OTC Healthcare in Indonesia
Euromonitor International's OTC Healthcare in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 101 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Declining consumer purchasing power blamed for decelerating growth
OTC healthcare in Indonesia maintained its respectable performance in 2008, albeit that it saw slightly slower growth than in 2007. In fact, current value growth slowed in all product categories, and industry sources blame the decelerating performance in 2008 on the declining purchasing power of consumers due to fuel price rises, followed by price increases on necessities. Since in terms of their own daily needs price remained the main concern, the majority of Indonesian consumers with low disposable incomes became even more price-conscious when buying OTC healthcare products, especially those seen as less necessary, such as vitamins and dietary supplements, medicated skin care and calming and sleeping products. Meanwhile, a number of consumers traded down to cheaper brands, including generics, and herbal or Jamu products for products such as analgesics, cough, cold and allergy (hay fever) remedies and digestive remedies.
2008 witnesses intensified competition from non-OTC products
2008 witnessed increasingly aggressive promotional activities for various non-OTC products, including cosmetics and toiletries, packaged food and non-alcoholic drinks; thus threatening the performance of a number of OTC healthcare categories. Medicated skin care saw competition from cosmetics and toiletries, with medicated shampoos competing with anti-dandruff shampoos such as Clear, and feminine wash competing with non-OTC feminine wash brands such as Lactacyd. Laxatives also saw strong competition from packaged food products, including yoghurt claiming to treat constipation. Meanwhile, vitamin C, calcium supplements and ginseng supplements experienced the effects of campaigns from non-OTC products; elixirs such as You C 1000, calcium-fortified powder milk such as Anlene and ginseng-fortified coffee such as CNI Ginseng Coffee respectively.
Fragmented landscape, but domestic companies continue to lead the way
In 2008, OTC healthcare in Indonesia remained fragmented, with numerous domestic and multinational brand names present. However, domestic companies led in value share terms up to 2008. For instance, prominent local players such as Kalbe Farma Tbk PT and Tempo Scan Pacific Tbk PT have a strong presence in the three biggest contributors to value sales of OTC healthcare products: analgesics, cough, cold and allergy (hay fever) remedies and vitamins and dietary supplements. They employed various strategies to strengthen their dominance, such as heavy investment in new product launches, aggressive promotions through above-the-line as well as below-the-line activities and more extensive distribution networks.
Grocery retailers and chemists/pharmacies erode the share of parapharmacies/drugstores
In 2008, parapharmacies/drugstores remained the leading channel through which OTC healthcare products were sold in Indonesia. Towards 2008, however, the importance of the channel was gradually threatened by grocery retailers and chemists/pharmacies, which both witnessed growing shares. The rising share of grocery retailers was thanks to the rapid expansion of modern retail outlets throughout the country, especially hypermarkets and convenience stores. As companies attempted to widen the distribution coverage for their OTC healthcare products, more traditional grocery outlets carried a wider range of products towards the end of the review period. In addition, there was also an increase in chemists/pharmacies, both chained and independent outlets, which provided consumers with better access to a wider range of products at affordable prices and in convenient locations.
Respectable growth predicted for OTC healthcare in the forecast period
OTC healthcare is still expected to perform respectably in the forecast period. One of the reasons for continued demand for OTC products is their relatively cheap price compared with ethical medicines, and also their acceptable efficacy. In addition, the potential for growth in the OTC healthcare market is still good, because the geographical penetration of many OTC products was not yet optimal in the review period, given the vast size of the country. As such, OTC healthcare is forecast to maintain its strong performance in the forecast period.
Table of contents
OTC HEALTHCARE IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Declining consumer purchasing power blamed for decelerating growth
2008 witnesses intensified competition from non-OTC products
Fragmented landscape, but domestic companies continue to lead the way
Grocery retailers and chemists/pharmacies erode the share of parapharmacies/drugstores
Respectable growth predicted for OTC healthcare in the forecast period
KEY TRENDS AND DEVELOPMENTS
Adverse economic situation slows growth in OTC healthcare
The growing presence of products in single-serve packaging
Competition from non-OTC products intensifies
Herbal/traditional products receive more attention from consumers
Market concentration appears to be more significant across OTC healthcare
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 12 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
GALENIUM PHARMASIA LABORATORIES PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Galenium Pharmasia Laboratories PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Galenium Pharmasia Laboratories PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Galenium Pharmasia Laboratories PT: Competitive Position 2008
KALBE FARMA TBK PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kalbe Farma Tbk PT: Key Facts
Summary 6 Kalbe Farma Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Kalbe Farma Tbk PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Kalbe Farma Tbk PT: Competitive Position 2008
KONIMEX PHARMACEUTICAL LABORATORIES PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Konimex Pharmaceutical Laboratories PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Konimex Pharmaceutical Laboratories PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Konimex Pharmaceutical Laboratories PT: Competitive Position 2008
SIDOMUNCUL PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Sido Muncul PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Sido Muncul PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Sido Muncul PT: Competitive Position 2008
TEMPO SCAN PACIFIC TBK PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Tempo Scan Pacific Tbk PT: Key Facts
Summary 16 Tempo Scan Pacific Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Tempo Scan Pacific Tbk PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 18 Tempo Scan Pacific Tbk PT: Competitive Position 2008
ANALGESICS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Sales of Analgesics by Subsector: Value 2003-2008
Table 14 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 15 Herbal vs Standard Topical Analgesics 2003-2008
Table 16 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 17 Analgesics Company Shares by Value 2004-2008
Table 18 Analgesics Brand Shares by Value 2005-2008
Table 19 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 20 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 22 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 23 Sales of Decongestants by Type: Value 2003-2008
Table 24 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 26 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 27 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 29 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 32 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 33 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 34 Herbal vs Standard Digestive Remedies 2003-2008
Table 35 Digestive Remedies Company Shares by Value 2004-2008
Table 36 Digestive Remedies Brand Shares by Value 2005-2008
Table 37 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 38 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 40 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 41 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 42 Medicated Skin Care Company Shares by Value 2004-2008
Table 43 Medicated Skin Care Brand Shares by Value 2005-2008
Table 44 Acne Treatments Brand Shares by Value 2005-2008
Table 45 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Dietary Supplements: Brand Ranking by Positioning 2008
SECTOR DATA
Table 49 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 50 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 51 Folic Acid v Other B Vitamins 2004-2008
Table 52 Dietary Supplements by Positioning 2006-2008
Table 53 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 54 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 55 Vitamins Brand Shares by Value 2005-2008
Table 56 Dietary Supplements Brand Shares by Value 2005-2008
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 58 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
EYE CARE IN INDONESIA
SECTOR DATA
Table 59 Sales of Eye Care by Subsector: Value 2003-2008
Table 60 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 61 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 62 Eye Care Company Shares by Value 2004-2008
Table 63 Eye Care Brand Shares by Value 2005-2008
Table 64 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 65 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN INDONESIA
TRENDS
ADULT MOUTH CARE IN INDONESIA
HEADLINES
SECTOR DATA
Table 66 Sales of Adult Mouth Care: Value 2003-2008
Table 67 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 68 Adult Mouth Care Company Shares by Value 2004-2008
Table 69 Adult Mouth Care Brand Shares by Value 2005-2008
Table 70 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 71 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN INDONESIA
SECTOR DATA
Table 72 Sales of Calming and Sleeping Products: Value 2003-2008
Table 73 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 74 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 75 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 76 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 77 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN INDONESIA
SECTOR DATA
Table 78 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 79 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 80 Wound Treatments Company Shares by Value 2004-2008
Table 81 Wound Treatments Brand Shares by Value 2005-2008
Table 82 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 83 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
OTC OBESITY IN INDONESIA
TRENDS
EMERGENCY CONTRACEPTION IN INDONESIA
TRENDS
OTC TRIPTANS IN INDONESIA
TRENDS