Oral Hygiene in Denmark
Euromonitor International's Oral Hygiene in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 43 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Oral hygiene excl power toothbrushes; Dental floss; Denture care; Mouth fresheners; Mouthwashes/dental rinses; Tooth whiteners; Toothbrushes; Toothpaste
Table of contents
COSMETICS AND TOILETRIES IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries proved fairly resistant to economic slowdown
Polarised consumer preferences in 2008
Nivea was the fastest growing brand
Strong discounter growth
Value growth of cosmetics and toiletries to slow further
KEY TRENDS AND DEVELOPMENTS
Growing consumer price sensitivity as the global financial crisis hits Denmark
Strong discounter growth
Strong growth trend in natural/organic products
Strong demand for multifunctional cosmetics
Ethical consumption on the increase
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
BLUMøLLER A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Blumøller A/S: Key Facts
Summary 3 Blumøller A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Blumøller A/S: Competitive Position 2008
CEDERROTH A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cederroth A/S: Key Facts
Summary 6 Cederroth A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Cederroth A/S: Competitive Position 2008
GUN-BRITT COIFFURE APS - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Gun-Britt Coiffure ApS: Key Facts
Summary 9 Gun-Britt Coiffure Aps: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Gun-Britt Coiffure ApS: Competitive Position 2008
MATAS A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Matas A/S: Key Facts
Summary 12 Matas A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Matas A/S: Competitive Position 2008
SæTHER A/S, E - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sæther A/S, E: Key Facts
Summary 15 Sæther A/S, E: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 15 Summary3 Sæther A/S, E: Competitive Position 2008
ORAL HYGIENE IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 16 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 17 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 18 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 19 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 20 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 21 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 22 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 23 Toothpaste Brand Shares by Retail Value 2005-2008
Table 24 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 25 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 26 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 28 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013