OTC Healthcare in Morocco
Euromonitor International's OTC Healthcare in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 115 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Morocco’s OTC healthcare market maintains positive development in 2007
OTC healthcare continued to see good growth in 2007. Growth was mainly due to improved living standards and overall economic development in Morocco, with consumer incomes rising as a result. OTC healthcare products thus became more affordable and gained a larger consumer base. Moreover, with improving product knowledge, local consumers also began to feel more confident in self-medication and the use of OTC healthcare products, which further boosted performance. Also, the establishment of the obligatory health insurance in 2005 has had a considerable impact on medicine consumption, as well as the importance of a well organised distribution network which covers the entire country.
Government will take measures against illegal sales
The Ministry of Health has determined that it will tackle illegal sales of remedies in streets and black markets, as this is currently considered a national government issue. Medicines sold in these markets not only evade legal controls and regulations, but are also exposed to inappropriate climatic conditions, creating a serious health risk in Morocco. The government also aims to educate consumers on the rational use of OTC and prescription medicines.
Competition intensifies in many areas
The OTC healthcare environment in Morocco remained relatively fragmented at the end of 2007, with a large number of companies defending their shares, particularly through brand and image revitalisation. Competition was particularly tough in generic products within analgesics, cough, cold and allergy (hay fever) remedies, digestive remedies. National companies continue to dominate the OTC healthcare market in Morocco, investing heavily in quality improvements and continuing to offer more affordable products.
Pharmacists drive consumer opinion
In the OTC market pharmacists play a crucial role in influencing consumer opinion regarding products and purchasing decisions. Pharmacists are a source of information for consumers, who are more inclined to try a new product if it is recommended by an in-store professional. As such, laboratory marketing strategies are focused on establishing partnerships with representatives in this channel, by offering a variety of rewards and bonuses based on sales of specific brands.
Positive growth expected over forecast period
Morocco offers strong potential for growth in the OTC healthcare environment in coming years. In 2007, most demand originated from urban areas, where income levels and living standards are significantly higher than in rural areas. However, over the forecast period rural demand is expected to see strong growth. This will be driven by the huge rural population gaining better access to OTC healthcare products as the number of drugstores/parapharmacies and chemists/pharmacies increases rapidly. Growth will also be supported by increased income levels in rural areas, with the government focused on boosting living standards for rural consumers.
Table of contents
OTC HEALTHCARE IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Morocco’s OTC healthcare market maintains positive development in 2007
Government will take measures against illegal sales
Competition intensifies in many areas
Pharmacists drive consumer opinion
Positive growth expected over forecast period
KEY TRENDS AND DEVELOPMENTS
Aiming for long-term improvement of health system
Contraband still the greatest competitor to legal drugs
Chemists/pharmacies remains key distribution channel
Moroccan’s ageing population to spur demand for OTC healthcare products
Illiteracy and poverty main objectives for human and economic development
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2002-2007
Table 2 Life Expectancy at Birth 2002-2007
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2002-2007
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2002-2007
Table 5 OTC Healthcare Company Shares by Value 2003-2007
Table 6 OTC Healthcare Brand Shares by Value 2004-2007
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2002-2007
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2007-2012
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2007-2012
APPENDIX
OTC Registration and Classification
De-listing or de-reimbursement
Advertising
Packaging & Labelling
Distribution
Vitamins & Dietary Supplements Registration and Classification
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
AFRIC-PHAR - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Afric-Phar: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Afric-Phar: Competitive Position 2007
COOPER MAROC - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Cooper Maroc: Key Facts
Summary 5 Cooper Maroc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Cooper Maroc: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Cooper Maroc: Competitive Position 2007
LABORATOIRES LAPROPHAN - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Laprophan SA: Key Facts
Summary 9 Laprophan SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Laprophan SA: Competitive Position 2007
LABORATOIRES SOTHEMA - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Laboratoires Sothema: Key Facts
Summary 12 Laboratoires Sothema: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Laboratoires Sothema: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Laboratoires Sothema: Competitive Position 2007
SMP BOTTU - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 15 SMP Bottu: Key Facts
Summary 16 SMP Bottu: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 SMP Bottu: Competitive Position 2007
ANALGESICS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2002-2007
Table 12 Sales of Analgesics by Subsector: % Value Growth 2002-2007
Table 13 Herbal vs Standard Topical Analgesics 2002-2007
Table 14 Topical Analgesics by Format: % Value Breakdown 2004-2007
Table 15 Analgesics Company Shares by Value 2003-2007
Table 16 Analgesics Brand Shares by Value 2004-2007
Table 17 Forecast Sales of Analgesics by Subsector: Value 2007-2012
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2007-2012
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2002-2007
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2002-2007
Table 21 Sales of Decongestants by Type: Value 2002-2007
Table 22 Sales of Decongestants by Type: % Value Growth 2002-2007
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2002-2007
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2002-2007
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2002-2007
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2003-2007
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2004-2007
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2007-2012
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2007-2012
DIGESTIVE REMEDIES IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2002-2007
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2002-2007
Table 32 Herbal vs Standard Digestive Remedies 2002-2007
Table 33 Digestive Remedies Company Shares by Value 2003-2007
Table 34 Digestive Remedies Brand Shares by Value 2004-2007
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2007-2012
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2007-2012
MEDICATED SKIN CARE IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2002-2007
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2002-2007
Table 39 Herbal vs Standard Medicated Skin Care 2002-2007
Table 40 Acne Treatments by Format: % Value Breakdown 2004-2007
Table 41 Medicated Skin Care Company Shares by Value 2003-2007
Table 42 Medicated Skin Care Brand Shares by Value 2004-2007
Table 43 Acne Treatments Brand Shares by Value 2004-2007
Table 44 Hair Loss Treatments Brand Shares by Value 2004-2007
Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value 2007-2012
Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2007-2012
VITAMINS AND DIETARY SUPPLEMENTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: Value 2002-2007
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2002-2007
Table 49 Sales of Vitamins by Type: Value 2002-2007
Table 50 Sales of Vitamins by Type: % Value Growth 2002-2007
Table 51 Sales of Dietary Supplements by Type: Value 2002-2007
Table 52 Sales of Dietary Supplements by Type: % Value Growth 2002-2007
Table 53 Folic Acid v Other B Vitamins 2004-2007
Table 54 Dietary Supplements by Positioning 2006-2007
Table 55 Vitamins and Dietary Supplements Company Shares by Value 2003-2007
Table 56 Vitamins and Dietary Supplements Brand Shares by Value 2004-2007
Table 57 Vitamins Brand Shares by Value 2004-2007
Table 58 Dietary Supplements Brand Shares by Value 2004-2007
Table 59 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2007-2012
Table 60 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2007-2012
NRT SMOKING CESSATION AIDS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 61 Number of Smokers by Gender 2002-2007
SECTOR DATA
Table 62 Sales of Smoking Cessation Aids by Subsector: Value 2002-2007
Table 63 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2002-2007
Table 64 Smoking Cessation Aids Company Shares by Value 2003-2007
Table 65 Smoking Cessation Aids Brand Shares by Value 2004-2007
Table 66 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2007-2012
Table 67 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2007-2012
EYE CARE IN MOROCCO
SECTOR DATA
Table 68 Sales of Eye Care by Subsector: Value 2002-2007
Table 69 Sales of Eye Care by Subsector: % Value Growth 2002-2007
Table 70 Standard Eye Care by Type 2007
Table 71 Eye Care Company Shares by Value 2003-2007
Table 72 Eye Care Brand Shares by Value 2004-2007
Table 73 Forecast Sales of Eye Care by Subsector: Value 2007-2012
Table 74 Forecast Sales of Eye Care by Subsector: % Value Growth 2007-2012
EAR CARE IN MOROCCO
SECTOR DATA
Table 75 Sales of Ear Care: Value 2002-2007
Table 76 Sales of Ear Care: % Value Growth 2002-2007
Table 77 Ear Care Company Shares by Value 2003-2007
Table 78 Ear Care Brand Shares by Value 2004-2007
Table 79 Forecast Sales of Ear Care: Value 2007-2012
Table 80 Forecast Sales of Ear Care: % Value Growth 2007-2012
ADULT MOUTH CARE IN MOROCCO
SECTOR DATA
Table 81 Sales of Adult Mouth Care: Value 2002-2007
Table 82 Sales of Adult Mouth Care: % Value Growth 2002-2007
Table 83 Adult Mouth Care Company Shares by Value 2003-2007
Table 84 Adult Mouth Care Brand Shares by Value 2004-2007
Table 85 Forecast Sales of Adult Mouth Care: Value 2007-2012
Table 86 Forecast Sales of Adult Mouth Care: % Value Growth 2007-2012
CALMING AND SLEEPING PRODUCTS IN MOROCCO
SECTOR DATA
Table 87 Sales of Calming and Sleeping Products: Value 2002-2007
Table 88 Sales of Calming and Sleeping Products: % Value Growth 2002-2007
Table 89 Calming and Sleeping Products Company Shares by Value 2003-2007
Table 90 Calming and Sleeping Products Brand Shares by Value 2004-2007
Table 91 Forecast Sales of Calming and Sleeping Products: Value 2007-2012
Table 92 Forecast Sales of Calming and Sleeping Products: % Value Growth 2007-2012
WOUND TREATMENTS IN MOROCCO
SECTOR DATA
Table 93 Sales of Wound Treatments by Subsector: Value 2002-2007
Table 94 Sales of Wound Treatments by Subsector: % Value Growth 2002-2007
Table 95 Wound Treatments Company Shares by Value 2003-2007
Table 96 Wound Treatments Brand Shares by Value 2004-2007
Table 97 Forecast Sales of Wound Treatments by Subsector: Value 2007-2012
Table 98 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2007-2012