OTC Healthcare in Peru
Euromonitor International's OTC Healthcare in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 78 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Economic Improvement Gives an Opportunity for OTC Healthcare
The low purchasing power of Peruvian consumers in the review period affected the demand for OTC drugs, especially considering that the last national survey in 2005 showed that around 57% of household health costs was used for the acquisition of medicines. However, the strong growth of the economy, which was 7.2% during 2006, increased demand for medicines. Peru had one of the highest growth rates in exports during 2006 in Latin America and this economic growth has been export led.
Pharmacy Chains Have Expanded and Gained Economies of Scale
In 2006, there was a dynamic expansion of pharmacy chains, which helped to increase market penetration of OTC healthcare. This situation has enabled pharmacy chains to better negotiate with laboratories for bulk purchases. For this reason, major pharmacy chains such as Fasa, BTL and Inkafarma, can charge lower prices than the so-called Boticas or local drugstores.
Distributors
Distributors act as exclusive representatives, and they also give a sales force and a consolidated distribution. The most important distributors are Química Suiza, Albis, Drokasa, Richard O'Custer and Perufarma. However, this situation could change in the future with the fast growth of pharmacy chains as 55% of the market in 2006 was commercialised through them.
Massive Scale of Counterfeit Drugs in the OTC Market
A serious problem in the OTC market is the presence of false, adulterated and smuggled drugs especially for analgesics. This phenomenon has increased in the last few years and represented some 20% of OTC Healthcare in 2006. Many counterfeit drugs are sold in popular markets or grocery stores.
Peruvian OTC Pharmaceutical Market is Small but Promising
In 2006, the Peruvian OTC healthcare market was estimated to be n/s562 million at retail prices with a growth rate of 7%. The total health expenditure in 2006 is approximately US$4 billion. As a percentage of this total health expenditure, OTC pharmaceutical market was valued at around 4% of this total and the Peruvian pharmaceutical market would be 18%.
Table of contents
OTC HEALTHCARE IN PERU : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic Improvement Gives an Opportunity for OTC Healthcare
Pharmacy Chains Have Expanded and Gained Economies of Scale
Distributors
Massive Scale of Counterfeit Drugs in the OTC Market
Peruvian OTC Pharmaceutical Market is Small but Promising
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 7 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 8 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 9 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
Peruvian Classification
Pharmaceutical Registration
Patent Protection and Intellectual Property Rights
Parallel Imports
Reimbursement
Vitamins and Dietary Supplements Registration and Classification
Advertising
Packaging and Labelling
Distribution
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 10 Consumer Expenditure on Health Goods and Medical Services 2001-2006
Distribution
Summary 1 Major Distributors and Customers
Trade Associations
DEFINITIONS
Summary 2 Research Sources
CORPORACIÓN INFARMASA SA
Strategic Direction
Key Facts
Summary 3 Corporación Infarmasa SA: Key Facts
Summary 4 Corporación Infarmasa SA: Operational Indicators 2005-2006
Company Background
Production
Competitive Positioning
Summary 5 Corporación Infarmasa SA: Competitive Position 2006
FARMINDUSTRIA SA
Strategic Direction
Key Facts
Summary 6 Farmindustria SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Farmindustria SA: Competitive Position 2006
HERSIL SA
Strategic Direction
Key Facts
Summary 8 Hersil SA: Key Facts
Company Background
Production
Competitive Positioning
MEDIFARMA SA
Strategic Direction
Key Facts
Summary 9 Medifarma SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Medifarma SA: Competitive Position 2006
ANALGESICS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Analgesics by Subsector: Value 2001-2006
Table 12 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 13 Herbal vs Standard Topical Analgesics 2001/2006
Table 14 Analgesics Company Shares by Retail Value 2002-2006
Table 15 Analgesics Brand Shares by Retail Value 2003-2006
Table 16 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 20 Sales of Decongestants by Type: Value 2001-2006
Table 21 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 31 Herbal vs Standard Digestive Remedies 2001/2006
Table 32 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 33 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 38 Herbal vs Standard Medicated Skin Care 2001/2006
Table 39 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 40 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 41 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 42 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 43 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 45 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 46 Sales of Vitamins by Type: Value 2001-2006
Table 47 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 48 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 49 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 50 Vitamins Brand Shares by Retail Value 2003-2006
Table 51 Sales of Dietary Supplements by Type: Value 2001-2006
Table 52 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 53 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 54 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 56 Number of Smokers by Gender 2001-2006
EYE CARE
Headlines
Trends
Sector Data
Table 57 Sales of Eye Care by Subsector: Value 2001-2006
Table 58 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 59 Eye Care Company Shares by Retail Value 2002-2006
Table 60 Eye Care Brand Shares by Retail Value 2003-2006
Table 61 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 62 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
WOUND TREATMENTS
Headlines
Trends
Sector Data
Table 63 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 64 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 65 Wound Treatments Company Shares by Retail Value 2002-2006
Table 66 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 67 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 68 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
EAR CARE
Headlines
Trends
ADULT MOUTH CARE
Headlines
Trends