Oral Hygiene in Belgium
Euromonitor International's Oral Hygiene in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 43 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Oral hygiene excl power toothbrushes; Dental floss; Denture care; Mouth fresheners; Mouthwashes/dental rinses; Tooth whiteners; Toothbrushes; Toothpaste
Table of contents
COSMETICS AND TOILETRIES IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Innovation and price increases save the market
More protection and convenience
L’Oréal leads the way in a concentrated competitive environment
Supermarkets, discounters and aggressive perfumeries
Unfavourable outlook in the short term
KEY TRENDS AND DEVELOPMENTS
Bleak prospects for the economy, policy, purchasing power and thus maybe C&T
Seeking more time, protection and cocooning
Demographic segmentation to still pay off
Scientific discoveries still drive sales, despite a growing preoccupation for health and ecology
More favourable ground for multiple retailers and chained specialists
Ambivalent impact on the competitive environment
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
BIOVER NV - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Biover NV: Key Facts
Summary 3 Biover NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ECOVER PRODUCTS NV - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Ecover Belgium NV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 5 Ecover Belgium NV: Production 2008
COMPETITIVE POSITIONING
OMEGA PHARMA NV - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Omega Pharma Belgium NV: Key Facts
Summary 7 Omega Pharma NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Omega Pharma Belgium NV: Production 2008
COMPETITIVE POSITIONING
Summary 9 Omega Pharma Belgium NV : Competitive Position 2008
RECKITT BENCKISER SA NV - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Reckitt Benckiser SA NV: Key Facts
Summary 11 Reckitt Benckiser SA NV: Operational Indicators
COMPANY BACKGROUND & PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Reckitt Benckiser SA NV: Competitive Position 2008
WIDMER AG, LOUIS - COSMETICS AND TOILETRIES - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Louis Widmer NV: Key Facts
Summary 14 Louis Widmer NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Louis Widmer NV: Competitive Position 2008
ORAL HYGIENE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2009
Table 16 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 17 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 18 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 19 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 20 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 21 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 22 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 23 Toothpaste Brand Shares by Retail Value 2005-2008
Table 24 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 25 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 26 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 28 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013