OTC Healthcare in Taiwan
Euromonitor International's OTC Healthcare in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 99 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Positive growth in 2008
OTC healthcare saw a good current value growth in 2008. Headaches and flu are still common problems amongst Taiwanese consumers. Taiwanese consumers still mainly prefer to visit a doctor when sick. However, a rising number of consumers began to purchase OTC healthcare following recommendations from advertisements or friends, with advertisements thus being increasingly effective for OTC healthcare in Taiwan.
Some multivitamins shift to nutritional product category
Some multivitamins was switched from OTC healthcare to nutrition product in Taiwan according to the Department of Health in May 2008. Multivitamins claiming medical benefits will be listed as OTC healthcare, while others can be listed as nutrition products and regulated in the manner of packaged food in Taiwan.
Multinationals dominate OTC healthcare
International manufacturers such as Sanyo Pharmaceutical Co Ltd, Amway Taiwan Co Ltd and Rotta Pharmaceuticals Inc continued to be the leading players in OTC healthcare in 2008. Local manufacturers meanwhile mainly focused on the development of Chinese herbal medicine, along with topical analgesics/anaesthetic and cough, cold and allergy (hay fever) remedies. Multinationals meanwhile dominate in digestive remedies and NRT smoking cessation aids.
Limited distribution for OTC healthcare
Chemists/pharmacies and direct selling are the two main distribution channels for OTC healthcare. Direct selling is strongest in vitamins and dietary supplements but faced strong competition from store-based retailing towards the end of the review period. This channel’s value share in overall OTC healthcare also declined slightly in 2008 due to strong competition from internet retailing at competitive prices. Grocery retailers, which mainly includes supermarkets/hypermarkets, saw an increased value share in 2008, meanwhile, offering a wider range of OTC healthcare in order to attract a wider range of consumers.
OTC healthcare to see slower growth
OTC healthcare is expected to post constant value CAGR of 3% over the forecast period, which is slightly lower than historic period CAGR of 6%. OTC healthcare is becoming increasingly mature. OTC healthcare is also likely to be affected by an economic downturn during the forecast period, with consumers becoming more careful in their spending.
Table of contents
OTC HEALTHCARE IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive growth in 2008
Some multivitamins shift to nutritional product category
Multinationals dominate OTC healthcare
Limited distribution for OTC healthcare
OTC healthcare to see slower growth
KEY TRENDS AND DEVELOPMENTS
Dedicated shelf space for OTC healthcare products
More parapharmacies/drugstores open in Taiwan
OTC healthcare faces competition from cosmetics and toiletries
Huge volume of prescription products recycled
Importance of product safety
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
CHINA CHEMICAL & PHARMACEUTICAL CO LTD - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 China Chemical & Pharmaceutical Co Ltd: Key Facts
Summary 3 China Chemical & Pharmaceutical Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 China Chemical & Pharmaceutical Co Ltd: Competitive Position 2008
HSIN WAN JEN CHEMICAL & PHARMACEUTICAL CO LTD - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hsin Wan Jen Chemical & Pharmaceutical Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Hsin Wan Jen Chemical & Pharmaceutical Co Ltd: Competitive Position 2008
SINPHAR PHARMACEUTICAL CO LTD - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Sinphar Pharmaceutical Co Ltd: Key Facts
Summary 8 Sinphar Pharmaceutical Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Sinphar Pharmaceutical Co Ltd: Competitive Position 2008
TIEN LIANG BIOTECH CO LTD - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Tien Liang Biotech Co Ltd: Key Facts
Summary 11 Tien Liang Biotech Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Tien Liang Biotech Co Ltd: Competitive Position 2008
YUNG SHIN PHARMACEUTICAL CO LTD - OTC HEALTHCARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Yung Shin Pharmaceutical Co Ltd: Key Facts
Summary 14 Yung Shin Pharmaceutical Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Yung Shin Pharmaceutical Co Ltd: Competitive Position 2008
ANALGESICS IN TAIWAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2003-2008
Table 13 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 14 Herbal vs Standard Topical Analgesics 2003-2008
Table 15 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 16 Analgesics Company Shares by Value 2004-2008
Table 17 Analgesics Brand Shares by Value 2005-2008
Table 18 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 22 Sales of Decongestants by Type: Value 2003-2008
Table 23 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN TAIWAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 33 Herbal vs Standard Digestive Remedies 2003-2008
Table 34 Digestive Remedies Company Shares by Value 2004-2008
Table 35 Digestive Remedies Brand Shares by Value 2005-2008
Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN TAIWAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 40 Herbal vs Standard Medicated Skin Care 2003-2008
Table 41 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 42 Medicated Skin Care Company Shares by Value 2004-2008
Table 43 Medicated Skin Care Brand Shares by Value 2005-2008
Table 44 Acne Treatments Brand Shares by Value 2005-2008
Table 45 Hair Loss Treatments Brand Shares by Value 2005-2008
Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 16 Dietary Supplements: Brand Ranking by Positioning 2008
SECTOR DATA
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 49 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 50 Dietary Supplements by Positioning 2006-2008
Table 51 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 52 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 53 Vitamins Brand Shares by Value 2005-2008
Table 54 Dietary Supplements Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN TAIWAN
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 57 Number of Smokers by Gender 2003-2008
SECTOR DATA
Table 58 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
Table 59 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2003-2008
Table 60 NRT Gum Flavours: % Value Breakdown 2006-2008
Table 61 Smoking Cessation Aids Company Shares by Value 2004-2008
Table 62 Smoking Cessation Aids Brand Shares by Value 2005-2008
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2008-2013
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2008-2013
EYE CARE IN TAIWAN
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2003-2008
Table 66 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 67 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 68 Eye Care Company Shares by Value 2004-2008
Table 69 Eye Care Brand Shares by Value 2005-2008
Table 70 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN TAIWAN
TRENDS
ADULT MOUTH CARE IN TAIWAN
HEADLINES
SECTOR DATA
Table 72 Sales of Adult Mouth Care: Value 2003-2008
Table 73 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 74 Adult Mouth Care Company Shares by Value 2004-2008
Table 75 Adult Mouth Care Brand Shares by Value 2005-2008
Table 76 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 77 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN TAIWAN
TRENDS
WOUND TREATMENTS IN TAIWAN
SECTOR DATA
Table 78 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 79 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 80 Wound Treatments Company Shares by Value 2004-2008
Table 81 Wound Treatments Brand Shares by Value 2005-2008
Table 82 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 83 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
OTC OBESITY IN TAIWAN
TRENDS
EMERGENCY CONTRACEPTION IN TAIWAN
TRENDS
OTC TRIPTANS IN TAIWAN
TRENDS