OTC Healthcare in Vietnam
Euromonitor International's OTC Healthcare in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 98 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Growth in OTC healthcare slows down
Overall, OTC healthcare saw slower current value growth in 2008, due to high inflation and the global financial crisis. Products such as analgesics, cough, cold and allergy (hay fever) remedies, eye care and medicated skin care saw fairly stable growth in 2008. Child-specific OTC healthcare posted current value growth of 7% in 2008, as parents were often willing to spend on their children’s health, despite the poor economic situation.
Economic downturn affects OTC healthcare
The economic situation was the major trend which influenced OTC healthcare in 2008. This caused consumers to be more cautious about their spending, including on OTC healthcare products. With limited budgets, consumers needed to consider the best choice for their OTC healthcare purchases. The income gap in Vietnam increased during the review period. As such, when faced with economic difficulties, high income people did not diversify their product consumption, but stuck to existing brands, whilst low income Vietnamese consumers turned to more affordable brands.
Multinationals continue to dominate
Multinationals dominated OTC healthcare during the review period, and maintained their leading positions in Vietnam in 2008. These companies have been in Vietnam for a long time. In addition, when they entered Vietnam, some even offered products in such niches as wound treatments and medicated shampoos. As such, when consumers got used to the categories, they also had the brands of multinationals in their minds. Thanks to first mover advantage, as well as professional product development and promotion, multinationals were strong players in most OTC healthcare categories. Besides, medicine prices are not strictly controlled by the Vietnamese government; therefore companies can earn enough profit to grow well and invest more in their businesses.
Chemists/pharmacies remains popular
Amongst all distribution channels, chemists/pharmacies and parapharmacies/drugstores remained the most popular during the review period. Supermarkets/hypermarkets also increased the range of OTC healthcare products, with products such as vitamins and dietary supplements available in stores. Direct selling company Amway entered Vietnam in 2008, which resulted in direct selling gaining a 0.2% value share of OTC healthcare distribution in 2008.
Seeing light over the forecast period
In the forecast period, OTC healthcare is expected to see growth in constant value terms. There are different factors which will drive future sales in OTC healthcare in Vietnam. Stressful lives, pollution caused by urbanisation, interest in beauty and diversification of products will increase demand for most healthcare products. The better economic situation should enable consumers to afford the best known brands, and also to try new launches. This could lead to various new developments in the forecast period in terms of ingredients and packaging.
Table of contents
OTC HEALTHCARE IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in OTC healthcare slows down
Economic downturn affects OTC healthcare
Multinationals continue to dominate
Chemists/pharmacies remains popular
Seeing light over the forecast period
KEY TRENDS AND DEVELOPMENTS
Economic situation causes consumers to be more cautious
Multinationals prove to be strong in tough times
Urbanisation improves sales for certain OTC medicines
Controlling medicine prices and fake products
More stressful lives results in the need for more OTC healthcare products
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Self-medication and Preventative Medicine
Generics
Switches
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
3/2 PHARMACEUTICAL FACTORY (EFTIPHARM) - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 3/2 Pharmaceutical Factory (Eftipharm): Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 3/2 Pharmaceutical Factory (Eftipharm): Competitive Position 2008
DOPHARMA - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dopharma: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Dopharma: Competitive Position 2008
HAUGIANG PHARMACEUTICAL JOINT STOCK CO - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Haugiang United Pharmaceutical Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Haugiang United Pharmaceutical Co: Competitive Position 2008
PHARMEDIC CO - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Pharmedic Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Pharmedic Co: Competitive Position 2008
TRAPHACO JOINT STOCK CO - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Traphaco Joint Stock Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Traphaco Joint Stock Co: Competitive Position 2008
ANALGESICS IN VIETNAM
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2003-2008
Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
Table 13 Herbal vs Standard Topical Analgesics 2003-2008
Table 14 Topical Analgesics by Format: % Value Breakdown 2004-2008
Table 15 Analgesics Company Shares by Value 2004-2008
Table 16 Analgesics Brand Shares by Value 2005-2008
Table 17 Forecast Sales of Analgesics by Subsector: Value 2008-2013
Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
Table 21 Sales of Decongestants by Type: Value 2003-2008
Table 22 Sales of Decongestants by Type: % Value Growth 2003-2008
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
DIGESTIVE REMEDIES IN VIETNAM
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Digestive Remedies by Subsector: Value 2003-2008
Table 31 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
Table 32 Herbal vs Standard Digestive Remedies 2003-2008
Table 33 Digestive Remedies Company Shares by Value 2004-2008
Table 34 Digestive Remedies Brand Shares by Value 2005-2008
Table 35 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
MEDICATED SKIN CARE IN VIETNAM
HEADLINES
TRENDS
SWITCHES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Medicated Skin Care by Subsector: Value 2003-2008
Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
Table 39 Herbal vs Standard Medicated Skin Care 2003-2008
Table 40 Acne Treatments by Format: % Value Breakdown 2004-2008
Table 41 Medicated Skin Care Company Shares by Value 2004-2008
Table 42 Medicated Skin Care Brand Shares by Value 2005-2008
Table 43 Acne Treatments Brand Shares by Value 2005-2008
Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
VITAMINS AND DIETARY SUPPLEMENTS IN VIETNAM
HEADLINES
TRENDS - VITAMINS
TRENDS – DIETARY SUPPLEMENTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Dietary Supplements: Brand Ranking by Positioning 2008
Table 47 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 48 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 49 Folic Acid v Other B Vitamins 2004-2008
Table 50 Dietary Supplements by Positioning 2006-2008
Table 51 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 52 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
Table 53 Vitamins Brand Shares by Value 2005-2008
Table 54 Dietary Supplements Brand Shares by Value 2005-2008
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
NRT SMOKING CESSATION AIDS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
EYE CARE IN VIETNAM
HEADLINES
SECTOR DATA
Table 57 Sales of Eye Care by Subsector: Value 2003-2008
Table 58 Sales of Eye Care by Subsector: % Value Growth 2003-2008
Table 59 Standard Eye Care by Type: % Value Breakdown 2007-2008
Table 60 Eye Care Company Shares by Value 2004-2008
Table 61 Eye Care Brand Shares by Value 2005-2008
Table 62 Forecast Sales of Eye Care by Subsector: Value 2008-2013
Table 63 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
EAR CARE IN VIETNAM
HEADLINES
SECTOR DATA
Table 64 Sales of Ear Care: Value 2003-2008
Table 65 Sales of Ear Care: % Value Growth 2003-2008
Table 66 Ear Care Company Shares by Value 2004-2008
Table 67 Ear Care Brand Shares by Value 2005-2008
Table 68 Forecast Sales of Ear Care: Value 2008-2013
Table 69 Forecast Sales of Ear Care: % Value Growth 2008-2013
ADULT MOUTH CARE IN VIETNAM
HEADLINES
SECTOR DATA
Table 70 Sales of Adult Mouth Care: Value 2003-2008
Table 71 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 72 Adult Mouth Care Company Shares by Value 2004-2008
Table 73 Adult Mouth Care Brand Shares by Value 2005-2008
Table 74 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 75 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
CALMING AND SLEEPING PRODUCTS IN VIETNAM
HEADLINES
SECTOR DATA
Table 76 Sales of Calming and Sleeping Products: Value 2003-2008
Table 77 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
Table 78 Calming and Sleeping Products Company Shares by Value 2004-2008
Table 79 Calming and Sleeping Products Brand Shares by Value 2005-2008
Table 80 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
Table 81 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
WOUND TREATMENTS IN VIETNAM
HEADLINES
SECTOR DATA
Table 82 Sales of Wound Treatments by Subsector: Value 2003-2008
Table 83 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
Table 84 Wound Treatments Company Shares by Value 2004-2008
Table 85 Wound Treatments Brand Shares by Value 2005-2008
Table 86 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
Table 87 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
OTC OBESITY IN VIETNAM
HEADLINES
EMERGENCY CONTRACEPTION IN VIETNAM
HEADLINES
OTC TRIPTANS IN VIETNAM
HEADLINES