OTC Healthcare in Sweden
Euromonitor International's OTC Healthcare in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 92 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Strong growth seen again in OTC in 2006
The OTC healthcare industry continued to show a healthy development in 2006. Increasing disposable incomes and a continuously growing health awareness certainly impacted positively on growth, but it was particularly heavy advertising of OTC products that had the greatest impact. Due to the increasing share of generics in 2005, manufacturers of branded products drastically increased their marketing budgets, which naturally spurred growth. A number of switches from Rx to OTC further contributed to growth, where the launch of a number of diclofenac brands, for example Voltaren from Novartis, were important.
Product areas with particularly strong growth in 2006
A number of product areas were more successful than others in 2006, due to both increasing demand as well as manufacturer activities. In analgesics, topical analgesics continued to grow rapidly, thanks to being previously underdeveloped as well as due to heavy advertising. Allergy remedies across all sectors also saw strong growth thanks to a very intense, if short, pollen period during the spring of 2006. Growth was also strong in medicated skin care, where antifungals and lip care treatments in particular saw strong growth thanks to increasing advertising. The large vitamins and dietary supplements sector was among the poorest performing product areas, mainly because many consumers abandoned dietary supplements as they were increasingly regarded as inefficient.
A handful of companies continue to dominate sales
The Swedish OTC market was led by a handful of multinationals, of which Pfizer, AstraZeneca and Procter & Gamble were the most successful. While the latter reached its position thanks to dominating the large medicated confectionery sector, the other two players were previous standalone companies, Pharmacia and Astra, which had traditionally had very strong connections to the state-owned monopoly pharmacy and had become the sole suppliers of products in many categories.
Deregulation of OTC retail market coming soon
Following the right wing coalition’s victory in the elections of September 2006, a deregulation of the pharmacy retail monopoly in Sweden is expected to take place as early as 2008, and even earlier for certain product areas, such as NRT smoking cessation aids. The coalition had previously announced its intention to deregulate the monopoly OTC market. According to most industry observers, a deregulation will spur sales as availability increases.
Table of contents
OTC HEALTHCARE IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth seen again in OTC in 2006
Product areas with particularly strong growth in 2006
A handful of companies continue to dominate sales
Deregulation of OTC retail market coming soon
KEY TRENDS AND DEVELOPMENTS
Deregulation of OTC retail market expected in 2008
Demographic trends – ageing population
Multinationals continue to dominate
More competitive market as market leaders are challenged by generics
Internet Retailing
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 11 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
ABIGO MEDICAL AB - OTC HEALTHCARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Abigo Medical AB: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Abigo Medical AB: Competitive Position 2006
ANTULA HEALTHCARE AB - OTC HEALTHCARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Antula Healthcare AB: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Antula Healthcare AB: Competitive Position 2006
MEDA AB - OTC HEALTHCARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Meda AB: Key Facts
Summary 7 Meda AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Meda AB: Competitive Position 2006
MIDELFART SONESSON AB - OTC HEALTHCARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Midelfart Sonesson AB: Key Facts
Summary 10 Midelfart Sonesson AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Midelfart Sonesson AB: Competitive Position 2006
RECIP AB - OTC HEALTHCARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Recip AB: Key Facts
Summary 13 Recip AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Recip AB: Competitive Position 2006
ANALGESICS IN SWEDEN
HEADLINES
TRENDS
Table 12 Sales of topical analgesics/anaesthetic by type 2003-2005 %
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Sales of Analgesics by Subsector: Value 2001-2006
Table 14 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 15 Herbal vs Standard Topical Analgesics 2001/2006
Table 16 Analgesics Company Shares by Retail Value 2002-2006
Table 17 Analgesics Brand Shares by Retail Value 2003-2006
Table 18 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 22 Sales of Decongestants by Type: Value 2001-2006
Table 23 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 24 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 28 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 29 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 30 Herbal vs Standard Digestive Remedies 2001/2006
Table 31 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 32 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 33 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 34 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 36 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 37 Herbal vs Standard Medicated Skin Care 2001/2006
Table 38 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 39 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 40 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 41 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 42 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 43 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 45 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 46 Sales of Vitamins by Type: Value 2001-2006
Table 47 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 48 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 49 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 50 Vitamins Brand Shares by Retail Value 2003-2006
Table 51 Sales of Dietary Supplements by Type: Value 2001-2006
Table 52 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 53 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 54 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 56 Number of Smokers by Gender 2001-2006
SECTOR DATA
Table 57 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 58 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 59 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 60 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 61 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 62 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN SWEDEN
HEADLINES
SECTOR DATA
Table 63 Sales of Eye Care by Subsector: Value 2001-2006
Table 64 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 65 Eye Care Company Shares by Retail Value 2002-2006
Table 66 Eye Care Brand Shares by Retail Value 2003-2006
Table 67 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 68 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN SWEDEN
HEADLINES
ADULT MOUTHCARE IN SWEDEN
HEADLINES
CALMING AND SLEEPING PRODUCTS IN SWEDEN
HEADLINES
WOUND TREATMENTS IN SWEDEN
HEADLINES
SECTOR DATA
Table 69 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 70 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 71 Wound Treatments Company Shares by Retail Value 2002-2006
Table 72 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 73 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 74 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
EMERGENCY CONTRACEPTION IN SWEDEN
HEADLINES
SECTOR DATA
Table 75 Sales of Emergency Contraception by Subsector: Value 2001-2006
Table 76 Sales of Emergency Contraception by Subsector: % Value Growth 2001-2006
Table 77 Forecast Sales of Emergency Contraception by Subsector: Value 2006-2011
Table 78 Forecast Sales of Emergency Contraception by Subsector: % Value Growth 2006-2011