Packaged Food in Austria
Euromonitor International's Packaged Food in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 365 | Publication date: Dec 2009
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Executive summary
Significant growth for packaged foods in 2009
Changes in the operating environment in Austria were closely linked to the performance of packaged foods in 2009. The busy lifestyle of Austrians and their demand for convenience products resulted in success for noodles, sweet and savoury snacks, snack bars, soup, pasta, frozen, dried and chilled processed food, sauces, dressings and condiments and spreads. Confectionery, on the other hand, was affected by waning consumer demand due to the high fat and sugar content that is regarded unhealthy. Meal replacement products too lost value as they have an often ‘artificial and unnatural’ image, a sentiment which also affected dinner mixes. Many people stayed at home in order to cut back on spending due to the economic crisis, which resulted in the growth of ready meals. The increase in demand for products with low unit prices such as canned/preserved food also underlined the consumer willingness to save.
Health, wellness and convenience
The strongest consumer trends in Austria were in convenience, health and wellness. Although, consumers demand freshness and high nutrition value in the food they eat, they were not willing to spend time in the preparation of it after a day at work. In addition, ethnic, natural food, exotic flavours, low or reduced fat, sugar and salt enjoyed high popularity. At the other end of the scale, the traditional consumers like the flavour of products from their own regions and regional cuisine. The demand for organic products too enjoyed increased popularity. The wide range of consumer expectations presented the leading manufacturers with myriad unique selling points that they were able to incorporate into new product innovations and product launches. This helped them not only to maintain healthy market shares but also to attract consumers to packaged foods.
Private label continues to expand
The power of the leading retailers and discounters became even more noticeable in 2009, due to the dominance of private label items in packaged foods. They either led or occupied a chunk of the market in many categories, which often affected unit prices. The downside of this development was the loss of the market potential of specific product groups. Thus, these failed to attract leading manufacturers with the ability to revive consumer interest. A good example is dairy products, which showed stagnation due to maturity and was marked by the low product innovation of the traditional, domestic companies that led the product category. These companies often lacked the resources and the know-how that were needed to revive it and increasingly felt the competition from private label products. However, dairy products failed to attract leading players due to low market potential and margins.
Mainstream retail outlets dominate distribution
Supermarkets/hypermarkets and discounters held the major value share in distribution of packaged foods, which made it easier for their private label items to capture share as well. The review period also saw a rapid expansion of these outlets into every part of Austria, thereby creating increasingly stiff competition to traditional independent retailers. However, their expansion was vital to the success of frozen and chilled products as their large outlets were able to have significant freezer and chilled cabinet spaces that enabled them to carry a large product range. Consumers living in even rural communities with only a small, local store had access to frozen and chilled processed food due to the ubiquitous presence of leading retailers.
Stagnation expected for packaged foods
Sales of packaged foods are expected to face stagnation over the forecast period due to the expansion of private label likely to negatively impact value growth and market potential of many product categories. Thus, the marketing activities of leading manufacturers are expected to be crucial in its performance. Building strong premium brands able to combat the strength of private label items also at point of sale will be important to the success of packaged foods over the forecast period.
Recession in Austria affects packaged foods
In 2009, the Austrian Institute of Economic Research (WIFO) lowered its growth projection for Austria to 0.5% from the 1.8% that was made in 2008. With an economic decline registered in the fourth quarter of 2008 and the first quarter of 2009, officially Austria was in a recession.
As a small country that is heavily dependent on exports, Austria has been impacted by the global economic crisis. As Austria’s main trading partners Germany and Italy faced a strong economic downturn, this affected the export orders flowing to Austria from these countries. Austria has an internationally orientated market, as its own domestic market is small with only around 8 million people. Thus, the economic trends of its neighbours are crucial to its own fortunes.
Austrian companies are also very much dependent on the Central and Southeast European economies, which they regard as ‘home markets’. Austrian banks lend an amount equal to 80% of the overall Austrian GDP to this region and have more business interest in them than do banks in any other country. As many of these countries too are facing negative or low economic growth, this in turn is affecting Austria’s economy.
Current Impact
For 2009, Austrian economists still expect a 1% growth in consumption but a 3% decrease in private investments, an increase of up to 7% in unemployment and an inflation rate of 0.9%.
Euromonitor International research shows that the fear of unemployment is making consumers nervous and insecure, which is reflected in their choice of packaged food products. For example products with low unit prices such as canned/preserved food witnessed a value growth of 1% in 2009 that was much higher than the CAGR of less than 1% in the review period. It was also noticeable that consumers were cutting down on expensive food products in order to reduce food bills – for example frozen ready meals, which had a CAGR of 6% in the review period only grew in value by 1% in 2009. Consumers also avoided purchasing products that were not deemed necessary, thus, impulse and indulgence items such as confectionery and packaged/industrial cakes only grew by under 1% as opposed to CAGRs of nearly 1% and more, respectively in the review period.
Outlook
WIFO does not expect the Austrian economy to recover until 2010 and predicts a GDP growth of only 0.7%. This is likely to increase the insecurity amongst consumers due to the fear of losing jobs and may curtail the value growth in packaged foods.
As a consequence of this development, Euromonitor International expects consumers to buy what is considered essential and to cut down on things deemed unnecessary. Thus, significant growth in private label items due to their high quality and low prices, especially in essential food products is expected. The leading retailers Rewe and Spar are likely to support this trend by expanding their product lines further, in order to offer the consumers a wide choice.
The rapid expansion of leading discounters Hofer (Aldi) and Lidl too will help in the strength of private label items. In bakery products, meat, fish/seafood, vegetables and fruit, however, Austrians generally tend to purchase fresh products, as these are considered superior in nutritional value, quality and taste and this purchasing behaviour will continue as consumers are likely to reward themselves also during difficult times.
Future Impact
Based on the prognosis of WIFO and its consequences for consumption, Euromonitor International projects a negative growth in constant value terms for packaged foods in the forecast period. In particular, products that are considered nonessentials such as confectionery are expected to witness a significant drop in value growth. In sharp contrast, low-value convenience items such as soup and noodles are projected to withstand this calamity much better. In order to minimise the effect of this development on branded products, marketing activities of leading manufacturers including investments in product innovation, frequent product launches and heightened levels of advertising and promotion will be crucial.
Convenience, indulgence and high consumer expectations
Increased levels of government campaigns and media coverage on obesity-related diseases and the part food plays in it, have contributed to a heightened level of health consciousness amongst the Austrian population. This has resulted in increased consumption of fresh vegetables and fruit but less consumption of meat and confectionery. According to the Ministry of Agriculture there has been 35% growth in the per capita consumption of fresh vegetables since 1990.
At the same time modern Austria is a prosperous country with a time-poor but indulgent population, which has created a polarisation in attitudes to lifestyle. On the one hand consumers do not want to spend time cooking after a long day at work but on the other hand their expectation of gaining convenience, taste, variety, flavours, quality, nutritional value and overall health and wellness from the food they eat has increased considerably. Holidays abroad and TV cookery programmes as well as the expansion of ethnic restaurants have propagated a demand for exotic flavours such as Mediterranean and Asian food.
Current Impact
It has become increasingly crucial to incorporate one or several of these consumer demands as unique selling points in new product innovations and new product launches in packaged foods. Convenience has become a key factor and food that is easy to prepare often in a microwave or oven in a matter of minutes but at the same time provides a tasty, substantial meal is proving vital. Frequent product launches provide consumers with an ever-changing choice that adds to the excitement and adventure, which is part of the lifestyle of the modern Austrian.
Also strong brand building through high profile advertising and promotions is vital to create and push credibility with consumers and trust that can combat the expansion of private label. The most successful manufacturers adopted these strategies and the product categories in which they dominate profited from it in 2008 and 2009.
Dr August Oetker Nahrungsmittel KG (Dr Oetker brand) and Wagner Tiefkühlprodukte GmbH (Wagner brand) are good examples of manufacturers whose new innovations, product launches as well as strong brands helped them to dominate with an impressive 81% of frozen pizza sales in Austria in 2008.
Iglo Austria had a value share of 42% in frozen processed food in 2008, which is directly attributable to its large product assortment, frequent line expansion and new products launches as well as product innovations. Not only did these strategies strengthen Iglo’s market position but they also helped to create market dynamism in frozen processed food as a whole. Its Iglo Mediterraneo and Iglo Wohlfühlgerichte (feel good meals) ranges, which were launched in 2008 and 2009 respectively, fulfil consumer demand for convenience, exotic flavours and healthy eating.
The increased demand for healthy food is making fish and seafood increasingly popular. Transagent Lehag, which had a value share of 27% in canned/preserved fish/seafood in 2008, launched Tuna in Rapeseed Oil, Tuna Fillets in Olive Oil, Tuna in Chilli with Olive Oil, Tuna in Pesto as well as Tuna in Sweet and Sour Sauce. With these new products, Transagent met consumer demand for healthy convenient food, exotic flavours and Mediterranean and Asian cuisine and its Vier Diamanten brand won a market share of 47% in canned tuna fish in 2008.
Outlook
The marketing activities of the leading manufacturers are expected to become even more crucial in the coming years in order to win consumers from private label brands of leading retailers. Thus, both macro and micro trends need to be observed closely in order to develop new unique selling points in packaged foods that meet consumer expectations. Successful manufacturers will continue to invest in broadening their product assortments, in new product innovations focusing further on convenience and indulgence in new product launches as well as heightened advertising and promotion in the 2009- 2014 forecast period.
Future Impact
Consequences of the economic crisis are likely to suppress the growth of packaged foods over the forecast period, impacting also the convenience and indulgence demands of consumers. However, product categories that are dominated by manufacturers with the highest marketing activities are likely to weather the crisis better, not least by focusing on introducing new products with marked convenience and indulgence characteristics, than those dominated by domestic companies that have limited financial resources. For example, for chilled processed food that is dominated by domestic manufacturers and suffers already from low innovation and high profile advertising and promotions, Euromonitor International projects stagnation in the forecast period.
Private label products – a force to reckon with
The discount fever seen in neighbouring Germany is not quite as strong in Austria, as many consumers still tend to favour more premium-quality brands. However, with the expansion of the leading retailers Rewe and Spar and that of the leading German discounters Hofer (Aldi) and Lidl, private label is strengthening its position in the country. Their high-quality private label items and large assortments including organic, health and wellness products as well as their ubiquitous presence have been key to this development.
In addition to the difficult economic climate and the insecurities regarding jobs, consumers are also becoming price sensitive as far as food is concerned, opting to spend more on leisure, entertainment activities and fuel. The reluctance to pay high prices for food, especially essential food articles, is also supporting the growth of private label.
Current Impact
Euromonitor International research shows private label products are increasing their combined market value share including Hofer, Rewe and Spar in packaged foods from 16% in 2004 to 17% in 2008. The highest levels were seen in mature product subsectors that suffer from saturation such as dairy with 28%, pasta with 31%, dried processed foods with 23%, chilled processed food with 36% and oil and fats with 32%. By offering products that are of similar quality as premium brands at a lower price, retailers have been able to push their private label brands to capture a growing market value share. Further, domestic companies with lower marketing activities dominate many of these categories, which are easily targeted by leading retailers.
However a contrasting trend is evident in baby food, where private label items had a small market value share of under 5% in 2008, losing four percentage points since 2004. Here, consumer trust is with premium brands, which they perceive as of better quality, and parents choose products that offer the best nutritional value. Similarly, private label items show a receding market share in some product categories due to the presence of leading manufacturers with high marketing activities and their premium brands, which enjoy high consumer credibility.
Such examples can be seen in frozen pizza, where private label had 9% value share in 2008 as opposed to 11% in 2004. In meal solutions and meal replacement products in which a high level of technical know-how as well as investments is necessary, multinationals were able to keep the categories free of private label products.
Outlook
Private label items are likely to capture increasingly large chunks of mature product categories such as nutrition/staples and dried processed food over the forecast period. However, private label items are also expanding to relatively new product areas that are still in their inception, such as chilled ready meals and prepared salads, which is a threat to leading manufacturers as well as to domestic companies.
Rewe’s Chef Menü private label is a good example of this development. The range consists of about 350 items of chilled ready meals including regional specialities, vegetarian, meat and fish dishes, gluten- and lactose-free items and exotic flavours as well as prepared salads and cut fruit. Rewe is a pioneer in chilled ready meals in Austria and is equipping its retail outlets with large chilled cabinet spaces, lack of which is a problem that chilled ready meals is facing. There is high product innovation and frequent new product launches in the Chef Menü range and all products are made without additives and from fresh ingredients, a fact that appeals to health-conscious consumers. Chef Menü is a private label that emulates a premium product range with competitive prices, which is a trend that is likely to increase further in the forecast period.
Future Impact
The expansion of private label items will be damaging to the value growth of packaged foods in the forecast period. The product categories that private label items dominate are likely to attract fewer leading multinationals and domestic companies due to decreasing margins and declining market potential. These categories are also likely to suffer from lower product innovation and development, as private label items are weaker in this point. As a result, it is likely that leading manufacturers will focus on product areas requiring higher technical know-how and investments as well as new product categories that appeal to the modern consumer, most likely in the area of health and wellness combined with convenience.
Packaged food distribution is in the hands of leading retailers
The aggressive expansion of the leading retailers Rewe and Spar as well as that of the leading discounters Hofer (Aldi) and Lidl have contributed to a rapid change in the traditional retail landscape in Austria. According to Euromonitor International research, the number of Austrian hypermarkets increased by 43% between 2002 and 2008, and their selling space by 64%. As a result the size of the outlets rose by 15% to 4,555 sq m on average and with it earnings increased by 63% to EUR19 million per outlet in 2008.
During the same period, the number of supermarkets increased by 13% and the selling space by 45%. The average size of a supermarket increased by 28% to 722 sq m and earnings per outlet by 12% EUR3 million in 2008.
The number of discounter outlets increased by 28% and the total selling space by 31% during the same period, which helped increase the average outlet size to 700 sq m and average earnings per outlet to EUR4 million in 2008.
The growth of leading retailers had a strong negative effect on traditional, small grocery retailers and independent small grocers. Their outlet numbers steadily decreased during the 2002 to 2008 period, as more and more consumers went to larger retail outlets with lower perceived prices and broader product assortments. In 2008, the average outlet sizes of these retailers ranged from 150 to 180 sq m and earnings were less than EUR1 million a year.
Current Impact
Euromonitor International research shows the effect that the aggressive expansion of leading retailers and discounters had on distribution of packaged foods in the 2002- 2008 period. In the bulk of the packaged food products, supermarkets and hypermarkets had a value share of 50-60 % and discounters between 15% and 20%, although the latter steadily won value share from the former in this period.
Small grocery retailers and independent small grocers lost market share by three to four percentage points to leading supermarkets/hypermarkets and discounters. Due to the restricted outlet spaces and investment capacity, these retailers were not in a position to compete effectively.
The expansion of leading retailers and availability of large outlets with enough space to install large freezers and chilled cabinets contributed to the growth of frozen and chilled processed food as well as frozen and chilled ready meals. A significant number of Austrians still live in rural communities that only have a small, local store, which does not have the space for large equipment. The expansion of hypermarkets/supermarkets as well as discounters made a considerable difference in the availability of frozen and chilled food and its growth in all parts of Austria.
The dominance of private label items is also linked to the expansion of leading retailers. These items are of high quality and low prices and consist of a large product assortment including fat-free, light, gluten- and lactose-free products as well as products for diabetics. Austrians are becoming more and more accustomed to buying private label items and are gradually shifting from the purchasing habit of choosing primarily premium brands.
Outlook
The expansion of leading retailers will continue, but at a slower pace due to lack of suitable land and properties. As a direct result, retailers are likely to expand to smaller outlet types that are growing in popularity due to lifestyle changes in the population, such as forecourt retailers and convenience stores – similar to ‘Express’ supermarkets seen elsewhere. With the relaxation of the legislation for shop opening hours in January 2008, these outlet types are expected to receive a further boost.
In particular, the number of convenience stores is expected to remain overall stable at approximately 1,435- 1,440 but experience an overall shift away from transport and railway station-based outlets towards community and neighbourhood outlets, as seen in other markets such as the UK.
Discounters in turn are expected to further expand their outlet numbers across Austria over the forecast period, increasing the presence from currently 1,267 as of 2009 to approximately 1,306 by 2014, in line with discounters’ overall ongoing expansion in nonsaturated markets outside Germany.
Future Impact
The dominance of retailers in packaged foods and the expansion of private label products made the operating environment increasingly difficult for many companies, particularly for small- and medium-size firms. Many manufacturers including multinationals have chosen to produce private label items for leading retailers in order to earn much-needed revenues. This trend is expected to continue over the forecast period with many multinationals selling premium products through discounters as well. As more and more retailers are targeting the premium product segment through private label items, it is likely that cooperation between retailers and leading manufacturers will increase in terms of the development of product concepts, particularly in ready meals.
Regional and environmentally friendly products win consumer approval
Mountains and lakes surround Austria, and living in a country with such natural beauty, nature and the environment is very much a part of Austrian lives. Traditionally, much of society was made up of farming communities that lived in large families. Vegetables and meat often came from their own farm or from that of a neighbour and the bread was made at home or by the village baker and thus, people had a close connection and trust in the food they consumed.
Although Austria is a modern country now and part of the EU, these characteristics of the traditional Austria are still very visible in the makeup of its people and the country. As a result, the modern Austrian is extremely health conscious and environment friendly and patriotic. Although, much of the food that they eat now comes from supermarkets in packaged form, they still demand the high quality and freshness of the food that was on their tables in their childhood. This has resulted in the organic cultivation of approximately 15% of all farmland in the country. According to the Ministry of Agriculture, the small-scale farming in the country supports a system that is close to nature. These are important issues that have earned high credibility amongst Austrians regarding products from their own regions and favour the local cuisine as part of their heritage.
Food scandals such as Bovine spongiform encephalopathy (BSE), swine flu, bird flu and the sale of rotten meat in neighbouring Germany, genetically modified food restrictions, government campaigns warning people of obesity-related illnesses and media coverage on the perils that the environment is facing have all further intensified the popular environmental and health consciousness.
Current Impact
These trends are evident in the food industry in Austria today. Euromonitor International research shows, for example, that 74% of bakery products consumed in the country in 2008 was artisanal and sold through a large network of local bakeries, which are often small family businesses. Another example is in processed meat that is generally considered as having low nutritional value, being less flavoursome and inferior to fresh meat bought from the local butcher or farm. This affected the volume and value growth of canned/preserved and frozen processed meat, which suffered from low consumer demand.
Domestic companies and their traditional products, which have been consumed in the country for a long time, dominate a large number of product areas. This is noticeable in traditional categories such as chilled processed food, which mainly consists of cut sausage meat and other sausage products that is a staple of the Austrian diet. Generally, consumers buy these at the local butcher’s, but if it is bought from a retail outlet then it is often expected to be made by a producer that is local, regional or of Austrian origin. In ready meals for instance, a significant percentage of the products on the market are based on regional cuisine. Euromonitor International research established that in chilled ready meals and frozen ready meals, Austrian dishes are expected to hold value share of 55% and 45% respectively in 2009.
Outlook
The present trends indicate that even retailers have adopted marketing slogans such as ‘fresh, from the region, and manufacturers market frozen products under ‘as good as fresh food’. This has helped the volume and value growth of frozen vegetables, fruit, fish and seafood, although the convenience factor also plays an important role here. Euromonitor International expects manufacturers and retailers to expand on this strategy also over the forecast period in order to attract consumers to their products. Companies will need to focus on sophisticated communication messages in their advertising and promotion campaigns in order to appeal to the traditional nature of Austrians.
Future Impact
However, the downside of this trend is likely to be seen in product areas dominated by domestic companies with restricted investment capacity. This is expected to lead to low product innovation and new product launches able to create market dynamism. Thus, Euromonitor International forecasts low to negative growth or stagnation for such categories, for example dairy products.
At the same time, leading domestic companies with strong premium brands are expected to continue to increase market share. Examples are Berglandmilch Gmbh with its well-known Schärdinger brand in dairy or Haribo Lakritzen Hans Riegel Betriebs GmbH’s Haribo brand in confectionery. Euromonitor International also expects to see an increasing organic share in packaged foods, although it will continue to be hampered by the shortage of organic raw material in Europe as well as globally.
Table of contents
PACKAGED FOOD IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Significant growth for packaged foods in 2009
Health, wellness and convenience
Private label continues to expand
Mainstream retail outlets dominate distribution
Stagnation expected for packaged foods
Recession in Austria affects packaged foods
Convenience, indulgence and high consumer expectations
Private label products – a force to reckon with
Packaged food distribution is in the hands of leading retailers
Regional and environmentally friendly products win consumer approval
MARKET DATA
Table 1 Sales of Packaged Food by Sector: Volume 2004-2009
Table 2 Sales of Packaged Food by Sector: Value 2004-2009
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009
Table 5 GBO Shares of Packaged Food 2004-2008
Table 6 NBO Shares of Packaged Food 2004-2008
Table 7 Brand Shares of Packaged Food 2005-2008
Table 8 Penetration of Private Label by Sector 2004-2008
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2009-2014
Table 12 Forecast Sales of Packaged Food by Sector: Value 2009-2014
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2004-2009
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2009-2014
IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2004-2009
Table 23 Company Shares of Impulse and Indulgence Products 2004-2008
Table 24 Brand Shares of Impulse and Indulgence Products 2005-2008
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2009-2014
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2004-2009
Table 30 Sales of Nutrition/Staples by Sector: Value 2004-2009
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2004-2009
Table 33 Company Shares of Nutrition/Staples 2004-2008
Table 34 Brand Shares of Nutrition/Staples 2005-2008
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2009-2014
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2004-2009
Table 40 Sales of Meal Solutions by Sector: Value 2004-2009
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2004-2009
Table 43 Company Shares of Meal Solutions 2004-2008
Table 44 Brand Shares of Meal Solutions 2005-2008
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2009-2014
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
ANKERBROT AG - PACKAGED FOOD - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ankerbrot AG: Key Facts
Summary 3 Ankerbrot AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Ankerbrot AG: Competitive Position 2008
HANDL TYROL GMBH - PACKAGED FOOD - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Handl Tyrol GmbH: Key Facts
Summary 6 Handl Tyrol GmbH : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Handl Tyrol GmbH: Competitive Position 2008
JOHANN KOTANYI GMBH - PACKAGED FOOD - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Johann Kotanyi GmbH: Key Facts
Summary 9 Johann Kotanyi GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Johann Kotanyi GmbH: Competitive Position 2008
KELLY GMBH - PACKAGED FOOD - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kelly GmbH: Key Facts
Summary 12 Kelly GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Kelly GmbH: Competitive Position 2008
WIESBAUER GMBH - PACKAGED FOOD - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Wiesbauer GmbH: Key Facts
Summary 15 Wiesbauer GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Wiesbauer GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Wiesbauer GmbH: Competitive Position 2008
CHOCOLATE CONFECTIONERY IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2004-2009
Table 50 Sales of Chocolate Confectionery by Subsector: Value 2004-2009
Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2004-2009
Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2004-2009
Table 53 Chocolate Tablets by Type: % Value Breakdown 2004-2009
Table 54 Chocolate Confectionery Company Shares 2004-2008
Table 55 Chocolate Confectionery Brand Shares 2005-2008
Table 56 Forecast Sales of Chocolate Confectionery by Subsector: Volume 2009-2014
Table 57 Forecast Sales of Chocolate Confectionery by Subsector: Value 2009-2014
Table 58 Forecast Sales of Chocolate Confectionery by Subsector: % Volume Growth 2009-2014
Table 59 Forecast Sales of Chocolate Confectionery by Subsector: % Value Growth 2009-2014
Summary 18 Other Chocolate Confectionery: Product Types
SUGAR CONFECTIONERY IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Sugar Confectionery by Subsector: Volume 2004-2009
Table 61 Sales of Sugar Confectionery by Subsector: Value 2004-2009
Table 62 Sales of Sugar Confectionery by Subsector: % Volume Growth 2004-2009
Table 63 Sales of Sugar Confectionery by Subsector: % Value Growth 2004-2009
Table 64 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2009
Table 65 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2004-2009
Table 66 Sugar Confectionery Company Shares 2004-2008
Table 67 Sugar Confectionery Brand Shares 2005-2008
Table 68 Forecast Sales of Sugar Confectionery by Subsector: Volume 2009-2014
Table 69 Forecast Sales of Sugar Confectionery by Subsector: Value 2009-2014
Table 70 Forecast Sales of Sugar Confectionery by Subsector: % Volume Growth 2009-2014
Table 71 Forecast Sales of Sugar Confectionery by Subsector: % Value Growth 2009-2014
Summary 19 Other Sugar Confectionery: Product Types
GUM IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Gum by Subsector: Volume 2004-2009
Table 73 Sales of Gum by Subsector: Value 2004-2009
Table 74 Sales of Gum by Subsector: % Volume Growth 2004-2009
Table 75 Sales of Gum by Subsector: % Value Growth 2004-2009
Table 76 Leading Flavours for Gum 2004-2009
Table 77 Gum Company Shares 2004-2008
Table 78 Gum Brand Shares 2005-2008
Table 79 Forecast Sales of Gum by Subsector: Volume 2009-2014
Table 80 Forecast Sales of Gum by Subsector: Value 2009-2014
Table 81 Forecast Sales of Gum by Subsector: % Volume Growth 2009-2014
Table 82 Forecast Sales of Gum by Subsector: % Value Growth 2009-2014
BAKED GOODS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Baked Goods by Subsector: Volume 2004-2009
Table 84 Sales of Baked Goods by Subsector: Value 2004-2009
Table 85 Sales of Baked Goods by Subsector: % Volume Growth 2004-2009
Table 86 Sales of Baked Goods by Subsector: % Value Growth 2004-2009
Table 87 Packaged/Industrial Bread by Type: % Value Breakdown 2004-2009
Table 88 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2009
Table 89 Baked Goods Company Shares 2004-2008
Table 90 Baked Goods Brand Shares 2005-2008
Table 91 Forecast Sales of Baked Goods by Subsector: Volume 2009-2014
Table 92 Forecast Sales of Baked Goods by Subsector: Value 2009-2014
Table 93 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2009-2014
Table 94 Forecast Sales of Baked Goods by Subsector: % Value Growth 2009-2014
BISCUITS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Biscuits by Subsector: Volume 2004-2009
Table 96 Sales of Biscuits by Subsector: Value 2004-2009
Table 97 Sales of Biscuits by Subsector: % Volume Growth 2004-2009
Table 98 Sales of Biscuits by Subsector: % Value Growth 2004-2009
Table 99 Biscuits Company Shares 2004-2008
Table 100 Biscuits Brand Shares 2005-2008
Table 101 Forecast Sales of Biscuits by Subsector: Volume 2009-2014
Table 102 Forecast Sales of Biscuits by Subsector: Value 2009-2014
Table 103 Forecast Sales of Biscuits by Subsector: % Volume Growth 2009-2014
Table 104 Forecast Sales of Biscuits by Subsector: % Value Growth 2009-2014
BREAKFAST CEREALS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Breakfast Cereals by Subsector: Volume 2004-2009
Table 106 Sales of Breakfast Cereals by Subsector: Value 2004-2009
Table 107 Sales of Breakfast Cereals by Subsector: % Volume Growth 2004-2009
Table 108 Sales of Breakfast Cereals by Subsector: % Value Growth 2004-2009
Table 109 Breakfast Cereals Company Shares 2004-2008
Table 110 Breakfast Cereals Brand Shares 2005-2008
Table 111 Forecast Sales of Breakfast Cereals by Subsector: Volume 2009-2014
Table 112 Forecast Sales of Breakfast Cereals by Subsector: Value 2009-2014
Table 113 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2009-2014
Table 114 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2009-2014
ICE CREAM IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Sales of Ice Cream by Subsector: Volume 2004-2009
Table 116 Sales of Ice Cream by Subsector: Value 2004-2009
Table 117 Sales of Ice Cream by Subsector: % Volume Growth 2004-2009
Table 118 Sales of Ice Cream by Subsector: % Value Growth 2004-2009
Table 119 Leading Flavours for Ice Cream 2004-2009
Table 120 Ice Cream Company Shares 2004-2008
Table 121 Ice Cream Brand Shares 2005-2008
Table 122 Impulse Ice Cream Company Shares 2004-2008
Table 123 Impulse Ice Cream Brand Shares 2005-2008
Table 124 Take-home Ice Cream Company Shares 2004-2008
Table 125 Take-home Ice Cream Brand Shares 2005-2008
Table 126 Sales of Ice Cream by Distribution Format: % Analysis 2004-2009
Table 127 Forecast Sales of Ice Cream by Subsector: Volume 2009-2014
Table 128 Forecast Sales of Ice Cream by Subsector: Value 2009-2014
Table 129 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2009-2014
Table 130 Forecast Sales of Ice Cream by Subsector: % Value Growth 2009-2014
DRINKING MILK PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Sales of Drinking Milk Products by Subsector: Volume 2004-2009
Table 132 Sales of Drinking Milk Products by Subsector: Value 2004-2009
Table 133 Sales of Drinking Milk Products by Subsector: % Volume Growth 2004-2009
Table 134 Sales of Drinking Milk Products by Subsector: % Value Growth 2004-2009
Table 135 Milk by Type: % Value Breakdown 2007-2009
Table 136 Drinking Milk Products Company Shares 2004-2008
Table 137 Drinking Milk Products Brand Shares 2005-2008
Table 138 Forecast Sales of Drinking Milk Products Products by Subsector: Volume 2009-2014
Table 139 Forecast Sales of Drinking Milk Products Products by Subsector: Value 2009-2014
Table 140 Forecast Sales of Drinking Milk Products Products by Subsector: % Volume Growth 2009-2014
Table 141 Forecast Sales of Drinking Milk Products Products by Subsector: % Value Growth 2009-2014
CHEESE IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 142 Sales of Cheese by Subsector: Volume 2004-2009
Table 143 Sales of Cheese by Subsector: Value 2004-2009
Table 144 Sales of Cheese by Subsector: % Volume Growth 2004-2009
Table 145 Sales of Cheese by Subsector: % Value Growth 2004-2009
Table 146 Spreadable Processed Cheese by Type: % Value Breakdown 2004-2009
Table 147 Cheese Company Shares 2004-2008
Table 148 Cheese Brand Shares 2005-2008
Table 149 Forecast Sales of Cheese by Subsector: Volume 2009-2014
Table 150 Forecast Sales of Cheese by Subsector: Value 2009-2014
Table 151 Forecast Sales of Cheese by Subsector: % Volume Growth 2009-2014
Table 152 Forecast Sales of Cheese by Subsector: % Value Growth 2009-2014
YOGHURT IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 153 Sales of Yoghurt by Subsector: Volume 2004-2009
Table 154 Sales of Yoghurt by Subsector: Value 2004-2009
Table 155 Sales of Yoghurt by Subsector: % Volume Growth 2004-2009
Table 156 Sales of Yoghurt by Subsector: % Value Growth 2004-2009
Table 157 Soy-based vs Dairy-based Yoghurt % Breakdown 2009
Table 158 Leading Flavours for Fruited Spoonable Yoghurt 2004-2009
Table 159 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2009
Table 160 Yoghurt Company Shares 2004-2008
Table 161 Yoghurt Brand Shares 2005-2008
Table 162 Forecast Sales of Yoghurt by Subsector: Volume 2009-2014
Table 163 Forecast Sales of Yoghurt by Subsector: Value 2009-2014
Table 164 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2009-2014
Table 165 Forecast Sales of Yoghurt by Subsector: % Value Growth 2009-2014
OTHER DAIRY PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 166 Sales of Other Dairy Products by Subsector: Volume 2004-2009
Table 167 Sales of Other Dairy Products by Subsector: Value 2004-2009
Table 168 Sales of Other Dairy Products by Subsector: % Volume Growth 2004-2009
Table 169 Sales of Other Dairy Products by Subsector: % Value Growth 2004-2009
Table 170 Chilled Desserts by Type: % Value Breakdown 2005-2009
Table 171 Cream by Type: % Value Breakdown 2004-2009
Table 172 Forecast Sales of Other Dairy Products by Subsector: Volume 2009-2014
Table 173 Forecast Sales of Other Dairy Products by Subsector: Value 2009-2014
Table 174 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2009-2014
Table 175 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2009-2014
SWEET AND SAVOURY SNACKS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 176 Sales of Sweet and Savoury Snacks by Subsector: Volume 2004-2009
Table 177 Sales of Sweet and Savoury Snacks by Subsector: Value 2004-2009
Table 178 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2004-2009
Table 179 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2004-2009
Table 180 Sweet and Savoury Snacks Company Shares 2004-2008
Table 181 Sweet and Savoury Snacks Brand Shares 2005-2008
Table 182 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2009-2014
Table 183 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2009-2014
Table 184 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2009-2014
Table 185 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2009-2014
Summary 20 Other Sweet and Savoury Snacks: Product Types
SNACK BARS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 186 Sales of Snack Bars by Subsector: Volume 2004-2009
Table 187 Sales of Snack Bars by Subsector: Value 2004-2009
Table 188 Sales of Snack Bars by Subsector: % Volume Growth 2004-2009
Table 189 Sales of Snack Bars by Subsector: % Value Growth 2004-2009
Table 190 Snack Bars Company Shares 2004-2008
Table 191 Snack Bars Brand Shares 2005-2008
Table 192 Forecast Sales of Snack Bars by Subsector: Volume 2009-2014
Table 193 Forecast Sales of Snack Bars by Subsector: Value 2009-2014
Table 194 Forecast Sales of Snack Bars by Subsector: % Volume Growth 2009-2014
Table 195 Forecast Sales of Snack Bars by Subsector: % Value Growth 2009-2014
MEAL REPLACEMENT PRODUCTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 196 Sales of Meal Replacement Products by Subsector: Volume 2004-2009
Table 197 Sales of Meal Replacement Products by Subsector: Value 2004-2009
Table 198 Sales of Meal Replacement Products by Subsector: % Volume Growth 2004-2009
Table 199 Sales of Meal Replacement Products by Subsector: % Value Growth 2004-2009
Table 200 Meal Replacement Slimming Products by Type: % Value Breakdown 2004-2009
Table 201 Meal Replacement Products Company Shares 2004-2008
Table 202 Meal Replacement Products Brand Shares 2005-2008
Table 203 Sales of Meal Replacement Products by Distribution Format: % Analysis 2004-2009
Table 204 Forecast Sales of Meal Replacement Products by Subsector: Volume 2009-2014
Table 205 Forecast Sales of Meal Replacement Products by Subsector: Value 2009-2014
Table 206 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2009-2014
Table 207 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2009-2014
READY MEALS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 208 Sales of Ready Meals by Subsector: Volume 2004-2009
Table 209 Sales of Ready Meals by Subsector: Value 2004-2009
Table 210 Sales of Ready Meals by Subsector: % Volume Growth 2004-2009
Table 211 Sales of Ready Meals by Subsector: % Value Growth 2004-2009
Table 212 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2009
Table 213 Frozen Ready Meals % Breakdown by Ethnicity 2004-2009
Table 214 Chilled Ready Meals % Breakdown by Ethnicity 2004-2009
Table 215 Ready Meals Company Shares 2004-2008
Table 216 Ready Meals Brand Shares 2005-2008
Table 217 Forecast Sales of Ready Meals by Subsector: Volume 2009-2014
Table 218 Forecast Sales of Ready Meals by Subsector: Value 2009-2014
Table 219 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2009-2014
Table 220 Forecast Sales of Ready Meals by Subsector: % Value Growth 2009-2014
SOUP IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 221 Sales of Soup by Subsector: Volume 2004-2009
Table 222 Sales of Soup by Subsector: Value 2004-2009
Table 223 Sales of Soup by Subsector: % Volume Growth 2004-2009
Table 224 Sales of Soup by Subsector: % Value Growth 2004-2009
Table 225 Leading Soup Flavours 2004-2009
Table 226 Soup Company Shares 2004-2008
Table 227 Soup Brand Shares 2005-2008
Table 228 Forecast Sales of Soup by Subsector: Volume 2009-2014
Table 229 Forecast Sales of Soup by Subsector: Value 2009-2014
Table 230 Forecast Sales of Soup by Subsector: % Volume Growth 2009-2014
Table 231 Forecast Sales of Soup by Subsector: % Value Growth 2009-2014
PASTA IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 232 Sales of Pasta by Subsector: Volume 2004-2009
Table 233 Sales of Pasta by Subsector: Value 2004-2009
Table 234 Sales of Pasta by Subsector: % Volume Growth 2004-2009
Table 235 Sales of Pasta by Subsector: % Value Growth 2004-2009
Table 236 Pasta Company Shares 2004-2008
Table 237 Pasta Brand Shares 2005-2008
Table 238 Forecast Sales of Pasta by Subsector: Volume 2009-2014
Table 239 Forecast Sales of Pasta by Subsector: Value 2009-2014
Table 240 Forecast Sales of Pasta by Subsector: % Volume Growth 2009-2014
Table 241 Forecast Sales of Pasta by Subsector: % Value Growth 2009-2014
NOODLES IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 242 Sales of Noodles by Subsector: Volume 2004-2009
Table 243 Sales of Noodles by Subsector: Value 2004-2009
Table 244 Sales of Noodles by Subsector: % Volume Growth 2004-2009
Table 245 Sales of Noodles by Subsector: % Value Growth 2004-2009
Table 246 Leading Instant Noodle Flavours 2004-2009
Table 247 Noodles Company Shares 2004-2008
Table 248 Noodles Brand Shares 2005-2008
Table 249 Forecast Sales of Noodles by Subsector: Volume 2009-2014
Table 250 Forecast Sales of Noodles by Subsector: Value 2009-2014
Table 251 Forecast Sales of Noodles by Subsector: % Volume Growth 2009-2014
Table 252 Forecast Sales of Noodles by Subsector: % Value Growth 2009-2014
CANNED/PRESERVED FOOD IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 253 Sales of Canned/Preserved Food by Subsector: Volume 2004-2009
Table 254 Sales of Canned/Preserved Food by Subsector: Value 2004-2009
Table 255 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2004-2009
Table 256 Sales of Canned/Preserved Food by Subsector: % Value Growth 2004-2009
Table 257 Canned/Preserved Food Company Shares 2004-2008
Table 258 Canned/Preserved Food Brand Shares 2005-2008
Table 259 Forecast Sales of Canned/Preserved Food by Subsector: Value 2009-2014
Table 260 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2009-2014
Table 261 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2009-2014
FROZEN PROCESSED FOOD IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 262 Sales of Frozen Processed Food by Subsector: Volume 2004-2009
Table 263 Sales of Frozen Processed Food by Subsector: Value 2004-2009
Table 264 Sales of Frozen Processed Food by Subsector: % Volume Growth 2004-2009
Table 265 Sales of Frozen Processed Food by Subsector: % Value Growth 2004-2009
Table 266 Frozen Processed Red Meat by Type: % Value Breakdown 2004-2009
Table 267 Frozen Processed Poultry by Type: % Value Breakdown 2004-2009
Table 268 Frozen Processed Fish/Seafood by Type: % Value Breakdown 2004-2009
Table 269 Frozen Processed Vegetables by Type: % Value Breakdown 2004-2009
Table 270 Other Frozen Processed Food by Type: % Value Breakdown 2004-2009
Table 271 Frozen Processed Food Company Shares 2004-2008
Table 272 Frozen Processed Food Brand Shares 2005-2008
Table 273 Sales of Frozen Processed Food by Distribution Format: % Analysis 2004-2009
Table 274 Forecast Sales of Frozen Processed Food by Subsector: Volume 2009-2014
Table 275 Forecast Sales of Frozen Processed Food by Subsector: Value 2009-2014
Table 276 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2009-2014
Table 277 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2009-2014
DRIED PROCESSED FOOD IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 278 Sales of Dried Processed Food by Subsector: Volume 2004-2009
Table 279 Sales of Dried Processed Food by Subsector: Value 2004-2009
Table 280 Sales of Dried Processed Food by Subsector: % Volume Growth 2004-2009
Table 281 Sales of Dried Processed Food by Subsector: % Value Growth 2004-2009
Table 282 Dried Processed Food Company Shares 2004-2008
Table 283 Dried Processed Food Brand Shares 2005-2008
Table 284 Forecast Sales of Dried Processed Food by Subsector: Volume 2009-2014
Table 285 Forecast Sales of Dried Processed Food by Subsector: Value 2009-2014
Table 286 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2009-2014
Table 287 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2009-2014
CHILLED PROCESSED FOOD IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 288 Sales of Chilled Processed Food by Subsector: Volume 2004-2009
Table 289 Sales of Chilled Processed Food by Subsector: Value 2004-2009
Table 290 Sales of Chilled Processed Food by Subsector: % Volume Growth 2004-2009
Table 291 Sales of Chilled Processed Food by Subsector: % Value Growth 2004-2009
Table 292 Chilled Processed Meat by Type: % Value Breakdown 2004-2009
Table 293 Chilled Processed Meat: % Share of Chilled Meat Substitute 2004-2009
Table 294 Chilled Processed Food Company Shares 2004-2008
Table 295 Chilled Processed Food Brand Shares 2005-2008
Table 296 Forecast Sales of Chilled Processed Food by Subsector: Volume 2009-2014
Table 297 Forecast Sales of Chilled Processed Food by Subsector: Value 2009-2014
Table 298 Forecast Sales of Chilled Processed Food by Subsector: % Volume Growth 2009-2014
Table 299 Forecast Sales of Chilled Processed Food by Subsector: % Value Growth 2009-2014
OILS AND FATS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 300 Sales of Oils and Fats by Subsector: Volume 2004-2009
Table 301 Sales of Oils and Fats by Subsector: Value 2004-2009
Table 302 Sales of Oils and Fats by Subsector: % Volume Growth 2004-2009
Table 303 Sales of Oils and Fats by Subsector: % Value Growth 2004-2009
Table 304 Vegetable and Seed Oil by Type: % Value Breakdown 2004-2009
Table 305 Oils and Fats Company Shares 2004-2008
Table 306 Oils and Fats Brand Shares 2005-2008
Table 307 Forecast Sales of Oils and Fats by Subsector: Volume 2009-2014
Table 308 Forecast Sales of Oils and Fats by Subsector: Value 2009-2014
Table 309 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2009-2014
Table 310 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2009-2014
SAUCES, DRESSINGS AND CONDIMENTS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 311 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2004-2009
Table 312 Sales of Sauces, Dressings and Condiments by Subsector: Value 2004-2009
Table 313 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2004-2009
Table 314 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2004-2009
Table 315 Wet Sauces by Type: % Value Breakdown 2004-2009
Table 316 Sauces, Dressings and Condiments Company Shares 2004-2008
Table 317 Sauces, Dressings and Condiments Brand Shares 2005-2008
Table 318 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2009-2014
Table 319 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2009-2014
Table 320 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2009-2014
Table 321 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2009-2014
Summary 21 Other Sauces, Dressings and Condiments: Product Types
BABY FOOD IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 322 Sales of Baby Food by Subsector: Volume 2004-2009
Table 323 Sales of Baby Food by Subsector: Value 2004-2009
Table 324 Sales of Baby Food by Subsector: % Volume Growth 2004-2009
Table 325 Sales of Baby Food by Subsector: % Value Growth 2004-2009
Table 326 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2009
Table 327 Baby Food Company Shares 2004-2008
Table 328 Baby Food Brand Shares 2005-2008
Table 329 Sales of Baby Food by Distribution Format: % Analysis 2004-2009
Table 330 Forecast Sales of Baby Food by Subsector: Volume 2009-2014
Table 331 Forecast Sales of Baby Food by Subsector: Value 2009-2014
Table 332 Forecast Sales of Baby Food by Subsector: % Volume Growth 2009-2014
Table 333 Forecast Sales of Baby Food by Subsector: % Value Growth 2009-2014
SPREADS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 334 Sales of Spreads by Subsector: Volume 2004-2009
Table 335 Sales of Spreads by Subsector: Value 2004-2009
Table 336 Sales of Spreads by Subsector: % Volume Growth 2004-2009
Table 337 Sales of Spreads by Subsector: % Value Growth 2004-2009
Table 338 Leading Flavours for Jams and Preserves 2004-2009
Table 339 Spreads Company Shares 2004-2008
Table 340 Spreads Brand Shares 2005-2008
Table 341 Forecast Sales of Spreads by Subsector: Volume 2009-2014
Table 342 Forecast Sales of Spreads by Subsector: Value 2009-2014
Table 343 Forecast Sales of Spreads by Subsector: % Volume Growth 2009-2014
Table 344 Forecast Sales of Spreads by Subsector: % Value Growth 2009-2014