value 2004-2008
Table 9 OTC Healthcare Brand Shares by Value 2005-2008
Table 10 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 11 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 12 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 13 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Table 14 Forecast Sales of OTC Healthcare by Region: Value 2008-2013
Table 15 Forecast Sales of OTC Healthcare by Region: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
AMRUTANJAN HEALTH CARE LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Amrutanjan Health Care Ltd: Key Facts
Summary 3 Amrutanjan Health Care Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Amrutanjan Health Care Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Amrutanjan Health Care Ltd: Competitive Position 2008
DR REDDY'S LABORATORIES LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Dr Reddy’s Laboratories Ltd: Key Facts
Summary 7 Dr Reddy’s Laboratories: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Dr Reddy’s Laboratories Ltd: Competitive Position 2008
ELDER PHARMACEUTICALS LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Elder Pharmaceuticals Ltd: Key Facts
Summary 10 Elder Pharmaceuticals Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Elder Pharmaceuticals Ltd: Competitive Position 2008
EMAMI LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Emami Ltd: Key Facts
Summary 13 Emami Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Emami Ltd: Competitive Position 2008
GLAXOSMITHKLINE PHARMACEUTICALS LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 GlaxoSmithKline Pharmaceuticals Ltd: Key Facts
Summary 16 GlaxoSmithKline Pharmaceuticals Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 GlaxoSmithKline Pharmaceuticals Ltd: Competitive Position 2008
Summary 18 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2008
Summary 19 GlaxoSmithKline Asia Pvt Ltd: Competitive Position 2008
JOHNSON & JOHNSON LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Johnson & Johnson Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 21 Johnson & Johnson Ltd: Competitive Position 2008
PFIZER LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Pfizer Ltd: Key Facts
Summary 23 Pfizer Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Pfizer Ltd: Competitive Position 2008
PIRAMAL HEALTHCARE LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Piramal Healthcare India Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Piramal Healthcare Ltd: Competitive Position 2008
PROCTER & GAMBLE HYGIENE & HEALTH CARE LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Procter & Gamble Hygiene & Healthcare Ltd: Key Facts
Summary 28 Procter & Gamble Hygiene & Healthcare Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 29 Procter & Gamble Hygiene & Healthcare Ltd: Competitive Position 2008
RANBAXY LABORATORIES LTD - OTC HEALTHCARE - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Ranbaxy Laboratories Ltd: Key Facts
Summary 31 Ranbaxy Laboratories Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 32 Ranbaxy Laboratories Ltd: Competitive Position 2008
ANALGESICS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of Analgesics by Subsector: Value 2003-2008
Table 17 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 18 Herbal vs Standard Topical Analgesics 2003-2008
Table 19 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 20 Analgesics Company Shares by Value 2004-2008
Table 21 Analgesics Brand Shares by Value 2005-2008
Table 22 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 23 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA
HEADLINES
TRENDS PROSPECTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 26 Sales of Decongestants by Type: Value 2003-2008
Table 27 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 28 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 29 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 30 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 31 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 32 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 33 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 34 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 36 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 37 Herbal vs Standard Digestive Remedies 2003-2008
Table 38 Digestive Remedies Company Shares by Value 2004-2008
Table 39 Digestive Remedies Brand Shares by Value 2005-2008
Table 40 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 41 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 43 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 44 Herbal vs Standard Medicated Skin Care 2003-2008
Table 45 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 46 Medicated Skin Care Company Shares by Value 2004-2008
Table 47 Medicated Skin Care Brand Shares by Value 2005-2008
Table 48 Acne Treatments Brand Shares by Value 2005-2008
Table 49 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 50 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN INDIA
HEADLINES
TRENDS
Vitamins
Dietary Supplements
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 52 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 53 Folic Acid v Other B Vitamins 2004-2008
Table 54 Dietary Supplements by Positioning 2006-2008
Table 55 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 56 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 57 Vitamins Brand Shares by Value 2005-2008
Table 58 Dietary Supplements Brand Shares by Value 2005-2008
Table 59 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 60 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
Summary 33 Dietary Supplements: Brand Ranking by Positioning 2008
NRT SMOKING CESSATION AIDS IN INDIA
HEADLINES
TRENDS
PROSPECTS
EYE CARE IN INDIA
HEADLINES
SECTOR DATA
Table 61 Sales of Eye Care by Subsector: Value 2003-2008
Table 62 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 63 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 64 Eye Care Company Shares by Value 2004-2008
Table 65 Eye Care Brand Shares by Value 2005-2008
Table 66 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 67 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN INDIA
HEADLINES
SECTOR DATA
Table 68 Sales of Ear Care: Value 2003-2008
Table 69 Sales of Ear Care: % Value Growth 2003-2008
Table 70 Ear Care Company Shares by Value 2004-2008
Table 71 Ear Care Brand Shares by Value 2005-2008
Table 72 Forecast Sales of Ear Care: Value 2008-2013
Table 73 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN INDIA
HEADLINES
SECTOR DATA
Table 74 Sales of Adult Mouth Care: Value 2003-2008
Table 75 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 76 Adult Mouth Care Company Shares by Value 2004-2008
Table 77 Adult Mouth Care Brand Shares by Value 2005-2008
Table 78 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 79 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN INDIA
HEADLINES
WOUND TREATMENTS IN INDIA
HEADLINES
SECTOR DATA
Table 80 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 81 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 82 Wound Treatments Company Shares by Value 2004-2008
Table 83 Wound Treatments Brand Shares by Value 2005-2008
Table 84 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 85 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION IN INDIA
HEADLINES