OTC Healthcare in Singapore
Euromonitor International's OTC Healthcare in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Favourable business climate for OTC healthcare in 2006
The increasing rigors of stressful and time-poor lifestyles led by consumers in Singapore continue to drive demand for OTC healthcare. With consumers markedly more aware and better informed regarding health needs, problems and preventative measures, OTC healthcare benefited in 2006, with continued value growth. The demand to compensate for the lack of vital nutrients, decrease health costs and reduce the risk of chronic diseases led to much of the growth for the year understandably being channelled into the vitamins and dietary supplements environment. Even as sales of other mature over-the-counter products reach maturity, encouraging signs of product innovation adapting to the growing current consumer needs were witnessed.
Joint and bone related products rubs on strongly
With the ageing population in Singapore and increasingly hectic work lives, a life free from bone aches and joint discomfort is no longer something most take for granted. Conditions such as osteoporosis, osteoarthritis, rheumatism, back pain and joint aches have become pertinent issues affecting consumers in Singapore, and demand for joint- and bone-related products has soared in recent years. Rosy performances from joint and bone health supplements such as glucosamine, calcium supplements and related combination formulas products highlight the willingness of consumers to spend on long-termed health investment. In addition, there continues to be a trend towards specific products in the pain relief field geared towards joint and bone health. Multiple analgesic brands have been extended in an effort to help consumers identify the particular solution for different types of pain, with significant product launches such as Panadol Extend, Tiger Balm Back Pain Patch.
Health pandemics leave lasting desire for general well-being
The recent major health threats of SARS, Avian flu, dengue fever and pollution hazards have definitely led to increased awareness of long term preventive health measures. Governmental initiatives from various public health bodies such as the National Environment Agency and the Health Promotion Board have inculcated and recommended proper hygiene, disinfection agents as well as advice on healthier lifestyles and suitable supplements to boost the immune system. The stronger health mindset of consumers continues to spur demand for products such as multivitamins, vitamin C, vitamin E, other fish oils and other nutritional supplements for general health and well-being. Tonics and bottled nutritive drinks are also much involved in the concerted push for sales and positioning for a healthier overall lifestyle. The increasing willingness of consumers to compensate for their sedentary lifestyles and lack of nutrition, and to pursue a healthier lifestyle is also affecting purchase choices in food, beverages and medical equipment.
Current segments and business drivers bode well for forecast period
While it is clear that competition will intensify for profitable niches such as joint and bone health, multi- and single vitamins and topical analgesics, a heartening trend exists for the strong focus in innovation and product development. New product activities to target specific causes and symptoms and new faster acting formulations can be expected to dominate new product activity throughout the forecast period. Regulatory changes and tighter controls resulting from the new health products act are also expected to have a direct impact should the controls spread to health supplements, especially for smaller businesses and importers.
Table of contents
OTC HEALTHCARE IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Favourable business climate for OTC healthcare in 2006
Joint and bone related products rubs on strongly
Health pandemics leave lasting desire for general well-being
Current segments and business drivers bode well for forecast period
KEY TRENDS AND DEVELOPMENTS
Growing call for faster-acting products amid busier lifestyles
Specialised outlets increasingly favoured over mass retail
Private label products increase in importance
Preventive and continued wariness towards potential threats in Singapore
Health supplement regulations coming under greater scrutiny
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
Table 2 Consumer Expenditure on Health Goods and Medical Services 2001-2006
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 5 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 6 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
21ST CENTURY HEALTHCARE PTE LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 21st Century HealthCare Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 21st Century Healthcare Pte Ltd: Competitive Position 2006
BEST WORLD INTERNATIONAL LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Best World International Ltd: Key Facts
Summary 5 Best World International Ltd: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Best World International Ltd: Competitive Position 2006
EU YAN SANG (S) PTE LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Eu Yan Sang (Singapore) Pte Ltd: Key Facts
Summary 8 Eu Yan Sang (Singapore) Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Eu Yan Sang (Singapore) Pte Ltd: Competitive Position 2006
HAW PAR HEALTHCARE LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Haw Par Healthcare Limited: Key Facts
Summary 11 Haw Par Healthcare Limited: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Haw Par Healthcare Limited: Production Sites 2006
COMPETITIVE POSITIONING
Summary 13 Summary Haw Par Healthcare Limited: Competitive Position 2006
OCEAN HEALTHCARE (S) PTE LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Ocean Healthcare (S) Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Ocean Healthcare (S) Pte Ltd: Competitive Position 2006
ANALGESICS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2001-2006
Table 13 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 14 Herbal vs Standard Topical Analgesics 2001/2006
Table 15 Analgesics Company Shares by Retail Value 2002-2006
Table 16 Analgesics Brand Shares by Retail Value 2003-2006
Table 17 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 21 Sales of Decongestants by Type: Value 2001-2006
Table 22 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 32 Herbal vs Standard Digestive Remedies 2001/2006
Table 33 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 34 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 39 Herbal vs Standard Medicated Skin Care 2001/2006
Table 40 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 41 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 42 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 43 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 48 Sales of Vitamins by Type: Value 2001-2006
Table 49 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 50 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 51 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 52 Vitamins Brand Shares by Retail Value 2003-2006
Table 53 Sales of Dietary Supplements by Type: Value 2001-2006
Table 54 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 55 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 58 Number of Smokers by Gender 2001-2006
SECTOR DATA
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 61 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 62 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN SINGAPORE
TRENDS
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2001-2006
Table 66 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 67 Eye Care Company Shares by Retail Value 2002-2006
Table 68 Eye Care Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 70 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN SINGAPORE
TRENDS
ADULT MOUTHCARE IN SINGAPORE
TRENDS
CALMING AND SLEEPING PRODUCTS IN SINGAPORE
TRENDS
WOUND TREATMENTS IN SINGAPORE
TRENDS
SECTOR DATA
Table 71 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 72 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 73 Wound Treatments Company Shares by Retail Value 2002-2006
Table 74 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 75 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 76 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
OTC OBESITY IN SINGAPORE
TRENDS
SECTOR DATA
Table 77 Sales of OTC Obesity by Subsector: Value 2004-2006
Table 78 Sales of OTC Obesity by Subsector: % Value Growth 2004-2006
Table 79 Forecast Sales of OTC Obesity by Subsector: Value 2006-2011
Table 80 Forecast Sales of OTC Obesity by Subsector: % Value Growth 2006-2011
EMERGENCY CONTRACEPTION IN SINGAPORE
TRENDS