Packaged
Packaged Food

Packaged Food in Italy

Italy

Euromonitor International's Packaged Food in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 387  |  Publication date: Jan 2008
Cost: 
GBP3250.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse snack products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks

Executive summary

Rising unit prices hurt consumer confidence

Sales of packaged food delivered further positive results in 2007, although posting a similar performance compared to the previous year. The feeble signs of economic recovery, visible at the beginning of the year, led manufacturers to think there had been an increase in consumer confidence, therefore supporting the decision to reduce their cut-price promotional strategies. As a result, unit prices were revised across the majority of sectors. Nevertheless, towards the end of the year the increase in fares and raw material costs resulted in a rise in the inflation rate, which led institutions to revise down their GDP forecast while less confident consumers continued to reduce unnecessary expenditure on food.

The advance of premium products

Despite the uncertain economic conditions, the main trend was towards premium and added-value products. On the one hand, manufacturers are increasingly investing in added-value products so as to maintain or increase their margins. On the other hand, consumer concerns over health, the ageing of the Italian population and changing lifestyles are all factors contributing to the premiumisation of the market. In a modern market consumers are increasingly demanding in terms of quality and image. In particular, young people are increasingly basing their purchasing decisions on what they perceive as prestigious brands. Premiumisation was also driven by another key trend which saw Italian consumers increasingly preferring fresh and natural products. The trend is towards healthier and preservative-free food.

Good performance from private label

The packaged food competitive environment remained characterised by the strong position taken by artisanal products, especially within sectors like bakery products and ice cream. Apart from private label and artisanal products, Barilla continued to lead the market in 2006 thanks to its strong position in pasta, bakery products and snack bars. Other leading companies were Unilever, Nestlé and Granarolo. All maintained their positions with an unchanged value share in 2006. Private label saw the highest increase in value share thanks to retailers’ efforts to strengthen their private label ranges during the review period. In fact, retailers are increasingly segmenting their private label lines while building up powerful premium labels.

Supermarkets/hypermarkets dominate distribution

Supermarkets/hypermarkets continued to dominate distribution in 2007, although vending saw increasing popularity due to the trend towards on-the-go consumption. Supermarkets and hypermarkets are being supported by increasingly hectic lifestyles, with consumers looking for one-stop shopping instead of travelling to various stores for their grocery needs. In the future increasing consumer interest in impulse snacks, convenient solutions and on-the-go consumption, in general, is likely to generate significant opportunities for retailers, leading, for example, to the expansion of convenience stores in new locations and to the development of service stations.

Added-value products to drive future growth

The packaged food market is expected to deliver positive results over the forecast period, mainly driven by dynamic sectors like snack bars, ready meals and chilled processed food. The trend will be towards added-value products with consumers looking for high-quality, functional and organic products in order to take care of themselves. Urbanisation and hectic lifestyles will continue to drive demand for convenience in terms of the products themselves, packaging and distribution channels. Innovation and market segmentation will be manufacturers’ key strategies aimed at increasing margins as well as targeting consumers with tailored products.

Table of contents

PACKAGED FOOD IN ITALY : MARKET INSIGHT

EXECUTIVE SUMMARY

Rising unit prices hurt consumer confidence

The advance of premium products

Good performance from private label

Supermarkets/hypermarkets dominate distribution

Added-value products to drive future growth

KEY TRENDS AND DEVELOPMENTS

Greying consumer purchasing power

Healthier food options

Globalisation in food

Busier lifestyles reshape eating habits

The growth of premium products

Rising prices lead to food riots

MARKET DATA

Table 1 Sales of Packaged Food by Sector: Volume 2002-2007

Table 2 Sales of Packaged Food by Sector: Value 2002-2007

Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007

Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007

Table 5 GBO Shares of Packaged Food 2002-2006

Table 6 NBO Shares of Packaged Food 2002-2006

Table 7 Brand Shares of Packaged Food 2003-2006

Table 8 Penetration of Private Label by Sector 2002-2006

Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007

Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006

Table 11 Forecast Sales of Packaged Food by Sector: Volume 2007-2012

Table 12 Forecast Sales of Packaged Food by Sector: Value 2007-2012

Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2007-2012

Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2007-2012

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2002-2007

Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2002-2007

Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2007-2012

Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2007-2012

IMPULSE SNACK PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 19 Sales of Impulse Snack Products by Sector: Volume 2002-2007

Table 20 Sales of Impulse Snack Products by Sector: Value 2002-2007

Table 21 Sales of Impulse Snack Products by Sector: % Volume Growth 2002-2007

Table 22 Sales of Impulse Snack Products by Sector: % Value Growth 2002-2007

Table 23 Company Shares of Impulse Snack Products 2002-2006

Table 24 Brand Shares of Impulse Snack Products 2003-2006

Table 25 Forecast Sales of Impulse Snack Products by Sector: Volume 2007-2012

Table 26 Forecast Sales of Impulse Snack Products by Sector: Value 2007-2012

Table 27 Forecast Sales of Impulse Snack Products by Sector: % Volume Growth 2007-2012

Table 28 Forecast Sales of Impulse Snack Products by Sector: % Value Growth 2007-2012

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 29 Sales of Nutrition/Staples by Sector: Volume 2002-2007

Table 30 Sales of Nutrition/Staples by Sector: Value 2002-2007

Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2002-2007

Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2002-2007

Table 33 Company Shares of Nutrition/Staples 2002-2006

Table 34 Brand Shares of Nutrition/Staples 2003-2006

Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2007-2012

Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2007-2012

Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2007-2012

Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2007-2012

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 39 Sales of Meal Solutions by Sector: Volume 2002-2007

Table 40 Sales of Meal Solutions by Sector: Value 2002-2007

Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2002-2007

Table 42 Sales of Meal Solutions by Sector: % Value Growth 2002-2007

Table 43 Company Shares of Meal Solutions 2002-2006

Table 44 Brand Shares of Meal Solutions 2003-2006

Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2007-2012

Table 46 Forecast Sales of Meal Solutions by Sector: Value 2007-2012

Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2007-2012

Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - ITALY

BARILLA ALIMENTARE SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Barilla Alimentare SpA: Key Facts

Summary 3 Barilla Alimentare SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Barilla Alimentare SpA: Competitive Position 2006

BARILLA FOOD SERVICE - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Barilla Foodservice: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

CARAPELLI FIRENZE SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Carapelli Firenze SpA: Key Facts

Summary 7 Carapelli Firenze SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 Carapelli Firenze SpA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 9 Carapelli Firenze SpA: Competitive Position 2006

CESARE FIORUCCI SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Cesare Fiorucci SpA: Key Facts

Summary 11 Cesare Fiorucci SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 12 Cesare Fiorucci SpA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 13 Cesare Fiorucci SpA: Competitive Position 2006

CONSERVE ITALIA - CONSORZIO COOPERATIVE CONSERVE ITALIA SCARL - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Conserve Italia – Consorzio Cooperative Conserve Italia scarl: Key Facts

Summary 15 Conserve Italia – Consorzio Cooperative Conserve Italia scarl: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 16 Conserve Italia – Consorzio Cooperative Conserve Italia scarl: Competitive Position 2006

FERRERO SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Ferrero SpA: Key Facts

Summary 18 Ferrero SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 19 Ferrero SpA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 20 Ferrero SpA: Competitive Position 2006

GALBANI SPA, EGIDIO - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 21 Galbani SpA, Egidio: Key Facts

Summary 22 Galbani SpA, Egidio: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 23 Galbani SpA, Egidio: Competitive Position 2006

GALBUSERA DOLCIARIA SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 24 Galbusera Dolciaria SpA: Key Facts

Summary 25 Galbusera Dolciaria SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 26 Galbusera Dolciaria SpA: Competitive Position 2006

GRANAROLO SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 27 Granarolo SpA: Key Facts

Summary 28 Granarolo SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 29 Granarolo SpA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 30 Granarolo SpA: Competitive Position 2006

MARR SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 31 Marr SpA: Key Facts

Summary 32 Marr SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

MONTANA ALIMENTARE SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 33 Montana Alimentari SpA: Key Facts

Summary 34 Montana Alimentari SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

NESTLé ITALIANA SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 35 Nestlé Italiana SpA: Key Facts

Summary 36 Nestlé Italiana SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 37 Nestlé Italiana SpA: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 38 Nestlé Italiana SpA: Competitive Position 2006

PASTIFICIO RANA SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 39 Pastificio Rana SpA: Key Facts

Summary 40 Pastificio Rana SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 41 Pastificio Rana SpA: Competitive Position 2006

UNILEVER ITALIA SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 42 Unilever Italia SpA: Key Facts

Summary 43 Unilever Italia SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 44 Unilever Italia SpA: Competitive Position 2006

VALLEDORO SPA - PACKAGED FOOD - ITALY

STRATEGIC DIRECTION

KEY FACTS

Summary 45 Valledoro SpA: Key Facts

Summary 46 Valledoro SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

CHOCOLATE CONFECTIONERY IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2002-2007

Table 50 Sales of Chocolate Confectionery by Subsector: Value 2002-2007

Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2002-2007

Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2002-2007

Table 53 Chocolate Tablets % Breakdown by Type 2004-2007

Table 54 Chocolate Confectionery Company Shares 2002-2006

Table 55 Chocolate Confectionery Brand Shares 2003-2006

SUGAR CONFECTIONERY IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 56 Sales of Sugar Confectionery by Subsector: Volume 2002-2007

Table 57 Sales of Sugar Confectionery by Subsector: Value 2002-2007

Table 58 Sales of Sugar Confectionery by Subsector: % Volume Growth 2002-2007

Table 59 Sales of Sugar Confectionery by Subsector: % Value Growth 2002-2007

Table 60 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2007

Table 61 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type 2004-2007

Table 62 Sugar Confectionery Company Shares 2002-2006

Table 63 Sugar Confectionery Brand Shares 2003-2006

GUM IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 64 Sales of Gum by Subsector: Volume 2002-2007

Table 65 Sales of Gum by Subsector: Value 2002-2007

Table 66 Sales of Gum by Subsector: % Volume Growth 2002-2007

Table 67 Sales of Gum by Subsector: % Value Growth 2002-2007

Table 68 Leading Flavours for Gum 2004-2007

Table 69 Gum Company Shares 2002-2006

Table 70 Gum Brand Shares 2003-2006

BAKED GOODS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 71 Sales of Baked Goods by Subsector: Volume 2002-2007

Table 72 Sales of Baked Goods by Subsector: Value 2002-2007

Table 73 Sales of Baked Goods by Subsector: % Volume Growth 2002-2007

Table 74 Sales of Baked Goods by Subsector: % Value Growth 2002-2007

Table 75 Packaged/Industrial Bread % Breakdown by Type 2004-2007

Table 76 Unpackaged/Artisanal Bread: In-store Bakery Sales 2004-2007

Table 77 Pastries % Breakdown by Type 2004-2007

Table 78 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2007

Table 79 Baked Goods Company Shares 2002-2006

Table 80 Baked Goods Brand Shares 2003-2006

BISCUITS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 81 Sales of Biscuits by Subsector: Volume 2002-2007

Table 82 Sales of Biscuits by Subsector: Value 2002-2007

Table 83 Sales of Biscuits by Subsector: % Volume Growth 2002-2007

Table 84 Sales of Biscuits by Subsector: % Value Growth 2002-2007

Table 85 Biscuits Company Shares 2002-2006

Table 86 Biscuits Brand Shares 2003-2006

BREAKFAST CEREALS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 87 Sales of Breakfast Cereals by Subsector: Volume 2002-2007

Table 88 Sales of Breakfast Cereals by Subsector: Value 2002-2007

Table 89 Sales of Breakfast Cereals by Subsector: % Volume Growth 2002-2007

Table 90 Sales of Breakfast Cereals by Subsector: % Value Growth 2002-2007

Table 91 Breakfast Cereals Company Shares 2002-2006

Table 92 Breakfast Cereals Brand Shares 2003-2006

ICE CREAM IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 93 Sales of Ice Cream by Subsector: Volume 2002-2007

Table 94 Sales of Ice Cream by Subsector: Value 2002-2007

Table 95 Sales of Ice Cream by Subsector: % Volume Growth 2002-2007

Table 96 Sales of Ice Cream by Subsector: % Value Growth 2002-2007

Table 97 Sales of Impulse Ice Cream by Subsector: Volume 2002-2007

Table 98 Sales of Impulse Ice Cream by Subsector: Value 2002-2007

Table 99 Sales of Impulse Ice Cream by Subsector: % Volume Growth 2002-2007

Table 100 Sales of Impulse Ice Cream by Subsector: % Value Growth 2002-2007

Table 101 Sales of Take-home Ice Cream by Subsector: Volume 2002-2007

Table 102 Sales of Take-home Ice Cream by Subsector: Value 2002-2007

Table 103 Sales of Take-home Ice Cream by Subsector: % Volume Growth 2002-2007

Table 104 Sales of Take-home Ice Cream by Subsector: % Value Growth 2002-2007

Table 105 Leading Flavours for Ice Cream 2004-2007

Table 106 Ice Cream Company Shares 2002-2006

Table 107 Ice Cream Brand Shares 2003-2006

Table 108 Impulse Ice Cream Company Shares 2002-2006

Table 109 Impulse Ice Cream Brand Shares 2003-2006

Table 110 Take-home Ice Cream Company Shares 2002-2006

Table 111 Take-home Ice Cream Brand Shares 2003-2006

Table 112 Sales of Ice Cream by Distribution Format: % Analysis 2002-2007

Table 113 Forecast Sales of Ice Cream by Subsector: Volume 2007-2012

Table 114 Forecast Sales of Ice Cream by Subsector: Value 2007-2012

Table 115 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2007-2012

Table 116 Forecast Sales of Ice Cream by Subsector: % Value Growth 2007-2012

Table 117 Forecast Sales of Impulse Ice Cream by Subsector: Volume 2007-2012

Table 118 Forecast Sales of Impulse Ice Cream by Subsector: Value 2007-2012

Table 119 Forecast Sales of Impulse Ice Cream by Subsector: % Volume Growth 2007-2012

Table 120 Forecast Sales of Impulse Ice Cream by Subsector: % Value Growth 2007-2012

Table 121 Forecast Sales of Take-home Ice Cream by Subsector: Volume 2007-2012

Table 122 Forecast Sales of Take-home Ice Cream by Subsector: Value 2007-2012

Table 123 Forecast Sales of Take-home Ice Cream by Subsector: % Volume Growth 2007-2012

Table 124 Forecast Sales of Take-home Ice Cream by Subsector: % Value Growth 2007-2012

DRINKING MILK PRODUCTS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 125 Sales of Drinking Drinking Milk Products Products by Subsector: Volume 2002-2007

Table 126 Sales of Drinking Drinking Milk Products Products by Subsector: Value 2002-2007

Table 127 Sales of Drinking Drinking Milk Products Products by Subsector: % Volume Growth 2002-2007

Table 128 Sales of Drinking Drinking Milk Products Products by Subsector: % Value Growth 2002-2007

Table 129 Milk % Breakdown by Type 2007

Table 130 Drinking Milk Products Company Shares 2002-2006

Table 131 Drinking Milk Products Brand Shares 2003-2006

Table 132 Forecast Sales of Drinking Drinking Milk Products Products by Subsector: Volume 2007-2012

Table 133 Forecast Sales of Drinking Drinking Milk Products Products by Subsector: Value 2007-2012

Table 134 Forecast Sales of Drinking Drinking Milk Products Products by Subsector: % Volume Growth 2007-2012

Table 135 Forecast Sales of Drinking Drinking Milk Products Products by Subsector: % Value Growth 2007-2012

CHEESE IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 136 Sales of Cheese by Subsector: Volume 2002-2007

Table 137 Sales of Cheese by Subsector: Value 2002-2007

Table 138 Sales of Cheese by Subsector: % Volume Growth 2002-2007

Table 139 Sales of Cheese by Subsector: % Value Growth 2002-2007

Table 140 Spreadable Processed Cheese % Breakdown by Type 2004-2007

Table 141 Cheese Company Shares 2002-2006

Table 142 Cheese Brand Shares 2003-2006

Table 143 Forecast Sales of Cheese by Subsector: Volume 2007-2012

Table 144 Forecast Sales of Cheese by Subsector: Value 2007-2012

Table 145 Forecast Sales of Cheese by Subsector: % Volume Growth 2007-2012

Table 146 Forecast Sales of Cheese by Subsector: % Value Growth 2007-2012

YOGHURT IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 147 Sales of Yoghurt by Subsector: Volume 2002-2007

Table 148 Sales of Yoghurt by Subsector: Value 2002-2007

Table 149 Sales of Yoghurt by Subsector: % Volume Growth 2002-2007

Table 150 Sales of Yoghurt by Subsector: % Value Growth 2002-2007

Table 151 Soy-based vs Dairy-based Yoghurt % Breakdown 2007

Table 152 Leading Flavours for Fruited Spoonable Yoghurt 2004-2007

Table 153 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2007

Table 154 % Share of Smoothies in Flavoured Milk Drinks and Drinking Yoghurt 2007

Table 155 Yoghurt Company Shares 2002-2006

Table 156 Yoghurt Brand Shares 2003-2006

Table 157 Forecast Sales of Yoghurt by Subsector: Volume 2007-2012

Table 158 Forecast Sales of Yoghurt by Subsector: Value 2007-2012

Table 159 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2007-2012

Table 160 Forecast Sales of Yoghurt by Subsector: % Value Growth 2007-2012

OTHER DAIRY PRODUCTS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 161 Sales of Other Dairy Products by Subsector: Volume 2002-2007

Table 162 Sales of Other Dairy Products by Subsector: Value 2002-2007

Table 163 Sales of Other Dairy Products by Subsector: % Volume Growth 2002-2007

Table 164 Sales of Other Dairy Products by Subsector: % Value Growth 2002-2007

Table 165 Chilled Desserts % Breakdown by Type 2005-2007

Table 166 Cream % Breakdown by Type 2004-2007

Table 167 Forecast Sales of Other Dairy Products by Subsector: Volume 2007-2012

Table 168 Forecast Sales of Other Dairy Products by Subsector: Value 2007-2012

Table 169 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2007-2012

Table 170 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2007-2012

SWEET AND SAVOURY SNACKS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 171 Sales of Sweet and Savoury Snacks by Subsector: Volume 2002-2007

Table 172 Sales of Sweet and Savoury Snacks by Subsector: Value 2002-2007

Table 173 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2002-2007

Table 174 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2002-2007

Table 175 Sweet and Savoury Snacks Company Shares 2002-2006

Table 176 Sweet and Savoury Snacks Brand Shares 2003-2006

Table 177 Popcorn % Breakdown by Type 2004-2007

Table 178 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2007-2012

Table 179 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2007-2012

Table 180 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2007-2012

Table 181 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2007-2012

SNACK BARS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 182 Sales of Snack Bars by Subsector: Volume 2002-2007

Table 183 Sales of Snack Bars by Subsector: Value 2002-2007

Table 184 Sales of Snack Bars by Subsector: % Volume Growth 2002-2007

Table 185 Sales of Snack Bars by Subsector: % Value Growth 2002-2007

Table 186 Snack Bars Company Shares 2002-2006

Table 187 Snack Bars Brand Shares 2003-2006

Table 188 Forecast Sales of Snack Bars by Subsector: Volume 2007-2012

Table 189 Forecast Sales of Snack Bars by Subsector: Value 2007-2012

Table 190 Forecast Sales of Snack Bars by Subsector: % Volume Growth 2007-2012

Table 191 Forecast Sales of Snack Bars by Subsector: % Value Growth 2007-2012

MEAL REPLACEMENT PRODUCTS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 192 Sales of Meal Replacement Products by Subsector: Volume 2002-2007

Table 193 Sales of Meal Replacement Products by Subsector: Value 2002-2007

Table 194 Sales of Meal Replacement Products by Subsector: % Volume Growth 2002-2007

Table 195 Sales of Meal Replacement Products by Subsector: % Value Growth 2002-2007

Table 196 Meal Replacement Slimming Products % Breakdown by Type 2004-2007

Table 197 Meal Replacement Products Company Shares 2002-2006

Table 198 Meal Replacement Products Brand Shares 2003-2006

Table 199 Sales of Meal Replacement Products by Distribution Format: % Analysis 2002-2007

Table 200 Forecast Sales of Meal Replacement Products by Subsector: Volume 2007-2012

Table 201 Forecast Sales of Meal Replacement Products by Subsector: Value 2007-2012

Table 202 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2007-2012

Table 203 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2007-2012

READY MEALS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Summary 47 Frozen Ready Meals by Origin 2004-2006

Summary 48 Chilled Ready Meals by Origin 2004-2006

Table 204 Sales of Ready Meals by Subsector: Volume 2002-2007

Table 205 Sales of Ready Meals by Subsector: Value 2002-2007

Table 206 Sales of Ready Meals by Subsector: % Volume Growth 2002-2007

Table 207 Sales of Ready Meals by Subsector: % Value Growth 2002-2007

Table 208 Ready Meals Company Shares 2002-2006

Table 209 Ready Meals Brand Shares 2003-2006

Table 210 Vegetarian Ready Meals vs Non-vegetarian Ready Meals % Breakdown by Type 2006

Table 211 Forecast Sales of Ready Meals by Subsector: Volume 2007-2012

Table 212 Forecast Sales of Ready Meals by Subsector: Value 2007-2012

Table 213 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2007-2012

Table 214 Forecast Sales of Ready Meals by Subsector: % Value Growth 2007-2012

SOUP IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 215 Sales of Soup by Subsector: Volume 2002-2007

Table 216 Sales of Soup by Subsector: Value 2002-2007

Table 217 Sales of Soup by Subsector: % Volume Growth 2002-2007

Table 218 Sales of Soup by Subsector: % Value Growth 2002-2007

Table 219 Soup Company Shares 2002-2006

Table 220 Soup Brand Shares 2003-2006

Table 221 Leading Flavours for Soup 2004-2007

Table 222 Forecast Sales of Soup by Subsector: Volume 2007-2012

Table 223 Forecast Sales of Soup by Subsector: Value 2007-2012

Table 224 Forecast Sales of Soup by Subsector: % Volume Growth 2007-2012

Table 225 Forecast Sales of Soup by Subsector: % Value Growth 2007-2012

PASTA IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 226 Sales of Pasta by Subsector: Volume 2002-2007

Table 227 Sales of Pasta by Subsector: Value 2002-2007

Table 228 Sales of Pasta by Subsector: % Volume Growth 2002-2007

Table 229 Sales of Pasta by Subsector: % Value Growth 2002-2007

Table 230 Pasta Company Shares 2002-2006

Table 231 Pasta Brand Shares 2003-2006

Table 232 Forecast Sales of Pasta by Subsector: Volume 2007-2012

Table 233 Forecast Sales of Pasta by Subsector: Value 2007-2012

Table 234 Forecast Sales of Pasta by Subsector: % Volume Growth 2007-2012

Table 235 Forecast Sales of Pasta by Subsector: % Value Growth 2007-2012

NOODLES IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 236 Sales of Noodles by Subsector: Volume 2002-2007

Table 237 Sales of Noodles by Subsector: Value 2002-2007

Table 238 Sales of Noodles by Subsector: % Volume Growth 2002-2007

Table 239 Sales of Noodles by Subsector: % Value Growth 2002-2007

Table 240 Noodles Company Shares 2002-2006

Table 241 Noodles Brand Shares 2003-2006

Table 242 Forecast Sales of Noodles by Subsector: Volume 2007-2012

Table 243 Forecast Sales of Noodles by Subsector: Value 2007-2012

Table 244 Forecast Sales of Noodles by Subsector: % Volume Growth 2007-2012

Table 245 Forecast Sales of Noodles by Subsector: % Value Growth 2007-2012

CANNED/PRESERVED FOOD IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 246 Sales of Canned/Preserved Food by Subsector: Volume 2002-2007

Table 247 Sales of Canned/Preserved Food by Subsector: Value 2002-2007

Table 248 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2002-2007

Table 249 Sales of Canned/Preserved Food by Subsector: % Value Growth 2002-2007

Table 250 Canned/Preserved Food Company Shares 2002-2006

Table 251 Canned/Preserved Food Brand Shares 2003-2006

Table 252 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2007-2012

Table 253 Forecast Sales of Canned/Preserved Food by Subsector: Value 2007-2012

Table 254 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2007-2012

Table 255 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2007-2012

FROZEN PROCESSED FOOD IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 256 Sales of Frozen Processed Food by Subsector: Volume 2002-2007

Table 257 Sales of Frozen Processed Food by Subsector: Value 2002-2007

Table 258 Sales of Frozen Processed Food by Subsector: % Volume Growth 2002-2007

Table 259 Sales of Frozen Processed Food by Subsector: % Value Growth 2002-2007

Table 260 Frozen Processed Food Company Shares 2002-2006

Table 261 Frozen Processed Food Brand Shares 2003-2006

Table 262 Frozen Processed Red Meat % Breakdown by Type 2004-2007

Table 263 Frozen Processed Poultry % Breakdown by Type 2004-2007

Table 264 Frozen Processed Fish/Seafood % Breakdown by Type 2004-2007

Table 265 Frozen Processed Vegetables % Breakdown by Type 2004-2007

Table 266 Other Frozen Processed Food % Breakdown by Type 2004-2007

Table 267 Forecast Sales of Frozen Processed Food by Subsector: Volume 2007-2012

Table 268 Forecast Sales of Frozen Processed Food by Subsector: Value 2007-2012

Table 269 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2007-2012

Table 270 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2007-2012

Table 271 Sales of Frozen Processed Food by Distribution Format: % Analysis 2002-2007

DRIED PROCESSED FOOD IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 272 Sales of Dried Processed Food by Subsector: Volume 2002-2007

Table 273 Sales of Dried Processed Food by Subsector: Value 2002-2007

Table 274 Sales of Dried Processed Food by Subsector: % Volume Growth 2002-2007

Table 275 Sales of Dried Processed Food by Subsector: % Value Growth 2002-2007

Table 276 Dried Processed Food Company Shares 2002-2006

Table 277 Dried Processed Food Brand Shares 2003-2006

Table 278 Forecast Sales of Dried Processed Food by Subsector: Volume 2007-2012

Table 279 Forecast Sales of Dried Processed Food by Subsector: Value 2007-2012

Table 280 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2007-2012

Table 281 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2007-2012

CHILLED PROCESSED FOOD IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 282 Sales of Chilled Processed Food by Subsector: Volume 2002-2007

Table 283 Sales of Chilled Processed Food by Subsector: Value 2002-2007

Table 284 Sales of Chilled Processed Food by Subsector: % Volume Growth 2002-2007

Table 285 Sales of Chilled Processed Food by Subsector: % Value Growth 2002-2007

Table 286 Chilled Processed Food Company Shares 2002-2006

Table 287 Chilled Processed Food Brand Shares 2003-2006

Table 288 Chilled Processed Meat % Breakdown by Type 2004-2007

Table 289 Forecast Sales of Chilled Processed Food by Subsector: Volume 2007-2012

Table 290 Forecast Sales of Chilled Processed Food by Subsector: Value 2007-2012

Table 291 Forecast Sales of Chilled Processed Food by Subsector: % Volume Growth 2007-2012

Table 292 Forecast Sales of Chilled Processed Food by Subsector: % Value Growth 2007-2012

OILS AND FATS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 293 Sales of Oils and Fats by Subsector: Volume 2002-2007

Table 294 Sales of Oils and Fats by Subsector: Value 2002-2007

Table 295 Sales of Oils and Fats by Subsector: % Volume Growth 2002-2007

Table 296 Sales of Oils and Fats by Subsector: % Value Growth 2002-2007

Table 297 Vegetable and Seed Oil % Breakdown by Type 2004-2007

Table 298 Oils and Fats Company Shares 2002-2006

Table 299 Oils and Fats Brand Shares 2003-2006

Table 300 Forecast Sales of Oils and Fats by Subsector: Volume 2007-2012

Table 301 Forecast Sales of Oils and Fats by Subsector: Value 2007-2012

Table 302 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2007-2012

Table 303 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2007-2012

SAUCES, DRESSINGS AND CONDIMENTS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Summary 49 Other Sauces, Dressings and Condiments: Product Types

Table 304 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2002-2007

Table 305 Sales of Sauces, Dressings and Condiments by Subsector: Value 2002-2007

Table 306 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2002-2007

Table 307 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2002-2007

Table 308 Sauces, Dressings and Condiments Company Shares 2002-2006

Table 309 Sauces, Dressings and Condiments Brand Shares 2003-2006

Table 310 Wet Sauces % Breakdown by Type 2004-2007

Table 311 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2007-2012

Table 312 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2007-2012

Table 313 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2007-2012

Table 314 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2007-2012

BABY FOOD IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 315 Sales of Baby Food by Subsector: Volume 2002-2007

Table 316 Sales of Baby Food by Subsector: Value 2002-2007

Table 317 Sales of Baby Food by Subsector: % Volume Growth 2002-2007

Table 318 Sales of Baby Food by Subsector: % Value Growth 2002-2007

Table 319 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2007

Table 320 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2007

Table 321 Baby Food Company Shares 2002-2006

Table 322 Baby Food Brand Shares 2003-2006

Table 323 Sales of Baby Food by Distribution Format: % Analysis 2002-2007

Table 324 Forecast Sales of Baby Food by Subsector: Volume 2007-2012

Table 325 Forecast Sales of Baby Food by Subsector: Value 2007-2012

Table 326 Forecast Sales of Baby Food by Subsector: % Volume Growth 2007-2012

Table 327 Forecast Sales of Baby Food by Subsector: % Value Growth 2007-2012

SPREADS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 328 Sales of Spreads by Subsector: Volume 2002-2007

Table 329 Sales of Spreads by Subsector: Value 2002-2007

Table 330 Sales of Spreads by Subsector: % Volume Growth 2002-2007

Table 331 Sales of Spreads by Subsector: % Value Growth 2002-2007

Table 332 Leading Flavours for Jams and Preserves 2004-2007

Table 333 Spreads Company Shares 2002-2006

Table 334 Spreads Brand Shares 2003-2006

Table 335 Forecast Sales of Spreads by Subsector: Volume 2007-2012

Table 336 Forecast Sales of Spreads by Subsector: Value 2007-2012

Table 337 Forecast Sales of Spreads by Subsector: % Volume Growth 2007-2012

Table 338 Forecast Sales of Spreads by Subsector: % Value Growth 2007-2012

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