Packaged
Packaged Food

Packaged Food in Malaysia

Malaysia

Euromonitor International's Packaged Food in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.

Tables: 379  |  Publication date: Nov 2008
Cost: 
GBP4060.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse and indulgence products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks

Executive summary

Packaged foods market continues to perform well

2008 saw packaged foods as a whole achieving a stronger performance in terms of retail value than 2007. The hikes in raw material costs such as oil were no doubt the key contributor to this with several products such as rice hitting new highs in terms of price in 2008. Increasingly sophisticated consumers also boosted the performance of packaged foods, as they were more willing to try new products, seeking new experiences both in terms of functionality and cuisine.

Rising health consciousness among consumers

2008 saw several media reports on the growing obesity rates in Malaysia, revealing that the sedentary yet busy lifestyles of consumers were two key culprits. Following the various media reports, consumers were noted to be more wary about their health and became more willing to try out products that promise better health benefits. New product developments during 2008 were also focused on this area with several manufacturers launching fortified, functional and ‘better-for-you’ products. Manufacturers’ marketing campaigns for the launches further helped to improve consumers’ awareness of the healthier options available.

Close fight between multinationals and domestic players

Although Nestlé (M) Bhd continues to lead packaged foods, closer competition between multinationals and domestic players was apparent during 2008. While domestic players remained dominant in just a few categories with their product portfolios being less widespread than those of multinationals, the relentless product innovation efforts by these domestic operators played a significant part in strengthening their presence during 2008. Innovative new product launches by domestic players such as Malaysia Milk Sdn Bhd as well as Yeo Hiap Seng (M) Bhd’s collaboration with celebrity chef, Chef Wan to launch a line of gourmet canned ready meals, were among the key contributors to the improved domestic players’ performance during 2008.

Private label products offer stronger competition to branded players

Supermarkets/hypermarkets formed the key distribution channel for packaged foods in 2008. Alongside this continued leadership and the expansion of chained retailers, private label products saw improved performance during 2008. Private label products achieved growth in terms of presence, as more new products surfaced across different categories, for instance First Choice by GCH Retail (M) Sdn Bhd in malt-based hot drinks during 2008. With heightened prices across packaged foods during 2008, private label products benefited as consumers were more willing to switch from branded goods for commoditised products such as vegetable and seed oil.

Positive performance expected for packaged foods

Packaged foods are expected to register positive performance over the forecast period, with products being an integral part of consumers’ lifestyles. Stabilisation of raw material costs is expected in the forecast period with supply issues expected to be resolved by the exporting countries. Consumers are expected to be increasingly health conscious, with the government expected to launch educational campaigns on healthier living and eating in the light of the nation’s worrying obesity rates. Manufacturers are also likely to continue to innovate towards healthier products with more fortified and functional products expected.

Table of contents

PACKAGED FOOD IN MALAYSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Packaged foods market continues to perform well

Rising health consciousness among consumers

Close fight between multinationals and domestic players

Private label products offer stronger competition to branded players

Positive performance expected for packaged foods

KEY TRENDS AND DEVELOPMENTS

Consumer segmentation increasingly prevalent for packaged foods

Modern retailing adds vibrancy to packaged foods

Growing demand for healthier packaged food products

Foodservice consumption impacts retail performance positively

Innovations in flavours remain key to attract young consumers

Market Data

Table 1 Sales of Packaged Food by Sector: Volume 2003-2008

Table 2 Sales of Packaged Food by Sector: Value 2003-2008

Table 3 Sales of Packaged Food by Sector: % Volume Growth 2003-2008

Table 4 Sales of Packaged Food by Sector: % Value Growth 2003-2008

Table 5 GBO Shares of Packaged Food 2003-2007

Table 6 NBO Shares of Packaged Food 2003-2007

Table 7 Brand Shares of Packaged Food 2004-2007

Table 8 Penetration of Private Label by Sector 2003-2007

Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2003-2008

Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2008

Table 11 Forecast Sales of Packaged Food by Sector: Volume 2008-2013

Table 12 Forecast Sales of Packaged Food by Sector: Value 2008-2013

Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2008-2013

Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2008-2013

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2003-2008

Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2003-2008

Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2008-2013

Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2008-2013

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2003-2008

Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2003-2008

Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2003-2008

Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2003-2008

Table 23 Company Shares of Impulse and Indulgence Products 2003-2007

Table 24 Brand Shares of Impulse and Indulgence Products 2004-2007

Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2008-2013

Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2008-2013

Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013

Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2008-2013

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008

Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008

Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008

Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008

Table 33 Company Shares of Nutrition/Staples 2003-2007

Table 34 Brand Shares of Nutrition/Staples 2004-2007

Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2008-2013

Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2008-2013

Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2008-2013

Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2008-2013

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 39 Sales of Meal Solutions by Sector: Volume 2003-2008

Table 40 Sales of Meal Solutions by Sector: Value 2003-2008

Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2003-2008

Table 42 Sales of Meal Solutions by Sector: % Value Growth 2003-2008

Table 43 Company Shares of Meal Solutions 2003-2007

Table 44 Brand Shares of Meal Solutions 2004-2007

Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2008-2013

Table 46 Forecast Sales of Meal Solutions by Sector: Value 2008-2013

Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2008-2013

Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - MALAYSIA

FARM'S BEST FOOD INDUSTRIES SDN BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Farm’s Best Food Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 3 Farm’s Best Food Industries Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

KING'S CREAMERIES (M) SDN BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 King’s Creameries (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 5 King’s Creameries (M) Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 6 King’s Creameries (M) Sdn Bhd: Competitive Position 2007

LAM SOON (M) BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Lam Soon (M) Bhd: Key Facts

Summary 8 Lam Soon (M) Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 9 Lam Soon (M) Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

LINGHAM & SON (M) SDN BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Lingham & Son (Malaysia) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 11 Lingham & Son (Malaysia) Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

LONDON BISCUITS BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 London Biscuits Bhd: Key Facts

Summary 13 London Biscuits Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 14 London Biscuits Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 15 London Biscuits Bhd: Competitive Position 2007

MUNCHY FOOD INDUSTRIES SDN BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Munchy Food Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 17 Munchy Food Industries Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 18 Munchy Food Industries Sdn Bhd: Competitive Position 2007

SUSU LEMBU ASLI MARKETING SDN BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Susu Lembu Asli Marketing Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 20 Susu Lembu Asli Marketing Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 21 Susu Lembu Asli Marketing Sdn Bhd: Competitive Position 2007

SWUISHUN FOOD TRADING (M) SDN BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Swuishun Food Trading (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 23 SwuiShun Trading (M) Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

VIT MAKANAN (KL) SDN BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 24 Vit Makanan (KL) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 25 Vit Makanan (KL) Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 26 Vit Makanan (KL) Sdn Bhd: Competitive Position 2007

YUEN CHUN INDUSTRIES SDN BHD - PACKAGED FOOD - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 27 Yuen Chun Industries Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 28 Yuen Chun Industries Sdn Bhd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 29 Yuen Chun Industries Sdn Bhd: Competitive Position 2007

CHOCOLATE CONFECTIONERY IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2003-2008

Table 50 Sales of Chocolate Confectionery by Subsector: Value 2003-2008

Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2003-2008

Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2003-2008

Table 53 Chocolate Tablets % Breakdown by Type: % Value Breakdown 2004-2008

Table 54 Chocolate Confectionery Company Shares 2003-2007

Table 55 Chocolate Confectionery Brand Shares 2004-2007

Table 56 Forecast Sales of Chocolate Confectionery by Subsector: Volume 2008-2013

Table 57 Forecast Sales of Chocolate Confectionery by Subsector: Value 2008-2013

Table 58 Forecast Sales of Chocolate Confectionery by Subsector: % Volume Growth 2008-2013

Table 59 Forecast Sales of Chocolate Confectionery by Subsector: % Value Growth 2008-2013

SUGAR CONFECTIONERY IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 60 Sales of Sugar Confectionery by Subsector: Volume 2003-2008

Table 61 Sales of Sugar Confectionery by Subsector: Value 2003-2008

Table 62 Sales of Sugar Confectionery by Subsector: % Volume Growth 2003-2008

Table 63 Sales of Sugar Confectionery by Subsector: % Value Growth 2003-2008

Table 64 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2008

Table 65 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type: % Value Breakdown 2004-2008

Table 66 Sugar Confectionery Company Shares 2003-2007

Table 67 Sugar Confectionery Brand Shares 2004-2007

Summary 30 Other Sugar Confectionery: Product Types

Table 68 Forecast Sales of Sugar Confectionery by Subsector: Volume 2008-2013

Table 69 Forecast Sales of Sugar Confectionery by Subsector: Value 2008-2013

Table 70 Forecast Sales of Sugar Confectionery by Subsector: % Volume Growth 2008-2013

Table 71 Forecast Sales of Sugar Confectionery by Subsector: % Value Growth 2008-2013

GUM IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 72 Sales of Gum by Subsector: Volume 2003-2008

Table 73 Sales of Gum by Subsector: Value 2003-2008

Table 74 Sales of Gum by Subsector: % Volume Growth 2003-2008

Table 75 Sales of Gum by Subsector: % Value Growth 2003-2008

Table 76 Leading Flavours for Gum 2004-2008

Table 77 Gum Company Shares 2003-2007

Table 78 Gum Brand Shares 2004-2007

Table 79 Forecast Sales of Gum by Subsector: Volume 2008-2013

Table 80 Forecast Sales of Gum by Subsector: Value 2008-2013

Table 81 Forecast Sales of Gum by Subsector: % Volume Growth 2008-2013

Table 82 Forecast Sales of Gum by Subsector: % Value Growth 2008-2013

BAKED GOODS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 83 Sales of Baked Goods by Subsector: Volume 2003-2008

Table 84 Sales of Baked Goods by Subsector: Value 2003-2008

Table 85 Sales of Baked Goods by Subsector: % Volume Growth 2003-2008

Table 86 Sales of Baked Goods by Subsector: % Value Growth 2003-2008

Table 87 Packaged/Industrial Bread % Breakdown by Type: % Value Breakdown 2004-2008

Table 88 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2008

Table 89 Baked Goods Company Shares 2003-2007

Table 90 Baked Goods Brand Shares 2004-2007

Table 91 Forecast Sales of Baked Goods by Subsector: Volume 2008-2013

Table 92 Forecast Sales of Baked Goods by Subsector: Value 2008-2013

Table 93 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2008-2013

Table 94 Forecast Sales of Baked Goods by Subsector: % Value Growth 2008-2013

BISCUITS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 95 Sales of Biscuits by Subsector: Volume 2003-2008

Table 96 Sales of Biscuits by Subsector: Value 2003-2008

Table 97 Sales of Biscuits by Subsector: % Volume Growth 2003-2008

Table 98 Sales of Biscuits by Subsector: % Value Growth 2003-2008

Table 99 Biscuits Company Shares 2003-2007

Table 100 Biscuits Brand Shares 2004-2007

Table 101 Forecast Sales of Biscuits by Subsector: Volume 2008-2013

Table 102 Forecast Sales of Biscuits by Subsector: Value 2008-2013

Table 103 Forecast Sales of Biscuits by Subsector: % Volume Growth 2008-2013

Table 104 Forecast Sales of Biscuits by Subsector: % Value Growth 2008-2013

BREAKFAST CEREALS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 105 Sales of Breakfast Cereals by Subsector: Volume 2003-2008

Table 106 Sales of Breakfast Cereals by Subsector: Value 2003-2008

Table 107 Sales of Breakfast Cereals by Subsector: % Volume Growth 2003-2008

Table 108 Sales of Breakfast Cereals by Subsector: % Value Growth 2003-2008

Table 109 Breakfast Cereals Company Shares 2003-2007

Table 110 Breakfast Cereals Brand Shares 2004-2007

Table 111 Forecast Sales of Breakfast Cereals by Subsector: Volume 2008-2013

Table 112 Forecast Sales of Breakfast Cereals by Subsector: Value 2008-2013

Table 113 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2008-2013

Table 114 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2008-2013

ICE CREAM IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 115 Sales of Ice Cream by Subsector: Volume 2003-2008

Table 116 Sales of Ice Cream by Subsector: Value 2003-2008

Table 117 Sales of Ice Cream by Subsector: % Volume Growth 2003-2008

Table 118 Sales of Ice Cream by Subsector: % Value Growth 2003-2008

Table 119 Leading Flavours for Ice Cream 2004-2008

Table 120 Ice Cream Company Shares 2003-2007

Table 121 Ice Cream Brand Shares 2004-2007

Table 122 Impulse Ice Cream Company Shares 2003-2007

Table 123 Impulse Ice Cream Brand Shares 2004-2007

Table 124 Take-home Ice Cream Company Shares 2003-2007

Table 125 Take-home Ice Cream Brand Shares 2004-2007

Table 126 Sales of Ice Cream by Distribution Format: % Analysis 2003-2008

Table 127 Forecast Sales of Ice Cream by Subsector: Volume 2008-2013

Table 128 Forecast Sales of Ice Cream by Subsector: Value 2008-2013

Table 129 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2008-2013

Table 130 Forecast Sales of Ice Cream by Subsector: % Value Growth 2008-2013

DRINKING MILK PRODUCTS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 131 Sales of Drinking Milk Products by Subsector: Volume 2003-2008

Table 132 Sales of Drinking Milk Products by Subsector: Value 2003-2008

Table 133 Sales of Drinking Milk Products by Subsector: % Volume Growth 2003-2008

Table 134 Sales of Drinking Milk Products by Subsector: % Value Growth 2003-2008

Table 135 Milk by Type: % Value Breakdown 2007-2008

Table 136 Chilled Vs Ambient Flavoured Milk Drinks % Breakdown 2007-2008

Table 137 Drinking Milk Products Company Shares 2003-2007

Table 138 Drinking Milk Products Brand Shares 2004-2007

Table 139 Forecast Sales of Drinking Milk Products Products by Subsector: Volume 2008-2013

Table 140 Forecast Sales of Drinking Milk Products Products by Subsector: Value 2008-2013

Table 141 Forecast Sales of Drinking Milk Products Products by Subsector: % Volume Growth 2008-2013

Table 142 Forecast Sales of Drinking Milk Products Products by Subsector: % Value Growth 2008-2013

CHEESE IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 143 Sales of Cheese by Subsector: Volume 2003-2008

Table 144 Sales of Cheese by Subsector: Value 2003-2008

Table 145 Sales of Cheese by Subsector: % Volume Growth 2003-2008

Table 146 Sales of Cheese by Subsector: % Value Growth 2003-2008

Table 147 Spreadable Processed Cheese by Type: % Value Breakdown 2004-2008

Table 148 Cheese Company Shares 2003-2007

Table 149 Cheese Brand Shares 2004-2007

Table 150 Forecast Sales of Cheese by Subsector: Volume 2008-2013

Table 151 Forecast Sales of Cheese by Subsector: Value 2008-2013

Table 152 Forecast Sales of Cheese by Subsector: % Volume Growth 2008-2013

Table 153 Forecast Sales of Cheese by Subsector: % Value Growth 2008-2013

YOGHURT IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 154 Sales of Yoghurt by Subsector: Volume 2003-2008

Table 155 Sales of Yoghurt by Subsector: Value 2003-2008

Table 156 Sales of Yoghurt by Subsector: % Volume Growth 2003-2008

Table 157 Sales of Yoghurt by Subsector: % Value Growth 2003-2008

Table 158 Soy-based vs Dairy-based Yoghurt % Breakdown 2008

Table 159 Leading Flavours for Fruited Spoonable Yoghurt 2004-2008

Table 160 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2008

Table 161 Yoghurt Company Shares 2003-2007

Table 162 Yoghurt Brand Shares 2004-2007

Table 163 Forecast Sales of Yoghurt by Subsector: Volume 2008-2013

Table 164 Forecast Sales of Yoghurt by Subsector: Value 2008-2013

Table 165 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2008-2013

Table 166 Forecast Sales of Yoghurt by Subsector: % Value Growth 2008-2013

OTHER DAIRY PRODUCTS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 167 Sales of Other Dairy Products by Subsector: Volume 2003-2008

Table 168 Sales of Other Dairy Products by Subsector: Value 2003-2008

Table 169 Sales of Other Dairy Products by Subsector: % Volume Growth 2003-2008

Table 170 Sales of Other Dairy Products by Subsector: % Value Growth 2003-2008

Table 171 Cream by Type: % Value Breakdown 2004-2008

Table 172 Forecast Sales of Other Dairy Products by Subsector: Volume 2008-2013

Table 173 Forecast Sales of Other Dairy Products by Subsector: Value 2008-2013

Table 174 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2008-2013

Table 175 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2008-2013

SWEET AND SAVOURY SNACKS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 176 Sales of Sweet and Savoury Snacks by Subsector: Volume 2003-2008

Table 177 Sales of Sweet and Savoury Snacks by Subsector: Value 2003-2008

Table 178 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2003-2008

Table 179 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2003-2008

Table 180 Popcorn % Breakdown by Type: %Value Breakdown 2004-2008

Table 181 Sweet and Savoury Snacks Company Shares 2003-2007

Table 182 Sweet and Savoury Snacks Brand Shares 2004-2007

Table 183 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2008-2013

Table 184 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2008-2013

Table 185 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2008-2013

Table 186 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2008-2013

Summary 31 Other Sweet and Savoury Snacks: Product Types

SNACK BARS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 187 Sales of Snack Bars by Subsector: Volume 2003-2008

Table 188 Sales of Snack Bars by Subsector: Value 2003-2008

Table 189 Sales of Snack Bars by Subsector: % Volume Growth 2003-2008

Table 190 Sales of Snack Bars by Subsector: % Value Growth 2003-2008

Table 191 Snack Bars Company Shares 2003-2007

Table 192 Snack Bars Brand Shares 2004-2007

Summary 32 Other Snack Bars: Product Types

Table 193 Forecast Sales of Snack Bars by Subsector: Volume 2008-2013

Table 194 Forecast Sales of Snack Bars by Subsector: Value 2008-2013

Table 195 Forecast Sales of Snack Bars by Subsector: % Volume Growth 2008-2013

Table 196 Forecast Sales of Snack Bars by Subsector: % Value Growth 2008-2013

MEAL REPLACEMENT PRODUCTS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 197 Sales of Meal Replacement Products by Subsector: Volume 2003-2008

Table 198 Sales of Meal Replacement Products by Subsector: Value 2003-2008

Table 199 Sales of Meal Replacement Products by Subsector: % Volume Growth 2003-2008

Table 200 Sales of Meal Replacement Products by Subsector: % Value Growth 2003-2008

Table 201 Meal Replacement Slimming Products % Breakdown by Type: %Value Breakdown 2004-2008

Table 202 Meal Replacement Products Company Shares 2003-2007

Table 203 Meal Replacement Products Brand Shares 2004-2007

Table 204 Sales of Meal Replacement Products by Distribution Format: % Analysis 2003-2008

Table 205 Forecast Sales of Meal Replacement Products by Subsector: Volume 2008-2013

Table 206 Forecast Sales of Meal Replacement Products by Subsector: Value 2008-2013

Table 207 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2008-2013

Table 208 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2008-2013

READY MEALS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 209 Sales of Ready Meals by Subsector: Volume 2003-2008

Table 210 Sales of Ready Meals by Subsector: Value 2003-2008

Table 211 Sales of Ready Meals by Subsector: % Volume Growth 2003-2008

Table 212 Sales of Ready Meals by Subsector: % Value Growth 2003-2008

Table 213 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2008

Table 214 Ready Meals Company Shares 2003-2007

Table 215 Ready Meals Brand Shares 2004-2007

Table 216 Forecast Sales of Ready Meals by Subsector: Volume 2008-2013

Table 217 Forecast Sales of Ready Meals by Subsector: Value 2008-2013

Table 218 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2008-2013

Table 219 Forecast Sales of Ready Meals by Subsector: % Value Growth 2008-2013

SOUP IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 220 Sales of Soup by Subsector: Volume 2003-2008

Table 221 Sales of Soup by Subsector: Value 2003-2008

Table 222 Sales of Soup by Subsector: % Volume Growth 2003-2008

Table 223 Sales of Soup by Subsector: % Value Growth 2003-2008

Table 224 Leading Soup Flavours 2004-2008

Table 225 Soup Company Shares 2003-2007

Table 226 Soup Brand Shares 2004-2007

Table 227 Forecast Sales of Soup by Subsector: Volume 2008-2013

Table 228 Forecast Sales of Soup by Subsector: Value 2008-2013

Table 229 Forecast Sales of Soup by Subsector: % Volume Growth 2008-2013

Table 230 Forecast Sales of Soup by Subsector: % Value Growth 2008-2013

PASTA IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 231 Sales of Pasta by Subsector: Volume 2003-2008

Table 232 Sales of Pasta by Subsector: Value 2003-2008

Table 233 Sales of Pasta by Subsector: % Volume Growth 2003-2008

Table 234 Sales of Pasta by Subsector: % Value Growth 2003-2008

Table 235 Pasta Company Shares 2003-2007

Table 236 Pasta Brand Shares 2004-2007

Table 237 Forecast Sales of Pasta by Subsector: Volume 2008-2013

Table 238 Forecast Sales of Pasta by Subsector: Value 2008-2013

Table 239 Forecast Sales of Pasta by Subsector: % Volume Growth 2008-2013

Table 240 Forecast Sales of Pasta by Subsector: % Value Growth 2008-2013

NOODLES IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 241 Sales of Noodles by Subsector: Volume 2003-2008

Table 242 Sales of Noodles by Subsector: Value 2003-2008

Table 243 Sales of Noodles by Subsector: % Volume Growth 2003-2008

Table 244 Sales of Noodles by Subsector: % Value Growth 2003-2008

Table 245 Leading Instant Noodle Flavours 2004-2008

Table 246 Noodles Company Shares 2003-2007

Table 247 Noodles Brand Shares 2004-2007

Table 248 Forecast Sales of Noodles by Subsector: Volume 2008-2013

Table 249 Forecast Sales of Noodles by Subsector: Value 2008-2013

Table 250 Forecast Sales of Noodles by Subsector: % Volume Growth 2008-2013

Table 251 Forecast Sales of Noodles by Subsector: % Value Growth 2008-2013

CANNED/PRESERVED FOOD IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 252 Sales of Canned/Preserved Food by Subsector: Volume 2003-2008

Table 253 Sales of Canned/Preserved Food by Subsector: Value 2003-2008

Table 254 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2003-2008

Table 255 Sales of Canned/Preserved Food by Subsector: % Value Growth 2003-2008

Table 256 Canned/Preserved Food Company Shares 2003-2007

Table 257 Canned/Preserved Food Brand Shares 2004-2007

Table 258 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2008-2013

Table 259 Forecast Sales of Canned/Preserved Food by Subsector: Value 2008-2013

Table 260 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2008-2013

Table 261 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2008-2013

Summary 33 Other Canned/Preserved Food: Product Types

FROZEN PROCESSED FOOD IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 262 Sales of Frozen Processed Food by Subsector: Volume 2003-2008

Table 263 Sales of Frozen Processed Food by Subsector: Value 2003-2008

Table 264 Sales of Frozen Processed Food by Subsector: % Volume Growth 2003-2008

Table 265 Sales of Frozen Processed Food by Subsector: % Value Growth 2003-2008

Table 266 Frozen Processed Red Meat % Breakdown by Type: % Value Breakdown 2004-2008

Table 267 Frozen Processed Poultry % Breakdown by Type: % Value Breakdown 2004-2008

Table 268 Frozen Processed Fish/Seafood % Breakdown by Type: % Value Breakdown 2004-2008

Table 269 Frozen Processed Vegetables % Breakdown by Type: % Value Breakdown 2004-2008

Table 270 Other Frozen Processed Food % Breakdown by Type: % Value Breakdown 2004-2008

Table 271 Frozen Processed Food Company Shares 2003-2007

Table 272 Frozen Processed Food Brand Shares 2004-2007

Table 273 Sales of Frozen Processed Food by Distribution Format: % Analysis 2003-2008

Table 274 Forecast Sales of Frozen Processed Food by Subsector: Volume 2008-2013

Table 275 Forecast Sales of Frozen Processed Food by Subsector: Value 2008-2013

Table 276 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2008-2013

Table 277 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2008-2013

DRIED PROCESSED FOOD IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 278 Sales of Dried Processed Food by Subsector: Volume 2003-2008

Table 279 Sales of Dried Processed Food by Subsector: Value 2003-2008

Table 280 Sales of Dried Processed Food by Subsector: % Volume Growth 2003-2008

Table 281 Sales of Dried Processed Food by Subsector: % Value Growth 2003-2008

Table 282 Dried Processed Food Company Shares 2003-2007

Table 283 Dried Processed Food Brand Shares 2004-2007

Table 284 Forecast Sales of Dried Processed Food by Subsector: Volume 2008-2013

Table 285 Forecast Sales of Dried Processed Food by Subsector: Value 2008-2013

Table 286 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2008-2013

Table 287 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2008-2013

CHILLED PROCESSED FOOD IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 288 Sales of Chilled Processed Food by Subsector: Volume 2003-2008

Table 289 Sales of Chilled Processed Food by Subsector: Value 2003-2008

Table 290 Sales of Chilled Processed Food by Subsector: % Volume Growth 2003-2008

Table 291 Sales of Chilled Processed Food by Subsector: % Value Growth 2003-2008

Table 292 Chilled Processed Meat % Breakdown by Type: % Value Breakdown 2004-2008

Table 293 Chilled Processed Meat: % Share of Chilled Meat Substitute 2004-2008

Table 294 Chilled Processed Food Company Shares 2003-2007

Table 295 Chilled Processed Food Brand Shares 2004-2007

Table 296 Forecast Sales of Chilled Processed Food by Subsector: Volume 2008-2013

Table 297 Forecast Sales of Chilled Processed Food by Subsector: Value 2008-2013

Table 298 Forecast Sales of Chilled Processed Food by Subsector: % Volume Growth 2008-2013

Table 299 Forecast Sales of Chilled Processed Food by Subsector: % Value Growth 2008-2013

OILS AND FATS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 300 Sales of Oils and Fats by Subsector: Volume 2003-2008

Table 301 Sales of Oils and Fats by Subsector: Value 2003-2008

Table 302 Sales of Oils and Fats by Subsector: % Volume Growth 2003-2008

Table 303 Sales of Oils and Fats by Subsector: % Value Growth 2003-2008

Table 304 Vegetable and Seed Oil by Type: % Value Breakdown 2004-2008

Table 305 Oils and Fats Company Shares 2003-2007

Table 306 Oils and Fats Brand Shares 2004-2007

Table 307 Forecast Sales of Oils and Fats by Subsector: Volume 2008-2013

Table 308 Forecast Sales of Oils and Fats by Subsector: Value 2008-2013

Table 309 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2008-2013

Table 310 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2008-2013

SAUCES, DRESSINGS AND CONDIMENTS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 311 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2003-2008

Table 312 Sales of Sauces, Dressings and Condiments by Subsector: Value 2003-2008

Table 313 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2003-2008

Table 314 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2003-2008

Table 315 Wet Sauces % Breakdown by Type: %Value Breakdown 2004-2008

Table 316 Sauces, Dressings and Condiments Company Shares 2003-2007

Table 317 Sauces, Dressings and Condiments Brand Shares 2004-2007

Table 318 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2008-2013

Table 319 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2008-2013

Table 320 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2008-2013

Table 321 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2008-2013

Summary 34 Other Sauces, Dressings and Condiments: Product Types

BABY FOOD IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 322 Sales of Baby Food by Subsector: Volume 2003-2008

Table 323 Sales of Baby Food by Subsector: Value 2003-2008

Table 324 Sales of Baby Food by Subsector: % Volume Growth 2003-2008

Table 325 Sales of Baby Food by Subsector: % Value Growth 2003-2008

Table 326 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2008

Table 327 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2008

Table 328 Baby Food Company Shares 2003-2007

Table 329 Baby Food Brand Shares 2004-2007

Table 330 Sales of Baby Food by Distribution Format: % Analysis 2003-2008

Table 331 Forecast Sales of Baby Food by Subsector: Volume 2008-2013

Table 332 Forecast Sales of Baby Food by Subsector: Value 2008-2013

Table 333 Forecast Sales of Baby Food by Subsector: % Volume Growth 2008-2013

Table 334 Forecast Sales of Baby Food by Subsector: % Value Growth 2008-2013

SPREADS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 335 Sales of Spreads by Subsector: Volume 2003-2008

Table 336 Sales of Spreads by Subsector: Value 2003-2008

Table 337 Sales of Spreads by Subsector: % Volume Growth 2003-2008

Table 338 Sales of Spreads by Subsector: % Value Growth 2003-2008

Table 339 Leading Flavours for Jams and Preserves 2004-2008

Table 340 Spreads Company Shares 2003-2007

Table 341 Spreads Brand Shares 2004-2007

Table 342 Forecast Sales of Spreads by Subsector: Volume 2008-2013

Table 343 Forecast Sales of Spreads by Subsector: Value 2008-2013

Table 344 Forecast Sales of Spreads by Subsector: % Volume Growth 2008-2013

Table 345 Forecast Sales of Spreads by Subsector: % Value Growth 2008-2013

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