OTC Healthcare in Thailand
Euromonitor International's OTC Healthcare in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 93 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Economic and political situation
Thailand’s new government was installed by the military following a coup d’etat in September 2006. A rise in household debt, coupled with a sharp drop in consumer confidence, contributed to a slowdown in economic growth.
Relations between Muslims and non-Muslims in Thailand are still tense, particularly in the south of the country, although the conflict involves more than just religious issues. The continuing violence has harmed the country’s image as a safe destination for tourists. Simultaneously, performance within the agricultural industry has also been disrupted by another outbreak of bird flu.
Election confusion and the delays created by political uncertainty are damaging the economy. Negotiations on several bilateral trade agreements have temporarily been halted, while political uncertainties and security concerns have had a negative effect on the pace of economic growth.
Tight restrictions on foreign business ownership
The government of Thailand has introduced changes to the Foreign Business Act. The changes tighten restrictions on foreign ownership in a range of business areas, including the pharmaceutical industry. Although this signals a move away from an open economy towards a closed, self-sufficient economy, in fact, the main purpose of changes was to close the legal loopholes on the use of nominees by foreign investors engaging in restricted businesses. The legislation impacts thousands of foreign investors who are already operating in Thailand, as well as potential investors in the future. It is also likely to hinder economic growth.
The government expands healthcare service to public
Services the Thai government already provides include Social Security and Universal Coverage, under which people pay Bt30 for a consultation. Social Security covers up to Bt12,000 worth of treatment (e.g. antenatal care/delivery procedure and treatment) or lesser amounts such as dental care at Bt500 per year. However, the government abolished the Bt30 consultation fee in an effort to reduce administration costs and to give more time to hospital staff.
Furthermore, the government has introduced primary care units (PCU) to serve communities directly. These clinics were established to provide medical and disease-prevention services free of charge. Each clinic is responsible for 10,000 people. The project was initiated in big cities including Bangkok and its surrounding area, as well as Chiang Mai and Cholburi, etc. The success and likely expansion of this project is expected to result in reduced custom for chemists/pharmacies and drugstores/parapharmacies.
Vitamins and dietary supplements rule OTC healthcare
The availability of vitamins and dietary supplements (VDS) in Thailand is increasing as innovative products are consistently introduced by multinationals to a population which believes prevention is better than cure. Accordingly, value sales of VDS remain the highest when compared to other sectors within OTC healthcare. VDS growth in 2006 was bolstered by the strong performances of tonics and bottled nutritive drinks and other dietary supplements.
Amway the leader in OTC healthcare
In 2006, Amway (Thailand) Ltd leads in OTC healthcare, followed by Cerebos (Thailand) Ltd and Scotch Industrial Thailand Co Ltd. It is notable that all three companies operate within VDS. Amway (Thailand) Ltd was established on 4 May 1987 and registered according to the Direct Selling Act by the Consumer Protection Office in 2002. The major Amway products in VDS are sold under the Nutrilite brand. With a long established, strong network in direct sales, and constant innovation, Amway remains firm as the leader in OTC healthcare.
Table of contents
OTC HEALTHCARE IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic and political situation
Tight restrictions on foreign business ownership
The government expands healthcare service to public
Vitamins and dietary supplements rule OTC healthcare
Amway the leader in OTC healthcare
KEY TRENDS AND DEVELOPMENTS
Rigorous price competition
Older population increasing
The revival of herbal/traditional medicine
The New Drug Act
Good Pharmacy Practice enforcement
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
OTC Registration and Classification
Vitamins and dietary supplements registration and classification
Generics
Consumer expenditure on healthcare goods and medical services
Table 11 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - THAILAND
GOVERNMENT PHARMACEUTICAL ORGANIZATION, THE - OTC HEALTHCARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 The Government Pharmaceutical Organization: Key Facts
Summary 3 The Government Pharmaceutical Organization: Operational Indicators 2005
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 The Government Pharmaceutical Organization: Competitive Position 2006
GREATER PHARMA LTD - OTC HEALTHCARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Greater Pharma Ltd: Key Facts
Summary 6 Greater Pharma Ltd: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Greater Pharma Ltd: Competitive Position 2006
SIAM BHEASACH CO LTD - OTC HEALTHCARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Siam Bheasach Co Ltd: Key Facts
Summary 9 Siam Bheasach Co Ltd: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Siam Bheasach Co Ltd: Competitive Position 2006
THAI NAKORN PATANA CO LTD - OTC HEALTHCARE - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Thai Nakorn Patana Co Ltd: Key Facts
Summary 12 Thai Nakorn Patana Co Ltd: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Thai Nakorn Patana Co Ltd: Competitive Position 2006
ANALGESICS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Analgesics by Subsector: Value 2001-2006
Table 13 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 14 Herbal vs Standard Topical Analgesics 2001/2006
Table 15 Analgesics Company Shares by Retail Value 2002-2006
Table 16 Analgesics Brand Shares by Retail Value 2003-2006
Table 17 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 21 Sales of Decongestants by Type: Value 2001-2006
Table 22 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 32 Herbal vs Standard Digestive Remedies 2001/2006
Table 33 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 34 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 39 Herbal vs Standard Medicated Skin Care 2001/2006
Table 40 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 41 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 42 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 43 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 48 Sales of Vitamins by Type: Value 2001-2006
Table 49 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 50 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 51 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 52 Vitamins Brand Shares by Retail Value 2003-2006
Table 53 Sales of Dietary Supplements by Type: Value 2001-2006
Table 54 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 55 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 57 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 58 Number of Smokers by Gender 2001-2006
Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
Table 61 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
Table 62 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
EYE CARE IN THAILAND
TRENDS
SECTOR DATA
Table 65 Sales of Eye Care by Subsector: Value 2001-2006
Table 66 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 67 Eye Care Company Shares by Retail Value 2002-2006
Table 68 Eye Care Brand Shares by Retail Value 2003-2006
Table 69 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 70 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN THAILAND
TRENDS
ADULT MOUTHCARE IN THAILAND
TRENDS
CALMING AND SLEEPING PRODUCTS IN THAILAND
TRENDS
WOUND TREATMENTS IN THAILAND
TRENDS
SECTOR DATA
Table 71 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 72 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 73 Wound Treatments Company Shares by Retail Value 2002-2006
Table 74 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 75 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 76 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
EMERGENCY CONTRACEPTION IN THAILAND
TRENDS
SECTOR DATA
Table 77 Sales of Emergency Contraception by Subsector: Value 2001-2006
Table 78 Sales of Emergency Contraception by Subsector: % Value Growth 2001-2006
Table 79 Forecast Sales of Emergency Contraception by Subsector: Value 2006-2011
Table 80 Forecast Sales of Emergency Contraception by Subsector: % Value Growth 2006-2011