OTC Healthcare in Kazakhstan
Euromonitor International's OTC Healthcare in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 94 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Strong market performance in 2008
Despite the financial turbulence impacting the world economy in 2008, Kazakhstan OTC market performed well and reached KZT21 billion in retail value. The population enjoyed the benefits that high-quality OTC medications bring and continued purchasing numerous remedies over the counter. Furthermore, changes in Kazakhstani legislation stiffened government control on Rx medication sales, which encouraged OTC sales. In 2008, Kazakhstan OTC healthcare market maintained the positive dynamics of the previous six years.
Himpharm becomes a top 10 pharmaceutical company in Kazakhstan
The national pharmaceutical producer Himpharm AO became one of top 10 companies in 2008. It shows that domestic companies can grow and develop in the Kazakhstan OTC healthcare. Himpharm success can be contributed to a number of different factors: such as widening the range of pharmaceutical products available at very competitive prices. It increased its sales by over 50% compared to 2007.
The government gives support to national companies
The competitive environment in Kazakhstan’s OTC healthcare is changing due to governmental policies helping local producers. Furthermore, pharmaceutical associations have also made efforts to strengthen the Kazakhstani manufacturer position. As a result, slowly but surely the local presence in the Kazakhstan OTC healthcare is increasing both in volume and value terms.
Distribution channels remain the same, though advertising boosts sales
Kazakhstan’s OTC healthcare distribution remained the same in 2008 – most of the OTC production is realised through the network of chemists/pharmacies. However it is worth mentioning that OTC manufacturers have gradually shifted away from considering advertising as an expense to treating it as an investment. As a result, proactive advertising has propelled OTC healthcare sales through established distribution channels.
Likely to slow down current growth rates over the review period
Kazakhstan OTC healthcare is forecast to go into a gradual slow down in growth throughout the forecast period taking into consideration a number of macroeconomic factors from the global economic downturn. Real GDP rate fell to 5.3% in 2008, whilst inflation remains at a disturbing 18% level. The population is likely to purchase cheaper medication due to lower disposable income which will result in slower growth rates for OTC healthcare, especially in value terms.
Table of contents
OTC HEALTHCARE IN KAZAKHSTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong market performance in 2008
Himpharm becomes a top 10 pharmaceutical company in Kazakhstan
The government gives support to national companies
Distribution channels remain the same, though advertising boosts sales
Likely to slow down current growth rates over the review period
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Licensing
Vitamins and Dietary Supplements Registration and Classification
Advertising
Packaging and Labelling
De-listing or De-reimbursement
Traditional Remedies
Homeopathic Remedies
Generics
DEFINITIONS
Summary 1 Summary - Research Sources
LOCAL COMPANY PROFILES - KAZAKHSTAN
AMITY INTERNATIONAL - OTC HEALTHCARE - KAZAKHSTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Summary - Amity International: Key Facts
Summary 3 Summary - Amity International: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SUN PHARMACEUTICAL INDUSTRIES LTD - OTC HEALTHCARE - KAZAKHSTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Summary - Sun Pharmaceutical Industries Ltd.: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
VIVA PHARM TOO - OTC HEALTHCARE - KAZAKHSTAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Summary - TOO Viva Pharm: Key Facts
Summary 6 Summary - TOO Viva Pharm: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ANALGESICS IN KAZAKHSTAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Analgesics Company Shares by Value 2004-2008
Table 15 Analgesics Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KAZAKHSTAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 20 Sales of Decongestants by Type: Value 2003-2008
Table 21 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN KAZAKHSTAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 31 Herbal vs Standard Digestive Remedies 2003-2008
Table 32 Digestive Remedies Company Shares by Value 2004-2008
Table 33 Digestive Remedies Brand Shares by Value 2005-2008
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN KAZAKHSTAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 38 Herbal vs Standard Medicated Skin Care 2003-2008
Table 39 Medicated Skin Care Company Shares by Value 2004-2008
Table 40 Medicated Skin Care Brand Shares by Value 2005-2008
Table 41 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 42 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 43 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN KAZAKHSTAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 45 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 46 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 47 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 48 Vitamins Brand Shares by Value 2005-2008
Table 49 Dietary Supplements Brand Shares by Value 2005-2008
Table 50 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 51 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN KAZAKHSTAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 52 Number of Smokers by Gender 2003-2008
SECTOR DATA
Table 53 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 54 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 55 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 56 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 57 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 58 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN KAZAKHSTAN
HEADLINES
SECTOR DATA
Table 59 Sales of Eye Care by Subsector: Value 2003-2008
Table 60 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 61 Eye Care Company Shares by Value 2004-2008
Table 62 Eye Care Brand Shares by Value 2005-2008
Table 63 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 64 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN KAZAKHSTAN
HEADLINES
SECTOR DATA
Table 65 Sales of Ear Care: Value 2003-2008
Table 66 Sales of Ear Care: % Value Growth 2003-2008
Table 67 Ear Care Company Shares by Value 2004-2008
Table 68 Ear Care Brand Shares by Value 2005-2008
Table 69 Forecast Sales of Ear Care: Value 2008-2013
Table 70 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN KAZAKHSTAN
HEADLINES
SECTOR DATA
Table 71 Sales of Adult Mouth Care: Value 2003-2008
Table 72 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 73 Adult Mouth Care Company Shares by Value 2004-2008
Table 74 Adult Mouth Care Brand Shares by Value 2005-2008
Table 75 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 76 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN KAZAKHSTAN
HEADLINES
SECTOR DATA
Table 77 Sales of Calming and Sleeping Products: Value 2003-2008
Table 78 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 79 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 80 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 81 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 82 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN KAZAKHSTAN
HEADLINES
SECTOR DATA
Table 83 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 84 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 85 Wound Treatments Company Shares by Value 2004-2008
Table 86 Wound Treatments Brand Shares by Value 2005-2008
Table 87 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 88 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION IN KAZAKHSTAN
HEADLINES
OTC STATINS IN KAZAKHSTAN
HEADLINES
OTC TRIPTANS IN KAZAKHSTAN
HEADLINES