OTC Healthcare in the Philippines
Euromonitor International's OTC Healthcare in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 82 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Improvement in growth through manufacturers’ efforts
Most ranges within the OTC healthcare industry in the Philippines have reached maturity. However, manufacturers were successful in revitalising sales through clever innovative products, and promotional initiatives, all of which advanced industry growth in 2006 over the previous year. This was despite an increase in VAT, which directly impacted consumer disposable income.
Budget packs for price-conscious consumers
The increase in VAT, which rose from 10% to 12% during the review period, severely impacted consumers’ disposable income. Hence, budget pack promotions helped stimulate growth of OTC healthcare in volume terms, since consumers were able to acquire more products at the same price. As a result, budget packs were a boon to consumers with limited disposable income.
United Laboratories remained the outright leader in OTC healthcare
Domestic company, United Laboratories has a very strong product presence across the Philippines, as it provides consumers with high quality but affordable products. The company’s outstanding position remained the envy of all the large multinationals, which have considerable ground to make up if they are ever to compete on an equal footing.
Stronger movement for drugstore channel
The drugstores/parapharmacies channel has become increasingly popular as, unlike chemists/pharmacies, these outlets are mostly located in areas of high consumer footfall, such as shopping centres. Consumers are becoming more comfortable purchasing their products in drugstores/parapharmacies due to their friendly ambience and wider product range. However, chemists/pharmacies maintained its lead with a consistent distribution value share throughout the review period.
Positive growth for OTC healthcare expected in the forecast period
Manufacturers are optimistic about growth in the forecast period, despite the industry’s increasing maturation levels. Several factors are expected to have an impact in the coming years including improvement in the economy, greater consumer receptiveness towards product innovations, and higher health awareness among consumers. All of these factors will continue supporting a positive performance and ensure continuing growth into the forecast period.
Table of contents
OTC HEALTHCARE IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Improvement in growth through manufacturers’ efforts
Budget packs for price-conscious consumers
United Laboratories remained the outright leader in OTC healthcare
Stronger movement for drugstore channel
Positive growth for OTC healthcare expected in the forecast period
KEY TRENDS AND DEVELOPMENTS
Budget packs boost sales
Increased prominence of drugstores/parapharmacies
Demand for beauty products is on the rise
Bone and joint health increasingly in demand
Mobile consumers shape the format of OTC products
APPENDIX
OTC Registration and Classification
Advertising
Packaging and Labelling
Distribution
De-listing or De-reimbursement
Vitamins & Dietary Supplements Registration and Classification
Generics
MARKET INDICATORS
Table 1 Life Expectancy at Birth 2001-2006
MARKET DATA
Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
Table 6 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
Table 7 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
Table 8 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
Table 9 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
APPENDIX
Consumer Expenditure on Health Goods and Medical Services
Table 10 Consumer Expenditure on Health Goods and Medical Services 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PHILIPPINES
INTERNATIONAL PHARMACEUTICALS INC - OTC HEALTHCARE - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 2 International Pharmaceuticals Inc: Key Facts
Summary 3 International Pharmaceuticals Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 International Pharmaceuticals Inc: Competitive Position 2006
PASCUAL LABORATORIES INC - OTC HEALTHCARE - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pascual Laboratories Inc: Key Facts
Summary 6 Pascual Laboratories Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Pascual Laboratories Inc: Competitive Position 2006
PHILUSA CORP - OTC HEALTHCARE - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Philusa Corp: Key Facts
Summary 9 Philusa Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Philusa Corp: Competitive Position 2006
UNITED LABORATORIES INC - OTC HEALTHCARE - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 11 United Laboratories Inc: Key Facts
Summary 12 United Laboratories Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 United Laboratories Inc: Competitive Position 2006
ANALGESICS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Analgesics by Subsector: Value 2001-2006
Table 12 Sales of Analgesics by Subsector: % Value Growth 2001-2006
Table 13 Herbal vs Standard Topical Analgesics 2001/2006
Table 14 Analgesics Company Shares by Retail Value 2002-2006
Table 15 Analgesics Brand Shares by Retail Value 2003-2006
Table 16 Forecast Sales of Analgesics by Subsector: Value 2006-2011
Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
Table 20 Sales of Decongestants by Type: Value 2001-2006
Table 21 Sales of Decongestants by Type: % Value Growth 2001-2006
Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011
DIGESTIVE REMEDIES IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Sales of Digestive Remedies by Subsector: Value 2001-2006
Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
Table 31 Herbal vs Standard Digestive Remedies 2001/2006
Table 32 Digestive Remedies Company Shares by Retail Value 2002-2006
Table 33 Digestive Remedies Brand Shares by Retail Value 2003-2006
Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
MEDICATED SKIN CARE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 36 Sales of Medicated Skin Care by Subsector: Value 2001-2006
Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
Table 38 Herbal vs Standard Medicated Skin Care 2001/2006
Table 39 Medicated Skin Care Company Shares by Retail Value 2002-2006
Table 40 Medicated Skin Care Brand Shares by Retail Value 2003-2006
Table 41 Acne Treatments Brand Shares by Retail Value 2003-2006
Table 42 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
Table 43 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
Table 44 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
VITAMINS AND DIETARY SUPPLEMENTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
Table 46 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
Table 47 Sales of Vitamins by Type: Value 2001-2006
Table 48 Sales of Vitamins by Type: % Value Growth 2001-2006
Table 49 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
Table 50 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 51 Vitamins Brand Shares by Retail Value 2003-2006
Table 52 Sales of Dietary Supplements by Type: Value 2001-2006
Table 53 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
Table 54 Dietary Supplements Brand Shares by Retail Value 2003-2006
Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
NRT SMOKING CESSATION AIDS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 57 Number of Smokers by Gender 2001-2006
EYE CARE IN THE PHILIPPINES
OVERVIEW
SECTOR DATA
Table 58 Sales of Eye Care by Subsector: Value 2001-2006
Table 59 Sales of Eye Care by Subsector: % Value Growth 2001-2006
Table 60 Eye Care Company Shares by Retail Value 2002-2006
Table 61 Eye Care Brand Shares by Retail Value 2003-2006
Table 62 Forecast Sales of Eye Care by Subsector: Value 2006-2011
Table 63 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
EAR CARE IN THE PHILIPPINES
OVERVIEW
ADULT MOUTHCARE IN THE PHILIPPINES
OVERVIEW
CALMING AND SLEEPING PRODUCTS IN THE PHILIPPINES
OVERVIEW
WOUND TREATMENTS IN THE PHILIPPINES
OVERVIEW
SECTOR DATA
Table 64 Sales of Wound Treatments by Subsector: Value 2001-2006
Table 65 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
Table 66 Wound Treatments Company Shares by Retail Value 2002-2006
Table 67 Wound Treatments Brand Shares by Retail Value 2003-2006
Table 68 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
Table 69 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011