OTC Healthcare in Ireland
Euromonitor International's OTC Healthcare in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 90 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Distribution shift from pharmacies to supermarkets continues
As Irish lifestyles increasingly suffer from a lack of time due to longer working hours, there has been a significant shift in OTC sales from drugstores and pharmacies to supermarkets. Consumers are valuing convenience more than ever before and are electing to do all of their shopping in one place. The momentum behind this trend is beginning to slow down, however, and will, for the most part, be neutralised by the end of the forecast period as consumers still favour seeking the professional advice of pharmacists. Furthermore, the trend towards buying the most powerful medicines available will help neutralise this shift in distribution, as these products are only available in pharmacies and drugstores.
Continued consolidation following recent acquisitions of multinationals
Over the past two years there have been several major acquisitions of multinational companies, leading towards the consolidation of the Irish OTC market. Since January 2005, the worldwide Roche consumer health business with non-prescription drugs and vitamins has been part of the Consumer Care Division of Bayer HealthCare. Reckitt Benckiser acquired Boots Healthcare International on 1 February 2006. Most recently, Johnson & Johnson purchased Pfizer Consumer Healthcare in December 2006.
Vitamins and dietary supplements strengthened by rapidly growing economy
Vitamins and dietary supplements was one of the most dynamic and valuable sectors in OTC healthcare in 2006. As the interest in healthier lifestyles continues to increase, consumers are turning to vitamins and dietary supplements to fill the nutritional gaps in their everyday eating patterns. The sales of this sector are influenced by the strong Irish economy, with increased disposable incomes allowing more consumers to purchase these daily supplements.
Social pressure to reduce sick leave helps boost OTC sales
There is social pressure among employees to reduce their sick leave. Workers increasingly take shorter periods to recover and this often results in a prolonged cough or cold, which would be easily avoided with longer sick leave. This trend will benefit cough and cold remedies and analgesics over the forecast period, as many consumers feel that these products are the most adequate way to continue working while sick. Likewise, in vitamins and dietary supplements, the sale of echinacea or combination products containing vitamin C has benefited from this changing social trend.
Irish consumer spending is strongly correlated to advertising
Like consumers in other developed nations, Irish consumer spending habits are strongly correlated to trends in advertising. The OTC products that are most heavily advertised on television are the products that consumers prefer to purchase. Highlighting this assertion is the fact that many of the television stations watched in Ireland are broadcast from the UK, and thus contain adverts targeted at the British demographic. Irish consumers watch these adverts and often seek OTC products in pharmacies that are not available in Ireland, due to licensing restrictions. Pharmacists often comment that they have to repeatedly tell consumers that certain products are not available in Ireland and when asked “where did you hear about this product”, consumers usually reply “I saw it on TV”.
Table of contents
OTC HEALTHCARE IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Distribution shift from pharmacies to supermarkets continues
Continued consolidation following recent acquisitions of multinationals
Vitamins and dietary supplements strengthened by rapidly growing economy
Social pressure to reduce sick leave helps boost OTC sales
Irish consumer spending is strongly correlated to advertising
KEY TRENDS AND DEVELOPMENTS
Time-sensitive consumers alter distribution patterns
Reductions in sick time and work-related stress benefit OTC sales
Restrictions on paracetamol sales becomes more stringently enforced
Healthier lifestyles boosts NRT and VDS sectors
Increased immigration alters demand and consumer preferences
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2001-2006
Table 2 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 3 Consumer Expenditure on Health Goods and Medical Services 2001-2006
Table 4 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 5 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 6 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 7 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 10 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 11 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 12 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Advertising
Packaging and Labelling
Distribution
De-listing or De-reimbursement
Vitamins and Dietary Supplements Registration and Classification
Traditional Remedies
Homeopathy
Generics
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
GLAXOSMITHKLINE (IRELAND) LTD - OTC HEALTHCARE - IRELAND
Strategic direction
Key facts
Summary 2 GlaxoSmithKline Consumer Healthcare (Ireland) Ltd: Key Facts
Summary 3 GlaxoSmithKline Consumer Healthcare (Ireland) Ltd: Operational Indicators
Company background
Production
Summary 4 GlaxoSmithKline Consumer Healthcare (Ireland) Ltd: Production Statistics 2006
Competitive positioning
Summary 5 GlaxoSmithKline Consumer Healthcare (Ireland) Ltd: Competitive Position 2006
NOURISH - OTC HEALTHCARE - IRELAND
Strategic direction
Key facts
Summary 6 Nourish: Key Facts
Summary 7 Nourish: Operational Indicators
Company background
Production
Competitive positioning
SONA HEALTHCARE LTD - OTC HEALTHCARE - IRELAND
Strategic direction
Key facts
Summary 8 Sona Healthcare Ltd: Key Facts
Summary 9 Sona Healthcare Ltd: Operational Indicators
Company background
Production
Summary 10 Sona Healthcare Ltd: Production Statistics 2006
Competitive positioning
Summary 11 Sona Healthcare Ltd: Competitive Position 2006
TESCO IRELAND LTD - OTC HEALTHCARE - IRELAND
Strategic direction
Key facts
Summary 12 Tesco Ireland Ltd: Key Facts
Summary 13 Tesco Ireland Ltd: Operational Indicators
Company background
Production
Competitive positioning
ANALGESICS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Sales of Analgesics by Subsector: Value 2001-2006
Table 14 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 15 Herbal vs Standard Topical Analgesics 2001/2006
Table 16 Analgesics Company Shares by Retail Value 2002-2006
Table 17 Analgesics Brand Shares by Retail Value 2003-2006
Table 18 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 22 Sales of Decongestants by Type: Value 2001-2006
Table 23 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 33 Herbal vs Standard Digestive Remedies 2001/2006
Table 34 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 35 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 40 Herbal vs Standard Medicated Skin Care 2001/2006
Table 41 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 42 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 43 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 44 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 49 Sales of Vitamins by Type: Value 2001-2006
Table 50 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 51 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 52 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 53 Vitamins Brand Shares by Retail Value 2003-2006
Table 54 Sales of Dietary Supplements by Type: Value 2001-2006
Table 55 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 56 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 58 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 59 Number of Smokers by Gender 2001-2006
SECTOR DATA
Table 60 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 61 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 62 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 63 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN IRELAND
OVERVIEW
SECTOR DATA
Table 66 Sales of Eye Care by Subsector: Value 2001-2006
Table 67 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 68 Eye Care Company Shares by Retail Value 2002-2006
Table 69 Eye Care Brand Shares by Retail Value 2003-2006
Table 70 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN IRELAND
OVERVIEW
ADULT MOUTHCARE IN IRELAND
OVERVIEW
CALMING AND SLEEPING PRODUCTS IN IRELAND
OVERVIEW
WOUND TREATMENTS IN IRELAND
OVERVIEW
SECTOR DATA
Table 72 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 73 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 74 Wound Treatments Company Shares by Retail Value 2002-2006
Table 75 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 76 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 77 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
EMERGENCY CONTRACEPTION IN IRELAND
OVERVIEW