OTC Healthcare in Portugal
Euromonitor International's OTC Healthcare in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 87 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
OTC healthcare industry shaken up by controversial government reform
The OTC healthcare industry in Portugal looks set to undergo radical changes, as the result of structural alterations imposed by the socialist government. The government, in power since the beginning of 2005, has announced key initiatives aimed to reduce state spending on the healthcare sector, in order to cut the budget deficit, and to minimise the impact of reduced spending on the final consumer. Negotiations held with the pharmaceutical industry have led to agreements on a 6% reduction in price to the final consumer, combined with reduced reimbursement of 5% in the general category.
OTC healthcare industry thriving in favourable climate
The OTC healthcare industry performed positively again in 2006, thanks to a number of key trends providing a favourable framework for growth: an ageing population which requires greater volumes of medication; a government committed to providing easier access to OTC healthcare products in order to relieve the burden on the flagging healthcare sector; consumers becoming better educated and more confident in self-medication issues; and lowering prices in recent months in an effort to make products more appealing to consumers.
Analgesics remains the cornerstone of OTC healthcare in Portugal
Portuguese consumers are among the top users of painkillers, according to studies by the Portuguese Association for the Study of Pain (APED). Concerns of overuse and abuse of such products are being fuelled by recent attempts to liberalise analgesics and make distribution possible in non-pharmacy outlets. However, analgesics remains buoyant with positive growth recorded once again in 2006, thanks to the increasing diversification of products, most notably with the introduction of more child-specific brands, and the increasing consumer familiarity with various types of analgesics.
NRT smoking cessation aids benefiting from anti-smoking campaigns
Portugal has relatively high numbers of smokers in comparison to other European countries, with nearly a fifth of the adult population recorded as smokers. There is consequently a large potential consumer base for NRT smoking cessation aids, one which is being probed by new product launches, government anti-smoking campaigns, as well as by recommendations from healthcare professionals promoting these products as an effective way to beat the habit. Record numbers of Portuguese smokers are looking to give up, and they are increasingly turning to pharmacological products to help wean them off nicotine with minimal discomfort.
Vitamins and dietary supplements suffering at the hands of healthy functional foods
Vitamins and dietary supplements stagnated over 2006 with demand remaining at roughly the same value level as in 2005, as a result of changes in the packaged food industry. Functional foods have become more commonplace in Portugal over recent years, and while Portuguese consumers have enjoyed purchasing vitamins and dietary supplements to provide the required balance in their diet, they are now being offered the same features from their regular packaged foods.
Table of contents
OTC HEALTHCARE IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
Liberalisation of the OTC healthcare industry
Demographic unease in Portugal
Opening hours
Advertising
Packaging and Labelling
New pharmacy concept in Portugal
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
Consumer Expenditure on Health Goods and Medical Services
Table 11 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
DERMOTECA-PRODUTOS QUIMICOS E DERMATOLOGICOS SA - OTC HEALTHCARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dermoteca – Produtos Quimicos e Dermatológicos, SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Dermoteca – Produtos Quimicos e Dermatológicos, SA: Competitive Position 2006
LABORATóRIO MEDINFAR PRODUTOS FARMACêUTICOS SA - OTC HEALTHCARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Laboratório Medinfar – Produtos Farmacêuticos, SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Laboratório Medinfar – Produtos Farmacêuticos, SA: Competitive Position 2006
LABORATóRIOS ANDRóMACO LDA - OTC HEALTHCARE - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Grunenthal, SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Laboratórios Andrómaco Lda: Competitive Position 2006
ANALGESICS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2001-2006
Table 13 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 14 Herbal vs Standard Topical Analgesics 2001/2006
Table 15 Analgesics Company Shares by Retail Value 2002-2006
Table 16 Analgesics Brand Shares by Retail Value 2003-2006
Table 17 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 21 Sales of Decongestants by Type: Value 2001-2006
Table 22 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 32 Herbal vs Standard Digestive Remedies 2001/2006
Table 33 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 34 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 39 Herbal vs Standard Medicated Skin Care 2001/2006
Table 40 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 41 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 42 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 43 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 48 Sales of Vitamins by Type: Value 2001-2006
Table 49 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 50 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 51 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 52 Vitamins Brand Shares by Retail Value 2003-2006
Table 53 Sales of Dietary Supplements by Type: Value 2001-2006
Table 54 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 55 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 58 Number of Smokers by Gender 2001-2006
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 61 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 62 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN PORTUGAL
OVERVIEW
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2001-2006
Table 66 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 67 Eye Care Company Shares by Retail Value 2002-2006
Table 68 Eye Care Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 70 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN PORTUGAL
OVERVIEW
ADULT MOUTHCARE IN PORTUGAL
OVERVIEW
CALMING AND SLEEPING PRODUCTS IN PORTUGAL
OVERVIEW
WOUND TREATMENTS IN PORTUGAL
OVERVIEW
SECTOR DATA
Table 71 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 72 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 73 Wound Treatments Company Shares by Retail Value 2002-2006
Table 74 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 75 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 76 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
OTC OBESITY IN PORTUGAL
OVERVIEW
EMERGENCY CONTRACEPTION IN PORTUGAL
OVERVIEW
SECTOR DATA
Table 77 Sales of Emergency Contraception by Subsector: Value 2001-2006
Table 78 Sales of Emergency Contraception by Subsector: % Value Growth 2001-2006
Table 79 Forecast Sales of Emergency Contraception by Subsector: Value 2006-2011
Table 80 Forecast Sales of Emergency Contraception by Subsector: % Value Growth 2006-2011
OTC STATINS IN PORTUGAL
OVERVIEW
OTC TRIPTANS IN PORTUGAL
OVERVIEW