OTC Healthcare in Malaysia
Euromonitor International's OTC Healthcare in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 102 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Relatively stable growth for OTC healthcare in 2008
In Malaysia, demand for OTC healthcare products remained relatively stable in 2008. This was largely because consumers were more accustomed to self-medicating for minor ailments such as headaches and mild colds and coughs, as well as minor gastrointestinal problems. Moreover, Malaysians spent more on vitamins and dietary supplements as a preventative approach, rather than having to cure problems. Hence, OTC healthcare in Malaysia continued to grow favourably, but at a modest pace in 2008.
Consumers pay more attention to health information
Health articles published by manufacturers, the government, health organisations and the media helped to increase consumer awareness of the different types of health issues and the proper ways to prevent problems and administer medication. With a growing number of deadly diseases and exceptional syndromes, this saw consumers paying more attention to health articles. This also brought about a positive impact on OTC healthcare during 2008, whereby consumers were more willing to explore new products which were stronger in formulation, or vitamins and dietary supplements which could help prevent problems in the first place.
Multinational healthcare companies continue to lead
OTC healthcare in Malaysia is relatively fragmented, with numerous international and domestic players. Nonetheless, international brand names still dominate OTC healthcare, owing to the companies’ strong marketing campaigns, such as GlaxoSmithKline Consumer Healthcare Sdn Bhd for its Panadol and Eno brands in 2008. On the other hand, domestic players also account for a significant presence in Malaysia, as their product pricing remains more attractive to consumers.
Chemists/pharmacists remains strong in OTC healthcare
In 2008, chemists/pharmacists continued to be strong in OTC healthcare distribution in Malaysia. The success of chemists/pharmacists is largely due to their large shelf space for OTC healthcare and nutritionals products. Moreover, the majority of pharmaceutical products in Malaysia are listed as poisons, which may not be sold in other retail outlets, as they can only be sold by a pharmacist. Direct selling is another strong distribution channel, with its dominance in nutritionals as the main contributory reason; whereby consumers rely on the personal sales support of this channel for product recommendations.
OTC healthcare will continue to develop, albeit at a slower pace
Malaysia will continue to move forward in its urbanisation trend, which will continue to generate demand for OTC healthcare products. Overall, urbanites and the younger generation will become more educated, as many of them will know how to use OTC healthcare products to self-medicate for minor ailments. Coupled with the government’s efforts to combat counterfeit and unregistered drugs in Malaysia, this is expected to increase consumer confidence as well as encourage the expansion of the global pharmaceutical companies over the forecast period. In light of the economic recession, which is likely to spill over into 2009 and possibly beyond, this might see consumers turning to OTC healthcare as a cheaper alternative than visiting a doctor, whilst some people will just want to “pop a pill” and return to work quickly for fear of losing their jobs.
Table of contents
OTC HEALTHCARE IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Relatively stable growth for OTC healthcare in 2008
Consumers pay more attention to health information
Multinational healthcare companies continue to lead
Chemists/pharmacists remains strong in OTC healthcare
OTC healthcare will continue to develop, albeit at a slower pace
KEY TRENDS AND DEVELOPMENTS
Continued urbanisation drives enthusiasm for self-medication
Preliminary discussions on the functions of clinics and pharmacies
Government advances its priority on national health and puts up a fight against counterfeit medicine
More manufacturers target the younger generation
Emergence of information on health issues attracts consumer attention
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
BIO-PHARMACEUTICALS SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bio-Pharmaceuticals Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bio-Pharmaceuticals Sdn Bhd: Competitive Position 2008
DUOPHARMA (M) SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Duopharma (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Duopharma (M) Sdn Bhd: Competitive Position 2008
HACKS (M) SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hacks (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Hacks (M) Sdn Bhd: Competitive Position 2008
SUMMIT CO (M) SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Summit Co (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Summit Co (M) Sdn Bhd: Competitive Position 2008
XEPA-SOUL PATTINSON (M) SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Xepa-Soul Pattinson (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Xepa-Soul Pattinson (M) Sdn Bhd: Competitive Position 2008
ANALGESICS IN MALAYSIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2003-2008
Table 13 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 14 Herbal vs Standard Topical Analgesics 2003-2008
Table 15 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 16 Analgesics Company Shares by Value 2004-2008
Table 17 Analgesics Brand Shares by Value 2005-2008
Table 18 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 22 Sales of Decongestants by Type: Value 2003-2008
Table 23 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN MALAYSIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 33 Herbal vs Standard Digestive Remedies 2003-2008
Table 34 Digestive Remedies Company Shares by Value 2004-2008
Table 35 Digestive Remedies Brand Shares by Value 2005-2008
Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN MALAYSIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 40 Herbal vs Standard Medicated Skin Care 2003-2008
Table 41 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 42 Medicated Skin Care Company Shares by Value 2004-2008
Table 43 Medicated Skin Care Brand Shares by Value 2005-2008
Table 44 Acne Treatments Brand Shares by Value 2005-2008
Table 45 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN MALAYSIA
HEADLINES
TRENDS - VITAMINS
TRENDS – DIETARY SUPPLEMENTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 12 Dietary Supplements: Brand Ranking by Positioning 2008
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 49 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 50 Folic Acid v Other B Vitamins 2004-2008
Table 51 Dietary Supplements by Positioning 2006-2008
Table 52 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 53 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 54 Vitamins Brand Shares by Value 2005-2008
Table 55 Dietary Supplements Brand Shares by Value 2005-2008
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN MALAYSIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 58 Number of Smokers by Gender 2003-2008
SECTOR DATA
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 61 NRT Gum Flavours: % Value Breakdown 2006-2008
Table 62 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 63 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN MALAYSIA
TRENDS
SECTOR DATA
Table 66 Sales of Eye Care by Subsector: Value 2003-2008
Table 67 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 68 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 69 Eye Care Company Shares by Value 2004-2008
Table 70 Eye Care Brand Shares by Value 2005-2008
Table 71 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 72 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN MALAYSIA
TRENDS
SECTOR DATA
Table 73 Sales of Ear Care: Value 2003-2008
Table 74 Sales of Ear Care: % Value Growth 2003-2008
Table 75 Ear Care Company Shares by Value 2004-2008
Table 76 Ear Care Brand Shares by Value 2005-2008
Table 77 Forecast Sales of Ear Care: Value 2008-2013
Table 78 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN MALAYSIA
HEADLINES
SECTOR DATA
Table 79 Sales of Adult Mouth Care: Value 2003-2008
Table 80 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 81 Adult Mouth Care Company Shares by Value 2004-2008
Table 82 Adult Mouth Care Brand Shares by Value 2005-2008
Table 83 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 84 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
WOUND TREATMENTS IN MALAYSIA
TRENDS
SECTOR DATA
Table 85 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 86 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 87 Wound Treatments Company Shares by Value 2004-2008
Table 88 Wound Treatments Brand Shares by Value 2005-2008
Table 89 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 90 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013