Packaged Food in Morocco
Euromonitor International's Packaged Food in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 315 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse snack products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks
Executive summary
Tourism creates a shift in consumption habits
Sales of packaged food continued to grow in 2007 due to the perceptible shift away from traditional homemade meals in favour of packaged food. Not only did a surge in tourism over the review period trigger economic prosperity and thus, an increase in purchasing power, it also encouraged some Moroccan consumers to copy the consumption habits of foreign tourists. As disposable income increased packaged food became more affordable. This trend is more prevalent in some packaged food categories than others. The growth of ready meals and impulse snack products, which are a far cry from traditional eating habits in Morocco, was evident over the review period.
The availability of fresh and unpackaged food hinders growth
With 40% of the population working in the agricultural industry Morocco remains largely an agriculture-dependent country. The supply of fresh vegetables, meat, and fish and seafood is abundant and these foods are available throughout the country, from supermarkets/hypermarkets to outdoor markets. Fresh food retails at very low prices and is affordable to almost everyone in Morocco. The wide availability and affordability of fresh food limited the sales growth of packaged food, especially in light of the long-established tradition of preparing homemade meals. Loose, dried processed food such as pasta and rice are also widely available and these products are sold at a fraction of the price of packaged alternatives.
Cheap imports increase the affordability of packaged food
The lifting of import duties on products coming from many Arabic countries has led to intense competition within many of packaged food categories, triggered mostly by the advent of cheap imports from Turkey and Egypt. This trend is particularly evident for impulse snack products with cheap imports driving down prices therefore creating an increase in demand. Moreover, imports from the EU, such as Uncle Ben’s rice, have become more affordable due to the removal of excise duties, leading to an increased demand for these products, as more people are able to afford imported goods.
Consumers begin to trade-up from standard to premium products
The rise in disposable income in Morocco, especially among higher-income consumers, led to more people developing a taste for more sophisticated, premium brands in 2007. This consumer shift is expected to continue as disposable income levels remain on an upward trend. The predicted growth in disposable income is mainly based on the strong increase in employment, as more jobs are created within the tertiary sector. Also, the fact that specialist retailers selling premium products have started to open outlets in the main cities, for example Patchi Chocolate, which sells premium chocolate confectionery, is creating demand, supported by intense promotional and advertising campaigns.
The development of a modern distribution network boosts sales of packaged food
The nationwide outlet expansion of hypermarkets such as Marjane and Acima pushed sales of packaged food in 2007. Though such retailers were previously inaccessible to most people due to their locations, largely close to motorways, more hypermarkets opened in convenient city centre locations, in order to attract consumers. Due to greater economies of scale, hypermarkets are driving down prices of packaged food by investing in promotional campaigns, thus making products more affordable to more people.
Table of contents
PACKAGED FOOD IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Tourism creates a shift in consumption habits
The availability of fresh and unpackaged food hinders growth
Cheap imports increase the affordability of packaged food
Consumers begin to trade-up from standard to premium products
The development of a modern distribution network boosts sales of packaged food
KEY TRENDS AND DEVELOPMENTS
Increased disposable income and tourism boost packaged food sales
Fresh food still acts as a brake on packaged food growth
Rising employment fuels the development of a snacking culture
Unbranded and loose products will continue to dominate demand
The expansion of the retail network and constant price reductions boost sales
MARKET DATA
Table 1 Sales of Packaged Food by Sector: Volume 2002-2007
Table 2 Sales of Packaged Food by Sector: Value 2002-2007
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007
Table 5 GBO Shares of Packaged Food 2002-2006
Table 6 NBO Shares of Packaged Food 2002-2006
Table 7 Brand Shares of Packaged Food 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2007-2012
Table 12 Forecast Sales of Packaged Food by Sector: Value 2007-2012
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2007-2012
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2007-2012
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2002-2007
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2007-2012
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2007-2012
IMPULSE SNACK PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 19 Sales of Impulse Snack Products by Sector: Volume 2002-2007
Table 20 Sales of Impulse Snack Products by Sector: Value 2002-2007
Table 21 Sales of Impulse Snack Products by Sector: % Volume Growth 2002-2007
Table 22 Sales of Impulse Snack Products by Sector: % Value Growth 2002-2007
Table 23 Company Shares of Impulse Snack Products 2002-2006
Table 24 Brand Shares of Impulse Snack Products 2003-2006
Table 25 Forecast Sales of Impulse Snack Products by Sector: Volume 2007-2012
Table 26 Forecast Sales of Impulse Snack Products by Sector: Value 2007-2012
Table 27 Forecast Sales of Impulse Snack Products by Sector: % Volume Growth 2007-2012
Table 28 Forecast Sales of Impulse Snack Products by Sector: % Value Growth 2007-2012
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 29 Sales of Nutrition/Staples by Sector: Volume 2002-2007
Table 30 Sales of Nutrition/Staples by Sector: Value 2002-2007
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2002-2007
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2002-2007
Table 33 Company Shares of Nutrition/Staples 2002-2006
Table 34 Brand Shares of Nutrition/Staples 2003-2006
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2007-2012
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2007-2012
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2007-2012
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2007-2012
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
SECTOR DATA
Table 39 Sales of Meal Solutions by Sector: Volume 2002-2007
Table 40 Sales of Meal Solutions by Sector: Value 2002-2007
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2002-2007
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2002-2007
Table 43 Company Shares of Meal Solutions 2002-2006
Table 44 Brand Shares of Meal Solutions 2003-2006
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2007-2012
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2007-2012
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2007-2012
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
AFRIQUIA SMDC - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Afriquia SMDC: Key Facts
Summary 3 Afriquia SMDC: Operational Indicators
COMPANY BACKGROUND
AIGUEBELLE SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Aiguebelle SA: Key Facts
Summary 5 Aiguebelle SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Aiguebelle SA: Competitive Position 2006
BIMO (BISCUITERIE INDUSTRIELLE DU MOGHREB) - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 BIMO (Biscuiterie Industrielle Du Moghreb): Key Facts
Summary 8 BIMO (Biscuiterie Industrielle Du Moghreb): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 BIMO (Biscuiterie Industrielle Du Moghreb): Competitive Position 2006
CONSERVERIES MAROCAINES DOHA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Conserveries Marocaines Doha: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Table 49 Summary2 Conserveries Marocaines Doha: Competitive Position 2006
GROUPE RAHAL - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Groupe Rahal: Key Facts
COMPANY BACKGROUND
LES CONSERVES DE MEKNèS SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Les Conserves de Meknès SA: Key Facts
Summary 13 Les Conserves de Meknès SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Les Conserves de Meknès: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Les Conserves de Meknès: Competitive Position 2006
MAGHREB INDUSTRIES SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Maghreb Industries SA: Key Facts
Summary 17 Maghreb Industries SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Maghreb Industries SA: Competitive Position 2006
MOROCCAN FOOD PROCESSING - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Moroccan Food Processing: Key Facts
Summary 20 Moroccan Food Processing: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Moroccan Food Processing: Competitive Position 2006
SAPAK SA - PACKAGED FOOD - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Sapak sa: Key Facts
Summary 23 Sapak sa: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Sapak sa: Competitive Position 2006
CHOCOLATE CONFECTIONERY IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Chocolate Confectionery by Subsector: Volume 2002-2007
Table 51 Sales of Chocolate Confectionery by Subsector: Value 2002-2007
Table 52 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2002-2007
Table 53 Sales of Chocolate Confectionery by Subsector: % Value Growth 2002-2007
Table 54 Chocolate Tablets % Breakdown by Type 2004-2007
Table 55 Chocolate Confectionery Company Shares 2002-2006
Table 56 Chocolate Confectionery Brand Shares 2003-2006
SUGAR CONFECTIONERY IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Sugar Confectionery by Subsector: Volume 2002-2007
Table 58 Sales of Sugar Confectionery by Subsector: Value 2002-2007
Table 59 Sales of Sugar Confectionery by Subsector: % Volume Growth 2002-2007
Table 60 Sales of Sugar Confectionery by Subsector: % Value Growth 2002-2007
Table 61 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2007
Table 62 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type 2004-2007
Table 63 Sugar Confectionery Company Shares 2002-2006
Table 64 Sugar Confectionery Brand Shares 2003-2006
GUM IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Sales of Gum by Subsector: Volume 2002-2007
Table 66 Sales of Gum by Subsector: Value 2002-2007
Table 67 Sales of Gum by Subsector: % Volume Growth 2002-2007
Table 68 Sales of Gum by Subsector: % Value Growth 2002-2007
Table 69 Leading Flavours for Gum 2004-2007
Table 70 Gum Company Shares 2002-2006
Table 71 Gum Brand Shares 2003-2006
BAKED GOODS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Baked Goods by Subsector: Volume 2002-2007
Table 73 Sales of Baked Goods by Subsector: Value 2002-2007
Table 74 Sales of Baked Goods by Subsector: % Volume Growth 2002-2007
Table 75 Sales of Baked Goods by Subsector: % Value Growth 2002-2007
Table 76 Packaged/Industrial Bread % Breakdown by Type 2004-2007
Table 77 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2007
Table 78 Baked Goods Company Shares 2002-2006
Table 79 Baked Goods Brand Shares 2003-2006
BISCUITS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Biscuits by Subsector: Volume 2002-2007
Table 81 Sales of Biscuits by Subsector: Value 2002-2007
Table 82 Sales of Biscuits by Subsector: % Volume Growth 2002-2007
Table 83 Sales of Biscuits by Subsector: % Value Growth 2002-2007
Table 84 Biscuits Company Shares 2002-2006
Table 85 Biscuits Brand Shares 2003-2006
BREAKFAST CEREALS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Sales of Breakfast Cereals by Subsector: Volume 2002-2007
Table 87 Sales of Breakfast Cereals by Subsector: Value 2002-2007
Table 88 Sales of Breakfast Cereals by Subsector: % Volume Growth 2002-2007
Table 89 Sales of Breakfast Cereals by Subsector: % Value Growth 2002-2007
Table 90 Breakfast Cereals Company Shares 2002-2006
Table 91 Breakfast Cereals Brand Shares 2003-2006
ICE CREAM IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 92 Sales of Ice Cream by Subsector: Volume 2002-2007
Table 93 Sales of Ice Cream by Subsector: Value 2002-2007
Table 94 Sales of Ice Cream by Subsector: % Volume Growth 2002-2007
Table 95 Sales of Ice Cream by Subsector: % Value Growth 2002-2007
Table 96 Sales of Impulse Ice Cream by Subsector: Volume 2002-2007
Table 97 Sales of Impulse Ice Cream by Subsector: Value 2002-2007
Table 98 Sales of Impulse Ice Cream by Subsector: % Volume Growth 2002-2007
Table 99 Sales of Impulse Ice Cream by Subsector: % Value Growth 2002-2007
Table 100 Sales of Take-home Ice Cream by Subsector: Volume 2002-2007
Table 101 Sales of Take-home Ice Cream by Subsector: Value 2002-2007
Table 102 Sales of Take-home Ice Cream by Subsector: % Volume Growth 2002-2007
Table 103 Sales of Take-home Ice Cream by Subsector: % Value Growth 2002-2007
Table 104 Leading Flavours for Ice Cream 2004-2007
Table 105 Ice Cream Company Shares 2002-2006
Table 106 Ice Cream Brand Shares 2003-2006
Table 107 Impulse Ice Cream Company Shares 2002-2006
Table 108 Impulse Ice Cream Brand Shares 2003-2006
Table 109 Take-home Ice Cream Company Shares 2002-2006
Table 110 Take-home Ice Cream Brand Shares 2003-2006
Table 111 Sales of Ice Cream by Distribution Format: % Analysis 2002-2007
Table 112 Forecast Sales of Ice Cream by Subsector: Volume 2007-2012
Table 113 Forecast Sales of Ice Cream by Subsector: Value 2007-2012
Table 114 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2007-2012
Table 115 Forecast Sales of Ice Cream by Subsector: % Value Growth 2007-2012
Table 116 Forecast Sales of Impulse Ice Cream by Subsector: Volume 2007-2012
Table 117 Forecast Sales of Impulse Ice Cream by Subsector: Value 2007-2012
Table 118 Forecast Sales of Impulse Ice Cream by Subsector: % Volume Growth 2007-2012
Table 119 Forecast Sales of Impulse Ice Cream by Subsector: % Value Growth 2007-2012
Table 120 Forecast Sales of Take-home Ice Cream by Subsector: Volume 2007-2012
Table 121 Forecast Sales of Take-home Ice Cream by Subsector: Value 2007-2012
Table 122 Forecast Sales of Take-home Ice Cream by Subsector: % Volume Growth 2007-2012
Table 123 Forecast Sales of Take-home Ice Cream by Subsector: % Value Growth 2007-2012
DRINKING MILK PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Sales of Drinking Milk Products by Subsector: Volume 2002-2007
Table 125 Sales of Drinking Milk Products by Subsector: Value 2002-2007
Table 126 Sales of Drinking Milk Products by Subsector: % Volume Growth 2002-2007
Table 127 Sales of Drinking Milk Products by Subsector: % Value Growth 2002-2007
Table 128 Milk % Breakdown by Type 2007
Table 129 Drinking Milk Products Company Shares 2002-2006
Table 130 Drinking Milk Products Brand Shares 2003-2006
Table 131 Forecast Sales of Drinking Milk Products by Subsector: Volume 2007-2012
Table 132 Forecast Sales of Drinking Milk Products by Subsector: Value 2007-2012
Table 133 Forecast Sales of Drinking Milk Products by Subsector: % Volume Growth 2007-2012
Table 134 Forecast Sales of Drinking Milk Products by Subsector: % Value Growth 2007-2012
CHEESE IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 135 Sales of Cheese by Subsector: Volume 2002-2007
Table 136 Sales of Cheese by Subsector: Value 2002-2007
Table 137 Sales of Cheese by Subsector: % Volume Growth 2002-2007
Table 138 Sales of Cheese by Subsector: % Value Growth 2002-2007
Table 139 Spreadable Processed Cheese % Breakdown by Type 2004-2007
Table 140 Cheese Company Shares 2002-2006
Table 141 Cheese Brand Shares 2003-2006
Table 142 Forecast Sales of Cheese by Subsector: Volume 2007-2012
Table 143 Forecast Sales of Cheese by Subsector: Value 2007-2012
Table 144 Forecast Sales of Cheese by Subsector: % Volume Growth 2007-2012
Table 145 Forecast Sales of Cheese by Subsector: % Value Growth 2007-2012
YOGHURT IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 146 Sales of Yoghurt by Subsector: Volume 2002-2007
Table 147 Sales of Yoghurt by Subsector: Value 2002-2007
Table 148 Sales of Yoghurt by Subsector: % Volume Growth 2002-2007
Table 149 Sales of Yoghurt by Subsector: % Value Growth 2002-2007
Table 150 Soy-based vs Dairy-based Yoghurt % Breakdown 2007
Table 151 Leading Flavours for Fruited Spoonable Yoghurt 2004-2007
Table 152 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2007
Table 153 % Share of Smoothies in Flavoured Milk Drinks and Drinking Yoghurt 2007
Table 154 Yoghurt Company Shares 2002-2006
Table 155 Yoghurt Brand Shares 2003-2006
Table 156 Forecast Sales of Yoghurt by Subsector: Volume 2007-2012
Table 157 Forecast Sales of Yoghurt by Subsector: Value 2007-2012
Table 158 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2007-2012
Table 159 Forecast Sales of Yoghurt by Subsector: % Value Growth 2007-2012
OTHER DAIRY PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 160 Sales of Other Dairy Products by Subsector: Volume 2002-2007
Table 161 Sales of Other Dairy Products by Subsector: Value 2002-2007
Table 162 Sales of Other Dairy Products by Subsector: % Volume Growth 2002-2007
Table 163 Sales of Other Dairy Products by Subsector: % Value Growth 2002-2007
Table 164 Chilled Desserts % Breakdown by Type 2005-2007
Table 165 Cream % Breakdown by Type 2004-2007
Table 166 Forecast Sales of Other Dairy Products by Subsector: Volume 2007-2012
Table 167 Forecast Sales of Other Dairy Products by Subsector: Value 2007-2012
Table 168 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2007-2012
Table 169 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2007-2012
SWEET AND SAVOURY SNACKS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 170 Sales of Sweet and Savoury Snacks by Subsector: Volume 2002-2007
Table 171 Sales of Sweet and Savoury Snacks by Subsector: Value 2002-2007
Table 172 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2002-2007
Table 173 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2002-2007
Table 174 Sweet and Savoury Snacks Company Shares 2002-2006
Table 175 Sweet and Savoury Snacks Brand Shares 2003-2006
Table 176 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2007-2012
Table 177 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2007-2012
Table 178 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2007-2012
Table 179 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2007-2012
SNACK BARS IN MOROCCO
MEAL REPLACEMENT PRODUCTS IN MOROCCO
READY MEALS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 180 Sales of Ready Meals by Subsector: Volume 2002-2007
Table 181 Sales of Ready Meals by Subsector: Value 2002-2007
Table 182 Sales of Ready Meals by Subsector: % Volume Growth 2002-2007
Table 183 Sales of Ready Meals by Subsector: % Value Growth 2002-2007
Table 184 Ready Meals Company Shares 2002-2006
Table 185 Ready Meals Brand Shares 2003-2006
Table 186 Vegetarian Ready Meals vs Non-vegetarian Ready Meals % Breakdown by Type 2006
Table 187 Forecast Sales of Ready Meals by Subsector: Volume 2007-2012
Table 188 Forecast Sales of Ready Meals by Subsector: Value 2007-2012
Table 189 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2007-2012
Table 190 Forecast Sales of Ready Meals by Subsector: % Value Growth 2007-2012
SOUP IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 191 Sales of Soup by Subsector: Volume 2002-2007
Table 192 Sales of Soup by Subsector: Value 2002-2007
Table 193 Sales of Soup by Subsector: % Volume Growth 2002-2007
Table 194 Sales of Soup by Subsector: % Value Growth 2002-2007
Table 195 Soup Company Shares 2002-2006
Table 196 Soup Brand Shares 2003-2006
Table 197 Leading Flavours for Soup 2004-2007
Table 198 Forecast Sales of Soup by Subsector: Volume 2007-2012
Table 199 Forecast Sales of Soup by Subsector: Value 2007-2012
Table 200 Forecast Sales of Soup by Subsector: % Volume Growth 2007-2012
Table 201 Forecast Sales of Soup by Subsector: % Value Growth 2007-2012
PASTA IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 202 Sales of Pasta by Subsector: Volume 2002-2007
Table 203 Sales of Pasta by Subsector: Value 2002-2007
Table 204 Sales of Pasta by Subsector: % Volume Growth 2002-2007
Table 205 Sales of Pasta by Subsector: % Value Growth 2002-2007
Table 206 Pasta Company Shares 2002-2006
Table 207 Pasta Brand Shares 2003-2006
Table 208 Forecast Sales of Pasta by Subsector: Volume 2007-2012
Table 209 Forecast Sales of Pasta by Subsector: Value 2007-2012
Table 210 Forecast Sales of Pasta by Subsector: % Volume Growth 2007-2012
Table 211 Forecast Sales of Pasta by Subsector: % Value Growth 2007-2012
CANNED/PRESERVED FOOD IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 212 Sales of Canned/Preserved Food by Subsector: Volume 2002-2007
Table 213 Sales of Canned/Preserved Food by Subsector: Value 2002-2007
Table 214 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2002-2007
Table 215 Sales of Canned/Preserved Food by Subsector: % Value Growth 2002-2007
Table 216 Canned/Preserved Food Company Shares 2002-2006
Table 217 Canned/Preserved Food Brand Shares 2003-2006
Table 218 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2007-2012
Table 219 Forecast Sales of Canned/Preserved Food by Subsector: Value 2007-2012
Table 220 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2007-2012
Table 221 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2007-2012
FROZEN PROCESSED FOOD IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 222 Sales of Frozen Processed Food by Subsector: Volume 2002-2007
Table 223 Sales of Frozen Processed Food by Subsector: Value 2002-2007
Table 224 Sales of Frozen Processed Food by Subsector: % Volume Growth 2002-2007
Table 225 Sales of Frozen Processed Food by Subsector: % Value Growth 2002-2007
Table 226 Frozen Processed Food Company Shares 2002-2006
Table 227 Frozen Processed Food Brand Shares 2003-2006
Table 228 Frozen Processed Red Meat % Breakdown by Type 2004-2007
Table 229 Frozen Processed Poultry % Breakdown by Type 2004-2007
Table 230 Frozen Processed Fish/Seafood % Breakdown by Type 2004-2007
Table 231 Frozen Processed Vegetables % Breakdown by Type 2004-2007
Table 232 Forecast Sales of Frozen Processed Food by Subsector: Volume 2007-2012
Table 233 Forecast Sales of Frozen Processed Food by Subsector: Value 2007-2012
Table 234 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2007-2012
Table 235 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2007-2012
Table 236 Sales of Frozen Processed Food by Distribution Format: % Analysis 2002-2007
DRIED PROCESSED FOOD IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 237 Sales of Dried Processed Food by Subsector: Volume 2002-2007
Table 238 Sales of Dried Processed Food by Subsector: Value 2002-2007
Table 239 Sales of Dried Processed Food by Subsector: % Volume Growth 2002-2007
Table 240 Sales of Dried Processed Food by Subsector: % Value Growth 2002-2007
Table 241 Dried Processed Food Company Shares 2002-2006
Table 242 Dried Processed Food Brand Shares 2003-2006
Table 243 Forecast Sales of Dried Processed Food by Subsector: Volume 2007-2012
Table 244 Forecast Sales of Dried Processed Food by Subsector: Value 2007-2012
Table 245 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2007-2012
Table 246 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2007-2012
OILS AND FATS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 247 Sales of Oils and Fats by Subsector: Volume 2002-2007
Table 248 Sales of Oils and Fats by Subsector: Value 2002-2007
Table 249 Sales of Oils and Fats by Subsector: % Volume Growth 2002-2007
Table 250 Sales of Oils and Fats by Subsector: % Value Growth 2002-2007
Table 251 Vegetable and Seed Oil % Breakdown by Type 2004-2007
Table 252 Oils and Fats Company Shares 2002-2006
Table 253 Oils and Fats Brand Shares 2003-2006
Table 254 Forecast Sales of Oils and Fats by Subsector: Volume 2007-2012
Table 255 Forecast Sales of Oils and Fats by Subsector: Value 2007-2012
Table 256 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2007-2012
Table 257 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2007-2012
SAUCES, DRESSINGS AND CONDIMENTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 258 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2002-2007
Table 259 Sales of Sauces, Dressings and Condiments by Subsector: Value 2002-2007
Table 260 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2002-2007
Table 261 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2002-2007
Table 262 Sauces, Dressings and Condiments Company Shares 2002-2006
Table 263 Sauces, Dressings and Condiments Brand Shares 2003-2006
Table 264 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2007-2012
Table 265 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2007-2012
Table 266 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2007-2012
Table 267 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2007-2012
BABY FOOD IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 268 Sales of Baby Food by Subsector: Volume 2002-2007
Table 269 Sales of Baby Food by Subsector: Value 2002-2007
Table 270 Sales of Baby Food by Subsector: % Volume Growth 2002-2007
Table 271 Sales of Baby Food by Subsector: % Value Growth 2002-2007
Table 272 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2007
Table 273 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2007
Table 274 Baby Food Company Shares 2002-2006
Table 275 Baby Food Brand Shares 2003-2006
Table 276 Sales of Baby Food by Distribution Format: % Analysis 2002-2007
Table 277 Forecast Sales of Baby Food by Subsector: Volume 2007-2012
Table 278 Forecast Sales of Baby Food by Subsector: Value 2007-2012
Table 279 Forecast Sales of Baby Food by Subsector: % Volume Growth 2007-2012
Table 280 Forecast Sales of Baby Food by Subsector: % Value Growth 2007-2012
SPREADS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 281 Sales of Spreads by Subsector: Volume 2002-2007
Table 282 Sales of Spreads by Subsector: Value 2002-2007
Table 283 Sales of Spreads by Subsector: % Volume Growth 2002-2007
Table 284 Sales of Spreads by Subsector: % Value Growth 2002-2007
Table 285 Leading Flavours for Jams and Preserves 2004-2007
Table 286 Spreads Company Shares 2002-2006
Table 287 Spreads Brand Shares 2003-2006
Table 288 Forecast Sales of Spreads by Subsector: Volume 2007-2012
Table 289 Forecast Sales of Spreads by Subsector: Value 2007-2012
Table 290 Forecast Sales of Spreads by Subsector: % Volume Growth 2007-2012
Table 291 Forecast Sales of Spreads by Subsector: % Value Growth 2007-2012