OTC Healthcare in Pakistan
Euromonitor International's OTC Healthcare in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 97 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Good performance of OTC healthcare
Despite rising inflation and the worsening economic climate, OTC healthcare products continued to perform well during 2008. This good performance can be attributed to increasing consumer awareness of the availability of OTC products. However, the fact that consumers are increasingly restricting their purchases to essential items due to the deteriorating economy is expected to have a negative impact on OTC product sales.
Urbanisation fuelling OTC sales
A lack of rural development has resulted in increased urbanisation in recent years and by 2008 it was estimated that approximately 40% of Pakistanis were living in urban areas. As a result, an increasing number of consumers are suffering from ailments associated with urban living such as skin and bacterial problems.
Multinational companies continue to dominate sales
Although there are over 400 licensed pharmaceutical companies in Pakistan, 30 multinationals currently account for over 50% of sales. GlaxoSmithKline Pakistan and Abbott Laboratories Pakistan led sales in 2008 and are particularly dominant.
Negligible sales in rural areas
OTC sales remain negligible in rural areas. However, increasing literacy and health awareness amongst the rural population and the growing number of people suffering from viral infections and other diseases is resulting in greater demand for OTC products in rural areas.
Demand being fuelled by increasing consumer awareness and literacy
It is expected that increasing literacy and rising rural consumer purchasing power will result in the increased availability of OTC healthcare products in rural areas in the future.
Table of contents
OTC HEALTHCARE IN PAKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Good performance of OTC healthcare
Urbanisation fuelling OTC sales
Multinational companies continue to dominate sales
Negligible sales in rural areas
Demand being fuelled by increasing consumer awareness and literacy
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Generics
Re-classifications
Summary 1 OTC Healthcare Switches 2005-2008
DEFINITIONS
Summary 2 Research Sources
ANALGESICS
Headlines
Trends
Re-classifications
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Analgesics Company Shares by Value 2004-2008
Table 15 Analgesics Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Headlines
Trends
Re-classifications
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 20 Sales of Decongestants by Type: Value 2003-2008
Table 21 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 22 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 23 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 24 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES
Headlines
Trends
Re-classifications
Competitive Landscape
Prospects
Sector Data
Table 27 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 28 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 29 Herbal vs Standard Digestive Remedies 2003-2008
Table 30 Digestive Remedies Company Shares by Value 2004-2008
Table 31 Digestive Remedies Brand Shares by Value 2005-2008
Table 32 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 33 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE
Headlines
Trends
Re-classifications
Competitive Landscape
Prospects
Sector Data
Table 34 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 35 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 36 Herbal vs Standard Medicated Skin Care 2003-2008
Table 37 Medicated Skin Care Company Shares by Value 2004-2008
Table 38 Medicated Skin Care Brand Shares by Value 2005-2008
Table 39 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 40 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 41 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN PAKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 43 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 44 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 45 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 46 Vitamins Brand Shares by Value 2005-2008
Table 47 Dietary Supplements Brand Shares by Value 2005-2008
Table 48 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 49 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS
Headlines
Trends
Re-classifications
Competitive Landscape
Prospects
Sector Indicators
Table 50 Number of Smokers by Gender 2003-2008
Sector Data
Table 51 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 52 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 53 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 54 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 56 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE
Headlines
Sector Data
Table 57 Sales of Eye Care by Subsector: Value 2003-2008
Table 58 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 59 Eye Care Company Shares by Value 2004-2008
Table 60 Eye Care Brand Shares by Value 2005-2008
Table 61 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 62 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
WOUND TREATMENTS
Headlines
Sector Data
Table 63 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 64 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 65 Wound Treatments Company Shares by Value 2004-2008
Table 66 Wound Treatments Brand Shares by Value 2005-2008
Table 67 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 68 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EAR CARE
Headlines
Sector Data
Table 69 Sales of Ear Care: Value 2003-2008
Table 70 Sales of Ear Care: % Value Growth 2003-2008
Table 71 Ear Care Company Shares by Value 2004-2008
Table 72 Ear Care Brand Shares by Value 2005-2008
Table 73 Forecast Sales of Ear Care: Value 2008-2013
Table 74 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE
Headlines
Sector Data
Table 75 Sales of Adult Mouth Care: Value 2003-2008
Table 76 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 77 Adult Mouth Care Company Shares by Value 2004-2008
Table 78 Adult Mouth Care Brand Shares by Value 2005-2008
Table 79 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 80 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS
Headlines
Sector Data
Table 81 Sales of Calming and Sleeping Products: Value 2003-2008
Table 82 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 83 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 84 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 85 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 86 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION
Headlines
OTC OBESITY
Headlines
OTC TRIPTANS
Headlines
EFROZE CHEMICAL INDUSTRIES PVT LTD
Strategic Direction
Key Facts
Summary 3 Efroze Chemical Industries (Pvt) Ltd: Key Facts
Summary 4 Efroze Chemical Industries (Pvt) Ltd: Operational Indicators
Company Background
Production
Summary 5 Efroze Chemical Industries (Pvt) Ltd Production Statistics 2007
Competitive Positioning
SEARLE PAKISTAN LTD
Strategic Direction
Key Facts
Summary 6 Searle Pakistan Ltd: Key Facts
Summary 7 Searle Pakistan Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Searle Pakistan Ltd: Competitive Position 2008
ABBOTT LABORATORIES PAKISTAN LTD
Strategic Direction
Key Facts
Summary 9 Abbott Laboratories Pakistan Ltd: Key Facts
Summary 10 Abbott Laboratories Pakistan Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Abbott Laboratories Pakistan Ltd: Competitive Position 2008