Oral Hygiene in Spain
Euromonitor International's Oral Hygiene in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Oral hygiene excl power toothbrushes; Dental floss; Denture care; Mouth fresheners; Mouthwashes/dental rinses; Tooth whiteners; Toothbrushes; Toothpaste
Table of contents
COSMETICS AND TOILETRIES IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
2008 still a positive year for Spanish cosmetics and toiletries market
Segmentation helps to drive sales
L’Oréal remains leader in the Spanish market
Supermarkets/hypermarkets kept its leadership in the distribution channel
Forecast grim over the forecast period
KEY TRENDS AND DEVELOPMENTS
The economic downturn is taking its toll in Spain
Private label keeps improving its position in the Spanish market
Male consumers help to drive market growth
At-home treatments benefit from falling incomes
Demographics are changing Spain
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
AC MARCA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 AC Marca SA: Key Facts
Summary 3 AC Marca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 AC Marca SA: Competitive Position 2008
BDF NIVEA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 BDF Nivea SA: Key Facts
Summary 6 BDF Nivea SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 BDF Nivea SA: Competitive Position 2008
COLGATE-PALMOLIVE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Colgate-Palmolive España SA: Key Facts
Summary 9 Colgate-Palmolive España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Colgate-Palmolive España SA: Competitive Position 2008
COTYASTOR SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Cotyastor SA: Key Facts
Summary 12 Cotyastor SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Cotyastor SA: Competitive Position 2008
HENKEL IBéRICA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Henkel Ibérica SA: Key Facts
Summary 15 Henkel Ibérica SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Henkel Ibérica: Competitive Position 2008
ISDIN SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 ISDIN SA: Key Facts
Summary 18 ISDIN SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 ISDIN SA: Competitive Position 2008
L'ORéAL ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 20 L’Oréal España SA: Key Facts
Summary 21 L’Oréal España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 L’Oréal España SA: Competitive Position 2008
PROCTER & GAMBLE ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Procter & Gamble España SA: Key Facts
Summary 24 Procter & Gamble España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Procter & Gamble España SA: Competitive Position 2008
PUIG BEAUTY & FASHION GROUP SL - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Puig Beauty & Fashion Group SL: Key Facts
Summary 27 Puig Beauty & Fashion Group SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Puig Beauty & Fashion Group SL: Competitive Position 2008
UNILEVER ESPAñA SA - COSMETICS AND TOILETRIES - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Unilever España SA: Key Facts
Summary 30 Unilever España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Unilever España SA: Competitive Position 2008
ORAL HYGIENE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Manual Toothbrushes by Type: % Value Analysis 2004-2008
Table 16 Sales of Oral Hygiene by Subsector: Value 2003-2008
Table 17 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008
Table 18 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008
Table 19 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008
Table 20 Sales of Toothpaste by Type: % Value Breakdown 2005-2008
Table 21 Oral Hygiene Company Shares by Retail Value 2004-2008
Table 22 Oral Hygiene Brand Shares by Retail Value 2005-2008
Table 23 Toothpaste Brand Shares by Retail Value 2005-2008
Table 24 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008
Table 25 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013
Table 26 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013
Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013
Table 28 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013