Packaged Food in Hungary
Euromonitor International's Packaged Food in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 401 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse snack products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks
Executive summary
Slow down in 2007, but no decline
In 2007 the performance of Hungary’s packaged food market was moderate compared to previous years. On one hand it is explained by the saturation of several subsectors, but the decrease of purchasing power of households also contributed to it. In 2007 households seemed to pay more attention to what, where and how much they buy and made efforts to rationalise their expenditures. The importance of bargain sales, multipacks and discounted prices was accelerated.
Decreasing purchasing power
After the introduction of a severe restriction policy by the Hungarian government at the end of 2006, market players expected a significant decline of consumption in all product categories in 2007. And the consumption slowed down indeed, but decline was not characteristic of food categories. Food is expected to be the latest category where people try to save money. Clothing or books are more likely to be victims of the decreasing purchasing power. In 2007 the indebtedness of households further increased: it seems that on one hand people try to maintain their standard of living through loans, and on the other hand they consider the recent difficult economic situation as temporary.
Year without significant change in shares
At the end of 2006, when larger manufacturers planned the next trading year, the market performance expectations for 2007 were quite pessimistic. The aim of almost all large manufacturers was to maintain their positions in 2007 through intensive brand building to keep pace with the expansion of private label products.
Expanding retail chains in the provinces
Discounters remained the driver of market expansion in terms of retail chains in the provinces. As the retail market in Budapest and its outskirts seem to be mature, retailers pay more attention to the provinces, primarily larger country towns. Discounters play a key role in the growing sales of private label products. As in line with the decrease of real net wages in 2007, the price sensitivity of consumers also increased, and the lower prices of discounters became more attractive. However, instead of absolute price sensitivity, consumers seem to pay more attention to the price/quality ratio. Food scandals in 2007 also contributed to the rising scepticism of consumers towards no-name products offered at unbelievably low prices.
Future development – full of questions
Making any accurate predictions about the future of packaged food in 2007 is much more difficult than it was in previous years. There are several factors which can have significant impact on consumption and which are beyond the control of market players. Inflation, change of the currency rate, growing indebtedness of households, the negative impact of extreme weather (very cold winters or very hot summers), food scandals and political changes are all risk factors, which can restructure the consumption of households.
Table of contents
PACKAGED FOOD IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow down in 2007, but no decline
Decreasing purchasing power
Year without significant change in shares
Expanding retail chains in the provinces
Future development – full of questions
KEY TRENDS AND DEVELOPMENTS
Governmental financial restrictions decrease purchasing power of households
Frequent food scandals enforce more attention to food safety
Impact of wellness trend is limited by the low number of health conscious customers
Discounters’ expansion accelerates penetration of private label
Changing demographics to help convenience food grow
Traditional Hungarian cuisine to lose ground
Foodservice – growing sales opportunity
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2002-2007
Table 2 Sales of Packaged Food by Sector: Value 2002-2007
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007
Table 5 GBO Shares of Packaged Food 2002-2006
Table 6 NBO Shares of Packaged Food 2002-2006
Table 7 Brand Shares of Packaged Food 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2007-2012
Table 12 Forecast Sales of Packaged Food by Sector: Value 2007-2012
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2007-2012
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2007-2012
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2002-2007
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2007-2012
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2007-2012
IMPULSE SNACK PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse Snack Products by Sector: Volume 2002-2007
Table 20 Sales of Impulse Snack Products by Sector: Value 2002-2007
Table 21 Sales of Impulse Snack Products by Sector: % Volume Growth 2002-2007
Table 22 Sales of Impulse Snack Products by Sector: % Value Growth 2002-2007
Table 23 Company Shares of Impulse Snack Products 2002-2006
Table 24 Brand Shares of Impulse Snack Products 2003-2006
Table 25 Forecast Sales of Impulse Snack Products by Sector: Volume 2007-2012
Table 26 Forecast Sales of Impulse Snack Products by Sector: Value 2007-2012
Table 27 Forecast Sales of Impulse Snack Products by Sector: % Volume Growth 2007-2012
Table 28 Forecast Sales of Impulse Snack Products by Sector: % Value Growth 2007-2012
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2002-2007
Table 30 Sales of Nutrition/Staples by Sector: Value 2002-2007
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2002-2007
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2002-2007
Table 33 Company Shares of Nutrition/Staples 2002-2006
Table 34 Brand Shares of Nutrition/Staples 2003-2006
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2007-2012
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2007-2012
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2007-2012
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2007-2012
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2002-2007
Table 40 Sales of Meal Solutions by Sector: Value 2002-2007
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2002-2007
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2002-2007
Table 43 Company Shares of Meal Solutions 2002-2006
Table 44 Brand Shares of Meal Solutions 2003-2006
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2007-2012
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2007-2012
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2007-2012
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BUNGE RT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bunge Rt: Key Facts
Summary 3 Bunge Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bunge Rt: Production Statistics 2005
COMPETITIVE POSITIONING
CHIO-WOLF MAGYARORSZáG KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Chio-Wolf Magyarország Kft: Key Facts
Summary 6 Chio-Wolf Magyarország Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Chio-Wolf Magyarország Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Chio-Wolf Magyarország Kft: Competitive Position 2006
ERU HUNGáRIA KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Eru Hungária Kft: Key Facts
Summary 10 Eru Hungária Kft:Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Eru Hungária Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Eru Hungária Kft: Competitive Position 2006
GLOBUS RT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Globus Rt: Key Facts
Summary 14 Globus Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Globus Rt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Globus Rt: Competitive Position 2006
GYERMELY HOLDING RT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Gyermely Holding Rt: Key Facts
Summary 18 Gyermely Holding Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Gyermely Holding Rt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Gyermely Holding Rt: Competitive Position 2006
MONA HUNGARY KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Mona Hungary Kft: Key Facts
Summary 22 Mona Hungary Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 Mona Hungary Kft: Competitive Position 2006
PACIFIC ÓCEáN TARTóSíTóIPARI KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Pacific Óceán Tartósítóipari Kft: Key Facts
Summary 25 Pacific Óceán Tartósítóipari Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PICK SZEGED SZALáMIGYáR éS HúSüZEM RT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Pick Szeged Szalámigyár és Húsüzem Rt: Key Facts
Summary 27 Pick Szeged Szalámigyár és Húsüzem Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Pick Szeged Szalámigyár és Húsüzem Rt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 Pick Szeged Szalámigyár és Húsüzem Rt: Competitive Position 2006
SWEET POINT KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Sweet Point Kft: Key Facts
Summary 31 Sweet Point Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 32 Sweet Point Kft: Competitive Position 2006
UNIVER PRODUKT RT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Univer Produkt Rt: Key Facts
Summary 34 Univer Produkt Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 35 Univer Produkt Rt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 36 Univer Produkt Rt: Competitive Position 2006
CHOCOLATE CONFECTIONERY IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2002-2007
Table 50 Sales of Chocolate Confectionery by Subsector: Value 2002-2007
Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2002-2007
Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2002-2007
Table 53 Chocolate Tablets % Breakdown by Type 2004-2007
Table 54 Chocolate Confectionery Company Shares 2002-2006
Table 55 Chocolate Confectionery Brand Shares 2003-2006
Table 56 Forecast Sales of Chocolate Confectionery by Subsector: Volume 2007-2012
Table 57 Forecast Sales of Chocolate Confectionery by Subsector: Value 2007-2012
Table 58 Forecast Sales of Chocolate Confectionery by Subsector: % Volume Growth 2007-2012
Table 59 Forecast Sales of Chocolate Confectionery by Subsector: % Value Growth 2007-2012
SUGAR CONFECTIONERY IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Sugar Confectionery by Subsector: Volume 2002-2007
Table 61 Sales of Sugar Confectionery by Subsector: Value 2002-2007
Table 62 Sales of Sugar Confectionery by Subsector: % Volume Growth 2002-2007
Table 63 Sales of Sugar Confectionery by Subsector: % Value Growth 2002-2007
Table 64 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2007
Table 65 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type 2004-2007
Table 66 Sugar Confectionery Company Shares 2002-2006
Table 67 Sugar Confectionery Brand Shares 2003-2006
Table 68 Forecast Sales of Sugar Confectionery by Subsector: Volume 2007-2012
Table 69 Forecast Sales of Sugar Confectionery by Subsector: Value 2007-2012
Table 70 Forecast Sales of Sugar Confectionery by Subsector: % Volume Growth 2007-2012
Table 71 Forecast Sales of Sugar Confectionery by Subsector: % Value Growth 2007-2012
GUM IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Gum by Subsector: Volume 2002-2007
Table 73 Sales of Gum by Subsector: Value 2002-2007
Table 74 Sales of Gum by Subsector: % Volume Growth 2002-2007
Table 75 Sales of Gum by Subsector: % Value Growth 2002-2007
Table 76 Leading Flavours for Gum 2004-2007
Table 77 Gum Company Shares 2002-2006
Table 78 Gum Brand Shares 2003-2006
Table 79 Forecast Sales of Gum by Subsector: Volume 2007-2012
Table 80 Forecast Sales of Gum by Subsector: Value 2007-2012
Table 81 Forecast Sales of Gum by Subsector: % Volume Growth 2007-2012
Table 82 Forecast Sales of Gum by Subsector: % Value Growth 2007-2012
BAKED GOODS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Baked Goods by Subsector: Volume 2002-2007
Table 84 Sales of Baked Goods by Subsector: Value 2002-2007
Table 85 Sales of Baked Goods by Subsector: % Volume Growth 2002-2007
Table 86 Sales of Baked Goods by Subsector: % Value Growth 2002-2007
Table 87 Packaged/Industrial Bread % Breakdown by Type 2004-2007
Table 88 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2007
Table 89 Baked Goods Company Shares 2002-2006
Table 90 Baked Goods Brand Shares 2003-2006
Table 91 Forecast Sales of Baked Goods by Subsector: Volume 2007-2012
Table 92 Forecast Sales of Baked Goods by Subsector: Value 2007-2012
Table 93 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2007-2012
Table 94 Forecast Sales of Baked Goods by Subsector: % Value Growth 2007-2012
BISCUITS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Biscuits by Subsector: Volume 2002-2007
Table 96 Sales of Biscuits by Subsector: Value 2002-2007
Table 97 Sales of Biscuits by Subsector: % Volume Growth 2002-2007
Table 98 Sales of Biscuits by Subsector: % Value Growth 2002-2007
Table 99 Biscuits Company Shares 2002-2006
Table 100 Biscuits Brand Shares 2003-2006
Table 101 Forecast Sales of Biscuits by Subsector: Volume 2007-2012
Table 102 Forecast Sales of Biscuits by Subsector: Value 2007-2012
Table 103 Forecast Sales of Biscuits by Subsector: % Volume Growth 2007-2012
Table 104 Forecast Sales of Biscuits by Subsector: % Value Growth 2007-2012
BREAKFAST CEREALS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Breakfast Cereals by Subsector: Volume 2002-2007
Table 106 Sales of Breakfast Cereals by Subsector: Value 2002-2007
Table 107 Sales of Breakfast Cereals by Subsector: % Volume Growth 2002-2007
Table 108 Sales of Breakfast Cereals by Subsector: % Value Growth 2002-2007
Table 109 Breakfast Cereals Company Shares 2002-2006
Table 110 Breakfast Cereals Brand Shares 2003-2006
Table 111 Forecast Sales of Breakfast Cereals by Subsector: Volume 2007-2012
Table 112 Forecast Sales of Breakfast Cereals by Subsector: Value 2007-2012
Table 113 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2007-2012
Table 114 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2007-2012
ICE CREAM IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Sales of Ice Cream by Subsector: Volume 2002-2007
Table 116 Sales of Ice Cream by Subsector: Value 2002-2007
Table 117 Sales of Ice Cream by Subsector: % Volume Growth 2002-2007
Table 118 Sales of Ice Cream by Subsector: % Value Growth 2002-2007
Table 119 Sales of Impulse Ice Cream by Subsector: Volume 2002-2007
Table 120 Sales of Impulse Ice Cream by Subsector: Value 2002-2007
Table 121 Sales of Impulse Ice Cream by Subsector: % Volume Growth 2002-2007
Table 122 Sales of Impulse Ice Cream by Subsector: % Value Growth 2002-2007
Table 123 Sales of Take-home Ice Cream by Subsector: Volume 2002-2007
Table 124 Sales of Take-home Ice Cream by Subsector: Value 2002-2007
Table 125 Sales of Take-home Ice Cream by Subsector: % Volume Growth 2002-2007
Table 126 Sales of Take-home Ice Cream by Subsector: % Value Growth 2002-2007
Table 127 Leading Flavours for Ice Cream 2004-2007
Table 128 Ice Cream Company Shares 2002-2006
Table 129 Ice Cream Brand Shares 2003-2006
Table 130 Impulse Ice Cream Company Shares 2002-2006
Table 131 Impulse Ice Cream Brand Shares 2003-2006
Table 132 Take-home Ice Cream Company Shares 2002-2006
Table 133 Take-home Ice Cream Brand Shares 2003-2006
Table 134 Sales of Ice Cream by Distribution Format: % Analysis 2002-2007
Table 135 Forecast Sales of Ice Cream by Subsector: Volume 2007-2012
Table 136 Forecast Sales of Ice Cream by Subsector: Value 2007-2012
Table 137 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2007-2012
Table 138 Forecast Sales of Ice Cream by Subsector: % Value Growth 2007-2012
Table 139 Forecast Sales of Impulse Ice Cream by Subsector: Volume 2007-2012
Table 140 Forecast Sales of Impulse Ice Cream by Subsector: Value 2007-2012
Table 141 Forecast Sales of Impulse Ice Cream by Subsector: % Volume Growth 2007-2012
Table 142 Forecast Sales of Impulse Ice Cream by Subsector: % Value Growth 2007-2012
Table 143 Forecast Sales of Take-home Ice Cream by Subsector: Volume 2007-2012
Table 144 Forecast Sales of Take-home Ice Cream by Subsector: Value 2007-2012
Table 145 Forecast Sales of Take-home Ice Cream by Subsector: % Volume Growth 2007-2012
Table 146 Forecast Sales of Take-home Ice Cream by Subsector: % Value Growth 2007-2012
DRINKING MILK PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 147 Sales of Drinking Milk Products by Subsector: Volume 2002-2007
Table 148 Sales of Drinking Milk Products by Subsector: Value 2002-2007
Table 149 Sales of Drinking Milk Products by Subsector: % Volume Growth 2002-2007
Table 150 Sales of Drinking Milk Products by Subsector: % Value Growth 2002-2007
Table 151 Milk % Breakdown by Type 2007
Table 152 Drinking Milk Products Company Shares 2002-2006
Table 153 Drinking Milk Products Brand Shares 2003-2006
Table 154 Forecast Sales of Drinking Milk Products by Subsector: Volume 2007-2012
Table 155 Forecast Sales of Drinking Milk Products by Subsector: Value 2007-2012
Table 156 Forecast Sales of Drinking Milk Products by Subsector: % Volume Growth 2007-2012
Table 157 Forecast Sales of Drinking Milk Products by Subsector: % Value Growth 2007-2012
CHEESE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 158 Sales of Cheese by Subsector: Volume 2002-2007
Table 159 Sales of Cheese by Subsector: Value 2002-2007
Table 160 Sales of Cheese by Subsector: % Volume Growth 2002-2007
Table 161 Sales of Cheese by Subsector: % Value Growth 2002-2007
Table 162 Spreadable Processed Cheese % Breakdown by Type 2004-2007
Table 163 Cheese Company Shares 2002-2006
Table 164 Cheese Brand Shares 2003-2006
Table 165 Forecast Sales of Cheese by Subsector: Volume 2007-2012
Table 166 Forecast Sales of Cheese by Subsector: Value 2007-2012
Table 167 Forecast Sales of Cheese by Subsector: % Volume Growth 2007-2012
Table 168 Forecast Sales of Cheese by Subsector: % Value Growth 2007-2012
YOGHURT IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 169 Sales of Yoghurt by Subsector: Volume 2002-2007
Table 170 Sales of Yoghurt by Subsector: Value 2002-2007
Table 171 Sales of Yoghurt by Subsector: % Volume Growth 2002-2007
Table 172 Sales of Yoghurt by Subsector: % Value Growth 2002-2007
Table 173 Soy-based vs Dairy-based Yoghurt % Breakdown 2007
Table 174 Leading Flavours for Fruited Spoonable Yoghurt 2004-2007
Table 175 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2007
Table 176 % Share of Smoothies in Flavoured Milk Drinks and Drinking Yoghurt 2007
Table 177 Yoghurt Company Shares 2002-2006
Table 178 Yoghurt Brand Shares 2003-2006
Table 179 Forecast Sales of Yoghurt by Subsector: Volume 2007-2012
Table 180 Forecast Sales of Yoghurt by Subsector: Value 2007-2012
Table 181 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2007-2012
Table 182 Forecast Sales of Yoghurt by Subsector: % Value Growth 2007-2012
OTHER DAIRY PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 183 Sales of Other Dairy Products by Subsector: Volume 2002-2007
Table 184 Sales of Other Dairy Products by Subsector: Value 2002-2007
Table 185 Sales of Other Dairy Products by Subsector: % Volume Growth 2002-2007
Table 186 Sales of Other Dairy Products by Subsector: % Value Growth 2002-2007
Table 187 Chilled Desserts % Breakdown by Type 2005-2007
Table 188 Cream % Breakdown by Type 2004-2007
Table 189 Forecast Sales of Other Dairy Products by Subsector: Volume 2007-2012
Table 190 Forecast Sales of Other Dairy Products by Subsector: Value 2007-2012
Table 191 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2007-2012
Table 192 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2007-2012
SWEET AND SAVOURY SNACKS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 193 Sales of Sweet and Savoury Snacks by Subsector: Volume 2002-2007
Table 194 Sales of Sweet and Savoury Snacks by Subsector: Value 2002-2007
Table 195 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2002-2007
Table 196 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2002-2007
Table 197 Sweet and Savoury Snacks Company Shares 2002-2006
Table 198 Sweet and Savoury Snacks Brand Shares 2003-2006
Table 199 Popcorn % Breakdown by Type 2004-2007
Table 200 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2007-2012
Table 201 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2007-2012
Table 202 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2007-2012
Table 203 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2007-2012
Summary 37 Other Sweet and Savoury Snacks: Product Types
SNACK BARS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 204 Sales of Snack Bars by Subsector: Volume 2002-2007
Table 205 Sales of Snack Bars by Subsector: Value 2002-2007
Table 206 Sales of Snack Bars by Subsector: % Volume Growth 2002-2007
Table 207 Sales of Snack Bars by Subsector: % Value Growth 2002-2007
Table 208 Snack Bars Company Shares 2002-2006
Table 209 Snack Bars Brand Shares 2003-2006
Table 210 Forecast Sales of Snack Bars by Subsector: Volume 2007-2012
Table 211 Forecast Sales of Snack Bars by Subsector: Value 2007-2012
Table 212 Forecast Sales of Snack Bars by Subsector: % Volume Growth 2007-2012
Table 213 Forecast Sales of Snack Bars by Subsector: % Value Growth 2007-2012
Summary 38 Other Snack Bars: Product Types
MEAL REPLACEMENT PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 214 Sales of Meal Replacement Products by Subsector: Volume 2002-2007
Table 215 Sales of Meal Replacement Products by Subsector: Value 2002-2007
Table 216 Sales of Meal Replacement Products by Subsector: % Volume Growth 2002-2007
Table 217 Sales of Meal Replacement Products by Subsector: % Value Growth 2002-2007
Table 218 Meal Replacement Slimming Products % Breakdown by Type 2004-2007
Table 219 Meal Replacement Products Company Shares 2002-2006
Table 220 Meal Replacement Products Brand Shares 2003-2006
Table 221 Sales of Meal Replacement Products by Distribution Format: % Analysis 2002-2007
Table 222 Forecast Sales of Meal Replacement Products by Subsector: Volume 2007-2012
Table 223 Forecast Sales of Meal Replacement Products by Subsector: Value 2007-2012
Table 224 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2007-2012
Table 225 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2007-2012
READY MEALS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 226 Sales of Ready Meals by Subsector: Volume 2002-2007
Table 227 Sales of Ready Meals by Subsector: Value 2002-2007
Table 228 Sales of Ready Meals by Subsector: % Volume Growth 2002-2007
Table 229 Sales of Ready Meals by Subsector: % Value Growth 2002-2007
Table 230 Ready Meals Company Shares 2002-2006
Table 231 Ready Meals Brand Shares 2003-2006
Table 232 Vegetarian Ready Meals vs Non-vegetarian Ready Meals % Breakdown by Type 2006
Summary 39 Frozen Ready Meals by Origin 2004-2006
Table 233 Forecast Sales of Ready Meals by Subsector: Volume 2007-2012
Table 234 Forecast Sales of Ready Meals by Subsector: Value 2007-2012
Table 235 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2007-2012
Table 236 Forecast Sales of Ready Meals by Subsector: % Value Growth 2007-2012
SOUP IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 237 Sales of Soup by Subsector: Volume 2002-2007
Table 238 Sales of Soup by Subsector: Value 2002-2007
Table 239 Sales of Soup by Subsector: % Volume Growth 2002-2007
Table 240 Sales of Soup by Subsector: % Value Growth 2002-2007
Table 241 Soup Company Shares 2002-2006
Table 242 Soup Brand Shares 2003-2006
Table 243 Leading Flavours for Soup 2004-2007
Table 244 Forecast Sales of Soup by Subsector: Volume 2007-2012
Table 245 Forecast Sales of Soup by Subsector: Value 2007-2012
Table 246 Forecast Sales of Soup by Subsector: % Volume Growth 2007-2012
Table 247 Forecast Sales of Soup by Subsector: % Value Growth 2007-2012
PASTA IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 248 Sales of Pasta by Subsector: Volume 2002-2007
Table 249 Sales of Pasta by Subsector: Value 2002-2007
Table 250 Sales of Pasta by Subsector: % Volume Growth 2002-2007
Table 251 Sales of Pasta by Subsector: % Value Growth 2002-2007
Table 252 Pasta Company Shares 2002-2006
Table 253 Pasta Brand Shares 2003-2006
Table 254 Forecast Sales of Pasta by Subsector: Volume 2007-2012
Table 255 Forecast Sales of Pasta by Subsector: Value 2007-2012
Table 256 Forecast Sales of Pasta by Subsector: % Volume Growth 2007-2012
Table 257 Forecast Sales of Pasta by Subsector: % Value Growth 2007-2012
NOODLES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 258 Sales of Noodles by Subsector: Volume 2002-2007
Table 259 Sales of Noodles by Subsector: Value 2002-2007
Table 260 Sales of Noodles by Subsector: % Volume Growth 2002-2007
Table 261 Sales of Noodles by Subsector: % Value Growth 2002-2007
Table 262 Noodles Company Shares 2002-2006
Table 263 Noodles Brand Shares 2003-2006
Table 264 Leading Flavours for Instant Noodles 2004-2007
Table 265 Forecast Sales of Noodles by Subsector: Volume 2007-2012
Table 266 Forecast Sales of Noodles by Subsector: Value 2007-2012
Table 267 Forecast Sales of Noodles by Subsector: % Volume Growth 2007-2012
Table 268 Forecast Sales of Noodles by Subsector: % Value Growth 2007-2012
CANNED/PRESERVED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 269 Sales of Canned/Preserved Food by Subsector: Volume 2002-2007
Table 270 Sales of Canned/Preserved Food by Subsector: Value 2002-2007
Table 271 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2002-2007
Table 272 Sales of Canned/Preserved Food by Subsector: % Value Growth 2002-2007
Table 273 Canned/Preserved Food Company Shares 2002-2006
Table 274 Canned/Preserved Food Brand Shares 2003-2006
Table 275 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2007-2012
Table 276 Forecast Sales of Canned/Preserved Food by Subsector: Value 2007-2012
Table 277 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2007-2012
Table 278 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2007-2012
FROZEN PROCESSED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 279 Sales of Frozen Processed Food by Subsector: Volume 2002-2007
Table 280 Sales of Frozen Processed Food by Subsector: Value 2002-2007
Table 281 Sales of Frozen Processed Food by Subsector: % Volume Growth 2002-2007
Table 282 Sales of Frozen Processed Food by Subsector: % Value Growth 2002-2007
Table 283 Frozen Processed Food Company Shares 2002-2006
Table 284 Frozen Processed Food Brand Shares 2003-2006
Table 285 Frozen Processed Red Meat % Breakdown by Type 2004-2007
Table 286 Frozen Processed Poultry % Breakdown by Type 2004-2007
Table 287 Frozen Processed Fish/Seafood % Breakdown by Type 2004-2007
Table 288 Frozen Processed Vegetables % Breakdown by Type 2004-2007
Table 289 Other Frozen Processed Food % Breakdown by Type 2004-2007
Table 290 Forecast Sales of Frozen Processed Food by Subsector: Volume 2007-2012
Table 291 Forecast Sales of Frozen Processed Food by Subsector: Value 2007-2012
Table 292 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2007-2012
Table 293 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2007-2012
Table 294 Sales of Frozen Processed Food by Distribution Format: % Analysis 2002-2007
DRIED PROCESSED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 295 Sales of Dried Processed Food by Subsector: Volume 2002-2007
Table 296 Sales of Dried Processed Food by Subsector: Value 2002-2007
Table 297 Sales of Dried Processed Food by Subsector: % Volume Growth 2002-2007
Table 298 Sales of Dried Processed Food by Subsector: % Value Growth 2002-2007
Table 299 Dried Processed Food Company Shares 2002-2006
Table 300 Dried Processed Food Brand Shares 2003-2006
Table 301 Forecast Sales of Dried Processed Food by Subsector: Volume 2007-2012
Table 302 Forecast Sales of Dried Processed Food by Subsector: Value 2007-2012
Table 303 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2007-2012
Table 304 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2007-2012
CHILLED PROCESSED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 305 Sales of Chilled Processed Food by Subsector: Volume 2002-2007
Table 306 Sales of Chilled Processed Food by Subsector: Value 2002-2007
Table 307 Sales of Chilled Processed Food by Subsector: % Volume Growth 2002-2007
Table 308 Sales of Chilled Processed Food by Subsector: % Value Growth 2002-2007
Table 309 Chilled Processed Food Company Shares 2002-2006
Table 310 Chilled Processed Food Brand Shares 2003-2006
Table 311 Chilled Processed Meat % Breakdown by Type 2004-2007
Table 312 Forecast Sales of Chilled Processed Food by Subsector: Volume 2007-2012
Table 313 Forecast Sales of Chilled Processed Food by Subsector: Value 2007-2012
Table 314 Forecast Sales of Chilled Processed Food by Subsector: % Volume Growth 2007-2012
Table 315 Forecast Sales of Chilled Processed Food by Subsector: % Value Growth 2007-2012
OILS AND FATS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 316 Sales of Oils and Fats by Subsector: Volume 2002-2007
Table 317 Sales of Oils and Fats by Subsector: Value 2002-2007
Table 318 Sales of Oils and Fats by Subsector: % Volume Growth 2002-2007
Table 319 Sales of Oils and Fats by Subsector: % Value Growth 2002-2007
Table 320 Vegetable and Seed Oil % Breakdown by Type 2004-2007
Table 321 Oils and Fats Company Shares 2002-2006
Table 322 Oils and Fats Brand Shares 2003-2006
Table 323 Forecast Sales of Oils and Fats by Subsector: Volume 2007-2012
Table 324 Forecast Sales of Oils and Fats by Subsector: Value 2007-2012
Table 325 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2007-2012
Table 326 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2007-2012
SAUCES, DRESSINGS AND CONDIMENTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 327 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2002-2007
Table 328 Sales of Sauces, Dressings and Condiments by Subsector: Value 2002-2007
Table 329 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2002-2007
Table 330 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2002-2007
Table 331 Sauces, Dressings and Condiments Company Shares 2002-2006
Table 332 Sauces, Dressings and Condiments Brand Shares 2003-2006
Table 333 Wet Sauces % Breakdown by Type 2004-2007
Table 334 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2007-2012
Table 335 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2007-2012
Table 336 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2007-2012
Table 337 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2007-2012
Summary 40 Other Sauces, Dressings and Condiments: Product Types
BABY FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 338 Sales of Baby Food by Subsector: Volume 2002-2007
Table 339 Sales of Baby Food by Subsector: Value 2002-2007
Table 340 Sales of Baby Food by Subsector: % Volume Growth 2002-2007
Table 341 Sales of Baby Food by Subsector: % Value Growth 2002-2007
Table 342 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2007
Table 343 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2007
Table 344 Baby Food Company Shares 2002-2006
Table 345 Baby Food Brand Shares 2003-2006
Table 346 Sales of Baby Food by Distribution Format: % Analysis 2002-2007
Table 347 Forecast Sales of Baby Food by Subsector: Volume 2007-2012
Table 348 Forecast Sales of Baby Food by Subsector: Value 2007-2012
Table 349 Forecast Sales of Baby Food by Subsector: % Volume Growth 2007-2012
Table 350 Forecast Sales of Baby Food by Subsector: % Value Growth 2007-2012
SPREADS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 351 Sales of Spreads by Subsector: Volume 2002-2007
Table 352 Sales of Spreads by Subsector: Value 2002-2007
Table 353 Sales of Spreads by Subsector: % Volume Growth 2002-2007
Table 354 Sales of Spreads by Subsector: % Value Growth 2002-2007
Table 355 Leading Flavours for Jams and Preserves 2004-2007
Table 356 Spreads Company Shares 2002-2006
Table 357 Spreads Brand Shares 2003-2006
Table 358 Forecast Sales of Spreads by Subsector: Volume 2007-2012
Table 359 Forecast Sales of Spreads by Subsector: Value 2007-2012
Table 360 Forecast Sales of Spreads by Subsector: % Volume Growth 2007-2012
Table 361 Forecast Sales of Spreads by Subsector: % Value Growth 2007-2012