OTC Healthcare in Macedonia
Euromonitor International's OTC Healthcare in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 88 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Continuous healthy growth of the industry
The Macedonian OTC market shows strong growth in many categories, led by analgesics, digestive remedies, medicated skin care and vitamins. Increased health awareness and recently introduced advertising, propel the demand for OTC, promising a continuous growth trend.
OTC market relatively proof to global recession
Unlike many other industries, global recession has a relatively mild influence on OTC growth in Macedonia. The demand is there to stay, but consumers may opt for more cost effective remedies (mostly generics) if inflation hits hard.
Analgesics and vitamins hold the major share of the OTC market
Analgesics remains the dominant OTC sector with very stable and constant annual growth each year. Raising awareness about the role of the diet in maintaining personal health, as well as wide availability of products through supermarkets, is fuelling growth of vitamins and dietary supplements.
OTC products are mostly sold through pharmacies
Almost all sales in the OTC industry are through pharmacies in Macedonia. Although some OTC remedies can be found in grocery stores or specialist cosmetic shops, consumers are more inclined to buy these products from pharmacies. The female population of Macedonia use specialist cosmetics shops for buying medicated skin care products. Vitamins and dietary supplements are also available and purchased at supermarkets which is an increasingly strong retail channel.
Ministry of Health introduces a new policy for OTC products
All the regulations of the pharmaceuticals market in Macedonia are conceived by the Bureau of Medicaments. Under the present regulations there is a clear distinction between prescription and OTC drugs, as well as clear rules as to how an OTC product can be registered and approved for sale and consumption. The Bureau of Medicaments is under the jurisdiction of the Ministry of Health, but by 2010 its purpose shall be replaced by an independent Agency for Medications.
Increased advertising for OTC products
With the new Law of Medicaments in place, OTC products are allowed to be advertised in the media having been given a permit by the Bureau of Medicaments. Various OTC products have been advertised in the media, mostly in the daily newspapers and specialist magazines such as Beauty & Health. Some TV advertising is in place, with ads for Caffetin Menstrual, Strepsils and Prospan, but this is still quite underutilised. During the winter season, there is increased advertising on TV for cough and cold products and dietary supplements for boosting the immune system.
Table of contents
OTC HEALTHCARE IN MACEDONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Continuous healthy growth of the industry
OTC market relatively proof to global recession
Analgesics and vitamins hold the major share of the OTC market
OTC products are mostly sold through pharmacies
Ministry of Health introduces a new policy for OTC products
Increased advertising for OTC products
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Advertising
Packaging
Vitamins & Dietary Supplements Registration and Classification
Consumer expenditure on health goods and medical services
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
ANALGESICS
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Analgesics Company Shares by Value 2004-2008
Table 15 Analgesics Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 20 Sales of Decongestants by Type: Value 2003-2008
Table 21 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 22 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 23 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 24 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 27 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 28 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 29 Herbal vs Standard Digestive Remedies 2003-2008
Table 30 Digestive Remedies Company Shares by Value 2004-2008
Table 31 Digestive Remedies Brand Shares by Value 2005-2008
Table 32 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 33 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 34 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 35 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 36 Herbal vs Standard Medicated Skin Care 2003-2008
Table 37 Medicated Skin Care Company Shares by Value 2004-2008
Table 38 Medicated Skin Care Brand Shares by Value 2005-2008
Table 39 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 40 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 42 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 43 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 44 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 45 Vitamins Brand Shares by Value 2005-2008
Table 46 Dietary Supplements Brand Shares by Value 2005-2008
Table 47 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 48 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS
Headlines
Trends
Switches
Prospects
EYE CARE
Headlines
Sector Data
Table 49 Sales of Eye Care by Subsector: Value 2003-2008
Table 50 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 51 Eye Care Company Shares by Value 2004-2008
Table 52 Eye Care Brand Shares by Value 2005-2008
Table 53 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 54 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
WOUND TREATMENTS
Headlines
Sector Data
Table 55 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 56 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 57 Wound Treatments Company Shares by Value 2004-2008
Table 58 Wound Treatments Brand Shares by Value 2005-2008
Table 59 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 60 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EAR CARE
Headlines
Sector Data
Table 61 Sales of Ear Care: Value 2003-2008
Table 62 Sales of Ear Care: % Value Growth 2003-2008
Table 63 Ear Care Company Shares by Value 2004-2008
Table 64 Ear Care Brand Shares by Value 2005-2008
Table 65 Forecast Sales of Ear Care: Value 2008-2013
Table 66 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE
Headlines
Sector Data
Table 67 Sales of Adult Mouth Care: Value 2003-2008
Table 68 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 69 Adult Mouth Care Company Shares by Value 2004-2008
Table 70 Adult Mouth Care Brand Shares by Value 2005-2008
Table 71 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 72 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS
Headlines
Sector Data
Table 73 Sales of Calming and Sleeping Products: Value 2003-2008
Table 74 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 75 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 76 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 77 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 78 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION
ALKALOID AD
Strategic Direction
Key Facts
Summary 2 Alkaloid AD: Key Facts
Summary 3 Alkaloid AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Alkaloid AD: Competitive Position 2008
KRKA FARMA DOOEL
Strategic Direction
Key Facts
Summary 5 Krka Farma dooel: Key Facts
Summary 6 Krka Farma dooel: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Krka Farma dooel: Competitive Position 2008
JAKA 80 AD
Strategic Direction
Key Facts
Summary 8 Jaka 80 AD: Key Facts
Summary 9 Jaka 80 AD: Operational Indicators
Company Background
Production
Summary 10 Jaka 80 AD: Production Statistics 2007
Competitive Positioning