Oral
Cosmetics and Toiletries > Oral hygiene

Oral Hygiene in China

China

Euromonitor International's Oral Hygiene in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.

Tables: 56  |  Publication date: May 2009
Cost: 
GBP560.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Oral hygiene excl power toothbrushes; Dental floss; Denture care; Mouth fresheners; Mouthwashes/dental rinses; Tooth whiteners; Toothbrushes; Toothpaste

Table of contents

ORAL HYGIENE IN CHINA : MARKET INSIGHT

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 1 Sales of Oral Hygiene by Subsector: Value 2003-2008

Table 2 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008

Table 3 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008

Table 4 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008

Table 5 Sales of Toothpaste by Type: % Value Breakdown 2005-2008

Table 6 Oral Hygiene Company Shares by Retail Value 2004-2008

Table 7 Oral Hygiene Brand Shares by Retail Value 2005-2008

Table 8 Toothpaste Brand Shares by Retail Value 2005-2008

Table 9 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008

Table 10 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013

Table 11 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013

Table 12 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013

Table 13 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

LOCAL COMPANY PROFILES - CHINA

AMWAY (CHINA) CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Amway (China) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 2 Amway (China) Co Ltd: Competitive Position 2008

ARCHE GROUP CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Arche Group Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Arche Group Co Ltd: Competitive Position 2008

BAWANG (GUANGZHOU) CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Bawang (Guangzhou) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Bawang (Guangzhou) Co Ltd: Competitive Position 2008

C-BONS GROUP - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 C-Bons Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 8 C-Bons Group: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 9 C-Bons Group: Competitive Position 2008

LA FANG INTERNATIONAL GROUP - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 La Fang International Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 11 La Fang International Group: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 12 La Fang International Group: Competitive Position 2008

L'ORéAL CHINA - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 L’Oréal China: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 14 L’Oréal China: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 15 L’Oréal China: Competitive Position 2008

PROCTER & GAMBLE (GUANGZHOU) LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Procter & Gamble (Guangzhou) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 17 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2008

SHANGHAI JAHWA UNITED CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 18 Shanghai Jahwa Co Ltd: Key Facts

Summary 19 Shanghai Jahwa Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 20 Shanghai Jahwa Co Ltd: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 21 Shanghai Jahwa Co Ltd: Competitive Position 2008

SHISEIDO LIYUAN COSMETICS CO LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Shiseido Liyuan Cosmetics Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 23 Shiseido Liyuan Cosmetics Co Ltd: Competitive Position 2008

UNILEVER CHINA LTD - COSMETICS AND TOILETRIES - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 24 Unilever China Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 25 Unilever China Ltd: Competitive Position 2008

COSMETICS AND TOILETRIES IN CHINA

EXECUTIVE SUMMARY

Sustained dynamic growth despite global financial meltdown

Whitening and anti-ageing products fuel growth

Procter & Gamble sees marginal share decline

Leading direct selling companies see strong growth

Slower growth expected for forecast period

KEY TRENDS AND DEVELOPMENTS

Credit Crunch Slightly Hits China’s Cosmetics and Toiletries Industry

Demand for fair skin drives whitening product sales

Male consumers increasingly important

Procter & Gamble’s dominance status challenged by other brands

Direct sales sustained despite economic downturn

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

Table 14 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008

Table 15 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008

Table 16 Sales of Premium Cosmetics by Sector: Value 2003-2008

Table 17 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008

Table 18 Sales of Cosmetics and Toiletries by Region: Value 2003-2008

Table 19 Sales of Cosmetics and Toiletries by Region: % Value Growth 2003-2008

Table 20 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008

Table 21 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008

Table 22 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008

Table 23 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008

Table 24 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008

Table 25 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013

Table 26 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013

Table 27 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013

Table 28 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013

Table 29 Forecast Sales of Cosmetics and Toiletries by Region: Value 2008-2013

Table 30 Forecast Sales of Cosmetics and Toiletries by Region: % Value Growth 2008-2013

APPENDIX

Gift Sets

DEFINITIONS

Summary 26 Research Sources

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