Packaged Food in Greece

Euromonitor International's Packaged Food in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse and indulgence products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks

Executive summary

Premium Variants and Unit Price Increases Drive Value Growth

Rising production and distribution costs have pushed unit prices upwards throughout packaged food. Although manufacturing costs have recently witnessed a severe drop, this has yet to be passed on to consumers, taking into consideration the fact that unit price decreases have historically been absorbed to raise the profit margins of companies in the country. Sugar-free gum, breakfast cereals, impulse ice cream, pro/pre biotic drinking yoghurt and breakfast bars are spearheading growth in volume terms based on innovation, emerging health and wellness trends and the indulgence-orientated nature of Greek consumers.

Oil Scare and Rising Production Costs Shape the Market

A food scandal erupted at the beginning of 2008 regarding contaminated vegetable oil imported from the Ukraine, becoming one of the most influential events in 2008, briefly but negatively impacting sales of a huge number of products that allegedly contained it, both within the retail and foodservice channels. Furthermore, the sharp rise in the price of oil during the middle of the year was passed on to consumers in the majority of categories while the subsequent recent drop has not yet been reflected in unit prices.

Private Label Products Witness the Strongest Growth

While the majority of key players retained their long established penetration rates, artisanal products remained at the top of the rankings, based on the focal part they play in Greek eating culture. On the other hand, and further reflecting the challenging financial environment, private label products witnessed the strongest growth within the industry in 2007, securing the second slot in the rankings. Vivartia SA was hence ranked third and witnessed a loss in share, while the rest of the key players saw a stable performance.

Supermarkets Dominate Sales of Packaged Food

Supermarkets/hypermarkets strengthened their position as the leading retail distribution channel for packaged food in 2007, with competitive discount policies and private label product launches answering the needs of economically challenged Greek consumers. Furthermore, the introduction of the discounter chain Aldi in November 2008, combined with the recent developments in the financial crisis, is expected to provide further momentum for the discounter channel within the forecast period. At the end of the review period, impulse snacks was the only category where kiosks still played a major role in distribution.

Credit Crunch Yet to Take Its Toll

The arrival of the credit crunch financial tsunami in Greece during the last quarter of 2008 is painting a gloomy picture for the future of packaged food in the country. While a brief but sharp rise in global oil prices triggered a series of upwards unit price fluctuations in the middle of the year, the subsequent global crisis is expected to create a series of additional barriers for the majority of the categories in the industry. The first signs underlining the impact of the still evolving challenging environment can be witnessed in the rapid growth of private label variants, a trend that is expected to become even more pronounced within the forecast period.

Table of contents

PACKAGED FOOD IN GREECE : MARKET INSIGHT

EXECUTIVE SUMMARY

Premium Variants and Unit Price Increases Drive Value Growth

Oil Scare and Rising Production Costs Shape the Market

Private Label Products Witness the Strongest Growth

Supermarkets Dominate Sales of Packaged Food

Credit Crunch Yet to Take Its Toll

KEY TRENDS AND DEVELOPMENTS

Rising Commodity Costs Are Sharply Pushing Unit Prices Upwards

Localisation: Tradition a Major Selling Point

Private Label Products Gain Greater Acceptance Among Greek Consumers

Healthier Image of Local Produce Remains a Barrier for Packaged Food Players

Consumer Foodservice Brings Exotic Food to the Table

Fortified/Functional Products versus Healthy Eating

MARKET DATA

Table 1 Sales of Packaged Food by Sector: Volume 2003-2008

Table 2 Sales of Packaged Food by Sector: Value 2003-2008

Table 3 Sales of Packaged Food by Sector: % Volume Growth 2003-2008

Table 4 Sales of Packaged Food by Sector: % Value Growth 2003-2008

Table 5 GBO Shares of Packaged Food 2003-2007

Table 6 NBO Shares of Packaged Food 2003-2007

Table 7 Brand Shares of Packaged Food 2004-2007

Table 8 Penetration of Private Label by Sector 2003-2007

Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2003-2008

Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2008

Table 11 Forecast Sales of Packaged Food by Sector: Volume 2008-2013

Table 12 Forecast Sales of Packaged Food by Sector: Value 2008-2013

Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2008-2013

Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2008-2013

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2003-2008

Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2003-2008

Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2008-2013

Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2008-2013

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2003-2008

Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2003-2008

Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2003-2008

Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2003-2008

Table 23 Company Shares of Impulse and Indulgence Products 2003-2007

Table 24 Brand Shares of Impulse and Indulgence Products 2004-2007

Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2008-2013

Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2008-2013

Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013

Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2008-2013

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008

Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008

Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008

Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008

Table 33 Company Shares of Nutrition/Staples 2003-2007

Table 34 Brand Shares of Nutrition/Staples 2004-2007

Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2008-2013

Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2008-2013

Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2008-2013

Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2008-2013

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 39 Sales of Meal Solutions by Sector: Volume 2003-2008

Table 40 Sales of Meal Solutions by Sector: Value 2003-2008

Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2003-2008

Table 42 Sales of Meal Solutions by Sector: % Value Growth 2003-2008

Table 43 Company Shares of Meal Solutions 2003-2007

Table 44 Brand Shares of Meal Solutions 2004-2007

Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2008-2013

Table 46 Forecast Sales of Meal Solutions by Sector: Value 2008-2013

Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2008-2013

Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - GREECE

CRETA FARM SA - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Creta Farm SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 3 Creta Farm SA: Production Statistics 2005

COMPETITIVE POSITIONING

EV GE PISTIOLAS SA - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Ev Ge Pistiolas SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 5 Ev Ge Pistiolas SA: Competitive Position 2007

FLAVOUR FACTORY HELLAS LTD - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Flavour Factory Hellas Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

ION COCOA & CHOCOLATE MANUFACTURERS SA - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Ion Cocoa and Chocolate Manufacturers SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Ion Cocoa and Chocolate Manufacturers SA: Competitive Position 2007

KALLONI SA - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Kalloni SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 10 Kalloni SA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 11 Kalloni SA: Competitive Position 2007

KIKIZAS MELISSA SA, A - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 12 A Kikizas Melissa SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

MINERVA SA - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Minerva SA: Key Facts

Summary 14 Minerva SA: Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Minerva SA: Competitive Position 2007

NIKAS SA - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Nikas SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 17 Nikas SA: Competitive Position 2007

PAPADOPOULOS SA, EJ - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 18 EJ Papadopoulos SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 19 EJ Papadopoulos SA: Competitive Position 2007

VIVARTIA SA - PACKAGED FOOD - GREECE

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Vivartia SA: Key Facts

Summary 21 Vivartia SA: Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 22 Vivartia SA: Competitive Position 2007

CHOCOLATE CONFECTIONERY IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2003-2008

Table 50 Sales of Chocolate Confectionery by Subsector: Value 2003-2008

Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2003-2008

Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2003-2008

Table 53 Chocolate Tablets % Breakdown by Type: %Value Breakdown 2004-2008

Table 54 Chocolate Confectionery Company Shares 2003-2007

Table 55 Chocolate Confectionery Brand Shares 2004-2007

Table 56 Forecast Sales of Chocolate Confectionery by Subsector: Volume 2008-2013

Table 57 Forecast Sales of Chocolate Confectionery by Subsector: Value 2008-2013

Table 58 Forecast Sales of Chocolate Confectionery by Subsector: % Volume Growth 2008-2013

Table 59 Forecast Sales of Chocolate Confectionery by Subsector: % Value Growth 2008-2013

SUGAR CONFECTIONERY IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 60 Sales of Sugar Confectionery by Subsector: Volume 2003-2008

Table 61 Sales of Sugar Confectionery by Subsector: Value 2003-2008

Table 62 Sales of Sugar Confectionery by Subsector: % Volume Growth 2003-2008

Table 63 Sales of Sugar Confectionery by Subsector: % Value Growth 2003-2008

Table 64 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2008

Table 65 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type: %Value Breakdown 2004-2008

Table 66 Sugar Confectionery Company Shares 2003-2007

Table 67 Sugar Confectionery Brand Shares 2004-2007

Table 68 Forecast Sales of Sugar Confectionery by Subsector: Volume 2008-2013

Table 69 Forecast Sales of Sugar Confectionery by Subsector: Value 2008-2013

Table 70 Forecast Sales of Sugar Confectionery by Subsector: % Volume Growth 2008-2013

Table 71 Forecast Sales of Sugar Confectionery by Subsector: % Value Growth 2008-2013

Summary 23 Other Sugar Confectionery: Product Types

GUM IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 72 Sales of Gum by Subsector: Volume 2003-2008

Table 73 Sales of Gum by Subsector: Value 2003-2008

Table 74 Sales of Gum by Subsector: % Volume Growth 2003-2008

Table 75 Sales of Gum by Subsector: % Value Growth 2003-2008

Table 76 Leading Flavours for Gum 2004-2008

Table 77 Gum Company Shares 2003-2007

Table 78 Gum Brand Shares 2004-2007

Table 79 Forecast Sales of Gum by Subsector: Volume 2008-2013

Table 80 Forecast Sales of Gum by Subsector: Value 2008-2013

Table 81 Forecast Sales of Gum by Subsector: % Volume Growth 2008-2013

Table 82 Forecast Sales of Gum by Subsector: % Value Growth 2008-2013

BAKED GOODS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 83 Sales of Baked Goods by Subsector: Volume 2003-2008

Table 84 Sales of Baked Goods by Subsector: Value 2003-2008

Table 85 Sales of Baked Goods by Subsector: % Volume Growth 2003-2008

Table 86 Sales of Baked Goods by Subsector: % Value Growth 2003-2008

Table 87 Packaged/Industrial Bread % Breakdown by Type: %Value Breakdown 2004-2008

Table 88 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2008

Table 89 Baked Goods Company Shares 2003-2007

Table 90 Baked Goods Brand Shares 2004-2007

Table 91 Forecast Sales of Baked Goods by Subsector: Volume 2008-2013

Table 92 Forecast Sales of Baked Goods by Subsector: Value 2008-2013

Table 93 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2008-2013

Table 94 Forecast Sales of Baked Goods by Subsector: % Value Growth 2008-2013

BISCUITS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 95 Sales of Biscuits by Subsector: Volume 2003-2008

Table 96 Sales of Biscuits by Subsector: Value 2003-2008

Table 97 Sales of Biscuits by Subsector: % Volume Growth 2003-2008

Table 98 Sales of Biscuits by Subsector: % Value Growth 2003-2008

Table 99 Biscuits Company Shares 2003-2007

Table 100 Biscuits Brand Shares 2004-2007

Table 101 Forecast Sales of Biscuits by Subsector: Volume 2008-2013

Table 102 Forecast Sales of Biscuits by Subsector: Value 2008-2013

Table 103 Forecast Sales of Biscuits by Subsector: % Volume Growth 2008-2013

Table 104 Forecast Sales of Biscuits by Subsector: % Value Growth 2008-2013

BREAKFAST CEREALS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 105 Sales of Breakfast Cereals by Subsector: Volume 2003-2008

Table 106 Sales of Breakfast Cereals by Subsector: Value 2003-2008

Table 107 Sales of Breakfast Cereals by Subsector: % Volume Growth 2003-2008

Table 108 Sales of Breakfast Cereals by Subsector: % Value Growth 2003-2008

Table 109 Breakfast Cereals Company Shares 2003-2007

Table 110 Breakfast Cereals Brand Shares 2004-2007

Table 111 Forecast Sales of Breakfast Cereals by Subsector: Volume 2008-2013

Table 112 Forecast Sales of Breakfast Cereals by Subsector: Value 2008-2013

Table 113 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2008-2013

Table 114 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2008-2013

ICE CREAM IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 115 Sales of Ice Cream by Subsector: Volume 2003-2008

Table 116 Sales of Ice Cream by Subsector: Value 2003-2008

Table 117 Sales of Ice Cream by Subsector: % Volume Growth 2003-2008

Table 118 Sales of Ice Cream by Subsector: % Value Growth 2003-2008

Table 119 Leading Flavours for Ice Cream 2004-2008

Table 120 Ice Cream Company Shares 2003-2007

Table 121 Ice Cream Brand Shares 2004-2007

Table 122 Impulse Ice Cream Company Shares 2003-2007

Table 123 Impulse Ice Cream Brand Shares 2004-2007

Table 124 Take-home Ice Cream Company Shares 2003-2007

Table 125 Take-home Ice Cream Brand Shares 2004-2007

Table 126 Sales of Ice Cream by Distribution Format: % Analysis 2003-2008

Table 127 Forecast Sales of Ice Cream by Subsector: Volume 2008-2013

Table 128 Forecast Sales of Ice Cream by Subsector: Value 2008-2013

Table 129 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2008-2013

Table 130 Forecast Sales of Ice Cream by Subsector: % Value Growth 2008-2013

DRINKING MILK PRODUCTS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 131 Sales of Drinking Milk Products by Subsector: Volume 2003-2008

Table 132 Sales of Drinking Milk Products by Subsector: Value 2003-2008

Table 133 Sales of Drinking Milk Products by Subsector: % Volume Growth 2003-2008

Table 134 Sales of Drinking Milk Products by Subsector: % Value Growth 2003-2008

Table 135 Milk by Type: % Value Breakdown 2007-2008

Table 136 Chilled Vs Ambient Flavoured Milk Drinks % Breakdown 2007-2008

Table 137 Drinking Milk Products Company Shares 2003-2007

Table 138 Drinking Milk Products Brand Shares 2004-2007

Table 139 Forecast Sales of Drinking Milk Products Products by Subsector: Volume 2008-2013

Table 140 Forecast Sales of Drinking Milk Products Products by Subsector: Value 2008-2013

Table 141 Forecast Sales of Drinking Milk Products Products by Subsector: % Volume Growth 2008-2013

Table 142 Forecast Sales of Drinking Milk Products Products by Subsector: % Value Growth 2008-2013

CHEESE IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 143 Sales of Cheese by Subsector: Volume 2003-2008

Table 144 Sales of Cheese by Subsector: Value 2003-2008

Table 145 Sales of Cheese by Subsector: % Volume Growth 2003-2008

Table 146 Sales of Cheese by Subsector: % Value Growth 2003-2008

Table 147 Spreadable Processed Cheese by Type: % Value Breakdown 2004-2008

Table 148 Cheese Company Shares 2003-2007

Table 149 Cheese Brand Shares 2004-2007

Table 150 Forecast Sales of Cheese by Subsector: Volume 2008-2013

Table 151 Forecast Sales of Cheese by Subsector: Value 2008-2013

Table 152 Forecast Sales of Cheese by Subsector: % Volume Growth 2008-2013

Table 153 Forecast Sales of Cheese by Subsector: % Value Growth 2008-2013

YOGHURT IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 154 Sales of Yoghurt by Subsector: Volume 2003-2008

Table 155 Sales of Yoghurt by Subsector: Value 2003-2008

Table 156 Sales of Yoghurt by Subsector: % Volume Growth 2003-2008

Table 157 Sales of Yoghurt by Subsector: % Value Growth 2003-2008

Table 158 Soy-based vs Dairy-based Yoghurt % Breakdown 2008

Table 159 Leading Flavours for Fruited Spoonable Yoghurt 2004-2008

Table 160 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2008

Table 161 Yoghurt Company Shares 2003-2007

Table 162 Yoghurt Brand Shares 2004-2007

Table 163 Forecast Sales of Yoghurt by Subsector: Volume 2008-2013

Table 164 Forecast Sales of Yoghurt by Subsector: Value 2008-2013

Table 165 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2008-2013

Table 166 Forecast Sales of Yoghurt by Subsector: % Value Growth 2008-2013

OTHER DAIRY PRODUCTS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 167 Sales of Other Dairy Products by Subsector: Volume 2003-2008

Table 168 Sales of Other Dairy Products by Subsector: Value 2003-2008

Table 169 Sales of Other Dairy Products by Subsector: % Volume Growth 2003-2008

Table 170 Sales of Other Dairy Products by Subsector: % Value Growth 2003-2008

Table 171 Chilled Desserts by Type: % Value Breakdown 2005-2008

Table 172 Cream by Type: % Value Breakdown 2004-2008

Table 173 Forecast Sales of Other Dairy Products by Subsector: Volume 2008-2013

Table 174 Forecast Sales of Other Dairy Products by Subsector: Value 2008-2013

Table 175 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2008-2013

Table 176 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2008-2013

SWEET AND SAVOURY SNACKS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 177 Sales of Sweet and Savoury Snacks by Subsector: Volume 2003-2008

Table 178 Sales of Sweet and Savoury Snacks by Subsector: Value 2003-2008

Table 179 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2003-2008

Table 180 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2003-2008

Table 181 Popcorn % Breakdown by Type: %Value Breakdown 2004-2008

Table 182 Sweet and Savoury Snacks Company Shares 2003-2007

Table 183 Sweet and Savoury Snacks Brand Shares 2004-2007

Table 184 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2008-2013

Table 185 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2008-2013

Table 186 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2008-2013

Table 187 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2008-2013

Summary 24 Other Sweet and Savoury Snacks: Product Types 2008

SNACK BARS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 188 Sales of Snack Bars by Subsector: Volume 2003-2008

Table 189 Sales of Snack Bars by Subsector: Value 2003-2008

Table 190 Sales of Snack Bars by Subsector: % Volume Growth 2003-2008

Table 191 Sales of Snack Bars by Subsector: % Value Growth 2003-2008

Table 192 Snack Bars Company Shares 2003-2007

Table 193 Snack Bars Brand Shares 2004-2007

Table 194 Forecast Sales of Snack Bars by Subsector: Volume 2008-2013

Table 195 Forecast Sales of Snack Bars by Subsector: Value 2008-2013

Table 196 Forecast Sales of Snack Bars by Subsector: % Volume Growth 2008-2013

Table 197 Forecast Sales of Snack Bars by Subsector: % Value Growth 2008-2013

Summary 25 Other Snack Bars: Product Types

MEAL REPLACEMENT PRODUCTS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 198 Sales of Meal Replacement Products by Subsector: Volume 2003-2008

Table 199 Sales of Meal Replacement Products by Subsector: Value 2003-2008

Table 200 Sales of Meal Replacement Products by Subsector: % Volume Growth 2003-2008

Table 201 Sales of Meal Replacement Products by Subsector: % Value Growth 2003-2008

Table 202 Meal Replacement Slimming Products % Breakdown by Type: %Value Breakdown 2004-2008

Table 203 Meal Replacement Products Company Shares 2003-2007

Table 204 Meal Replacement Products Brand Shares 2004-2007

Table 205 Sales of Meal Replacement Products by Distribution Format: % Analysis 2003-2008

Table 206 Forecast Sales of Meal Replacement Products by Subsector: Volume 2008-2013

Table 207 Forecast Sales of Meal Replacement Products by Subsector: Value 2008-2013

Table 208 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2008-2013

Table 209 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2008-2013

READY MEALS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 210 Sales of Ready Meals by Subsector: Volume 2003-2008

Table 211 Sales of Ready Meals by Subsector: Value 2003-2008

Table 212 Sales of Ready Meals by Subsector: % Volume Growth 2003-2008

Table 213 Sales of Ready Meals by Subsector: % Value Growth 2003-2008

Table 214 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2008

Table 215 Frozen Ready Meals % Breakdown by Ethnicity 2004-2008

Table 216 Chilled Ready Meals % Breakdown by Ethnicity 2004-2008

Table 217 Ready Meals Company Shares 2003-2007

Table 218 Ready Meals Brand Shares 2004-2007

Table 219 Forecast Sales of Ready Meals by Subsector: Volume 2008-2013

Table 220 Forecast Sales of Ready Meals by Subsector: Value 2008-2013

Table 221 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2008-2013

Table 222 Forecast Sales of Ready Meals by Subsector: % Value Growth 2008-2013

SOUP IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 223 Sales of Soup by Subsector: Volume 2003-2008

Table 224 Sales of Soup by Subsector: Value 2003-2008

Table 225 Sales of Soup by Subsector: % Volume Growth 2003-2008

Table 226 Sales of Soup by Subsector: % Value Growth 2003-2008

Table 227 Leading Soup Flavours 2004-2008

Table 228 Soup Company Shares 2003-2007

Table 229 Soup Brand Shares 2004-2007

Table 230 Forecast Sales of Soup by Subsector: Volume 2008-2013

Table 231 Forecast Sales of Soup by Subsector: Value 2008-2013

Table 232 Forecast Sales of Soup by Subsector: % Volume Growth 2008-2013

Table 233 Forecast Sales of Soup by Subsector: % Value Growth 2008-2013

PASTA IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 234 Sales of Pasta by Subsector: Volume 2003-2008

Table 235 Sales of Pasta by Subsector: Value 2003-2008

Table 236 Sales of Pasta by Subsector: % Volume Growth 2003-2008

Table 237 Sales of Pasta by Subsector: % Value Growth 2003-2008

Table 238 Pasta Company Shares 2003-2007

Table 239 Pasta Brand Shares 2004-2007

Table 240 Forecast Sales of Pasta by Subsector: Volume 2008-2013

Table 241 Forecast Sales of Pasta by Subsector: Value 2008-2013

Table 242 Forecast Sales of Pasta by Subsector: % Volume Growth 2008-2013

Table 243 Forecast Sales of Pasta by Subsector: % Value Growth 2008-2013

NOODLES IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 244 Sales of Noodles by Subsector: Volume 2003-2008

Table 245 Sales of Noodles by Subsector: Value 2003-2008

Table 246 Sales of Noodles by Subsector: % Volume Growth 2003-2008

Table 247 Sales of Noodles by Subsector: % Value Growth 2003-2008

Table 248 Leading Instant Noodle Flavours 2004-2008

Table 249 Noodles Company Shares 2003-2007

Table 250 Noodles Brand Shares 2004-2007

Table 251 Forecast Sales of Noodles by Subsector: Volume 2008-2013

Table 252 Forecast Sales of Noodles by Subsector: Value 2008-2013

Table 253 Forecast Sales of Noodles by Subsector: % Volume Growth 2008-2013

Table 254 Forecast Sales of Noodles by Subsector: % Value Growth 2008-2013

CANNED/PRESERVED FOOD IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 255 Sales of Canned/Preserved Food by Subsector: Volume 2003-2008

Table 256 Sales of Canned/Preserved Food by Subsector: Value 2003-2008

Table 257 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2003-2008

Table 258 Sales of Canned/Preserved Food by Subsector: % Value Growth 2003-2008

Table 259 Canned/Preserved Food Company Shares 2003-2007

Table 260 Canned/Preserved Food Brand Shares 2004-2007

Table 261 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2008-2013

Table 262 Forecast Sales of Canned/Preserved Food by Subsector: Value 2008-2013

Table 263 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2008-2013

Table 264 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2008-2013

FROZEN PROCESSED FOOD IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 265 Sales of Frozen Processed Food by Subsector: Volume 2003-2008

Table 266 Sales of Frozen Processed Food by Subsector: Value 2003-2008

Table 267 Sales of Frozen Processed Food by Subsector: % Volume Growth 2003-2008

Table 268 Sales of Frozen Processed Food by Subsector: % Value Growth 2003-2008

Table 269 Frozen Processed Red Meat % Breakdown by Type: % Value Breakdown 2004-2008

Table 270 Frozen Processed Poultry % Breakdown by Type: % Value Breakdown 2004-2008

Table 271 Frozen Processed Fish/Seafood % Breakdown by Type: % Value Breakdown 2004-2008

Table 272 Frozen Processed Vegetables % Breakdown by Type: % Value Breakdown 2004-2008

Table 273 Frozen Processed Food Company Shares 2003-2007

Table 274 Frozen Processed Food Brand Shares 2004-2007

Table 275 Sales of Frozen Processed Food by Distribution Format: % Analysis 2003-2008

Table 276 Forecast Sales of Frozen Processed Food by Subsector: Volume 2008-2013

Table 277 Forecast Sales of Frozen Processed Food by Subsector: Value 2008-2013

Table 278 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2008-2013

Table 279 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2008-2013

DRIED PROCESSED FOOD IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 280 Sales of Dried Processed Food by Subsector: Volume 2003-2008

Table 281 Sales of Dried Processed Food by Subsector: Value 2003-2008

Table 282 Sales of Dried Processed Food by Subsector: % Volume Growth 2003-2008

Table 283 Sales of Dried Processed Food by Subsector: % Value Growth 2003-2008

Table 284 Dried Processed Food Company Shares 2003-2007

Table 285 Dried Processed Food Brand Shares 2004-2007

Table 286 Forecast Sales of Dried Processed Food by Subsector: Volume 2008-2013

Table 287 Forecast Sales of Dried Processed Food by Subsector: Value 2008-2013

Table 288 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2008-2013

Table 289 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2008-2013

CHILLED PROCESSED FOOD IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 290 Sales of Chilled Processed Food by Subsector: Volume 2003-2008

Table 291 Sales of Chilled Processed Food by Subsector: Value 2003-2008

Table 292 Sales of Chilled Processed Food by Subsector: % Volume Growth 2003-2008

Table 293 Sales of Chilled Processed Food by Subsector: % Value Growth 2003-2008

Table 294 Chilled Processed Meat % Breakdown by Type: % Value Breakdown 2004-2008

Table 295 Chilled Processed Meat: % Share of Chilled Meat Substitute 2004-2008

Table 296 Chilled Processed Food Company Shares 2003-2007

Table 297 Chilled Processed Food Brand Shares 2004-2007

Table 298 Forecast Sales of Chilled Processed Food by Subsector: Volume 2008-2013

Table 299 Forecast Sales of Chilled Processed Food by Subsector: Value 2008-2013

Table 300 Forecast Sales of Chilled Processed Food by Subsector: % Volume Growth 2008-2013

Table 301 Forecast Sales of Chilled Processed Food by Subsector: % Value Growth 2008-2013

OILS AND FATS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 302 Sales of Oils and Fats by Subsector: Volume 2003-2008

Table 303 Sales of Oils and Fats by Subsector: Value 2003-2008

Table 304 Sales of Oils and Fats by Subsector: % Volume Growth 2003-2008

Table 305 Sales of Oils and Fats by Subsector: % Value Growth 2003-2008

Table 306 Vegetable and Seed Oil by Type: % Value Breakdown 2004-2008

Table 307 Oils and Fats Company Shares 2003-2007

Table 308 Oils and Fats Brand Shares 2004-2007

Table 309 Forecast Sales of Oils and Fats by Subsector: Volume 2008-2013

Table 310 Forecast Sales of Oils and Fats by Subsector: Value 2008-2013

Table 311 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2008-2013

Table 312 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2008-2013

SAUCES, DRESSINGS AND CONDIMENTS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 313 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2003-2008

Table 314 Sales of Sauces, Dressings and Condiments by Subsector: Value 2003-2008

Table 315 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2003-2008

Table 316 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2003-2008

Table 317 Wet Sauces % Breakdown by Type: %Value Breakdown 2004-2008

Table 318 Sauces, Dressings and Condiments Company Shares 2003-2007

Table 319 Sauces, Dressings and Condiments Brand Shares 2004-2007

Table 320 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2008-2013

Table 321 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2008-2013

Table 322 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2008-2013

Table 323 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2008-2013

Summary 26 Other Sauces, Dressings and Condiments: Product Types 2008

BABY FOOD IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 324 Sales of Baby Food by Subsector: Volume 2003-2008

Table 325 Sales of Baby Food by Subsector: Value 2003-2008

Table 326 Sales of Baby Food by Subsector: % Volume Growth 2003-2008

Table 327 Sales of Baby Food by Subsector: % Value Growth 2003-2008

Table 328 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2008

Table 329 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2008

Table 330 Baby Food Company Shares 2003-2007

Table 331 Baby Food Brand Shares 2004-2007

Table 332 Sales of Baby Food by Distribution Format: % Analysis 2003-2008

Table 333 Forecast Sales of Baby Food by Subsector: Volume 2008-2013

Table 334 Forecast Sales of Baby Food by Subsector: Value 2008-2013

Table 335 Forecast Sales of Baby Food by Subsector: % Volume Growth 2008-2013

Table 336 Forecast Sales of Baby Food by Subsector: % Value Growth 2008-2013

SPREADS IN GREECE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 337 Sales of Spreads by Subsector: Volume 2003-2008

Table 338 Sales of Spreads by Subsector: Value 2003-2008

Table 339 Sales of Spreads by Subsector: % Volume Growth 2003-2008

Table 340 Sales of Spreads by Subsector: % Value Growth 2003-2008

Table 341 Leading Flavours for Jams and Preserves 2004-2008

Table 342 Spreads Company Shares 2003-2007

Table 343 Spreads Brand Shares 2004-2007

Table 344 Forecast Sales of Spreads by Subsector: Volume 2008-2013

Table 345 Forecast Sales of Spreads by Subsector: Value 2008-2013

Table 346 Forecast Sales of Spreads by Subsector: % Volume Growth 2008-2013

Table 347 Forecast Sales of Spreads by Subsector: % Value Growth 2008-2013