Packaged Food in Hungary
Euromonitor International's Packaged Food in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 417 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse and indulgence products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks
Executive summary
Austerity measures and economic crisis have a major impact
Government measures to close the budget deficit have hit the Hungarian population hard, even before the global financial and economic crisis has set in. Stagnant disposable income levels are having a major impact on the packaged food market. After years of steady but slowing value growth, a stagnant performance in 2008 marked a turning point for the foodservice channel.
Economy and premium products increase their importance
As disposable income starts to decline, the majority of the Hungarian population is turning to lower-cost alternatives in economy and private label products. At the same time, wealthier consumers are continuing to explore and find new favourites among an ever-increasing variety of premium products. Such products are offered in smaller speciality shops, as well as in supermarkets/hypermarkets.
Marketing activities increasingly focus on promotion
Brand and image campaigns are losing ground to promotional activities. The latter are seen as more effective in maintaining sales volumes when consumer purchasing power declines. Marketers are spending less on TV and traditional media, but are increasing their promotional, point-of-sales and public relations activities. Discounting with big retailers for shorter (one-to-two week) periods is also a popular strategy.
No major shifts in value shares
Most packaged food categories matured during the review period, with the balance of power among leading players remaining quite stable. As the competitive environment becomes less favourable, few new players are entering. Meanwhile, smaller (mostly local) producers are finding it increasingly difficult to maintain sales and profits. Both of these trends favour established leaders, both local and multinational.
Lingering effects of the global economic crisis will lead to years of decline
Given the potential long-term effects of the global economic crisis, packaged food in Hungary faces years of decline. This will be manifested in lower consumption, a switch to cheaper economy products, falling unit prices and discounting. Companies with the strongest brands will be best positioned to maintain, or even increase, their value shares.
Table of contents
PACKAGED FOOD IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Austerity measures and economic crisis have a major impact
Economy and premium products increase their importance
Marketing activities increasingly focus on promotion
No major shifts in value shares
Lingering effects of the global economic crisis will lead to years of decline
KEY TRENDS AND DEVELOPMENTS
Producers and consumers face difficult years due to global economic crisis
Loyalty programmes prove successful for big retail chains
Private label continues to increase its penetration
Government holds talks with retailers to protect and support local producers
Traditional Hungarian cuisine loses popularity
MARKET DATA
Table 1 Sales of Packaged Food by Sector: Volume 2003-2008
Table 2 Sales of Packaged Food by Sector: Value 2003-2008
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 4 Sales of Packaged Food by Sector: % Value Growth 2003-2008
Table 5 GBO Shares of Packaged Food 2003-2007
Table 6 NBO Shares of Packaged Food 2003-2007
Table 7 Brand Shares of Packaged Food 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2008-2013
Table 12 Forecast Sales of Packaged Food by Sector: Value 2008-2013
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2008-2013
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2003-2008
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2008-2013
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2008-2013
IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2003-2008
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2003-2008
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2003-2008
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2003-2008
Table 23 Company Shares of Impulse and Indulgence Products 2003-2007
Table 24 Brand Shares of Impulse and Indulgence Products 2004-2007
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2008-2013
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2008-2013
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2008-2013
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008
Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008
Table 33 Company Shares of Nutrition/Staples 2003-2007
Table 34 Brand Shares of Nutrition/Staples 2004-2007
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2008-2013
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2008-2013
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2008-2013
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2008-2013
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2003-2008
Table 40 Sales of Meal Solutions by Sector: Value 2003-2008
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2003-2008
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2003-2008
Table 43 Company Shares of Meal Solutions 2003-2007
Table 44 Brand Shares of Meal Solutions 2004-2007
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2008-2013
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2008-2013
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BUNGE NöVéNYOLAJIPARI ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bunge Növényolajipari Zrt: Key Facts
Summary 3 Bunge Növényolajipari Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bunge Növényolajipari Zrt: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 5 Bunge Növényolajipari Zrt: Competitive Position 2007
BUNGE RT - PACKAGED FOOD - HUNGARY
Summary 6 Bunge Növényolajipari Zrt: Key Facts
Summary 7 Bunge Növényolajipari Zrt: Operational Indicators
Summary 8 Bunge Növényolajipari Zrt: Production Statistics 2005
Summary 9 Bunge Növényolajipari Zrt: Competitive Position 2007
CHIO-WOLF MAGYARORSZáG KFT - PACKAGED FOOD - HUNGARY
Summary 10 Chio-Wolf Magyarország Kft: Key Facts
Summary 11 Chio-Wolf Magyarország Kft: Operational Indicators
Summary 12 Chio-Wolf Magyarország Kft: Production Statistics 2007
Summary 13 Chio-Wolf Magyarország Kft: Competitive Position 2007
CHIO-WOLF MAGYARORSZáG KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Chio-Wolf Magyarország Kft: Key Facts
Summary 15 Chio-Wolf Magyarország Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Chio-Wolf Magyarország Kft: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 Chio-Wolf Magyarország Kft: Competitive Position 2007
ERU HUNGáRIA KFT - PACKAGED FOOD - HUNGARY
Summary 18 Eru Hungária Kft: Key Facts
Summary 19 Eru Hungária Kft: Operational Indicators
Summary 20 Eru Hungária Kft: Production Statistics 2006
Summary 21 Eru Hungária Kft: Competitive Position 2007
ERU HUNGáRIA KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Eru Hungária Kft: Key Facts
Summary 23 Eru Hungária Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Eru Hungária Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 25 Eru Hungária Kft: Competitive Position 2007
GLOBUS KONZERVIPARI ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Globus Konzervipari Zrt: Key Facts
Summary 27 Globus Konzervipari Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Globus Konzervipari Zrt: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 29 Globus Konzervipari Zrt: Competitive Position 2007
GLOBUS RT - PACKAGED FOOD - HUNGARY
Summary 30 Globus Konzervipari Zrt: Key Facts
Summary 31 Globus Konzervipari Zrt: Operational Indicators
Summary 32 Globus Konzervipari Zrt: Production Statistics 2007
Summary 33 Globus Konzervipari Zrt: Competitive Position 2007
GYERMELY HOLDING RT - PACKAGED FOOD - HUNGARY
Summary 34 Gyermely Holding Rt: Key Facts
Summary 35 Gyermely Holding Rt: Operational Indicators
Summary 36 Gyermely Holding Rt: Production Statistics 2007
Summary 37 Gyermely Holding Rt: Competitive Position 2007
GYERMELY HOLDING RT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 38 Gyermely Holding Rt: Key Facts
Summary 39 Gyermely Holding Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 40 Gyermely Holding Rt: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 41 Gyermely Holding Rt: Competitive Position 2007
MONA HUNGARY KFT - PACKAGED FOOD - HUNGARY
Summary 42 Mona Hungary Kft: Key Facts
Summary 43 Mona Hungary Kft: Operational Indicators
Summary 44 Mona Hungary Kft: Competitive Position 2007
MONA HUNGARY KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 45 Mona Hungary Kft: Key Facts
Summary 46 Mona Hungary Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 47 Mona Hungary Kft: Competitive Position 2007
PACIFIC ÓCEáN TARTóSíTóIPARI KFT - PACKAGED FOOD - HUNGARY
Summary 48 Pacific Óceán Kft: Key Facts
Summary 49 Pacific Óceán Kft: Operational Indicators
PACIFIC ÓCEáN TARTóSíTóIPARI KFT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 50 Pacific Óceán Kft: Key Facts
Summary 51 Pacific Óceán Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PICK SZEGED SZALáMIGYáR éS HúSüZEM RT - PACKAGED FOOD - HUNGARY
Summary 52 Pick Szeged Szalámigyár és Húsüzem Zrt: Key Facts
Summary 53 Pick Szeged Szalámigyár és Húsüzem Zrt: Operational Indicators
Summary 54 Pick Szeged Szalámigyár és Húsüzem Zrt: Production Statistics 2007
Summary 55 Pick Szeged Szalámigyár és Húsüzem Zrt: Competitive Position 2006
PICK SZEGED SZALáMIGYáR éS HúSüZEM ZRT - PACKAGED FOOD - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 56 Pick Szeged Szalámigyár és Húsüzem Zrt: Key Facts
Summary 57 Pick Szeged Szalámigyár és Húsüzem Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 58 Pick Szeged Szalámigyár és Húsüzem Zrt: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 59 Pick Szeged Szalámigyár és Húsüzem Zrt: Competitive Position 2006
UNIVER PRODUKT RT - PACKAGED FOOD - HUNGARY
Summary 60 Univer Product Zrt: Key Facts
Summary 61 Univer Product Zrt: Operational Indicators
Summary 62 Univer Product Zrt: Production Statistics 2007
Summary 63 Univer Product Zrt: Competitive Position 2007
UNIVER PRODUKT ZRT - PACKAGED FOOD - HUNGARY
Summary 64 Univer Product Zrt: Key Facts
Summary 65 Univer Product Zrt: Operational Indicators
Summary 66 Univer Product Zrt: Production Statistics 2007
Summary 67 Univer Product Zrt: Competitive Position 2007
CHOCOLATE CONFECTIONERY IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2003-2008
Table 50 Sales of Chocolate Confectionery by Subsector: Value 2003-2008
Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2003-2008
Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2003-2008
Table 53 Chocolate Tablets % Breakdown by Type: % Value Breakdown 2004-2008
Table 54 Chocolate Confectionery Company Shares 2003-2007
Table 55 Chocolate Confectionery Brand Shares 2004-2007
Table 56 Forecast Sales of Chocolate Confectionery by Subsector: Volume 2008-2013
Table 57 Forecast Sales of Chocolate Confectionery by Subsector: Value 2008-2013
Table 58 Forecast Sales of Chocolate Confectionery by Subsector: % Volume Growth 2008-2013
Table 59 Forecast Sales of Chocolate Confectionery by Subsector: % Value Growth 2008-2013
SUGAR CONFECTIONERY IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Sugar Confectionery by Subsector: Volume 2003-2008
Table 61 Sales of Sugar Confectionery by Subsector: Value 2003-2008
Table 62 Sales of Sugar Confectionery by Subsector: % Volume Growth 2003-2008
Table 63 Sales of Sugar Confectionery by Subsector: % Value Growth 2003-2008
Table 64 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2008
Table 65 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type: % Value Breakdown 2004-2008
Table 66 Sugar Confectionery Company Shares 2003-2007
Table 67 Sugar Confectionery Brand Shares 2004-2007
Table 68 Forecast Sales of Sugar Confectionery by Subsector: Volume 2008-2013
Table 69 Forecast Sales of Sugar Confectionery by Subsector: Value 2008-2013
Table 70 Forecast Sales of Sugar Confectionery by Subsector: % Volume Growth 2008-2013
Table 71 Forecast Sales of Sugar Confectionery by Subsector: % Value Growth 2008-2013
GUM IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Gum by Subsector: Volume 2003-2008
Table 73 Sales of Gum by Subsector: Value 2003-2008
Table 74 Sales of Gum by Subsector: % Volume Growth 2003-2008
Table 75 Sales of Gum by Subsector: % Value Growth 2003-2008
Table 76 Leading Flavours for Gum 2004-2008
Table 77 Gum Company Shares 2003-2007
Table 78 Gum Brand Shares 2004-2007
Table 79 Forecast Sales of Gum by Subsector: Volume 2008-2013
Table 80 Forecast Sales of Gum by Subsector: Value 2008-2013
Table 81 Forecast Sales of Gum by Subsector: % Volume Growth 2008-2013
Table 82 Forecast Sales of Gum by Subsector: % Value Growth 2008-2013
BAKED GOODS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Baked Goods by Subsector: Volume 2003-2008
Table 84 Sales of Baked Goods by Subsector: Value 2003-2008
Table 85 Sales of Baked Goods by Subsector: % Volume Growth 2003-2008
Table 86 Sales of Baked Goods by Subsector: % Value Growth 2003-2008
Table 87 Packaged/Industrial Bread % Breakdown by Type: % Value Breakdown 2004-2008
Table 88 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2008
Table 89 Baked Goods Company Shares 2003-2007
Table 90 Baked Goods Brand Shares 2004-2007
Table 91 Forecast Sales of Baked Goods by Subsector: Volume 2008-2013
Table 92 Forecast Sales of Baked Goods by Subsector: Value 2008-2013
Table 93 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2008-2013
Table 94 Forecast Sales of Baked Goods by Subsector: % Value Growth 2008-2013
BISCUITS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Biscuits by Subsector: Volume 2003-2008
Table 96 Sales of Biscuits by Subsector: Value 2003-2008
Table 97 Sales of Biscuits by Subsector: % Volume Growth 2003-2008
Table 98 Sales of Biscuits by Subsector: % Value Growth 2003-2008
Table 99 Biscuits Company Shares 2003-2007
Table 100 Biscuits Brand Shares 2004-2007
Table 101 Forecast Sales of Biscuits by Subsector: Volume 2008-2013
Table 102 Forecast Sales of Biscuits by Subsector: Value 2008-2013
Table 103 Forecast Sales of Biscuits by Subsector: % Volume Growth 2008-2013
Table 104 Forecast Sales of Biscuits by Subsector: % Value Growth 2008-2013
BREAKFAST CEREALS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Breakfast Cereals by Subsector: Volume 2003-2008
Table 106 Sales of Breakfast Cereals by Subsector: Value 2003-2008
Table 107 Sales of Breakfast Cereals by Subsector: % Volume Growth 2003-2008
Table 108 Sales of Breakfast Cereals by Subsector: % Value Growth 2003-2008
Table 109 Breakfast Cereals Company Shares 2003-2007
Table 110 Breakfast Cereals Brand Shares 2004-2007
Table 111 Forecast Sales of Breakfast Cereals by Subsector: Volume 2008-2013
Table 112 Forecast Sales of Breakfast Cereals by Subsector: Value 2008-2013
Table 113 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2008-2013
Table 114 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2008-2013
ICE CREAM IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Sales of Ice Cream by Subsector: Volume 2003-2008
Table 116 Sales of Ice Cream by Subsector: Value 2003-2008
Table 117 Sales of Ice Cream by Subsector: % Volume Growth 2003-2008
Table 118 Sales of Ice Cream by Subsector: % Value Growth 2003-2008
Table 119 Leading Flavours for Ice Cream 2004-2008
Table 120 Ice Cream Company Shares 2003-2007
Table 121 Ice Cream Brand Shares 2004-2007
Table 122 Impulse Ice Cream Company Shares 2003-2007
Table 123 Impulse Ice Cream Brand Shares 2004-2007
Table 124 Take-home Ice Cream Company Shares 2003-2007
Table 125 Take-home Ice Cream Brand Shares 2004-2007
Table 126 Sales of Ice Cream by Distribution Format: % Analysis 2003-2008
Table 127 Forecast Sales of Ice Cream by Subsector: Volume 2008-2013
Table 128 Forecast Sales of Ice Cream by Subsector: Value 2008-2013
Table 129 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2008-2013
Table 130 Forecast Sales of Ice Cream by Subsector: % Value Growth 2008-2013
DRINKING MILK PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Sales of Drinking Milk Products by Subsector: Volume 2003-2008
Table 132 Sales of Drinking Milk Products by Subsector: Value 2003-2008
Table 133 Sales of Drinking Milk Products by Subsector: % Volume Growth 2003-2008
Table 134 Sales of Drinking Milk Products by Subsector: % Value Growth 2003-2008
Table 135 Milk by Type: % Value Breakdown 2007-2008
Table 136 Chilled Vs Ambient Flavoured Milk Drinks % Breakdown 2007-2008
Table 137 Drinking Milk Products Company Shares 2003-2007
Table 138 Drinking Milk Products Brand Shares 2004-2007
Table 139 Forecast Sales of Drinking Milk Products Products by Subsector: Volume 2008-2013
Table 140 Forecast Sales of Drinking Milk Products Products by Subsector: Value 2008-2013
Table 141 Forecast Sales of Drinking Milk Products Products by Subsector: % Volume Growth 2008-2013
Table 142 Forecast Sales of Drinking Milk Products Products by Subsector: % Value Growth 2008-2013
CHEESE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Sales of Cheese by Subsector: Volume 2003-2008
Table 144 Sales of Cheese by Subsector: Value 2003-2008
Table 145 Sales of Cheese by Subsector: % Volume Growth 2003-2008
Table 146 Sales of Cheese by Subsector: % Value Growth 2003-2008
Table 147 Spreadable Processed Cheese by Type: % Value Breakdown 2004-2008
Table 148 Cheese Company Shares 2003-2007
Table 149 Cheese Brand Shares 2004-2007
Table 150 Forecast Sales of Cheese by Subsector: Volume 2008-2013
Table 151 Forecast Sales of Cheese by Subsector: Value 2008-2013
Table 152 Forecast Sales of Cheese by Subsector: % Volume Growth 2008-2013
Table 153 Forecast Sales of Cheese by Subsector: % Value Growth 2008-2013
YOGHURT IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 154 Sales of Yoghurt by Subsector: Volume 2003-2008
Table 155 Sales of Yoghurt by Subsector: Value 2003-2008
Table 156 Sales of Yoghurt by Subsector: % Volume Growth 2003-2008
Table 157 Sales of Yoghurt by Subsector: % Value Growth 2003-2008
Table 158 Soy-based vs Dairy-based Yoghurt % Breakdown 2008
Table 159 Leading Flavours for Fruited Spoonable Yoghurt 2004-2008
Table 160 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2008
Table 161 Yoghurt Company Shares 2003-2007
Table 162 Yoghurt Brand Shares 2004-2007
Table 163 Forecast Sales of Yoghurt by Subsector: Volume 2008-2013
Table 164 Forecast Sales of Yoghurt by Subsector: Value 2008-2013
Table 165 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2008-2013
Table 166 Forecast Sales of Yoghurt by Subsector: % Value Growth 2008-2013
OTHER DAIRY PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 167 Sales of Other Dairy Products by Subsector: Volume 2003-2008
Table 168 Sales of Other Dairy Products by Subsector: Value 2003-2008
Table 169 Sales of Other Dairy Products by Subsector: % Volume Growth 2003-2008
Table 170 Sales of Other Dairy Products by Subsector: % Value Growth 2003-2008
Table 171 Chilled Desserts by Type: % Value Breakdown 2005-2008
Table 172 Cream by Type: % Value Breakdown 2004-2008
Table 173 Forecast Sales of Other Dairy Products by Subsector: Volume 2008-2013
Table 174 Forecast Sales of Other Dairy Products by Subsector: Value 2008-2013
Table 175 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2008-2013
Table 176 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2008-2013
SWEET AND SAVOURY SNACKS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 68 Other Sweet and Savoury Snacks: Product Types
Table 177 Sales of Sweet and Savoury Snacks by Subsector: Volume 2003-2008
Table 178 Sales of Sweet and Savoury Snacks by Subsector: Value 2003-2008
Table 179 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2003-2008
Table 180 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2003-2008
Table 181 Popcorn % Breakdown by Type: % Value Breakdown 2004-2008
Table 182 Sweet and Savoury Snacks Company Shares 2003-2007
Table 183 Sweet and Savoury Snacks Brand Shares 2004-2007
Table 184 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2008-2013
Table 185 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2008-2013
Table 186 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2008-2013
Table 187 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2008-2013
SNACK BARS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 188 Sales of Snack Bars by Subsector: Volume 2003-2008
Table 189 Sales of Snack Bars by Subsector: Value 2003-2008
Table 190 Sales of Snack Bars by Subsector: % Volume Growth 2003-2008
Table 191 Sales of Snack Bars by Subsector: % Value Growth 2003-2008
Table 192 Snack Bars Company Shares 2003-2007
Table 193 Snack Bars Brand Shares 2004-2007
Table 194 Forecast Sales of Snack Bars by Subsector: Volume 2008-2013
Table 195 Forecast Sales of Snack Bars by Subsector: Value 2008-2013
Table 196 Forecast Sales of Snack Bars by Subsector: % Volume Growth 2008-2013
Table 197 Forecast Sales of Snack Bars by Subsector: % Value Growth 2008-2013
MEAL REPLACEMENT PRODUCTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 198 Sales of Meal Replacement Products by Subsector: Volume 2003-2008
Table 199 Sales of Meal Replacement Products by Subsector: Value 2003-2008
Table 200 Sales of Meal Replacement Products by Subsector: % Volume Growth 2003-2008
Table 201 Sales of Meal Replacement Products by Subsector: % Value Growth 2003-2008
Table 202 Meal Replacement Slimming Products % Breakdown by Type: % Value Breakdown 2004-2008
Table 203 Meal Replacement Products Company Shares 2003-2007
Table 204 Meal Replacement Products Brand Shares 2004-2007
Table 205 Sales of Meal Replacement Products by Distribution Format: % Analysis 2003-2008
Table 206 Forecast Sales of Meal Replacement Products by Subsector: Volume 2008-2013
Table 207 Forecast Sales of Meal Replacement Products by Subsector: Value 2008-2013
Table 208 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2008-2013
Table 209 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2008-2013
READY MEALS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 69 Frozen Ready Meals by Origin 2005-2007
Table 210 Sales of Ready Meals by Subsector: Volume 2003-2008
Table 211 Sales of Ready Meals by Subsector: Value 2003-2008
Table 212 Sales of Ready Meals by Subsector: % Volume Growth 2003-2008
Table 213 Sales of Ready Meals by Subsector: % Value Growth 2003-2008
Table 214 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2008
Table 215 Frozen Ready Meals % Breakdown by Ethnicity 2004-2008
Table 216 Ready Meals Company Shares 2003-2007
Table 217 Ready Meals Brand Shares 2004-2007
Table 218 Forecast Sales of Ready Meals by Subsector: Volume 2008-2013
Table 219 Forecast Sales of Ready Meals by Subsector: Value 2008-2013
Table 220 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2008-2013
Table 221 Forecast Sales of Ready Meals by Subsector: % Value Growth 2008-2013
SOUP IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 222 Sales of Soup by Subsector: Volume 2003-2008
Table 223 Sales of Soup by Subsector: Value 2003-2008
Table 224 Sales of Soup by Subsector: % Volume Growth 2003-2008
Table 225 Sales of Soup by Subsector: % Value Growth 2003-2008
Table 226 Leading Soup Flavours 2004-2008
Table 227 Soup Company Shares 2003-2007
Table 228 Soup Brand Shares 2004-2007
Table 229 Forecast Sales of Soup by Subsector: Volume 2008-2013
Table 230 Forecast Sales of Soup by Subsector: Value 2008-2013
Table 231 Forecast Sales of Soup by Subsector: % Volume Growth 2008-2013
Table 232 Forecast Sales of Soup by Subsector: % Value Growth 2008-2013
PASTA IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 233 Sales of Pasta by Subsector: Volume 2003-2008
Table 234 Sales of Pasta by Subsector: Value 2003-2008
Table 235 Sales of Pasta by Subsector: % Volume Growth 2003-2008
Table 236 Sales of Pasta by Subsector: % Value Growth 2003-2008
Table 237 Pasta Company Shares 2003-2007
Table 238 Pasta Brand Shares 2004-2007
Table 239 Forecast Sales of Pasta by Subsector: Volume 2008-2013
Table 240 Forecast Sales of Pasta by Subsector: Value 2008-2013
Table 241 Forecast Sales of Pasta by Subsector: % Volume Growth 2008-2013
Table 242 Forecast Sales of Pasta by Subsector: % Value Growth 2008-2013
NOODLES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 243 Sales of Noodles by Subsector: Volume 2003-2008
Table 244 Sales of Noodles by Subsector: Value 2003-2008
Table 245 Sales of Noodles by Subsector: % Volume Growth 2003-2008
Table 246 Sales of Noodles by Subsector: % Value Growth 2003-2008
Table 247 Leading Instant Noodle Flavours 2004-2008
Table 248 Noodles Company Shares 2003-2007
Table 249 Noodles Brand Shares 2004-2007
Table 250 Forecast Sales of Noodles by Subsector: Volume 2008-2013
Table 251 Forecast Sales of Noodles by Subsector: Value 2008-2013
Table 252 Forecast Sales of Noodles by Subsector: % Volume Growth 2008-2013
Table 253 Forecast Sales of Noodles by Subsector: % Value Growth 2008-2013
CANNED/PRESERVED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 254 Sales of Canned/Preserved Food by Subsector: Volume 2003-2008
Table 255 Sales of Canned/Preserved Food by Subsector: Value 2003-2008
Table 256 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2003-2008
Table 257 Sales of Canned/Preserved Food by Subsector: % Value Growth 2003-2008
Table 258 Canned/Preserved Food Company Shares 2003-2007
Table 259 Canned/Preserved Food Brand Shares 2004-2007
Table 260 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2008-2013
Table 261 Forecast Sales of Canned/Preserved Food by Subsector: Value 2008-2013
Table 262 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2008-2013
Table 263 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2008-2013
FROZEN PROCESSED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 264 Sales of Frozen Processed Food by Subsector: Volume 2003-2008
Table 265 Sales of Frozen Processed Food by Subsector: Value 2003-2008
Table 266 Sales of Frozen Processed Food by Subsector: % Volume Growth 2003-2008
Table 267 Sales of Frozen Processed Food by Subsector: % Value Growth 2003-2008
Table 268 Frozen Processed Red Meat % Breakdown by Type: % Value Breakdown 2004-2008
Table 269 Frozen Processed Poultry % Breakdown by Type: % Value Breakdown 2004-2008
Table 270 Frozen Processed Fish/Seafood % Breakdown by Type: % Value Breakdown 2004-2008
Table 271 Frozen Processed Vegetables % Breakdown by Type: % Value Breakdown 2004-2008
Table 272 Other Frozen Processed Food % Breakdown by Type: % Value Breakdown 2004-2008
Table 273 Frozen Processed Food Company Shares 2003-2007
Table 274 Frozen Processed Food Brand Shares 2004-2007
Table 275 Sales of Frozen Processed Food by Distribution Format: % Analysis 2003-2008
Table 276 Forecast Sales of Frozen Processed Food by Subsector: Volume 2008-2013
Table 277 Forecast Sales of Frozen Processed Food by Subsector: Value 2008-2013
Table 278 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2008-2013
Table 279 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2008-2013
DRIED PROCESSED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 280 Sales of Dried Processed Food by Subsector: Volume 2003-2008
Table 281 Sales of Dried Processed Food by Subsector: Value 2003-2008
Table 282 Sales of Dried Processed Food by Subsector: % Volume Growth 2003-2008
Table 283 Sales of Dried Processed Food by Subsector: % Value Growth 2003-2008
Table 284 Dried Processed Food Company Shares 2003-2007
Table 285 Dried Processed Food Brand Shares 2004-2007
Table 286 Forecast Sales of Dried Processed Food by Subsector: Volume 2008-2013
Table 287 Forecast Sales of Dried Processed Food by Subsector: Value 2008-2013
Table 288 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2008-2013
Table 289 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2008-2013
CHILLED PROCESSED FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 290 Sales of Chilled Processed Food by Subsector: Volume 2003-2008
Table 291 Sales of Chilled Processed Food by Subsector: Value 2003-2008
Table 292 Sales of Chilled Processed Food by Subsector: % Volume Growth 2003-2008
Table 293 Sales of Chilled Processed Food by Subsector: % Value Growth 2003-2008
Table 294 Chilled Processed Meat % Breakdown by Type: % Value Breakdown 2004-2008
Table 295 Chilled Processed Meat: % Share of Chilled Meat Substitute 2004-2008
Table 296 Chilled Processed Food Company Shares 2003-2007
Table 297 Chilled Processed Food Brand Shares 2004-2007
Table 298 Forecast Sales of Chilled Processed Food by Subsector: Volume 2008-2013
Table 299 Forecast Sales of Chilled Processed Food by Subsector: Value 2008-2013
Table 300 Forecast Sales of Chilled Processed Food by Subsector: % Volume Growth 2008-2013
Table 301 Forecast Sales of Chilled Processed Food by Subsector: % Value Growth 2008-2013
OILS AND FATS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 302 Sales of Oils and Fats by Subsector: Volume 2003-2008
Table 303 Sales of Oils and Fats by Subsector: Value 2003-2008
Table 304 Sales of Oils and Fats by Subsector: % Volume Growth 2003-2008
Table 305 Sales of Oils and Fats by Subsector: % Value Growth 2003-2008
Table 306 Vegetable and Seed Oil by Type: % Value Breakdown 2004-2008
Table 307 Oils and Fats Company Shares 2003-2007
Table 308 Oils and Fats Brand Shares 2004-2007
Table 309 Forecast Sales of Oils and Fats by Subsector: Volume 2008-2013
Table 310 Forecast Sales of Oils and Fats by Subsector: Value 2008-2013
Table 311 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2008-2013
Table 312 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2008-2013
SAUCES, DRESSINGS AND CONDIMENTS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 70 Other Sauces, Dressings and Condiments: Product Types
Table 313 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2003-2008
Table 314 Sales of Sauces, Dressings and Condiments by Subsector: Value 2003-2008
Table 315 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2003-2008
Table 316 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2003-2008
Table 317 Wet Sauces % Breakdown by Type: % Value Breakdown 2004-2008
Table 318 Sauces, Dressings and Condiments Company Shares 2003-2007
Table 319 Sauces, Dressings and Condiments Brand Shares 2004-2007
Table 320 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2008-2013
Table 321 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2008-2013
Table 322 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2008-2013
Table 323 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2008-2013
BABY FOOD IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 324 Sales of Baby Food by Subsector: Volume 2003-2008
Table 325 Sales of Baby Food by Subsector: Value 2003-2008
Table 326 Sales of Baby Food by Subsector: % Volume Growth 2003-2008
Table 327 Sales of Baby Food by Subsector: % Value Growth 2003-2008
Table 328 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2008
Table 329 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2008
Table 330 Baby Food Company Shares 2003-2007
Table 331 Baby Food Brand Shares 2004-2007
Table 332 Sales of Baby Food by Distribution Format: % Analysis 2003-2008
Table 333 Forecast Sales of Baby Food by Subsector: Volume 2008-2013
Table 334 Forecast Sales of Baby Food by Subsector: Value 2008-2013
Table 335 Forecast Sales of Baby Food by Subsector: % Volume Growth 2008-2013
Table 336 Forecast Sales of Baby Food by Subsector: % Value Growth 2008-2013
SPREADS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 337 Sales of Spreads by Subsector: Volume 2003-2008
Table 338 Sales of Spreads by Subsector: Value 2003-2008
Table 339 Sales of Spreads by Subsector: % Volume Growth 2003-2008
Table 340 Sales of Spreads by Subsector: % Value Growth 2003-2008
Table 341 Leading Flavours for Jams and Preserves 2004-2008
Table 342 Spreads Company Shares 2003-2007
Table 343 Spreads Brand Shares 2004-2007
Table 344 Forecast Sales of Spreads by Subsector: Volume 2008-2013
Table 345 Forecast Sales of Spreads by Subsector: Value 2008-2013
Table 346 Forecast Sales of Spreads by Subsector: % Volume Growth 2008-2013
Table 347 Forecast Sales of Spreads by Subsector: % Value Growth 2008-2013