OTC Healthcare in Indonesia
Euromonitor International's OTC Healthcare in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 87 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Marginally slower growth despite higher price increases
OTC healthcare in Indonesia maintained its respectable performance in 2006, albeit with slightly slower growth than in 2005. The majority of OTC healthcare products, including cough, cold and allergy (hay fever) remedies, analgesics, and medicated skin care – the second, third, and fourth biggest value sales contributors to OTC healthcare – actually performed better in 2006 than in 2005 due to higher price increases. However, vitamins and dietary supplements, which contributed the most to sales of OTC healthcare in value terms, experienced steadier growth in 2006 after several products experienced a boom in the early review period, thus pulling down the performance of OTC healthcare as a whole.
Vitamins and dietary supplements remains the growth driver
In 2006, vitamins and dietary supplements continued to witness the fastest current value growth in OTC healthcare – only slower than calming and sleeping products in percentage terms. Volume growth of many vitamins and dietary supplements continued to suffer in 2006, however, due to diminishing consumer purchasing power. Many consumers do not regard vitamins and dietary supplements as basic necessities, unlike other OTC healthcare products, such as analgesics and cough, cold and allergy (hay fever) remedies, and they only self-medicate when they are sick. Understandably, vitamins and dietary supplements continued to benefit from the rising trend towards preventive products rather than curative ones among middle-to-upper income consumers, who still have high disposable income regardless of the tough economic conditions.
Rising share of multinationals, but local players remain key
Given the longer presence of domestic manufacturers compared to multinationals in the Indonesian OTC healthcare market, the former clearly lead in value share terms. In fact, many of the leading OTC healthcare companies in 2006 were local giants, including Kalbe Farma Tbk PT, Tempo Scan Pacific Tbk PT, Konimex Pharmaceutical Laboratories PT and SidoMuncul PT. In 2006, however, respectable increases in value share were registered by multinationals, including Bayer Indonesia Tbk PT and Sterling Products Indonesia PT. Supported by their principals abroad, these companies invested heavily in research and product development as well as aggressive promotional activities.
Growing consumer preference for herbal products
With the skyrocketing prices of basic necessities, a number of price-sensitive consumers traded down to herbal/traditional OTC healthcare products, which are relatively cheaper than modern standard medicines. Consumer confidence in herbal products was also further boosted by the strong promotional efforts of abundant fitofarmaka products by local Jamu companies that emphasised the efficacy of herbal products, which have no or few side-effects. Existing herbal brands such as Tolak Angin and Antangin as well as emerging brands such as Laxing and OB Herbal continued to win the hearts of many consumers.
Growth to continue slowing down but remain positive
OTC healthcare is forecast to maintain its positive performance in the forecast period, albeit with slower growth than in the review period. Vitamins and dietary supplements, the major contributor to value sales of OTC healthcare with a very large value base in 2006, is expected to continue stabilising in the forecast period after experiencing a staggering performance in the early review period. OTC healthcare as a whole, however, is expected to perform respectably in the forecast period, with volume growth being sustained by cheaper prices, wider distribution reach, and better product exposure compared to ethical medicines, as well as satisfactory efficacy.
Table of contents
OTC HEALTHCARE IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Marginally slower growth despite higher price increases
Vitamins and dietary supplements remains the growth driver
Rising share of multinationals, but local players remain key
Growing consumer preference for herbal products
Growth to continue slowing down but remain positive
KEY TRENDS AND DEVELOPMENTS
The continued ageing of the Indonesian population
Price increases remain significant
Traditional products in modern packaging grow in acceptance
More convenient and affordable pack types provide a competitive edge
Rapid expansion of modern grocers and pharmacies
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 7 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 8 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 9 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 10 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
CITRA NUSA INSAN CEMERLANG PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Citra Nusa Insan Cemerlang PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Citra Nusa Insan Cemerlang PT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Citra Nusa Insan Cemerlang PT: Competitive Position 2006
GALENIUM PHARMASIA LABORATORIES PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Galenium Pharmasia Laboratories PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 Galenium Pharmasia Laboratories PT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Galenium Pharmasia Laboratories PT: Competitive Position 2006
KALBE FARMA TBK PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kalbe Farma Tbk PT: Key Facts
Summary 9 Kalbe Farma Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Kalbe Farma Tbk PT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Kalbe Farma Tbk PT: Competitive Position 2006
KONIMEX PHARMACEUTICAL LABORATORIES PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Konimex Pharmaceutical Laboratories PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Konimex Pharmaceutical Laboratories PT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Konimex Pharmaceutical Laboratories PT: Competitive Position 2006
TEMPO SCAN PACIFIC TBK PT - OTC HEALTHCARE - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Tempo Scan Pacific Tbk PT: Key Facts
Summary 16 Tempo Scan Pacific Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Tempo Scan Pacific Tbk PT: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Tempo Scan Pacific Tbk PT: Competitive Position 2006
ANALGESICS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2001-2006
Table 12 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 13 Herbal vs Standard Topical Analgesics 2001/2006
Table 14 Analgesics Company Shares by Retail Value 2002-2006
Table 15 Analgesics Brand Shares by Retail Value 2003-2006
Table 16 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 20 Sales of Decongestants by Type: Value 2001-2006
Table 21 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 31 Herbal vs Standard Digestive Remedies 2001/2006
Table 32 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 33 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 38 Herbal vs Standard Medicated Skin Care 2001/2006
Table 39 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 40 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 41 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 42 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 43 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 44 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 46 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 47 Sales of Vitamins by Type: Value 2001-2006
Table 48 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 49 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 50 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 51 Vitamins Brand Shares by Retail Value 2003-2006
Table 52 Sales of Dietary Supplements by Type: Value 2001-2006
Table 53 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 54 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 57 Number of Smokers by Gender 2001-2006
EYE CARE IN INDONESIA
KEY TRENDS
SECTOR DATA
Table 58 Sales of Eye Care by Subsector: Value 2001-2006
Table 59 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 60 Eye Care Company Shares by Retail Value 2002-2006
Table 61 Eye Care Brand Shares by Retail Value 2003-2006
Table 62 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 63 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN INDONESIA
KEY TRENDS
ADULT MOUTHCARE IN INDONESIA
KEY TRENDS
CALMING AND SLEEPING PRODUCTS IN INDONESIA
KEY TRENDS
WOUND TREATMENTS IN INDONESIA
KEY TRENDS
SECTOR DATA
Table 64 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 65 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 66 Wound Treatments Company Shares by Retail Value 2002-2006
Table 67 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 68 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 69 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011