OTC Healthcare in Uzbekistan
Euromonitor International's OTC Healthcare in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 78 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Higher growth in the market, with child-specific products in greater demand
In 2008 the OTC healthcare market experienced strong growth across a number of categories. Despite the moderate forecasts of previous years, the growth rate in 2008 was even higher than in 2007. This success was due to various reasons, from strong marketing policies to nationwide distribution coverage.
In addition, all trends in the market continued, making growth more stable. The trend in child-specific products was not an exception. With population growth jumping by 1.2%, meaning an additional 300,000 people a year in society, the demand for child-specific products increased. Currently very few operators supply child-specific products, meaning that there are many more products needed in order to satisfy consumer demand.
Market develops due to solid information support
In the last few years, a number of international pharmaceutical exhibitions were held in Uzbekistan. During that period, the holding of such exhibitions proved to be not only an efficient base for demonstrating the achievements of local and foreign manufacturers of medical products, but also a means of promoting the Uzbekistan medical industry in foreign countries and CIS countries. The exhibitions are very informative for tutors in medical institutions and their students, who can get first-hand knowledge on various topics from specialists.
In addition, there was very solid support from the increasing popularity of online resources such as the Apteka.uz project and easy to remember call centre numbers (informative services which do not serve for one particular operator). The Apteka.uz website not only increased customer opportunities with regard to finding the appropriate medicines, but also increased the potential of operators and individual outlets involved in the sale of OTC products. The website has a feature which allows for the upload of price lists and other useful information; thus bringing stores and companies closer to customers.
Increasing numbers of parapharmacies/drugstores nationwide as a tool for competition
Parapharmacies/drugstores have become very popular as a way of conducting business. There is a trend in Uzbekistan that parapharmacies/drugstores and chemists/pharmacies do not tend to ask for prescriptions, and also sell non-OTC medicine without any prescription. Although this does not apply to psychotropics, narcotics and other strong medication, such popularisation of parapharmacies/drugstores nationwide greatly contributed to the development of the market, and to no lesser extent, the competitiveness amongst operators.
Because Uzbekistan has almost half of the population of the Central Asian region, the country has strong consumer potential, and such competition is considered a reasonable measure. The significance of such competition is that many operators now try to dominate sales in parapharmacies/drugstores by cooperating with sales personnel. This means that when a customer asks for medicine to treat an illness, or for a product to improve the immune system, the companies which cooperate with the outlet will have an advantage.
Market benefits from company activity in terms of distribution
As described above, in 2008 it became easier to find information on OTC products due to call centres and internet resources. However, the development of the market in this regard depended not only on consumers’ investigations. Producers, especially major companies present in the market, also contributed to the further popularisation of products. The strong distribution implemented by these companies enriched consumer choice and increased the range of products available on shelves. Although sales of OTC healthcare products are limited to only chemists/pharmacies and parapharmacies/drugstores, it became much easier to find products.
Managers of these outlets also proved this, stating that they find it very convenient when companies or their agents are active in terms of offering and then supplying their products. This lets stores better concentrate on sales to consumers, rather than purchasing from companies.
Stable trends in the market are the reason for a positive sales forecast
OTC healthcare as a whole experienced very comfortable conditions for growth during the review period, although high unit prices did not allow as strong growth as expected. However, with the increasing incomes of consumers and competition amongst operators, prices are becoming more affordable. This trend, in addition to others, including advantageous demographic changes with regard to key consumers; the cold winter season, which has become common over the last three to four years; and of course rising health concerns, makes it possible to predict a positive growth forecast for the market.
Table of contents
OTC HEALTHCARE IN UZBEKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Higher growth in the market, with child-specific products in greater demand
Market develops due to solid information support
Increasing numbers of parapharmacies/drugstores nationwide as a tool for competition
Market benefits from company activity in terms of distribution
Stable trends in the market are the reason for a positive sales forecast
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
ANALGESICS
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Analgesics Company Shares by Value 2004-2008
Table 15 Analgesics Brand Shares by Value 2005-2008
Table 16 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 20 Sales of Decongestants by Type: Value 2003-2008
Table 21 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 31 Herbal vs Standard Digestive Remedies 2003-2008
Table 32 Digestive Remedies Company Shares by Value 2004-2008
Table 33 Digestive Remedies Brand Shares by Value 2005-2008
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE
Headlines
Trends
Switches
Competitive Landscape
Prospects
Sector Data
Table 36 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 38 Herbal vs Standard Medicated Skin Care 2003-2008
Table 39 Medicated Skin Care Company Shares by Value 2004-2008
Table 40 Medicated Skin Care Brand Shares by Value 2005-2008
Table 41 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 42 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 43 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 45 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 46 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 47 Vitamins Brand Shares by Value 2005-2008
Table 48 Dietary Supplements Brand Shares by Value 2005-2008
Table 49 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 50 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS
Headlines
EYE CARE
Headlines
Sector Data
Table 51 Sales of Eye Care by Subsector: Value 2003-2008
Table 52 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 53 Eye Care Company Shares by Value 2004-2008
Table 54 Eye Care Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 56 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
WOUND TREATMENTS
Headlines
Sector Data
Table 57 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 58 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 59 Wound Treatments Company Shares by Value 2004-2008
Table 60 Wound Treatments Brand Shares by Value 2005-2008
Table 61 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 62 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
EAR CARE
Headlines
Sector Data
Table 63 Sales of Ear Care: Value 2003-2008
Table 64 Sales of Ear Care: % Value Growth 2003-2008
Table 65 Ear Care Company Shares by Value 2004-2008
Table 66 Ear Care Brand Shares by Value 2005-2008
Table 67 Forecast Sales of Ear Care: Value 2008-2013
Table 68 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE
Headlines
CALMING AND SLEEPING PRODUCTS
Headlines
Sector Data
Table 69 Sales of Calming and Sleeping Products: Value 2003-2008
Table 70 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 71 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 72 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 73 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 74 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
EMERGENCY CONTRACEPTION
Headlines
ASKLEPIY PHARMACEUTICAL COMPANY
Strategic Direction
Key Facts
Summary 2 Asklepiy Pharmaceutical Company: Key Facts
Company Background
Production
Competitive Positioning
JV JURABEK LABORATORIES LTD
Strategic Direction
Key Facts
Summary 3 JV Jurabek Laboratories Ltd: Key Facts
Company Background
Production
Competitive Positioning
PHARMED PHARMACEUTICAL COMPANY
Strategic Direction
Key Facts
Summary 4 Pharmed Pharmaceutical Company: Key Facts
Company Background
Production
Competitive Positioning