Oral Hygiene in Japan
Euromonitor International's Oral Hygiene in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 55 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Oral hygiene excl power toothbrushes; Dental floss; Denture care; Mouth fresheners; Mouthwashes/dental rinses; Tooth whiteners; Toothbrushes; Toothpaste
Table of contents
COSMETICS AND TOILETRIES IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Sales see negative growth
Prevention measures drive growth
Domestic players face tougher competition from localised multinationals and new entrants
Retailers reorganising to attract target consumers
Despite forecast overall decline, growth areas remain
KEY TRENDS AND DEVELOPMENTS
Domestic companies still strong but localised multinationals gain share
Movement towards authenticity for organic products
Scientific approach to skin care
Players become more sophisticated in targeting men
Aging population offers an opportunity for growth
Selective spending shifts into full swing with economic slowdown
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
DHC CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 DHC Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 DHC Corp: Competitive Position 2008
FANCL CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fancl Corp: Key Facts
Summary 5 Fancl Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Fancl Corp: Competitive Position 2008
KANEBO COSMETICS INC - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Kanebo Cosmetics Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Kanebo Cosmetics Inc: Competitive Position 2008
KAO CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Kao Corp: Key Facts
Summary 10 Kao Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Kao Corp: Production Statistics
COMPETITIVE POSITIONING
Summary 12 Kao Corp: Competitive Position 2008
KOSé CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Kosé Corp: Key Facts
Summary 14 Kosé Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Kosé Corp: Competitive Position 2008
MANDOM CORP - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Mandom Corp: Key Facts
Summary 17 Mandom Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Mandom Corp: Competitive Position 2008
POLA COSMETICS INC - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Pola Cosmetics Inc: Key Facts
Summary 20 Pola Cosmetics Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Pola Cosmetics Inc: Competitive Position 2008
SHISEIDO CO LTD - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Shiseido Co Ltd: Key Facts
Summary 23 Shiseido Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Shiseido Co Ltd: Competitive Position 2008
SUNSTAR INC - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Sunstar Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Sunstar Inc: Competitive Position 2008
UNILEVER JAPAN KK - COSMETICS AND TOILETRIES - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Unilever Japan KK: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Unilever Japan KK: Competitive Position 2008
ORAL HYGIENE IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 16 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 19 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 20 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 21 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 22 Toothpaste Brand Shares by Retail Value 2005-2008
Table 23 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 24 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 25 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 26 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013