OTC Healthcare in Vietnam
Euromonitor International's OTC Healthcare in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 82 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Stable growth due to improved living standards
OTC healthcare continued to see good growth in 2006. Growth was mainly due to improved living standards and overall economic development, with consumer incomes rising as a result. OTC healthcare thus became more affordable and gained a larger consumer base. Moreover, with improving product knowledge, local consumers also began to feel more confident in self-medication and the use of OTC healthcare, which further boosted demand.
Foreign companies dominate
Foreign companies continue to dominate OTC healthcare. Local producers invested heavily in quality improvements and continued to offer more affordable products. However, the majority of consumers prefer foreign products when they can afford these, believing them to offer a greater guarantee of quality. Multinationals also benefit from greater marketing expertise and a higher budget for promotion and new product development. Consequently, the top 10 players in OTC healthcare were all multinationals in 2006, with Sanofi-Synthélabo and UPSA in the lead.
Accession to the WTO to attract more competition
Vietnam officially became the 150th WTO member in early-2007. For pharmaceuticals, Vietnam committed to reduce its import tax and to allow foreign companies to directly import into Vietnam. It will thus create a more level playing field for competition between local and foreign companies. In the long-term, pharmaceuticals is therefore expected to become much more competitive. Local consumers will benefit from this competition in terms of product quality improvements, price reductions and a wider product choice.
Stricter government control on price
In 2006, OTC healthcare prices remained very stable. This is largely due to the government taking various controlling and monitoring measures. Before increasing prices, pharmaceutical companies have to submit applications to the Ministry of Health, explaining the reasons for price increases. Very few applications were approved in 2006. This is because the price of pharmaceuticals was raised significantly in Vietnam over 2003 and 2004 and the government believes that current prices are already too high.
Potential for strong growth due to large population
Vietnam offers a strong potential for growth for pharmaceuticals. In 2006, most demand originated from urban areas, where income levels and living standards are significantly higher than in rural areas. However, in the forecast period, demand is expected to see strong growth in rural areas. Growth will be driven by the huge rural population gaining a better access to OTC healthcare, as the number of drugstores/parapharmacies and chemists/pharmacies in rural areas increases dynamically. Growth will also be supported by increased income levels in rural areas, with the government focused on boosting living standards for these rural dwellers.
Table of contents
OTC HEALTHCARE IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Stable growth due to improved living standards
Foreign companies dominate
Accession to the WTO to attract more competition
Stricter government control on price
Potential for strong growth due to large population
KEY TRENDS AND DEVELOPMENTS
Improved economy boosts demand
Open economy attracts more foreign players
Price becomes more stable
Local firms improve share by improving product quality
Herbal medicine receives more attention
Chemists/pharmacies remains the key distribution channel
APPENDIX
OTC Registration and Classification
Vitamins and dietary supplements registration and classification
Generics
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 7 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 8 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 9 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
Consumer expenditure on health goods and medical services
Table 10 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
DOMESCO - DONGTHAP MEDICAL IMPORT EXPORT CORP - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Domesco - Dongthap Medical Import Export Corp: Key Facts
Summary 3 Domesco - Dongthap Medical Import Export Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Domesco - Dongthap Medical Import Export Corp: Competitive Position 2006
HAUGIANG PHARMACEUTICAL JOINT STOCK CO - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Haugiang Pharmaceutical Joint Stock Co: Key Facts
Summary 6 Haugiang Pharmaceutical Joint Stock Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Haugiang Pharmaceutical Joint Stock Co: Competitive Position 2006
ICA PHARMACEUTICALS - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 ICA Pharmaceuticals: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 ICA Pharmaceuticals: Competitive Position 2006
OPC - NATIONAL PHARMACEUTICAL ENTERPRISE NO 26 - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 OPC - National Pharmaceutical Enterprise No 26: Key Facts
Summary 11 OPC - National Pharmaceutical Enterprise No 26: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 OPC - National Pharmaceutical Enterprise No 26: Competitive Position 2006
TRAPHACO - OTC HEALTHCARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Traphaco: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Traphaco: Competitive Position 2006
ANALGESICS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2001-2006
Table 12 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 13 Herbal vs Standard Topical Analgesics 2001/2006
Table 14 Analgesics Company Shares by Retail Value 2002-2006
Table 15 Analgesics Brand Shares by Retail Value 2003-2006
Table 16 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 20 Sales of Decongestants by Type: Value 2001-2006
Table 21 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 31 Herbal vs Standard Digestive Remedies 2001/2006
Table 32 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 33 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 38 Herbal vs Standard Medicated Skin Care 2001/2006
Table 39 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 40 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 41 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 42 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 43 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 45 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 46 Sales of Vitamins by Type: Value 2001-2006
Table 47 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 48 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 49 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 50 Vitamins Brand Shares by Retail Value 2003-2006
Table 51 Sales of Dietary Supplements by Type: Value 2001-2006
Table 52 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 53 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 54 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 56 Number of Smokers by Gender 2001-2006
EYE CARE IN VIETNAM
OVERVIEW
SECTOR DATA
Table 57 Sales of Eye Care by Subsector: Value 2001-2006
Table 58 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 59 Eye Care Company Shares by Retail Value 2002-2006
Table 60 Eye Care Brand Shares by Retail Value 2003-2006
Table 61 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 62 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN VIETNAM
OVERVIEW
ADULT MOUTHCARE IN VIETNAM
OVERVIEW
CALMING AND SLEEPING PRODUCTS IN VIETNAM
OVERVIEW
WOUND TREATMENTS IN VIETNAM
OVERVIEW
SECTOR DATA
Table 63 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 64 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 65 Wound Treatments Company Shares by Retail Value 2002-2006
Table 66 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 67 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 68 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
EMERGENCY CONTRACEPTION IN VIETNAM
OVERVIEW