OTC Healthcare in Morocco
Euromonitor International's OTC Healthcare in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 122 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Health and wellness drive growth of OTC Healthcare in 2008
OTC Healthcare continued to experience significant growth in 2008, fuelled by the growing trend of health and wellness in Morocco. As Moroccans tried to consume a balanced diet, including all necessary nutrients, they turned to products such as those in vitamins and dietary supplements, which helped to boost growth. In addition, the trend of health and wellness resulted in increased demand for herbal products due to increased recognition of the benefits of natural ingredients. OTC Healthcare also benefited from wider health insurance coverage as subscribers to the new compulsory health insurance scheme Assurance Maladie Obligatoire (AMO) continued to increase steadily.
Cough, cold and allergy (hay fever) remedies remains leading category
Cough, cold and allergy (hay fever) remedies continued to lead in OTC Healthcare in 2008 in terms of retail value sales. It also recorded dynamic retail value growth due to the increased use of products in combination products - cough, cold and allergy (hay fever) remedies, which can alleviate several symptoms. Although seasonality remained high, with increased demand during cold weather, there was increased incidence of coughs and runny nose towards the end of the review period due to the capricious summer weather.
Key players remain active in their areas of operation
The competitive environment in OTC Healthcare remained highly fragmented in 2008 however domestic companies continued to lead. Prominent local players such as Maphar, Laboratoires and Laboratoires Laprophan have a strong presence in almost all categories of OTC Healthcare and these companies employ various strategies to strengthen their positioning, such as heavy investment in new product launches and extensive distribution. Furthermore, they have a large fleet of medical delegates, which are responsible for detailing the features and benefits of their products to doctors and pharmacists.
Chemists/pharmacies remains the leading channel of distribution
Strict regulations with regard to the retail distribution of medicinal products continued to hamper the development of distribution channels other than chemists/pharmacies in 2008. Consequently, chemists/pharmacies remained the leading channel of distribution of OTC Healthcare in 2008. All chemists/pharmacies retailers in Morocco are independent retailers as due to the strict regulations in place there is no room for chained chemists/pharmacies retailers. Only a limited range of products such as products in medicated confectionary, medicated skin care, vitamins and dietary supplements and sports nutrition are available through alternative distribution channels in Morocco.
OTC Healthcare expected to benefit from improvements in health education
Improvements in consumer purchasing power are expected to support the positive constant value growth of OTC Healthcare over the forecast period. Also, the consumer base is expected to expand and there are expected to be improvements in health education owing to continued governmental health campaigns on TV, on the radio and in newspapers. Consequently, self-medication is expected to increase, prompted by stagnating unit prices, an increase in generics and increased health insurance coverage. Growing interest in natural and healthy food is also expected to boost demand for products in OTC Healthcare, particularly in vitamins and dietary supplements.
Table of contents
OTC HEALTHCARE IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Health and wellness drive growth of OTC Healthcare in 2008
Cough, cold and allergy (hay fever) remedies remains leading category
Key players remain active in their areas of operation
Chemists/pharmacies remains the leading channel of distribution
OTC Healthcare expected to benefit from improvements in health education
KEY TRENDS AND DEVELOPMENTS
Positive impact of governmental health policies on OTC Healthcare
Improvements in economy encourage growth of OTC Healthcare
Hectic lifestyles boost awareness of health
Health and wellness has increasing influence on OTC Healthcare
Chemists/pharmacies, dominant distribution channel in OTC Healthcare
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
Vitamins & Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
AFRIC-PHAR - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Afric-Phar: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Afric-Phar: Competitive Position 2008
COOPER MAROC - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Cooper Maroc: Key Facts
Summary 5 Cooper Maroc: Operational Indicators
Company Background
Production
Summary 6 Cooper Maroc: Production Statistics 2007
Competitive Positioning
Summary 7 Cooper Maroc: Competitive Position 2008
LABORATOIRES LAPROPHAN - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Laboratoires Laprophan: Key Facts
Summary 9 Laboratoires Laprophan: Operational Indicators
Company Background
Production
Summary 10 Laboratoires Laprophan: Production Statistics 2007
Competitive Positioning
Summary 11 Laboratoires Laprophan: Competitive Position 2008
LABORATOIRES PHARMA 5 - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Laboratoires Pharma 5: Key Facts
Summary 13 Laboratoires Pharma 5: Operational Indicators
Company Background
Competitive Positioning
Summary 14 Laboratoires Pharma 5: Competitive Position 2008
LABORATOIRES SOTHEMA - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Laboratoires Sothema: Key Facts
Summary 16 Laboratoires Sothema: Operational Indicators
Company Background
Production
Summary 17 Laboratoires Sothema: Production Statistics 2007
Competitive Positioning
Summary 18 Laboratoires Sothema: Competitive Position 2008
MAPHAR, LABORATOIRES - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Maphar, Laboratoires: Key Facts
Summary 20 Maphar, Laboratoires: Operational Indicators
Company Background
Competitive Positioning
Summary 21 Maphar, Laboratoires: Competitive Position 2008
PROMOPHARM - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Promopharm: Key Facts
Summary 23 Promopharm: Operational Indicators
Company Background
Competitive Positioning
Summary 24 Promopharm: Competitive Position 2008
SMP BOTTU - OTC HEALTHCARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 25 SMP Bottu: Key Facts
Summary 26 SMP Bottu: Operational Indicators
Company Background
Competitive Positioning
Summary 27 SMP Bottu: Competitive Position 2008
ANALGESICS IN MOROCCO
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 15 Analgesics Company Shares by Value 2004-2008
Table 16 Analgesics Brand Shares by Value 2005-2008
Table 17 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MOROCCO
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 21 Sales of Decongestants by Type: Value 2003-2008
Table 22 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN MOROCCO
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 32 Herbal vs Standard Digestive Remedies 2003-2008
Table 33 Digestive Remedies Company Shares by Value 2004-2008
Table 34 Digestive Remedies Brand Shares by Value 2005-2008
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN MOROCCO
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 39 Herbal vs Standard Medicated Skin Care 2003-2008
Table 40 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 41 Medicated Skin Care Company Shares by Value 2004-2008
Table 42 Medicated Skin Care Brand Shares by Value 2005-2008
Table 43 Acne Treatments Brand Shares by Value 2005-2008
Table 44 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN MOROCCO
HEADLINES
TRENDS - VITAMINS
TRENDS – DIETARY SUPPLEMENTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 49 Folic Acid v Other B Vitamins 2004-2008
Table 50 Dietary Supplements by Positioning 2006-2008
Table 51 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 52 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 53 Vitamins Brand Shares by Value 2005-2008
Table 54 Dietary Supplements Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN MOROCCO
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Number of Smokers by Gender 2003-2008
Table 58 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 59 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 60 NRT Gum Flavours: % Value Breakdown 2006-2008
Table 61 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 62 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN MOROCCO
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2003-2008
Table 66 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 67 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 68 Eye Care Company Shares by Value 2004-2008
Table 69 Eye Care Brand Shares by Value 2005-2008
Table 70 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN MOROCCO
SECTOR DATA
Table 72 Sales of Ear Care: Value 2003-2008
Table 73 Sales of Ear Care: % Value Growth 2003-2008
Table 74 Ear Care Company Shares by Value 2004-2008
Table 75 Ear Care Brand Shares by Value 2005-2008
Table 76 Forecast Sales of Ear Care: Value 2008-2013
Table 77 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN MOROCCO
HEADLINES
SECTOR DATA
Table 78 Sales of Adult Mouth Care: Value 2003-2008
Table 79 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 80 Adult Mouth Care Company Shares by Value 2004-2008
Table 81 Adult Mouth Care Brand Shares by Value 2005-2008
Table 82 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 83 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN MOROCCO
SECTOR DATA
Table 84 Sales of Calming and Sleeping Products: Value 2003-2008
Table 85 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 86 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 87 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 88 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 89 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN MOROCCO
SECTOR DATA
Table 90 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 91 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 92 Wound Treatments Company Shares by Value 2004-2008
Table 93 Wound Treatments Brand Shares by Value 2005-2008
Table 94 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 95 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013