OTC Healthcare in Malaysia
Euromonitor International's OTC Healthcare in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 93 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Growing self-medication drove OTC healthcare sales in 2006
OTC healthcare in Malaysia is still relatively undeveloped when compared to sales in developed countries such as the US and Japan. Sales are still nascent and steady growth in 2006 was partly driven by consumers’ greater willingness to self-medicate. Moreover, Malaysians are becoming more knowledgeable about diseases and medical treatments, which led to growth in many products, notably vitamins and dietary supplements and medicated skin care.
New launches boost vitamins and dietary supplements
Rising health awareness played an important part in the growth of OTC healthcare in Malaysia, with the main beneficiary being vitamins and dietary supplements, which grew at a dramatic rate during the review period. Vitamins and dietary supplements saw the most new products and brands launched. However, products such as multivitamins and vitamin C experienced slower growth towards the end of the review period as Malaysians became more adventurous and began to embrace different types of products to suit specific health needs.
Child-specific OTC healthcare delivers dynamic performance
Child-specific OTC healthcare continued to achieve a dynamic performance in 2006. Child-specific products continued to benefit from an increasing number of parents turning to self-medication for their children largely due to growing awareness and knowledge. However, sales remain small in Malaysia. This is largely because parents are more careful when administering medicine to children and prefer to consult doctors.
Greater awareness will further encourage self-medication
OTC healthcare is expected to perform positively in the forecast period. Growth in demand for OTC healthcare is likely to be sustained by a better economic performance, growing consumer awareness and wider product exposure. Over the forecast period, it is expected that the Malaysian government, health professionals, industry players and the media will offer more communication and education to consumers about medical issues. This will enable consumers to self-medicate to a greater extent when illness occurs. Hence, it is expected that an increase in self-medication will help to drive value sales of OTC healthcare over the forecast period.
Table of contents
OTC HEALTHCARE IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing self-medication drove OTC healthcare sales in 2006
New launches boost vitamins and dietary supplements
Child-specific OTC healthcare delivers dynamic performance
Greater awareness will further encourage self-medication
KEY TRENDS AND DEVELOPMENTS
Slowing economy
Health trend continues to expand
Urbanisation results in lifestyle adjustment
Young population with changing lifestyles
Chemists/pharmacies and direct sales gaining importance in distribution
Hologram labelling
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC registration and classification
Advertising
Packaging and labelling
De-listing or de-reimbursement
Distribution
Vitamins and dietary supplements registration and classification
Generics
Consumer expenditure on health goods and medical services
Table 11 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
CCM PHARMACEUTICALS SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 CCM Pharmaceuticals Sdn Bhd: Key Facts
Summary 3 Chemical Company of Malaysia Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
HOE PHARMACEUTICALS SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hoe Pharmaceuticals Sdn Bhd: Key Facts
Summary 5 Goldis Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Hoe Pharmaceuticals Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Hoe Pharmaceuticals Sdn Bhd: Competitive Position 2006
HOVID SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Hovid Bhd: Key Facts
Summary 9 Hovid Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Summary Hovid Bhd: Competitive Position 2006
KOTRA PHARMACEUTICALS SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kotra Pharmaceuticals Sdn Bhd: Key Facts
Summary 12 Kotra Industries Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Kotra Pharmaceuticals Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Summary Kotra Pharmaceuticals Sdn Bhd: Competitive Position 2006
MALAYAN PHARMACEUTICAL FACTORY SDN BHD - OTC HEALTHCARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Malayan Pharmaceutical Factory Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 16 Malayan Pharmaceutical Factory Sdn Bhd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Summary Malayan Pharmaceutical Factory Sdn Bhd: Competitive Position 2006
ANALGESICS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2001-2006
Table 13 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 14 Herbal vs Standard Topical Analgesics 2001/2006
Table 15 Analgesics Company Shares by Retail Value 2002-2006
Table 16 Analgesics Brand Shares by Retail Value 2003-2006
Table 17 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 21 Sales of Decongestants by Type: Value 2001-2006
Table 22 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 32 Herbal vs Standard Digestive Remedies 2001/2006
Table 33 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 34 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 39 Herbal vs Standard Medicated Skin Care 2001/2006
Table 40 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 41 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 42 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 43 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 48 Sales of Vitamins by Type: Value 2001-2006
Table 49 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 50 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 51 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 52 Vitamins Brand Shares by Retail Value 2003-2006
Table 53 Sales of Dietary Supplements by Type: Value 2001-2006
Table 54 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 55 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 58 Number of Smokers by Gender 2001-2006
SECTOR DATA
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 61 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 62 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN MALAYSIA
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2001-2006
Table 66 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 67 Eye Care Company Shares by Retail Value 2002-2006
Table 68 Eye Care Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 70 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN MALAYSIA
TRENDS
ADULT MOUTHCARE IN MALAYSIA
TRENDS
CALMING AND SLEEPING PRODUCTS IN MALAYSIA
TRENDS
WOUND TREATMENTS IN MALAYSIA
SECTOR DATA
Table 71 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 72 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 73 Wound Treatments Company Shares by Retail Value 2002-2006
Table 74 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 75 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 76 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
EMERGENCY CONTRACEPTION IN MALAYSIA
TRENDS