OTC Healthcare in Slovakia
Euromonitor International's OTC Healthcare in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 124 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Slovak OTC healthcare market is traditional rather than innovative
According to official data from the European Commission (based on research of the pharmaceuticals and OTC healthcare markets), the Slovak OTC healthcare market is traditional rather than innovative. The European Commission has also pointed out that competition between pharmaceutical companies producing OTC products is very low in the European Union, as in the period 1995-1999 40 new pharmaceuticals were launched, compared with the period 2000-2004, in which OTC production of new brands decreased by 30%.
OTC healthcare advertisements address young and middle-aged consumers
OTC healthcare advertisements, both on television and in printed format in different magazines, aim to stimulate purchases mainly by young and middle-aged consumers, more so than older people over 50. This latter group generally prefer to visit a general practitioner prescribing Rx or OTC medication, for which they will pay less. Majority of boosts sales (brands as Nurofen, Panadol, Voltaren, Coldrex) are owned by international producers who invest into marketing promotion, such as for the brands Coldrex, Nurofen and Panadol, which is a significant threat to domestic brands such as Paralen, Ibalgin and others, as these are not significantly promoted. Therefore, currently reputable domestic brands might be in the future replaced by international brands.
Zentiva as leads OTC healthcare
The Slovak OTC healthcare market is led by a company with Czech origin, Zentiva as, which recorded an overall 20% market share in 2008. The company Zentiva and its brands are perceived as traditional in the market, and the company and its brands lead two major categories; analgesics and digestive remedies. 2008 saw significant changes in terms of company ownership, as French company Sanofi-Aventis took the majority shares (95%) from previous shareholders in order to become the market leader in generics in the East European market.
Chemists/pharmacies synonymous with OTC healthcare products
The OTC healthcare market has not recorded significant changes in terms of distribution. Slovaks remain faithful to the traditional distribution channel of chemists/pharmacies for the purchase of OTC remedies; much more than, for example, in the case of nutritionals, which are increasingly purchased via several retail channels, including internet retailers. Employees in chemists/pharmacies are perceived as authority figures that will help and give advice when choosing and purchasing an OTC remedy.
OTC healthcare market set to continue growing
The Slovak OTC healthcare market in the forecast period is expected to continue its sales growth; however, the forecast from 2007 had to be restated due to the economic crisis. The popularity of OTC remedies is increasingly expected to be preferred to Rx medication by consumers, due to the possibility of immediate purchase in a chemist/pharmacy without seeing a general practitioner. Due to the present financial crisis, employees do not want to take time off work, and therefore prefer self-medicating with OTC remedies.
Table of contents
OTC HEALTHCARE IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Slovak OTC healthcare market is traditional rather than innovative
OTC healthcare advertisements address young and middle-aged consumers
Zentiva as leads OTC healthcare
Chemists/pharmacies synonymous with OTC healthcare products
OTC healthcare market set to continue growing
KEY TRENDS AND DEVELOPMENTS
Medicated skin care products versus skin care cosmetics
Government aims to increase the birth rate to balance the growing number of elderly Slovaks.
Unhealthy lifestyles increase civilisation diseases
Slovaks prefer traditional packaging for OTC remedies
Homeopathic remedies welcomed mainly by mothers
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
Summary 1 OTC Healthcare Switches 2005-2007
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - SLOVAKIA
EGIS SLOVAKIA SPOL SRO - OTC HEALTHCARE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Egis Slovakia spol sro: Key Facts
Summary 4 Egis Slovakia spol sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Egis Slovakia spol sro: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Egis Slovakia spol sro: Competitive Position 2008
GENERICA SPOL SRO - OTC HEALTHCARE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Generica spol sro: Key Facts
Summary 8 Generica spol sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Generica spol sro: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Generica spol sro: Competitive Position 2008
IVAX PHARMACEUTICALS SRO - OTC HEALTHCARE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Ivax Pharmaceuticals sro: Key Facts
Summary 12 Ivax Pharmaceuticals sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Ivax Pharmaceuticals sro: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 14 Ivax Pharmaceuticals sro: Competitive Position 2008
KRKA DD - OTC HEALTHCARE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Krka dd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Krka dd: Competitive Position 2008
ZENTIVA AS - OTC HEALTHCARE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Zentiva as: Key Facts
Summary 18 Zentiva as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Zentiva as: Competitive Position 2008
ANALGESICS IN SLOVAKIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 15 Analgesics Company Shares by Value 2004-2008
Table 16 Analgesics Brand Shares by Value 2005-2008
Table 17 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVAKIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 21 Sales of Decongestants by Type: Value 2003-2008
Table 22 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN SLOVAKIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 32 Herbal vs Standard Digestive Remedies 2003-2008
Table 33 Digestive Remedies Company Shares by Value 2004-2008
Table 34 Digestive Remedies Brand Shares by Value 2005-2008
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN SLOVAKIA
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 39 Herbal vs Standard Medicated Skin Care 2003-2008
Table 40 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 41 Medicated Skin Care Company Shares by Value 2004-2008
Table 42 Medicated Skin Care Brand Shares by Value 2005-2008
Table 43 Acne Treatments Brand Shares by Value 2005-2008
Table 44 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN SLOVAKIA
HEADLINES
TRENDS - VITAMINS
TRENDS – DIETARY SUPPLEMENTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 49 Folic Acid v Other B Vitamins 2004-2008
Table 50 Dietary Supplements by Positioning 2006-2008
Table 51 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 52 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 53 Vitamins Brand Shares by Value 2005-2008
Table 54 Dietary Supplements Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 57 Number of Smokers by Gender 2003-2008
SECTOR DATA
Table 58 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 59 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 60 NRT Gum Flavours: % Value Breakdown 2006-2008
Table 61 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 62 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN SLOVAKIA
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2003-2008
Table 66 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 67 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 68 Eye Care Company Shares by Value 2004-2008
Table 69 Eye Care Brand Shares by Value 2005-2008
Table 70 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN SLOVAKIA
SECTOR DATA
Table 72 Sales of Ear Care: Value 2003-2008
Table 73 Sales of Ear Care: % Value Growth 2003-2008
Table 74 Ear Care Company Shares by Value 2004-2008
Table 75 Ear Care Brand Shares by Value 2005-2008
Table 76 Forecast Sales of Ear Care: Value 2008-2013
Table 77 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN SLOVAKIA
SECTOR DATA
Table 78 Sales of Adult Mouth Care: Value 2003-2008
Table 79 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 80 Adult Mouth Care Company Shares by Value 2004-2008
Table 81 Adult Mouth Care Brand Shares by Value 2005-2008
Table 82 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 83 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN SLOVAKIA
SECTOR DATA
Table 84 Sales of Calming and Sleeping Products: Value 2003-2008
Table 85 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 86 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 87 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 88 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 89 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN SLOVAKIA
SECTOR DATA
Table 90 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 91 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 92 Wound Treatments Company Shares by Value 2004-2008
Table 93 Wound Treatments Brand Shares by Value 2005-2008
Table 94 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 95 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
OTC OBESITY IN SLOVAKIA
SECTOR DATA
Table 96 Forecast Sales of OTC Obesity: Value 2009-2013
Table 97 Forecast Sales of OTC Obesity: % Value Growth 2009-2013
Table 98 Forecast Sales of OTC Obesity: Value 2009-2013
Table 99 Forecast Sales of OTC Obesity: % Value Growth 2009-2013
EMERGENCY CONTRACEPTION IN SLOVAKIA
SECTOR DATA
Table 100 Sales of Emergency Contraception: Value 2006-2008
Table 101 Sales of Emergency Contraception: % Value Growth 2006-2008
Table 102 Emergency Contraception Company Shares by Value 2006-2008
Table 103 Emergency Contraception Brand Shares by Value 2006-2008
Table 104 Forecast Sales of Emergency Contraception: Value 2008-2013
Table 105 Forecast Sales of Emergency Contraception: % Value Growth 2008-2013
OTC TRIPTANS IN SLOVAKIA