Oral Hygiene in Denmark
Euromonitor International's Oral Hygiene in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 36 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dental floss; Denture care; Mouth fresheners; Mouthwashes/dental rinses; Tooth whiteners; Toothbrushes; Toothpaste
Table of contents
COSMETICS AND TOILETRIES IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Mature cosmetics and toiletries maintains growth
Sun care most dynamic as consumer awareness grows
Multinationals lead but face growing competition from private label
Supermarkets/hypermarkets struggles to maintain share
Steady growth in forecast period
KEY TRENDS AND DEVELOPMENTS
Danish economy boosts sales
Consumer concern over potentially hazardous ingredients
Natural and organic products seen as a safer option
Border trading and illegal imports see explosive growth
Ageing population and low birth rate have an impact
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - DENMARK
BLUMøLLER A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Blumøller A/S: Key Facts
Summary 2 Blumøller A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Blumøller A/S: Competitive Position 2006
COLGATE-PALMOLIVE A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Colgate-Palmolive A/S: Key Facts
Summary 5 Colgate-Palmolive A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Colgate-Palmolive A/S: Competitive Position 2006
L'ORéAL DANMARK A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 7 L'Oréal Danmark A/S: Key Facts
Summary 8 L'Oréal Danmark A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 L'Oréal Danmark A/S: Competitive Position 2006
MATAS A/S - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Matas A/S: Key Facts
Summary 11 Matas A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Matas A/S: Competitive Position 2006
SæTHER A/S, E - COSMETICS AND TOILETRIES - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sæther A/S, E: Key Facts
Summary 14 Sæther A/S, E: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Sæther A/S, E: Competitive Position 2006
ORAL HYGIENE IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
Table 12 Oral Hygiene Company Shares by Retail Value 2002-2006
Table 13 Oral Hygiene Brand Shares by Retail Value 2003-2006
Table 14 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
Table 15 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
Table 16 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
Table 17 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
Table 18 Manual and Power Brush Company Shares by Retail Value 2002-2006
Table 19 Manual and Power Brush Brand Shares by Retail Value 2003-2006
Table 20 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
Table 21 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011