Packaged Food in Belgium
Euromonitor International's Packaged Food in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 377 | Publication date: Feb 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
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Product coverage
Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse snack products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks
Executive summary
Growth of packaged food remains stable in 2007
Despite the positive effects of a favourable economic climate over the review period, in 2007 many retailers of packaged food announced a slowdown in volume sales during June, July and August owing to the poor summer in Belgium. Thus, the retail volume growth of packaged food remained stable over 2006 and 2007 while retail value growth was slightly higher than the rate of inflation but below the current value CAGR for the review period. Although the presence of “economy” products and of relatively low-priced more sophisticated products has become more widespread, Belgians continued to progressively trade up to products with greater added value, such as convenient and “gourmet” products in ready meals in 2007.
Convenience and health and wellness not always consumers’ first choice
Growing concerns about obesity and longevity have had an influence on the purchasing decisions of Belgians nevertheless they still seek authenticity, taste and freshness. Therefore, instead of choosing to completely sacrifice consumption of something, such as chocolate, many Belgians have opted to sacrifice or reduce consumption of specific products, such as countlines. There has also been signs of a return to the consumption of a balanced breakfast comprised of bread, spread and milk at the expense of packaged cakes and breakfast bars, however consumers have not even opted for “healthy” variants of packaged cakes and breakfast bars. While better-for-you products have met with success in sugar confectionery, gum, breakfast cereals and ready meals, they have exhibited signs of saturation in cheese, “other” dairy products and baked goods. Therefore, the health and wellness trend in Belgium has been driven by functional products, for which consumers are prepared to pay “premium” prices. However, even functional products have met with mixed results, for example they have failed to succeed in baked goods and have proven to be extremely popular in dairy products.
Private label leads the way in fragmented competitive environment
“A” brands have increasingly found it difficult to face the rise and challenge of private label products, the presence of which is extremely strong in packaged food in Belgium. Retailers and to a lesser extent discounters are both able to offer “economy” generic product ranges, such as No1 and 365, and high quality private label products, owing to new sub-contractors. Leading players such as Danone NV/SA have responded with continuous innovation, which has enabled them to gain ground on more modest competitors and further reduce the value shares of smaller local players. Nevertheless, even certain multinational players, such as Unilever Belgium NV, faced difficulties in 2006.
More balanced fight between supermarkets/hypermarkets and discounters
The tension in Belgium regarding distribution in 2007 was evident from the ongoing launch of tactical low-cost brands by retailers and a continued price war. However, supermarkets/hypermarkets continued to account for the largest value share of packaged food in 2007. Over the review period, discounters progressed extremely well due to the opening of new retail outlets and the recruiting of new consumers groups, however for the first time in many years, the progression of discounters such as Lidl België GmbH & Co KG and predominantly Aldi Einkauf GmbH & Co oHG slowed down in 2007.
Growth of packaged food expected to be slightly stronger
Packaged food manufacturers are expected to face a growing number of threats over the forecast period but are also expected to benefit from opportunities that will help to maintain positive constant value growth. Firstly, changes to distribution such as the slowdown of discounters and the opening up of Aldi retail shelves to new “A” brands is expected to be good news for manufacturers, however the threat of private label products will persist. Secondly, the health and wellness trend is expected to remain one of the main growth drivers in packaged food due to the popularity of functional products. However, some manufacturers are unsure if it will continue to have as strong an effect as it did over the review period. The slight recovery of full-fat cream, cheese and milk as well as bread and spreads could mean that some consumers will continue to avoid better-for-you products despite claims regarding health and convenience. Nevertheless, due to the hectic lifestyles of consumers in Belgium and the increasing number of single-person households, products in ready meals are expected to become more of a necessity, thus ready meals is expected to be one of the main growth drivers.
KEY TRENDS AND DEVELOPMENTS
Favourable outlook for Belgian economy and thus for trading up
The development of the Belgian economy tends to impact packaged food. In 2006 and at the beginning of 2007, the Belgian economy performed much more strongly than it did at the beginning of the review period. The Belgian National Bank announced GDP growth of nearly 3% in 2006, which was much better than GDP growth during the bulk of the review period. The relatively fast growth of the labour force coupled with a rise in disposable incomes and comparatively high labour costs led to a reduction in the number of people without work. With regard to macroeconomics, Belgium has gradually begun to reap the benefits of its conservative fiscal policy. Public debt has been significantly reduced, although in 2007 it remained in excess of the 60% limit set by the EU stability and growth pact. Nevertheless, this improvement has afforded more flexibility to policy makers and falling interest payments on the public debt have provided the opportunity to reduce the heavy tax burden in Belgium. The Government of Belgium has focused it taxation cuts on low-income consumers, who are expected to feel the greatest effects of the beneficial labour market.
Current Impact
As in other Western European countries, over the review period the annual budget for packaged food of the average Belgian household was reduced to allow for other expenses such as clothing, transport and leisure activities. However, in the case of positive economic development, as was witnessed in Belgium towards the end of the review period, consumers have shown preference for products that they perceive to be healthy, of high quality or convenient, therefore in 2007, there was continued trading up among consumers, which notably contributed to the retail value growth of 3% of packaged food. For example, chocolate confectionery witnessed healthy retail value growth of 3% in 2007 due to the success of standard “premium” products, for example in standard boxed assortments and tablets, while chilled processed food achieved retail value growth of 6% owing to the success of chilled processed meats, chilled pizza, chilled/fresh pasta and prepared salads.
Outlook
The development of the Belgian economy is expected to potentially slow down in 2008 owing to a number of factors. Firstly, the lack of a strong reduction in the rate of unemployment has posed a challenge for the government as it promised to create 200,000 new jobs by the end of 2007. Secondly, the level of labour productivity is showing signs of slowing down albeit from a very high rate. Thirdly, the impact of the rising cost of petrol is expected to pose a threat to the Belgian economy. Lastly, the presence of Belgium’s two unique communities, the Dutch-speaking community and the French-speaking community, poses a potential problem. The long-running and divisive constitutional debate, which has seen Belgium transformed into a federal nation, is expected to continue. It is argued that the Flemish region subsidises the poorer region of Wallonia, particularly through the social security system and various Flemish political parties want greater fiscal and budgetary autonomy. Therefore the shape of Belgium is at stake with some constitutional experts estimating that Belgium will gradually become a confederation of two largely autonomous states, which according to some trade sources could be bad news for the Belgian economy in the long run.
Future Impact
Slight increases in disposable income are expected to enable consumers to continue to trade up to fresher, healthier and/or more sophisticated products in packaged food. In continuation from the review period, manufacturers are expected to focus notably on chilled processed food, which is expected to remain the main growth driver over the forecast period, with a constant value CAGR of over 4%, due to the quality and popularity of Delhaize private label products and value added “A” brands. Frozen processed food is also expected to remain important, with constant value growth of nearly 8% over the forecast period, due to the ongoing dynamism of frozen processed vegetables and oven baked potato chips and the dynamism of frozen pizza from Oetker NV SA and ready meals from Iglo Belgium SA. On the other hand, canned/preserved food is expected to suffer despite the dynamism of brands such as Bonduelle and Dole.
Distribution of packaged food witnesses change
Packaged food distribution changed over the review period. While supermarkets/hypermarkets retailers were only permitted a limited increase in number of outlets in accordance with local legislation, hard discounter retailers were able to expand rapidly and so both Aldi Einkauf GmbH & Co oHG and Lidl België GmbH & Co KG benefited from the Locker Act, which controls the opening of new retail outlets of more than 400 square metres in urban areas and 1,000 square metres in rural areas. Also the low prices in discounter outlets continued to attract consumers, as did the general increase in level of quality of products and audacious “in & out” strategies. These factors urged other retailers to retaliate with “economy” private label products, resulting in focus on a price war. As a result, the value share of discounters of packaged food reached 14% in 2007, however for the first time over the review period, the offensive of Aldi and Lidl also exhibited signs of a slowdown.
The distribution of packaged food also witnessed another major change over the review period in the form of e-commerce in Belgium, however this remained limited with regard to packaged food, hence the continued low value share of internet sales in 2007.
Current Impact
The explosion of discounters and the counterattack by supermarkets/hypermarkets resulted in increased penetration of private label products in 2007. Many players suffered the withdrawal of some of their products from retail outlet shelves, as retailers chose to replace the most challenging or most expensive branded products with their own private label products. Manufacturers did not help to improve the situation as they capitalised on offering value for money, for example Unilever Belgium NV with Fermette in ice cream, and tactical in-store promotions, such as “buy two, get one free”, at the expense of media advertising which could have helped to build more brand equity.
The upsurge of private label products also resulted in polarisation of products, with quality or health and wellness related products under “A” brands on one hand and low-cost products on the other hand, with “standard” products being squeezed between the two. Therefore various players have begun to increasingly rely on premiumisation in order to differentiate their products from high quality private label products.
Outlook
According to trade sources, the slowdown that started to affect discounters in 2007 is not expected to be temporary. Although they continued to open new outlets in 2007, Aldi Einkauf GmbH & Co oHG and, to a lesser extent, Lidl België GmbH & Co KG are expected to face the same issue that supermarkets/hypermarkets retailers have already had to face, namely the near saturation of grocery store outlets in Belgium. Due to the small size of the country, the high level of urbanisation and the presence of 427 outlets in the middle of 2007, 84% of the Belgian population was located just 10 minutes away from an Aldi outlet, compared to 79% in 2003. To overcome this, discounter retailers are expected to favour intensive development of their product ranges instead of intensive expansion in the form of new outlets. This was already evident in 2007 owing to the presence of various mainstream “A” brands, such as Brandt, TDK, Babybel, Haribo, Toblerone, Grand Marnier, Merci, Mars and Ritter in Aldi Nord outlets. Aldi Einkauf GmbH & Co oHG even launched its own TV magazine in Belgium.
Some chained retailers have already benefited from such mixed product offerings and are expected to forge ahead. For example, although it is not a “hard” discounter and is instead positioned as a “soft” or “smart” discounter, Etn Franz Colruyt NV offers both products under “A” brands and private label products, (it is thus included under supermarkets/hypermarkets). Low prices and an excellent reputation among consumers are expected to enable Colruyt to capture value share from Carrefour Belgium SA/NV over the forecast period.
The near-saturation of grocery store outlets is expected to provide room for the growth of other types of distribution channels other than supermarkets/hypermarkets and discounters, for example standard convenience stores. These outlets have a high level of profitability and so supermarkets/hypermarkets retailers are expected to invest in this concept. Other factors that are expected to boost the growth of standard convenience stores are the increasingly hectic lifestyles of Belgian consumers, the ageing population and the need for proximity. Furthermore, owing to a low level of development in Belgium over the review period, the level of internet sales are expected to expand over the forecast period, especially once Delhaize 'Le Lion' SA, Etn Franz Colruyt NV and other new retailers introduce methods of on-line payment.
Future Impact
The potential slowdown in outlet expansion of discounters and softer positioning of certain discounters are expected to result in more limited development of “economy” products and private label products over the forecast period and this is expected to result in reduced polarisation of products and some recovery of “mid-priced” brands. Ice cream for instance is expected to benefit from the recovery of standard “A” brands and thus to maintain positive constant value growth over the forecast period. Price erosion is also potentially expected to decrease slightly.
However, for nearly three quarters of the Belgian population, price will remain the main criterion when purchasing products in packaged food. According to the majority of manufacturers, the impressive expansion of private label products will remain their main challenge over the forecast period, as imitating branded products is much cheaper than developing new and original products. Retailers are expected to continue to expand into every category of packaged food in which it makes financial sense for them to do so, in particular the less mature categories. In all categories that develop successfully and that continue to generate increased value sales, unit prices are expected to be challenged and in this context, the value share of private label products is expected to continue to progress.
Against the ongoing upsurge of discounter retailers and private label products, manufacturers will have to surpass themselves and improve their product offerings. Also open collaboration with retailers leading to clearer presentation on retail outlet shelves will be a key priority. Supermarkets/hypermarkets retailers are expected to differentiate themselves from discounter retailers by optimising their products offerings and their capacity to innovate in terms of “A” brands.
Health and wellness trend increases in strength
In continuation to the review period, the health and wellness trend remained a strong factor behind the growth of packaged food in 2007. Prior to the review period, Belgians became aware of the importance of healthy eating, owing to the BSE and dioxin crises, and of issues such as obesity. However, over the review period, the number of obese people (those with a body mass index of 30 of higher) continued to increase in Belgium so that by 2005 (the latest year for which data is available) almost 15 out of every 100 individuals were affected by this problem. The size of the obese population increased by over 27% between 1990 and 2005 and accelerated drastically over the review period. According to some trade sources, women are more affected by obesity than men in Belgium, although more men than women are overweight. The major reasons behind the increase in the rate of obesity are poor eating habits and lack of exercise. Chronic lack of time encourages people to eat fast food, to consume their principal meal of the day late in the evening and to spend less time cooking and thus replace meals with sandwiches, chips and snacks. Furthermore, traditional Belgian dishes, such as “frites” (French fries), accompanied with rich sauces, have the propensity to cause obesity and weight problems.
Current Impact
The increasing preoccupation with health has been reflected in retail outlets by the drop in popularity of carbonates and the increase in demand for vegetable/fruit juice and bottled water in non-alcoholic drinks and by the mixed results of impulse snack products in packaged food, which witnessed retail value growth of slightly over 2% in 2007 while its value CAGR over the review period was nearly 3%. This slight slowdown is attributable mainly to the sluggish performance of countlines and biscuits, products in which consumers associate with negative snacking habits.
Therefore, in 2007, manufacturers continued to focus on reduced-calorie and better-for-you products. For example, the breakthrough of sugar-free products, aimed at adults, in sugar confectionery contributed to current value growth of 3% in sugar confectionery. However, some reduced-calorie and better-for-you products were not always successful as indicated by their development in the latter part of the review period. For example, meal replacement products witnessed modest retail value growth of 1% in 2007 due to the difficulty that manufacturers have with regard to the introduction of products that taste acceptable to consumers. Also, in “other” dairy products, reduced-fat cream waned in 2007 while full-fat cream was much more successful. In yoghurt, reduced-fat and fat-free products did not appear to stimulate much interest among consumers despite the launch of Vitalinea Double 0% in 2007. Furthermore, many manufacturers have recognised that reduced-fat cheese experienced disappointing results towards the end of the review period.
Outlook
Belgian consumers are expected to become even more aware of the detrimental effects to health of excess consumption of products with high sugar or high fat content due to numerous articles in women's and lifestyle magazines and TV programmes over the forecast period. The situation is serious, particularly with regard to cardiac disease, of which 40,000 Belgians die each year, and weight-related diabetes, which 10% of Belgians are expected to suffer from by 2022. Other health-related problems that are also serious are high blood pressure and various forms of cancer. According to trade sources, it costs around EUR600 million per year to treat the consequences of obesity, weight-related diabetes, heart and vascular diseases and high cholesterol. The Belgian Government has already acknowledged the gravity of these problems and is expected to invest considerably in curbing them over the forecast period. It has devised an action plan, part of which includes limiting the number of soft drinks vending machines in schools, lowering the price of healthy school meals and imposing a code of conduct for the packaged food industry, which will also apply to distribution.
Future Impact
The demand for health and wellness products is expected in turn to continue to boost demand for packaged food over the forecast period. Initiated by Tesco supermarkets/hypermarkets outlets in the UK over the review period, another trend that is expected to grow in strength in Belgium is the progressive withdrawal of chemical additives and unhealthy ingredients such as trans-fatty acids. As Belgians become increasingly conscious of the various unhealthy aspects of local cuisine, which tends to be “rich” and prepared with “yellow” fats, oils and fats is expected to experience negative retail volume growth of over 2% and negative constant value growth of nearly 6% over the forecast period despite the dynamism of functional spreadable oils and fats. Similarly, reduced-sugar products and sugar-free products are not expected to sufficiently boost sugar confectionery, as with increased fear of childhood obesity, distrust regarding sugarised products is expected to be stronger than the positive effects of these products.
According to trade sources, reduced-fat and reduced-sugar products in packaged food could experience another crisis in the long term, as occurred in the 1980’s, due to the disappointing taste of various “light” products. Therefore, the development of products that are significantly lower in fat or sugar without sacrificing taste is expected to be an on-going challenge over the forecast period. Nevertheless, the reach of reduced-fat and reduced-sugar products is expected to extend into other categories such as bakery products and ready meals, as illustrated by the launch of the Equilibre product range from Ter Beke NV in 2007.
Fortified/functional products benefit from ageing Belgian population
Despite the issues of obesity and unhealthy eating, the population in Belgium is ageing. For example, in 2005, people aged 60 years and above accounted for 22% of the population, up from 20% of the population in 1990. This has presented various opportunities to companies who have been able to target this group of consumers with specialised leisure and vacation services, health and personal care, housing and domestic services and other types of products that target older and often single people.
Within regard to “middle-aged” consumers, 40-59-year-old consumers make up the fastest growing and generally the most affluent group of consumers. In 1990, these consumers accounted for 24% of the total population in 1990, increasing to 28% in 2005. The increase in this part of the population has provided excellent opportunities to companies that target older, more affluent consumers, as this segment of the population consumes the most “luxury” items, including leisure and entertainment. It is also an ideal segment of the population to target with regard to “value-added” products in packaged food.
Current Impact
Fortified/functional products in packaged food have benefited from the ageing population although the success of such products relies on a diverse consumer base. For example, younger health-conscious consumers try to support their healthy lifestyles with fortified/functional products while not so health-conscious consumers try to compensate for their lack of exercise, or for their systematic culinary overindulgence through the consumption of such products. Parents also often purchase fortified/functional food products as they strive to give the best they can to their children. However, older consumers are the largest consumers as they turn to fortified/functional food products in order to find a cure for or even to prevent various age-related conditions. Furthermore, these consumers generally have greater purchasing power than other types of consumers and they are prepared to pay more for products that they believe are good for them. Therefore fortified/functional food was the most dynamic category in health and wellness packaged food in 2007. For manufacturers, such products have proven to be a “magic wand” which help to create differentiation between “A” brands and private label products that are becoming increasingly sophisticated.
Outlook
The Belgian population is expected to continue to age over the forecast period, with 65-year-old and above consumers expected to account for 17% of the Belgian population in 2012. The ageing population is expected to become an added burden over the long term. Even if the rate of employment is able to increase to around 70% and labour productivity increases appreciably, the ageing population is expected to result in an increase in public expenditure by nearly six percentage points regarding the proportion spent of GDP by 2050. However, the ageing population is expected to be an asset to packaged food, at least over the forecast period, as it encourages premiumisation.
Future Impact
Fortified/functional products, particularly in yoghurt and oils and fats, are expected to help stimulate value sales of packaged food over the forecast period. However, some players doubt the potential of some fortified/functional products in the long term, particularly once advertising support is withdrawn. Furthermore, the “fortified”, “enriched” and other claims of fortified/functional products have affected their credibility among some consumers who think of such products as “unnatural”.
Local as well as new EU legislation regarding fortified/functional products will need to both protect consumers and preserve the potential of fortified/functional products. Manufacturers are expected to rely on concepts such as probiotic and cholesterol reducing products as well as products that are naturally enriched with minerals and vitamins. Research and development with regard to nutrition and corporate communication aimed at educating consumers are expected to play a crucial role in reinforcing consumer loyalty, particularly that of older and elderly consumers.
Need for convenience evident in packaged food
Urbanisation, population density and hectic lifestyles all had a strong influence on the performance of packaged food over the review period. The Belgian population is overwhelmingly urban, with 97% of the population living in urban locations in 2005, having increased from 96% in 1990. Also, the population density of Belgium is the second highest in Europe, after the Netherlands and there were 318 inhabitants per square kilometre in 2005, which again signified an increase in population density on 1990.
Belgium ranks among the leading nations in the EU with regard to its proportion of single-person households, the number of which continued to increase over the review period, from 29% of all households in 1990 to 33% in 2005.
Couples without children also constitute an increasing proportion of households in Belgium and the proportion of such households grew by more than 12% between 1995 and 2005. Many couples make the decision to delay having children while some choose not to have children at all. Also, the growth of the “middle-aged” segment of the population has boosted the number of childless households in Belgium, as in many such households the children have grown up and left home.
Current Impact
The high degree of urbanisation and population density and the growing number of DINKs (“Double-Income, No Kids”) have created opportunities for companies in packaged food to emphasise the convenience of their products, as this is a factor that is much appreciated by people living in cities, with busy lifestyles. People living in single-person households, in particular young single people, are relatively affluent, are large consumers of leisure and services and they often make purchases in convenience store outlets and consume ready meals. In packaged food, this has spurred manufacturers to launch single portions of their products, suitable for one person, particularly in ready meals, which achieved retail value growth of nearly 5% in 2007, to be worth EUR534 million.
Outlook
Population density is expected to increase further in Belgium over the forecast period, reaching 323 inhabitants per square kilometre in 2015. Urban communities are expected to slowly but inevitably replace rural communities. Thus, the rural population is expected to shrink to 264,000 people by 2015, down from 283,000 in 2005. Also, by 2015, single-person households are expected to account for a share of 35% of total households in Belgium. Furthermore, there are expected to be slightly over one million couples without children in Belgium, accounting for 24% of the total population by 2015, as Belgians are expected to continue to delay marriage and many are expected to choose to live alone prior to marriage.
In continuation to the review period, these trends for the future are theoretically positive for packaged food. However, even if disposable incomes benefit from a significant surge, this does not mean that the income that consumers devote to food purchases will increase in proportion. According to trade sources, Belgians are expected to dedicate more income to real estate, Do-It-Yourself activities and interior décor over the forecast period.
Future Impact
According to research conducted by the Economist Intelligence Unit, the average amount of time taken to prepare a meal is expected to decline to just eight minutes by 2010 in Europe. In this context, demand for on-the-go consumption with adapted packaging is expected to increase while the difference between snack products and meal products will become increasingly blurred. Culinary aids such as herbs and spice mixes, pre-cut chilled processed meat, grated cheese, hard cheese slices and other novelties are expected to become increasingly necessary in helping consumers to save time and to aid the preparation of quick meals.
Ready meals is expected to grow by a constant value CAGR of nearly 3% over the forecast period. However, the forecast period retail volume growth of ready meals is expected to be slightly lower than it was over the review period. Although quality, convenience and health and wellness, the three major trends in packaged food, will remain key to success, the majority of Belgians cannot afford to purchase products in ready meals every day. Volume sales are also expected to suffer slightly from the waning performance of dried ready meals and canned/preserved ready meals and pressure on unit prices from private label products. Therefore, the categories that are expected to benefit most from the need for convenience are prepared salads and chilled pizza, products in which offer consumers freshness and the convenience they crave due to their hectic lifestyles.
Consumers remain loyal to authenticity and gastronomy
Hectic modern lifestyles increasingly result in consumers skipping meals, particularly breakfast. This trend is more frequent among young consumers and those living in cities. Furthermore, especially among young consumers, there is a tendency to “snack” throughout the day rather than consume regular meals. However, most Belgians try to maintain regular eating patterns and to consume three meals per day in the form of breakfast, lunch and dinner. Food has always been important to Belgians and traditional consumption patterns largely remain the norm.
Current Impact
The loyalty to tradition in Belgium is exemplified by the popularity of soup across the country. Despite the drop in popularity of canned/preserved soup, soup achieved retail value growth of 2% in 2007 due to a boost in its popularity and the performance of UHT soup.
Traditional breakfast items such as bread, milk and spreads experienced a recovery over the review period. According to manufacturers, 2005 and 2006 were the years in which awareness of obesity, particularly child obesity, peaked. Therefore, many parents returned to purchasing traditional breakfast items rather than packaged cakes and breakfast cereal bars.
Outlook
Belgians are expected to continue to rank among the most demanding Europeans with regard to food quality. Despite the need for greater convenience and healthier products, basic needs such as authenticity, taste and freshness are the most important among consumers in Belgium. Over the forecast period consumers are thus expected to trade up to high-quality products should their disposable income enable them to. One of the priorities of manufacturers over the forecast period will be to reproduce the taste and nutritional benefits of home-cooked food and fresh food using “light” ingredients.
Future Impact
Consumers in Belgium are expected to remain loyal to tradition with regard to packaged food, as indicated by the expected forecast period performance of soup. This loyalty is also expected to result in the return to more formal meals, especially with regard to children in order to monitor what they consume, particularly for breakfast. Therefore bread, jams and preserves, and milk are all expected to perform slightly better over the forecast period than they did over the review period.
Table of contents
PACKAGED FOOD IN BELGIUM : MARKET INSIGHT
Growth of packaged food remains stable in 2007
Convenience and health and wellness not always consumers’ first choice
Private label leads the way in fragmented competitive environment
More balanced fight between supermarkets/hypermarkets and discounters
Growth of packaged food expected to be slightly stronger
KEY TRENDS AND DEVELOPMENTS
Favourable outlook for Belgian economy and thus for trading up
Distribution of packaged food witnesses change
Health and wellness trend increases in strength
Fortified/functional products benefit from ageing Belgian population
Need for convenience evident in packaged food
Consumers remain loyal to authenticity and gastronomy
MARKET DATA
Table 1 Sales of Packaged Food by Sector: Volume 2002-2007
Table 2 Sales of Packaged Food by Sector: Value 2002-2007
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007
Table 5 GBO Shares of Packaged Food 2002-2006
Table 6 NBO Shares of Packaged Food 2002-2006
Table 7 Brand Shares of Packaged Food 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2007-2012
Table 12 Forecast Sales of Packaged Food by Sector: Value 2007-2012
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2007-2012
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2007-2012
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2002-2007
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2007-2012
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2007-2012
IMPULSE SNACK PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 19 Sales of Impulse Snack Products by Sector: Volume 2002-2007
Table 20 Sales of Impulse Snack Products by Sector: Value 2002-2007
Table 21 Sales of Impulse Snack Products by Sector: % Volume Growth 2002-2007
Table 22 Sales of Impulse Snack Products by Sector: % Value Growth 2002-2007
Table 23 Company Shares of Impulse Snack Products 2002-2006
Table 24 Brand Shares of Impulse Snack Products 2003-2006
Table 25 Forecast Sales of Impulse Snack Products by Sector: Volume 2007-2012
Table 26 Forecast Sales of Impulse Snack Products by Sector: Value 2007-2012
Table 27 Forecast Sales of Impulse Snack Products by Sector: % Volume Growth 2007-2012
Table 28 Forecast Sales of Impulse Snack Products by Sector: % Value Growth 2007-2012
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 29 Sales of Nutrition/Staples by Sector: Volume 2002-2007
Table 30 Sales of Nutrition/Staples by Sector: Value 2002-2007
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2002-2007
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2002-2007
Table 33 Company Shares of Nutrition/Staples 2002-2006
Table 34 Brand Shares of Nutrition/Staples 2003-2006
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2007-2012
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2007-2012
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2007-2012
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2007-2012
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 39 Sales of Meal Solutions by Sector: Volume 2002-2007
Table 40 Sales of Meal Solutions by Sector: Value 2002-2007
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2002-2007
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2002-2007
Table 43 Company Shares of Meal Solutions 2002-2006
Table 44 Brand Shares of Meal Solutions 2003-2006
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2007-2012
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2007-2012
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2007-2012
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
BOULANGERIE LA LORRAINE NV SA - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Boulangerie La Lorraine NV SA: Key Facts
Summary 3 Boulangerie La Lorraine NV SA: Operational Indicators
COMPANY BACKGROUND AND PRODUCTION
Summary 4 Boulangerie La Lorraine NV SA: Production Statistics 2006
COMPETITIVE POSITIONING
CALLEBAUT SA - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Callebaut SA: Key Facts
Summary 6 Callebaut SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Callebaut SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Callebaut SA: Competitive Position 2006
DANONE NV/SA - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Danone NV/SA: Key Facts
Summary 10 Danone NV/SA: Operational Indicators for both Retail and Foodservice
COMPANY BACKGROUND AND PRODUCTION
Summary 11 Danone NV/SA: Production Statistics 2005 (for both Retail and Foodservice)
COMPETITIVE POSITIONING
LOTUS BAKERIES BV - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Lotus Bakeries BV: Key Facts
Summary 13 Lotus Bakeries BV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Lotus Bakeries BV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Lotus Bakeries BV Competitive Position 2006
MATERNE-CONFILUX SA - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Materne-Confilux SA: Key Facts
Summary 17 Materne-Confilux SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Materne-Confilux SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Materne-Confilux SA: Competitive Position 2006
NESTLé CATERING SERVICE SA - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Nestlé Catering Service SA: Key Facts
Summary 21 Nestlé Belgilux SA and Nestlé Catering Service SA: Operational Indicators
COMPANY BACKGROUND AND PRODUCTION
Summary 22 Nestlé Catering Service SA and Nestlé Belgilux: Production Statistics 2005 (Nestlé Brands)
COMPETITIVE POSITIONING
QUINTENS BAKKERIJ NV SA - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Quintens Bakkerij NV SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 24 Quintens Bakkerij NV SA: Production Statistics 2006
COMPETITIVE POSITIONING
TER BEKE NV - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Ter Beke NV: Key Facts
Summary 26 Ter Beke NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 27 Ter Beke NV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 28 Ter Beke NV: Competitive Position 2006
UNILEVER FOODSOLUTIONS BELGIQUE - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Unilever Foodsolutions Belgique: Key Facts
Summary 30 Unilever Foodsolutions Belgique and Unilever Belgium NV: Operational Indicators
COMPANY BACKGROUND AND PRODUCTION
Summary 31 Unilever Belgium: Production Statistics 2006
COMPETITIVE POSITIONING
VANDEMOORTELE NV - PACKAGED FOOD - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Vandemoortele NV: Key Facts
Summary 33 Vandemoortele International NV: Operational Indicators
COMPANY BACKGROUND AND PRODUCTION
Summary 34 Vandemoortele NV and Vandemoortele International NV: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 35 Vandemoortele NV: Competitive Position 2006
CHOCOLATE CONFECTIONERY IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2002-2007
Table 50 Sales of Chocolate Confectionery by Subsector: Value 2002-2007
Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2002-2007
Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2002-2007
Table 53 Chocolate Tablets % Breakdown by Type 2004-2007
Table 54 Chocolate Confectionery Company Shares 2002-2006
Table 55 Chocolate Confectionery Brand Shares 2003-2006
SUGAR CONFECTIONERY IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Sugar Confectionery by Subsector: Volume 2002-2007
Table 57 Sales of Sugar Confectionery by Subsector: Value 2002-2007
Table 58 Sales of Sugar Confectionery by Subsector: % Volume Growth 2002-2007
Table 59 Sales of Sugar Confectionery by Subsector: % Value Growth 2002-2007
Table 60 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2007
Table 61 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type 2004-2007
Table 62 Sugar Confectionery Company Shares 2002-2006
Table 63 Sugar Confectionery Brand Shares 2003-2006
Summary 36 Other Sugar Confectionery: Product Types
GUM IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Sales of Gum by Subsector: Volume 2002-2007
Table 65 Sales of Gum by Subsector: Value 2002-2007
Table 66 Sales of Gum by Subsector: % Volume Growth 2002-2007
Table 67 Sales of Gum by Subsector: % Value Growth 2002-2007
Table 68 Leading Flavours for Gum 2004-2007
Table 69 Gum Company Shares 2002-2006
Table 70 Gum Brand Shares 2003-2006
BAKED GOODS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Baked Goods by Subsector: Volume 2002-2007
Table 72 Sales of Baked Goods by Subsector: Value 2002-2007
Table 73 Sales of Baked Goods by Subsector: % Volume Growth 2002-2007
Table 74 Sales of Baked Goods by Subsector: % Value Growth 2002-2007
Table 75 Packaged/Industrial Bread % Breakdown by Type 2004-2007
Table 76 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2007
Table 77 Baked Goods Company Shares 2002-2006
Table 78 Baked Goods Brand Shares 2003-2006
BISCUITS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Biscuits by Subsector: Volume 2002-2007
Table 80 Sales of Biscuits by Subsector: Value 2002-2007
Table 81 Sales of Biscuits by Subsector: % Volume Growth 2002-2007
Table 82 Sales of Biscuits by Subsector: % Value Growth 2002-2007
Table 83 Biscuits Company Shares 2002-2006
Table 84 Biscuits Brand Shares 2003-2006
BREAKFAST CEREALS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Breakfast Cereals by Subsector: Volume 2002-2007
Table 86 Sales of Breakfast Cereals by Subsector: Value 2002-2007
Table 87 Sales of Breakfast Cereals by Subsector: % Volume Growth 2002-2007
Table 88 Sales of Breakfast Cereals by Subsector: % Value Growth 2002-2007
Table 89 Breakfast Cereals Company Shares 2002-2006
Table 90 Breakfast Cereals Brand Shares 2003-2006
ICE CREAM IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 91 Sales of Ice Cream by Subsector: Volume 2002-2007
Table 92 Sales of Ice Cream by Subsector: Value 2002-2007
Table 93 Sales of Ice Cream by Subsector: % Volume Growth 2002-2007
Table 94 Sales of Ice Cream by Subsector: % Value Growth 2002-2007
Table 95 Sales of Impulse Ice Cream by Subsector: Volume 2002-2007
Table 96 Sales of Impulse Ice Cream by Subsector: Value 2002-2007
Table 97 Sales of Impulse Ice Cream by Subsector: % Volume Growth 2002-2007
Table 98 Sales of Impulse Ice Cream by Subsector: % Value Growth 2002-2007
Table 99 Sales of Take-home Ice Cream by Subsector: Volume 2002-2007
Table 100 Sales of Take-home Ice Cream by Subsector: Value 2002-2007
Table 101 Sales of Take-home Ice Cream by Subsector: % Volume Growth 2002-2007
Table 102 Sales of Take-home Ice Cream by Subsector: % Value Growth 2002-2007
Table 103 Leading Flavours for Ice Cream 2004-2007
Table 104 Ice Cream Company Shares 2002-2006
Table 105 Ice Cream Brand Shares 2003-2006
Table 106 Impulse Ice Cream Company Shares 2002-2006
Table 107 Impulse Ice Cream Brand Shares 2003-2006
Table 108 Take-home Ice Cream Company Shares 2002-2006
Table 109 Take-home Ice Cream Brand Shares 2003-2006
Table 110 Sales of Ice Cream by Distribution Format: % Analysis 2002-2007
Table 111 Forecast Sales of Ice Cream by Subsector: Volume 2007-2012
Table 112 Forecast Sales of Ice Cream by Subsector: Value 2007-2012
Table 113 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2007-2012
Table 114 Forecast Sales of Ice Cream by Subsector: % Value Growth 2007-2012
Table 115 Forecast Sales of Impulse Ice Cream by Subsector: Volume 2007-2012
Table 116 Forecast Sales of Impulse Ice Cream by Subsector: Value 2007-2012
Table 117 Forecast Sales of Impulse Ice Cream by Subsector: % Volume Growth 2007-2012
Table 118 Forecast Sales of Impulse Ice Cream by Subsector: % Value Growth 2007-2012
Table 119 Forecast Sales of Take-home Ice Cream by Subsector: Volume 2007-2012
Table 120 Forecast Sales of Take-home Ice Cream by Subsector: Value 2007-2012
Table 121 Forecast Sales of Take-home Ice Cream by Subsector: % Volume Growth 2007-2012
Table 122 Forecast Sales of Take-home Ice Cream by Subsector: % Value Growth 2007-2012
DRINKING MILK PRODUCTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 123 Sales of Drinking Drinking Milk Products Products by Subsector: Volume 2002-2007
Table 124 Sales of Drinking Drinking Milk Products Products by Subsector: Value 2002-2007
Table 125 Sales of Drinking Drinking Milk Products Products by Subsector: % Volume Growth 2002-2007
Table 126 Sales of Drinking Drinking Milk Products Products by Subsector: % Value Growth 2002-2007
Table 127 Milk % Breakdown by Type 2007
Table 128 Drinking Milk Products Company Shares 2002-2006
Table 129 Drinking Milk Products Brand Shares 2003-2006
Table 130 Forecast Sales of Drinking Drinking Milk Products Products by Subsector: Volume 2007-2012
Table 131 Forecast Sales of Drinking Drinking Milk Products Products by Subsector: Value 2007-2012
Table 132 Forecast Sales of Drinking Drinking Milk Products Products by Subsector: % Volume Growth 2007-2012
Table 133 Forecast Sales of Drinking Drinking Milk Products Products by Subsector: % Value Growth 2007-2012
CHEESE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 134 Sales of Cheese by Subsector: Volume 2002-2007
Table 135 Sales of Cheese by Subsector: Value 2002-2007
Table 136 Sales of Cheese by Subsector: % Volume Growth 2002-2007
Table 137 Sales of Cheese by Subsector: % Value Growth 2002-2007
Table 138 Spreadable Processed Cheese % Breakdown by Type 2004-2007
Table 139 Cheese Company Shares 2002-2006
Table 140 Cheese Brand Shares 2003-2006
Table 141 Forecast Sales of Cheese by Subsector: Volume 2007-2012
Table 142 Forecast Sales of Cheese by Subsector: Value 2007-2012
Table 143 Forecast Sales of Cheese by Subsector: % Volume Growth 2007-2012
Table 144 Forecast Sales of Cheese by Subsector: % Value Growth 2007-2012
YOGHURT IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 145 Sales of Yoghurt by Subsector: Volume 2002-2007
Table 146 Sales of Yoghurt by Subsector: Value 2002-2007
Table 147 Sales of Yoghurt by Subsector: % Volume Growth 2002-2007
Table 148 Sales of Yoghurt by Subsector: % Value Growth 2002-2007
Table 149 Soy-based vs Dairy-based Yoghurt % Breakdown 2007
Table 150 Leading Flavours for Fruited Spoonable Yoghurt 2004-2007
Table 151 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2007
Table 152 % Share of Smoothies in Flavoured Milk Drinks and Drinking Yoghurt 2007
Table 153 Yoghurt Company Shares 2002-2006
Table 154 Yoghurt Brand Shares 2003-2006
Table 155 Forecast Sales of Yoghurt by Subsector: Volume 2007-2012
Table 156 Forecast Sales of Yoghurt by Subsector: Value 2007-2012
Table 157 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2007-2012
Table 158 Forecast Sales of Yoghurt by Subsector: % Value Growth 2007-2012
OTHER DAIRY PRODUCTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 159 Sales of Other Dairy Products by Subsector: Volume 2002-2007
Table 160 Sales of Other Dairy Products by Subsector: Value 2002-2007
Table 161 Sales of Other Dairy Products by Subsector: % Volume Growth 2002-2007
Table 162 Sales of Other Dairy Products by Subsector: % Value Growth 2002-2007
Table 163 Chilled Desserts % Breakdown by Type 2005-2007
Table 164 Cream % Breakdown by Type 2004-2007
Table 165 Forecast Sales of Other Dairy Products by Subsector: Volume 2007-2012
Table 166 Forecast Sales of Other Dairy Products by Subsector: Value 2007-2012
Table 167 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2007-2012
Table 168 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2007-2012
SWEET AND SAVOURY SNACKS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 169 Sales of Sweet and Savoury Snacks by Subsector: Volume 2002-2007
Table 170 Sales of Sweet and Savoury Snacks by Subsector: Value 2002-2007
Table 171 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2002-2007
Table 172 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2002-2007
Table 173 Sweet and Savoury Snacks Company Shares 2002-2006
Table 174 Sweet and Savoury Snacks Brand Shares 2003-2006
Table 175 Popcorn % Breakdown by Type 2004-2007
Table 176 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2007-2012
Table 177 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2007-2012
Table 178 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2007-2012
Table 179 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2007-2012
SNACK BARS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 180 Sales of Snack Bars by Subsector: Volume 2002-2007
Table 181 Sales of Snack Bars by Subsector: Value 2002-2007
Table 182 Sales of Snack Bars by Subsector: % Volume Growth 2002-2007
Table 183 Sales of Snack Bars by Subsector: % Value Growth 2002-2007
Table 184 Snack Bars Company Shares 2002-2006
Table 185 Snack Bars Brand Shares 2003-2006
Table 186 Forecast Sales of Snack Bars by Subsector: Volume 2007-2012
Table 187 Forecast Sales of Snack Bars by Subsector: Value 2007-2012
Table 188 Forecast Sales of Snack Bars by Subsector: % Volume Growth 2007-2012
Table 189 Forecast Sales of Snack Bars by Subsector: % Value Growth 2007-2012
MEAL REPLACEMENT PRODUCTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 190 Sales of Meal Replacement Products by Subsector: Volume 2002-2007
Table 191 Sales of Meal Replacement Products by Subsector: Value 2002-2007
Table 192 Sales of Meal Replacement Products by Subsector: % Volume Growth 2002-2007
Table 193 Sales of Meal Replacement Products by Subsector: % Value Growth 2002-2007
Table 194 Meal Replacement Slimming Products % Breakdown by Type 2004-2007
Table 195 Meal Replacement Products Company Shares 2002-2006
Table 196 Meal Replacement Products Brand Shares 2003-2006
Table 197 Sales of Meal Replacement Products by Distribution Format: % Analysis 2002-2007
Table 198 Forecast Sales of Meal Replacement Products by Subsector: Volume 2007-2012
Table 199 Forecast Sales of Meal Replacement Products by Subsector: Value 2007-2012
Table 200 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2007-2012
Table 201 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2007-2012
READY MEALS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 37 Frozen Ready Meals by Origin 2004-2006
Summary 38 Chilled Ready Meals by Origin 2004-2006
Table 202 Sales of Ready Meals by Subsector: Volume 2002-2007
Table 203 Sales of Ready Meals by Subsector: Value 2002-2007
Table 204 Sales of Ready Meals by Subsector: % Volume Growth 2002-2007
Table 205 Sales of Ready Meals by Subsector: % Value Growth 2002-2007
Table 206 Ready Meals Company Shares 2002-2006
Table 207 Ready Meals Brand Shares 2003-2006
Table 208 Vegetarian Ready Meals vs Non-vegetarian Ready Meals % Breakdown by Type 2006
Table 209 Forecast Sales of Ready Meals by Subsector: Volume 2007-2012
Table 210 Forecast Sales of Ready Meals by Subsector: Value 2007-2012
Table 211 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2007-2012
Table 212 Forecast Sales of Ready Meals by Subsector: % Value Growth 2007-2012
SOUP IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 213 Sales of Soup by Subsector: Volume 2002-2007
Table 214 Sales of Soup by Subsector: Value 2002-2007
Table 215 Sales of Soup by Subsector: % Volume Growth 2002-2007
Table 216 Sales of Soup by Subsector: % Value Growth 2002-2007
Table 217 Soup Company Shares 2002-2006
Table 218 Soup Brand Shares 2003-2006
Table 219 Leading Flavours for Soup 2004-2007
Table 220 Forecast Sales of Soup by Subsector: Volume 2007-2012
Table 221 Forecast Sales of Soup by Subsector: Value 2007-2012
Table 222 Forecast Sales of Soup by Subsector: % Volume Growth 2007-2012
Table 223 Forecast Sales of Soup by Subsector: % Value Growth 2007-2012
PASTA IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 224 Sales of Pasta by Subsector: Volume 2002-2007
Table 225 Sales of Pasta by Subsector: Value 2002-2007
Table 226 Sales of Pasta by Subsector: % Volume Growth 2002-2007
Table 227 Sales of Pasta by Subsector: % Value Growth 2002-2007
Table 228 Pasta Company Shares 2002-2006
Table 229 Pasta Brand Shares 2003-2006
Table 230 Forecast Sales of Pasta by Subsector: Volume 2007-2012
Table 231 Forecast Sales of Pasta by Subsector: Value 2007-2012
Table 232 Forecast Sales of Pasta by Subsector: % Volume Growth 2007-2012
Table 233 Forecast Sales of Pasta by Subsector: % Value Growth 2007-2012
NOODLES IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 234 Sales of Noodles by Subsector: Volume 2002-2007
Table 235 Sales of Noodles by Subsector: Value 2002-2007
Table 236 Sales of Noodles by Subsector: % Volume Growth 2002-2007
Table 237 Sales of Noodles by Subsector: % Value Growth 2002-2007
Table 238 Noodles Company Shares 2002-2006
Table 239 Noodles Brand Shares 2003-2006
Table 240 Leading Flavours for Instant Noodles 2004-2007
Table 241 Forecast Sales of Noodles by Subsector: Volume 2007-2012
Table 242 Forecast Sales of Noodles by Subsector: Value 2007-2012
Table 243 Forecast Sales of Noodles by Subsector: % Volume Growth 2007-2012
Table 244 Forecast Sales of Noodles by Subsector: % Value Growth 2007-2012
CANNED/PRESERVED FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 39 Other Canned/Preserved Food: Product Types
Table 245 Sales of Canned/Preserved Food by Subsector: Volume 2002-2007
Table 246 Sales of Canned/Preserved Food by Subsector: Value 2002-2007
Table 247 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2002-2007
Table 248 Sales of Canned/Preserved Food by Subsector: % Value Growth 2002-2007
Table 249 Canned/Preserved Food Company Shares 2002-2006
Table 250 Canned/Preserved Food Brand Shares 2003-2006
Table 251 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2007-2012
Table 252 Forecast Sales of Canned/Preserved Food by Subsector: Value 2007-2012
Table 253 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2007-2012
Table 254 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2007-2012
FROZEN PROCESSED FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 255 Sales of Frozen Processed Food by Subsector: Volume 2002-2007
Table 256 Sales of Frozen Processed Food by Subsector: Value 2002-2007
Table 257 Sales of Frozen Processed Food by Subsector: % Volume Growth 2002-2007
Table 258 Sales of Frozen Processed Food by Subsector: % Value Growth 2002-2007
Table 259 Frozen Processed Food Company Shares 2002-2006
Table 260 Frozen Processed Food Brand Shares 2003-2006
Table 261 Frozen Processed Red Meat % Breakdown by Type 2004-2007
Table 262 Frozen Processed Poultry % Breakdown by Type 2004-2007
Table 263 Frozen Processed Fish/Seafood % Breakdown by Type 2004-2007
Table 264 Frozen Processed Vegetables % Breakdown by Type 2004-2007
Table 265 Other Frozen Processed Food % Breakdown by Type 2004-2007
Table 266 Forecast Sales of Frozen Processed Food by Subsector: Volume 2007-2012
Table 267 Forecast Sales of Frozen Processed Food by Subsector: Value 2007-2012
Table 268 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2007-2012
Table 269 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2007-2012
Table 270 Sales of Frozen Processed Food by Distribution Format: % Analysis 2002-2007
DRIED PROCESSED FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 271 Sales of Dried Processed Food by Subsector: Volume 2002-2007
Table 272 Sales of Dried Processed Food by Subsector: Value 2002-2007
Table 273 Sales of Dried Processed Food by Subsector: % Volume Growth 2002-2007
Table 274 Sales of Dried Processed Food by Subsector: % Value Growth 2002-2007
Table 275 Dried Processed Food Company Shares 2002-2006
Table 276 Dried Processed Food Brand Shares 2003-2006
Table 277 Forecast Sales of Dried Processed Food by Subsector: Volume 2007-2012
Table 278 Forecast Sales of Dried Processed Food by Subsector: Value 2007-2012
Table 279 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2007-2012
Table 280 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2007-2012
CHILLED PROCESSED FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 281 Sales of Chilled Processed Food by Subsector: Volume 2002-2007
Table 282 Sales of Chilled Processed Food by Subsector: Value 2002-2007
Table 283 Sales of Chilled Processed Food by Subsector: % Volume Growth 2002-2007
Table 284 Sales of Chilled Processed Food by Subsector: % Value Growth 2002-2007
Table 285 Chilled Processed Food Company Shares 2002-2006
Table 286 Chilled Processed Food Brand Shares 2003-2006
Table 287 Chilled Processed Meat % Breakdown by Type 2004-2007
Table 288 Forecast Sales of Chilled Processed Food by Subsector: Volume 2007-2012
Table 289 Forecast Sales of Chilled Processed Food by Subsector: Value 2007-2012
Table 290 Forecast Sales of Chilled Processed Food by Subsector: % Volume Growth 2007-2012
Table 291 Forecast Sales of Chilled Processed Food by Subsector: % Value Growth 2007-2012
OILS AND FATS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 292 Sales of Oils and Fats by Subsector: Volume 2002-2007
Table 293 Sales of Oils and Fats by Subsector: Value 2002-2007
Table 294 Sales of Oils and Fats by Subsector: % Volume Growth 2002-2007
Table 295 Sales of Oils and Fats by Subsector: % Value Growth 2002-2007
Table 296 Vegetable and Seed Oil % Breakdown by Type 2004-2007
Table 297 Oils and Fats Company Shares 2002-2006
Table 298 Oils and Fats Brand Shares 2003-2006
Table 299 Forecast Sales of Oils and Fats by Subsector: Volume 2007-2012
Table 300 Forecast Sales of Oils and Fats by Subsector: Value 2007-2012
Table 301 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2007-2012
Table 302 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2007-2012
SAUCES, DRESSINGS AND CONDIMENTS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 303 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2002-2007
Table 304 Sales of Sauces, Dressings and Condiments by Subsector: Value 2002-2007
Table 305 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2002-2007
Table 306 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2002-2007
Table 307 Sauces, Dressings and Condiments Company Shares 2002-2006
Table 308 Sauces, Dressings and Condiments Brand Shares 2003-2006
Table 309 Wet Sauces % Breakdown by Type 2004-2007
Table 310 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2007-2012
Table 311 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2007-2012
Table 312 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2007-2012
Table 313 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2007-2012
Summary 40 Other Sauces, Dressings and Condiments: Product Types
BABY FOOD IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 314 Sales of Baby Food by Subsector: Volume 2002-2007
Table 315 Sales of Baby Food by Subsector: Value 2002-2007
Table 316 Sales of Baby Food by Subsector: % Volume Growth 2002-2007
Table 317 Sales of Baby Food by Subsector: % Value Growth 2002-2007
Table 318 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2007
Table 319 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2007
Table 320 Baby Food Company Shares 2002-2006
Table 321 Baby Food Brand Shares 2003-2006
Table 322 Sales of Baby Food by Distribution Format: % Analysis 2002-2007
Table 323 Forecast Sales of Baby Food by Subsector: Volume 2007-2012
Table 324 Forecast Sales of Baby Food by Subsector: Value 2007-2012
Table 325 Forecast Sales of Baby Food by Subsector: % Volume Growth 2007-2012
Table 326 Forecast Sales of Baby Food by Subsector: % Value Growth 2007-2012
SPREADS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 327 Sales of Spreads by Subsector: Volume 2002-2007
Table 328 Sales of Spreads by Subsector: Value 2002-2007
Table 329 Sales of Spreads by Subsector: % Volume Growth 2002-2007
Table 330 Sales of Spreads by Subsector: % Value Growth 2002-2007
Table 331 Leading Flavours for Jams and Preserves 2004-2007
Table 332 Spreads Company Shares 2002-2006
Table 333 Spreads Brand Shares 2003-2006
Table 334 Forecast Sales of Spreads by Subsector: Volume 2007-2012
Table 335 Forecast Sales of Spreads by Subsector: Value 2007-2012
Table 336 Forecast Sales of Spreads by Subsector: % Volume Growth 2007-2012
Table 337 Forecast Sales of Spreads by Subsector: % Value Growth 2007-2012