OTC Healthcare in Taiwan
Euromonitor International's OTC Healthcare in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 95 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
New government policies advocate self-medication
The government has implemented a new policy to reduce the number of drugs available for reimbursement in an effort to combat the rising National Health Insurance (NHI) deficit. As a result, it is now allowing more drugs to be sold over the counter. Many drugs which had previously only been available via a doctor’s prescription are now readily available off the shelf. These changes encourage self-medication and will help consumers save money on medical consultation costs over the long term.
Vitamins and dietary supplements records the best performance
Vitamins and dietary supplements (VDS) overtook NRT smoking cessation aids as the best performer during the 2001-2006 review period. Changing demographic patterns and rising health awareness attributed to the high growth of VDS. Multivitamins accounted for the largest proportion of VDS, with VDS itself comprising the vast majority of OTC health care sales. In addition, both multivitamins, and VDS as a whole recorded steady growth over the review period.
Growing interest in herbal OTC products
Most types of herbal OTC products recorded notable growth in 2006. Consumers are positive about herbal OTC products as they are perceived to be more effective and less harmful to the health. As a result, it is expected that herbal OTC products will enjoy strong forecast growth with players continuing to develop herbal ranges offering consumers value-added products.
Price increase across most OTC products
Price increases were notable in most ranges as the government implemented changes to its OTC healthcare policy. As more drugs are now available over the counter, manufacturers have been pumping investments into their marketing in order to be competitive and increase sales. In addition to these higher costs, many players also felt justified in increasing their unit prices as they had to offset a hike in the costs of raw materials towards the end of the review period.
Companies seek a more professional image
More companies are trying to differentiate their brands from those of other players by launching their products via chemists/pharmacies and hospitals. This is intended to create the impression that professional medical institutions choose their products as this boosts consumer confidence in their efficacy. However, it is still not known if this will be successful in helping to significantly improve sales – direct sales, for example, remains the main distribution channel, and is well-established and deeply entrenched in Taiwan.
Table of contents
OTC HEALTHCARE IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
New government policies advocate self-medication
Vitamins and dietary supplements records the best performance
Growing interest in herbal OTC products
Price increase across most OTC products
Companies seek a more professional image
KEY TRENDS AND DEVELOPMENTS
High merger and acquisition activity among multinationals
New NHI system to advocate self-medication
VDS and Chinese Herbal Medicine limit OTC growth potential
Rising presence of private label in leading hypermarkets and drugstores
Chained drugstores most active in outlet marketing
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Consumer Expenditure on Health Goods and Medical Services
Table 11 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
CHINA CHEMICAL & PHARMACEUTICAL CO LTD - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 China Chemical & Pharmaceutical Co Ltd: Key Facts
Summary 3 China Chemical & Pharmaceutical Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 China Chemical & Pharmaceutical Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 China Chemical & Pharmaceutical Co Ltd: Competitive Position 2006
GRAPE KING ENTERPRISE INC - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Grape King Enterprise Inc: Key Facts
Summary 7 Grape King Enterprise Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Grape King Enterprise Inc: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 9 Grape King Enterprise Inc: Competitive Position 2006
HSIN WAN JEN CHEMICAL & PHARMACEUTICAL CO LTD - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Hsin Wan Jen Chemical & Pharmaceutical Co Ltd: Key Facts
Summary 11 Hsin Wan Jen Chemical & Pharmaceutical Co Ltd: Operational Indicators*
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Hsin Wan Jen Chemical & Pharmaceutical Co Ltd: Competitive Position 2006
U CHU PHARM CO LTD - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 U Chu Pharmaceutical Co Ltd: Key Facts
Summary 14 U Chu Pharmaceutical Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 U Chu Pharmaceutical Co Ltd: Competitive Position 2006
YUNG SHIN GROUP - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Yung Shin Group: Key Facts
Summary 17 Yung Shin Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Yung Shin Group: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 19 Yung Shin Group: Competitive Position 2006
ANALGESICS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2001-2006
Table 13 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 14 Herbal vs Standard Topical Analgesics 2001/2006
Table 15 Analgesics Company Shares by Retail Value 2002-2006
Table 16 Analgesics Brand Shares by Retail Value 2003-2006
Table 17 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 21 Sales of Decongestants by Type: Value 2001-2006
Table 22 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 32 Herbal vs Standard Digestive Remedies 2001/2006
Table 33 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 34 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 39 Herbal vs Standard Medicated Skin Care 2001/2006
Table 40 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 41 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 42 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 43 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 48 Sales of Vitamins by Type: Value 2001-2006
Table 49 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 50 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 51 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 52 Vitamins Brand Shares by Retail Value 2003-2006
Table 53 Sales of Dietary Supplements by Type: Value 2001-2006
Table 54 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 55 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Number of Smokers by Gender 2001-2006
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 61 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 62 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN TAIWAN
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2001-2006
Table 66 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 67 Eye Care Company Shares by Retail Value 2002-2006
Table 68 Eye Care Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 70 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN TAIWAN
ADULT MOUTHCARE IN TAIWAN
CALMING AND SLEEPING PRODUCTS IN TAIWAN
WOUND TREATMENTS IN TAIWAN
SECTOR DATA
Table 71 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 72 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 73 Wound Treatments Company Shares by Retail Value 2002-2006
Table 74 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 75 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 76 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
OTC OBESITY IN TAIWAN
EMERGENCY CONTRACEPTION IN TAIWAN
OTC STATINS IN TAIWAN
ALLERGY CARE IN TAIWAN