OTC Healthcare in Singapore
Euromonitor International's OTC Healthcare in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 113 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
OTC healthcare achieves healthy growth in 2008
Despite the lack of launches of new, innovative products and the lack of marketing campaigns in 2008, OTC healthcare still managed to achieve faster current value growth in 2008 than in 2007. This was due to the hectic lifestyles of consumers, whereby more people self-medicated for reasons of convenience. Furthermore, with the slowdown in the economy, consumers preferred to self-medicate for minor ailments rather than consult a doctor, as this saved them money.
Consumers are more health-conscious
Knowing the importance of the old adage “prevention is better than cure”, consumers generally moved towards healthier lifestyles in 2008, with more people emphasising a balanced diet and engaging in exercise. This was due to major educational campaigns by the Health Promotion Board in 2008, which encouraged people to eat at least two servings of fruit and vegetables a day and to exercise more frequently. Consumers also increasingly used vitamins and health supplements to bridge any nutritional gaps from their daily diets as a way to keep them fit and healthy.
International manufacturers maintain their dominance
International manufacturers such as Cerebos Pacific Ltd and GlaxoSmithKline Singapore Pte Ltd maintained their dominance in 2008, and were still the key players in OTC healthcare. Consumers are normally aware of their products, as these companies have strong marketing campaigns. Besides, these companies have established a firm standing in OTC healthcare, and earned the trust of consumers over the review period. With the limited budgets of domestic manufacturers, most found it hard to break into OTC healthcare in Singapore, except for in topical analgesics/anaesthetics, in which key players such as Haw Par Healthcare Ltd accounted for a strong presence.
Chemists/pharmacies and parapharmacies/drugstores remained strong
Chemists/pharmacies and parapharmacies/drugstores remained strong in distribution of OTC healthcare products in Singapore in 2008. Consumers were able to consult the pharmacists in these channels, thus helping them to maintain their dominance in OTC healthcare. Grocery retailers such as supermarkets/hypermarkets did not see much growth in the distribution of OTC healthcare products, as consumers usually visited these outlets for food and groceries, rather than OTC healthcare products. Internet retailing also experienced little growth in 2008, as consumers still preferred to get advice from a pharmacist on what products to purchase.
OTC healthcare expected to perform well over the forecast period
OTC healthcare will maintain its positive performance in the forecast period, mainly due to the ageing population and increasingly hectic lifestyles of young consumers. Manufacturers are expected to develop products which are convenient and easy to use and with increased efficiency, as consumers look for stronger formulations which can provide quick relief so they can return to work more quickly. Besides, as consumers are increasingly willing to self-medicate, particularly in analgesics and cough, cold and allergy (hay fever) remedies, manufacturers are also expected to look into this, and introduce innovative new products.
Table of contents
OTC HEALTHCARE IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC healthcare achieves healthy growth in 2008
Consumers are more health-conscious
International manufacturers maintain their dominance
Chemists/pharmacies and parapharmacies/drugstores remained strong
OTC healthcare expected to perform well over the forecast period
KEY TRENDS AND DEVELOPMENTS
More consumers self-medicate for minor ailments
Parents are more cautious about their children’s health due to an outbreak of hand, foot and mouth disease
Traditional Chinese medicine retains its popularity amongst consumers
Manufacturers continue to focus on products for the ageing population
Consumers still opt for premium brands, despite the economic slowdown
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
BORDEN CO (PTE) LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Borden Co Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HAW PAR HEALTHCARE LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Haw Par Healthcare Ltd: Key Facts
Summary 4 Haw Par Healthcare Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Haw Par Healthcare Ltd: Competitive Position 2008
INTEGRATED CONTRACT MANUFACTURING PTE LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Integrated Contract Manufacturing Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Integrated Contract Manufacturing Pte Ltd: Competitive Position 2008
NIN JIOM MEDICINE MFY (S) PTE LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nin Jiom Medicine Mfy (S) Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Nin Jiom Medicine Mfy (S) Pte Ltd: Competitive Position 2008
ZUELLIG PHARMA PTE LTD - OTC HEALTHCARE - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Zuellig Pharma Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ANALGESICS IN SINGAPORE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2003-2008
Table 13 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 14 Herbal vs Standard Topical Analgesics 2003-2008
Table 15 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 16 Analgesics Company Shares by Value 2004-2008
Table 17 Analgesics Brand Shares by Value 2005-2008
Table 18 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 22 Sales of Decongestants by Type: Value 2003-2008
Table 23 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN SINGAPORE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 33 Herbal vs Standard Digestive Remedies 2003-2008
Table 34 Digestive Remedies Company Shares by Value 2004-2008
Table 35 Digestive Remedies Brand Shares by Value 2005-2008
Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN SINGAPORE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 40 Herbal vs Standard Medicated Skin Care 2003-2008
Table 41 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 42 Medicated Skin Care Company Shares by Value 2004-2008
Table 43 Medicated Skin Care Brand Shares by Value 2005-2008
Table 44 Acne Treatments Brand Shares by Value 2005-2008
Table 45 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN SINGAPORE
HEADLINES
TRENDS - VITAMINS
TRENDS – DIETARY SUPPLEMENTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Dietary Supplements: Brand Ranking by Positioning 2008
Table 49 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 50 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 51 Folic Acid v Other B Vitamins 2004-2008
Table 52 Dietary Supplements by Positioning 2006-2008
Table 53 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 54 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 55 Vitamins Brand Shares by Value 2005-2008
Table 56 Dietary Supplements Brand Shares by Value 2005-2008
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 58 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN SINGAPORE
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 59 Number of Smokers by Gender 2003-2008
SECTOR DATA
Table 60 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 61 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 62 NRT Gum Flavours: % Value Breakdown 2006-2008
Table 63 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 64 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 66 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN SINGAPORE
HEADLINES
SECTOR DATA
Table 67 Sales of Eye Care by Subsector: Value 2003-2008
Table 68 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 69 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 70 Eye Care Company Shares by Value 2004-2008
Table 71 Eye Care Brand Shares by Value 2005-2008
Table 72 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 73 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN SINGAPORE
HEADLINES
SECTOR DATA
Table 74 Sales of Ear Care: Value 2003-2008
Table 75 Sales of Ear Care: % Value Growth 2003-2008
Table 76 Ear Care Company Shares by Value 2004-2008
Table 77 Ear Care Brand Shares by Value 2005-2008
Table 78 Forecast Sales of Ear Care: Value 2008-2013
Table 79 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN SINGAPORE
HEADLINES
SECTOR DATA
Table 80 Sales of Adult Mouth Care: Value 2003-2008
Table 81 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 82 Adult Mouth Care Company Shares by Value 2004-2008
Table 83 Adult Mouth Care Brand Shares by Value 2005-2008
Table 84 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 85 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN SINGAPORE
HEADLINES
SECTOR DATA
Table 86 Sales of Calming and Sleeping Products: Value 2003-2008
Table 87 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 88 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 89 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 90 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 91 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN SINGAPORE
HEADLINES
SECTOR DATA
Table 92 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 93 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 94 Wound Treatments Company Shares by Value 2004-2008
Table 95 Wound Treatments Brand Shares by Value 2005-2008
Table 96 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 97 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
OTC OBESITY IN SINGAPORE
HEADLINES
SECTOR DATA
Table 98 Sales of OTC Obesity: Value 2005-2008
Table 99 Sales of OTC Obesity: % Value Growth 2005-2008
Table 100 OTC Obesity Company Shares by Value 2005-2008
Table 101 OTC Obesity Brand Shares by Value 2005-2008
Table 102 Forecast Sales of OTC Obesity: Value 2008-2013
Table 103 Forecast Sales of OTC Obesity: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION IN SINGAPORE
HEADLINES
OTC TRIPTANS IN SINGAPORE
HEADLINES