Oral Hygiene in Romania
Euromonitor International's Oral Hygiene in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 42 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Oral hygiene excl power toothbrushes; Dental floss; Denture care; Mouth fresheners; Mouthwashes/dental rinses; Tooth whiteners; Toothbrushes; Toothpaste
Table of contents
COSMETICS AND TOILETRIES IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cosmetics and toiletries registers higher sales each year
Consumers demand value added products
Multinationals dominate the market
Direct selling remains the most popular distribution channel
Cosmetics and toiletries is expected to approach maturity
KEY TRENDS AND DEVELOPMENTS
Purchasing habits are set to change within the coming years
Multinationals control the market
Intensified retail activity
Advertising drives sales
Direct selling remains the dominant distribution channel
APPENDIX
Gift Sets
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
DR SOLEIL PROD COSMETICE SRL - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dr Soleil Prod Cosmetice SRL: Key Facts
Summary 3 Dr Soleil Prod Cosmetice SRL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Dr Soleil Prod Cosmetice SRL: Competitive Position 2008
ELMI PRODFARM SRL - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Elmi Prodfarm SRL: Key Facts
Summary 6 Elmi Prodfarm SRL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Elmi Prodfarm SRL: Competitive Position 2008
FARMEC SA - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Farmec SA: Key Facts
Summary 9 Farmec SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Farmec SA: Competitive Position 2008
GEROCOSSEN SRL - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Gerocossen SRL: Key Facts
Summary 12 Gerocossen SRL: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Gerocossen SRL: Competitive Position 2008
GEROVITAL COSMETICS SA - COSMETICS AND TOILETRIES - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Gerovital Cosmetics SA: Key Facts
Summary 15 Gerovital Cosmetics SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Gerovital Cosmetics SA: Competitive Position 2008
ORAL HYGIENE IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 15 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 16 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 17 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 18 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 19 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 20 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 21 Toothpaste Brand Shares by Retail Value 2005-2008
Table 22 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 24 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 25 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 26 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013