OTC Healthcare in Macedonia
Euromonitor International's OTC Healthcare in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 13 | Publication date: Mar 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; Vitamins and dietary supplements; Wound treatments
Executive summary
Analgesics has largest share of the OTC healthcare market
According to statistics, by the end of the review period, the total drug consumption in Macedonia was MKD7,000 per household, per annum. Compared to previous years, drug consumption showed a growing trend and OTC healthcare products value sales grew by 28% over the review period. The share of total drug consumption accounted for by OTC healthcare products reached 25% at the end of the review period. Analgesics and vitamins and dietary supplements were the largest OTC healthcare sectors in current value sales terms in 2005. Analgin and Bayer’s Aspirin are the two most demanded brands of analgesics. According to the analysis, the analgesics sector, as a percentage of the total OTC healthcare products consumption, demonstrated a decreasing trend, as the Macedonian market was very small in other sectors previously.
New legislation and product launches affect Macedonian OTC healthcare market
Launches of new products had a substantial impact on almost all sectors. The Strepsils pastille and Centrum multivitamins brands had the most visible impact on the market as both products had very strong promotional activities and are widely distributed. Likewise the Caffetin Cold brand was launched towards the end of the review period and is expected to have a major impact on the market. Most sectors, with limited exceptions, face positive growth trends, some due to government legislation such as the banning of smoking in public places, and others as a result of considerable company investment. There is also an increased demand for products with herbal and other natural ingredients, and child-specific products aroused growing interest in Macedonians who generally rate quality and not price as being important in this sector.
Distribution channels slowly changing
The total OTC healthcare retail distribution showed a change from pharmacies to grocery outlets, direct sales and kiosks and petrol stations. However, the product variety that can be sold by these outlets is limited. The main factor for the new channels is the increased number of herbal products on the market and the relevant legislative permission to sell them in outlets other than pharmacies. However, pharmacies hold the dominant position as the leading products are analgesics which the law prohibits to be sold outside of pharmacies.
Mortality is at a higher level than birth rate
According to the official statistics, life expectancy for a man is 71 years, and for a woman 76 years (2002-2004). This trend will probably continue at the same rate – with people in Macedonia living five years less than other Europeans.
Macedonians start to believe that herbal products are effective
The total OTC healthcare market is expected to show a growing trend with a 40% increase over the forecast period. Growth is expected in all sectors, and recently introduced sectors will have the highest impact. Macedonians exhibited increased interest in herbal products over the review period, and, as is noted worldwide, the tendency towards natural products influenced the Macedonian market in the same way.
On-line shopping is one of the least developed businesses
Out of all households that have a PC in their homes, only 17% have internet access. Most of them subscribe to slow dial-up connections. Less than 7% of internet users use it to shop. Macedonian companies do not manage on-line transactions due to the fact that the banks do not offer on-line credit card processing services and also consumers do not trust the internet enough to leave their confidential information on it. There are no vitamins and dietary supplements in on-line shops in Macedonia. According to estimates, some Macedonians use global on-line shops, but this is very rare. In most cases, the consumer has no other choice.
Table of contents
OTC HEALTHCARE IN MACEDONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
OPERATING ENVIRONMENT
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Advertising
Packaging and Labelling
Distribution
De-listing or De-reimbursement
Traditional Remedies
Homeopathy
Generics
Consumer Expenditure on Health Goods and Medical Services
Life Expectancy
Table 1 Average Life Expectancy Per Adult
Table 2 Life Expectancy at Birth 2000-2005
OTC HEALTHCARE SALES
Market Performance
Table 3 Retail Sales of OTC Healthcare by Sector: Value 2000-2005
Table 4 Retail Sales of OTC Healthcare by Sector: % Value Growth 2000-2005
Switches
Competitive Environment
Market shares
Table 5 OTC Healthcare Company Shares by Retail Value 2001-2005
Table 6 OTC Healthcare Brand Shares by Retail Value 2002-2005
Leading Company Profile: Alkaloid AD
Summary 1 Alkaloid AD: Operational Indicators 2005
Summary 2 Alkaloid AD Pharmaceutical Sector: Operational Indicators 2005
Leading Company Profile: Jaka 80 AD
New Product Developments
Summary 3 OTC Healthchare: New Product Launches 2004-2005
Retail Distribution
Table 7 Retail Sales of OTC Healthcare by Distribution Format:% Analysis 2000/2005
Table 8 Retail Sales of OTC Healthcare by Sector and Distribution Format:% Analysis 2005
Retailer Activity and Private Label Trends
Forecast Market Performance
Table 9 Forecast Retail Sales of OTC Healthcare by Sector: Value 2005-2010
Table 10 Forecast Retail Sales of OTC Healthcare by Sector: % Value Growth 2005-2010
DEFINITIONS