Packaged Food in Morocco

Euromonitor International's Packaged Food in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse and indulgence products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks

Executive summary

Prices increased marginally due to rising oil prices

Packaged food current value sales posted dynamic growth in 2008, at a rate slightly faster than in 2007. This is largely attributable to economic recovery after a sluggish performance in 2007, which positively impacted on disposable income levels. Moreover, rising oil prices led to rising raw materials and transportation costs, resulting in price increases, which in turn led to the positive value growth of packaged food in almost every category. However, large retailers such as supermarkets/hypermarkets, as well as manufacturers, reacted by absorbing rising costs of raw materials, and therefore kept price increases to a minimum so as to maintain volume sales.

Health trend continues as awareness grows

The health trend, which was first apparent in 2000, continued to influence various packaged food categories in 2008. New product launches with a health and wellness positioning, including products enriched with vitamins and low fat formats, particularly within dairy products, are often priced higher than their standard counterparts, which favoured value over volume growth. Products perceived to be less healthy proved to be less successful and therefore recorded a modest performance. For example, increasing numbers of consumers switched demand from chips/crisps to extruded snacks and nuts.

Local players’ domination goes unchallenged

Packaged food in Morocco remained clearly dominated by local players including Centrale Laitiere Maroc Lait, Mobigen SA and Leiseur Cristal, which maintained their leading positions in key categories such as dairy products, ice cream and oil and fats. The sales of these three categories account for 69% of total packaged food sales. Although domestic companies lag behind multinationals in terms of the financial means needed to support their brands with advertising and promotional campaigns, they nonetheless benefited from strong brand loyalty and wider availability, particularly in traditional retail channels. Moreover, many local players, including Centrale Laitiere Maroc Lait and Mobigen, invested heavily in product development to keep up with new trends and appeal to consumer tastes.

Independent small grocers threatened by supermarkets/hypermarkets

Although distribution via supermarkets/hypermarkets increased slightly in 2008, independent small grocers continued to account for a significant share of retail sales. This is due to their convenient location within residential areas and their presence in both rural and urban areas. However, the nationwide extension of supermarkets/hypermarkets and the opening of new outlets in convenient city centre locations represents a threat to independent operators. Thus, supermarkets/hypermarkets such as Marjane Holding and Acima S.A. increased their share gradually in 2008 due to their ability to achieve economies of scale, which enabled them to lower prices and launch strong in-store promotions.

Rising prices over the forecast period expected to limit future growth

Packaged food is expected to register modest volume growth over the forecast period, hindered by the expected global rise in the prices of raw materials and fuel. As fuel prices are set to rise, production costs are also expected to rise in addition to the rise in the cost of transport, particularly within categories that are heavily reliant on imported products, such as ready meals and sweet and savoury snacks. Nonetheless, demand is expected to remain steady for staple products such as bakery and dairy products, while demand is expected to increase for premium products, following the expected rise in disposable income over the forecast period.

Table of contents

PACKAGED FOOD IN MOROCCO : MARKET INSIGHT

EXECUTIVE SUMMARY

Prices increased marginally due to rising oil prices

Health trend continues as awareness grows

Local players’ domination goes unchallenged

Independent small grocers threatened by supermarkets/hypermarkets

Rising prices over the forecast period expected to limit future growth

KEY TRENDS AND DEVELOPMENTS

Growth of packaged food driven by strong economic performance

Demand for healthier products is on the rise

Development of the retail channel is the key to success

Local players maintain their leading positions

Market Data

Table 1 Sales of Packaged Food by Sector: Volume 2003-2008

Table 2 Sales of Packaged Food by Sector: Value 2003-2008

Table 3 Sales of Packaged Food by Sector: % Volume Growth 2003-2008

Table 4 Sales of Packaged Food by Sector: % Value Growth 2003-2008

Table 5 GBO Shares of Packaged Food 2003-2007

Table 6 NBO Shares of Packaged Food 2003-2007

Table 7 Brand Shares of Packaged Food 2004-2007

Table 8 Penetration of Private Label by Sector 2003-2007

Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2003-2008

Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2008

Table 11 Forecast Sales of Packaged Food by Sector: Volume 2008-2013

Table 12 Forecast Sales of Packaged Food by Sector: Value 2008-2013

Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2008-2013

Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2008-2013

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2003-2008

Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2003-2008

Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2008-2013

Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2008-2013

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2003-2008

Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2003-2008

Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2003-2008

Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2003-2008

Table 23 Company Shares of Impulse and Indulgence Products 2003-2007

Table 24 Brand Shares of Impulse and Indulgence Products 2004-2007

Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2008-2013

Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2008-2013

Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013

Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2008-2013

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008

Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008

Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008

Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008

Table 33 Company Shares of Nutrition/Staples 2003-2007

Table 34 Brand Shares of Nutrition/Staples 2004-2007

Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2008-2013

Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2008-2013

Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2008-2013

Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2008-2013

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 39 Sales of Meal Solutions by Sector: Volume 2003-2008

Table 40 Sales of Meal Solutions by Sector: Value 2003-2008

Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2003-2008

Table 42 Sales of Meal Solutions by Sector: % Value Growth 2003-2008

Table 43 Company Shares of Meal Solutions 2003-2007

Table 44 Brand Shares of Meal Solutions 2004-2007

Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2008-2013

Table 46 Forecast Sales of Meal Solutions by Sector: Value 2008-2013

Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2008-2013

Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2008-2013

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - MOROCCO

AIGUEBELLE SA - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Aiguebelle SA: Key Facts

Summary 3 Aiguebelle SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Aiguebelle SA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Aiguebelle SA: Competitive Position 2007

BIMO (BISCUITERIE INDUSTRIELLE DU MOGHREB) - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 6 BIMO (Biscuiterie Industrielle Du Moghreb): Key Facts

Summary 7 BIMO (Biscuiterie Industrielle Du Moghreb): Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 8 BIMO (Biscuiterie Industrielle Du Moghreb): Competitive Position 2007

CENTRALE LAITIèRE MAROC LAIT - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Centrale Laitière Maroc Lait: Key Facts

Summary 10 Centrale Laitière Maroc Lait: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 11 Centrale Laitière Maroc Lait: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 12 Centrale Laitière Maroc Lait: Competitive Position 2007

CONSERVERIES MAROCAINES DOHA - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Conserveries Marocaines Doha: Key Facts

Summary 14 Conserveries Marocaines Doha: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 Conserveries Marocaines Doha: Competitive Position 2007

COOPERATIVE COPAG - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Cooperative COPAG: Key Facts

Summary 17 Cooperative COPAG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 18 Cooperative COPAG: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 19 Cooperative COPAG: Competitive Position 2007

GROUPE AKWA - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Akwa Group: Key Facts

Summary 21 Akwa Group: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

GROUPE RAHAL - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Groupe Rahal: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 23 Groupe Rahal: Competitive Position 2007

LES CONSERVES DE MEKNèS SA - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 24 Les Conserves de Meknès SA: Key Facts

Summary 25 Les Conserves de Meknès SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 26 Les Conserves de Meknès SA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 27 Les Conserves de Meknès SA: Competitive Position 2007

LESIEUR CRISTAL - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 28 Lesieur Cristal: Key Facts

Summary 29 Lesieur Cristal: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 30 Lesieur Cristal SA: Competitive Position 2007

MAGHREB INDUSTRIES SA - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 31 Maghreb Industries SA: Key Facts

Summary 32 Maghreb Industries SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 33 Maghreb Industries SA: Competitive Position 2007

SAPAK SA - PACKAGED FOOD - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 34 Sapak sa: Key Facts

Summary 35 Sapak SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 36 Sapak sa: Competitive Position 2007

CHOCOLATE CONFECTIONERY IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2003-2008

Table 50 Sales of Chocolate Confectionery by Subsector: Value 2003-2008

Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2003-2008

Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2003-2008

Table 53 Chocolate Tablets % Breakdown by Type: % Value Breakdown 2004-2008

Table 54 Chocolate Confectionery Company Shares 2003-2007

Table 55 Chocolate Confectionery Brand Shares 2004-2007

Table 56 Forecast Sales of Chocolate Confectionery by Subsector: Volume 2008-2013

Table 57 Forecast Sales of Chocolate Confectionery by Subsector: Value 2008-2013

Table 58 Forecast Sales of Chocolate Confectionery by Subsector: % Volume Growth 2008-2013

Table 59 Forecast Sales of Chocolate Confectionery by Subsector: % Value Growth 2008-2013

SUGAR CONFECTIONERY IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 60 Sales of Sugar Confectionery by Subsector: Volume 2003-2008

Table 61 Sales of Sugar Confectionery by Subsector: Value 2003-2008

Table 62 Sales of Sugar Confectionery by Subsector: % Volume Growth 2003-2008

Table 63 Sales of Sugar Confectionery by Subsector: % Value Growth 2003-2008

Table 64 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2008

Table 65 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type: % Value Breakdown 2004-2008

Table 66 Sugar Confectionery Company Shares 2003-2007

Table 67 Sugar Confectionery Brand Shares 2004-2007

Table 68 Forecast Sales of Sugar Confectionery by Subsector: Volume 2008-2013

Table 69 Forecast Sales of Sugar Confectionery by Subsector: Value 2008-2013

Table 70 Forecast Sales of Sugar Confectionery by Subsector: % Volume Growth 2008-2013

Table 71 Forecast Sales of Sugar Confectionery by Subsector: % Value Growth 2008-2013

GUM IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 72 Sales of Gum by Subsector: Volume 2003-2008

Table 73 Sales of Gum by Subsector: Value 2003-2008

Table 74 Sales of Gum by Subsector: % Volume Growth 2003-2008

Table 75 Sales of Gum by Subsector: % Value Growth 2003-2008

Table 76 Leading Flavours for Gum 2004-2008

Table 77 Gum Company Shares 2003-2007

Table 78 Gum Brand Shares 2004-2007

Table 79 Forecast Sales of Gum by Subsector: Volume 2008-2013

Table 80 Forecast Sales of Gum by Subsector: Value 2008-2013

Table 81 Forecast Sales of Gum by Subsector: % Volume Growth 2008-2013

Table 82 Forecast Sales of Gum by Subsector: % Value Growth 2008-2013

BAKED GOODS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 83 Sales of Baked Goods by Subsector: Volume 2003-2008

Table 84 Sales of Baked Goods by Subsector: Value 2003-2008

Table 85 Sales of Baked Goods by Subsector: % Volume Growth 2003-2008

Table 86 Sales of Baked Goods by Subsector: % Value Growth 2003-2008

Table 87 Packaged/Industrial Bread % Breakdown by Type: % Value Breakdown 2004-2008

Table 88 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2008

Table 89 Baked Goods Company Shares 2003-2007

Table 90 Baked Goods Brand Shares 2004-2007

Table 91 Forecast Sales of Baked Goods by Subsector: Volume 2008-2013

Table 92 Forecast Sales of Baked Goods by Subsector: Value 2008-2013

Table 93 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2008-2013

Table 94 Forecast Sales of Baked Goods by Subsector: % Value Growth 2008-2013

BISCUITS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 95 Sales of Biscuits by Subsector: Volume 2003-2008

Table 96 Sales of Biscuits by Subsector: Value 2003-2008

Table 97 Sales of Biscuits by Subsector: % Volume Growth 2003-2008

Table 98 Sales of Biscuits by Subsector: % Value Growth 2003-2008

Table 99 Biscuits Company Shares 2003-2007

Table 100 Biscuits Brand Shares 2004-2007

Table 101 Forecast Sales of Biscuits by Subsector: Volume 2008-2013

Table 102 Forecast Sales of Biscuits by Subsector: Value 2008-2013

Table 103 Forecast Sales of Biscuits by Subsector: % Volume Growth 2008-2013

Table 104 Forecast Sales of Biscuits by Subsector: % Value Growth 2008-2013

BREAKFAST CEREALS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 105 Sales of Breakfast Cereals by Subsector: Volume 2003-2008

Table 106 Sales of Breakfast Cereals by Subsector: Value 2003-2008

Table 107 Sales of Breakfast Cereals by Subsector: % Volume Growth 2003-2008

Table 108 Sales of Breakfast Cereals by Subsector: % Value Growth 2003-2008

Table 109 Breakfast Cereals Company Shares 2003-2007

Table 110 Breakfast Cereals Brand Shares 2004-2007

Table 111 Forecast Sales of Breakfast Cereals by Subsector: Volume 2008-2013

Table 112 Forecast Sales of Breakfast Cereals by Subsector: Value 2008-2013

Table 113 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2008-2013

Table 114 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2008-2013

ICE CREAM IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 115 Sales of Ice Cream by Subsector: Volume 2003-2008

Table 116 Sales of Ice Cream by Subsector: Value 2003-2008

Table 117 Sales of Ice Cream by Subsector: % Volume Growth 2003-2008

Table 118 Sales of Ice Cream by Subsector: % Value Growth 2003-2008

Table 119 Leading Flavours for Ice Cream 2004-2008

Table 120 Ice Cream Company Shares 2003-2007

Table 121 Ice Cream Brand Shares 2004-2007

Table 122 Impulse Ice Cream Company Shares 2003-2007

Table 123 Impulse Ice Cream Brand Shares 2004-2007

Table 124 Take-home Ice Cream Company Shares 2003-2007

Table 125 Take-home Ice Cream Brand Shares 2004-2007

Table 126 Sales of Ice Cream by Distribution Format: % Analysis 2003-2008

Table 127 Forecast Sales of Ice Cream by Subsector: Volume 2008-2013

Table 128 Forecast Sales of Ice Cream by Subsector: Value 2008-2013

Table 129 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2008-2013

Table 130 Forecast Sales of Ice Cream by Subsector: % Value Growth 2008-2013

DRINKING MILK PRODUCTS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 131 Sales of Drinking Milk Products by Subsector: Volume 2003-2008

Table 132 Sales of Drinking Milk Products by Subsector: Value 2003-2008

Table 133 Sales of Drinking Milk Products by Subsector: % Volume Growth 2003-2008

Table 134 Sales of Drinking Milk Products by Subsector: % Value Growth 2003-2008

Table 135 Milk by Type: % Value Breakdown 2007-2008

Table 136 Chilled Vs Ambient Flavoured Milk Drinks % Breakdown 2007-2008

Table 137 Drinking Milk Products Company Shares 2003-2007

Table 138 Drinking Milk Products Brand Shares 2004-2007

Table 139 Forecast Sales of Drinking Milk Products Products by Subsector: Volume 2008-2013

Table 140 Forecast Sales of Drinking Milk Products Products by Subsector: Value 2008-2013

Table 141 Forecast Sales of Drinking Milk Products Products by Subsector: % Volume Growth 2008-2013

Table 142 Forecast Sales of Drinking Milk Products Products by Subsector: % Value Growth 2008-2013

CHEESE IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 143 Sales of Cheese by Subsector: Volume 2003-2008

Table 144 Sales of Cheese by Subsector: Value 2003-2008

Table 145 Sales of Cheese by Subsector: % Volume Growth 2003-2008

Table 146 Sales of Cheese by Subsector: % Value Growth 2003-2008

Table 147 Spreadable Processed Cheese by Type: % Value Breakdown 2004-2008

Table 148 Cheese Company Shares 2003-2007

Table 149 Cheese Brand Shares 2004-2007

Table 150 Forecast Sales of Cheese by Subsector: Volume 2008-2013

Table 151 Forecast Sales of Cheese by Subsector: Value 2008-2013

Table 152 Forecast Sales of Cheese by Subsector: % Volume Growth 2008-2013

Table 153 Forecast Sales of Cheese by Subsector: % Value Growth 2008-2013

YOGHURT IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 154 Sales of Yoghurt by Subsector: Volume 2003-2008

Table 155 Sales of Yoghurt by Subsector: Value 2003-2008

Table 156 Sales of Yoghurt by Subsector: % Volume Growth 2003-2008

Table 157 Sales of Yoghurt by Subsector: % Value Growth 2003-2008

Table 158 Soy-based vs Dairy-based Yoghurt % Breakdown 2008

Table 159 Leading Flavours for Fruited Spoonable Yoghurt 2004-2008

Table 160 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2008

Table 161 Yoghurt Company Shares 2003-2007

Table 162 Yoghurt Brand Shares 2004-2007

Table 163 Forecast Sales of Yoghurt by Subsector: Volume 2008-2013

Table 164 Forecast Sales of Yoghurt by Subsector: Value 2008-2013

Table 165 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2008-2013

Table 166 Forecast Sales of Yoghurt by Subsector: % Value Growth 2008-2013

OTHER DAIRY PRODUCTS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 167 Sales of Other Dairy Products by Subsector: Volume 2003-2008

Table 168 Sales of Other Dairy Products by Subsector: Value 2003-2008

Table 169 Sales of Other Dairy Products by Subsector: % Volume Growth 2003-2008

Table 170 Sales of Other Dairy Products by Subsector: % Value Growth 2003-2008

Table 171 Chilled Desserts by Type: % Value Breakdown 2005-2008

Table 172 Cream by Type: % Value Breakdown 2004-2008

Table 173 Forecast Sales of Other Dairy Products by Subsector: Volume 2008-2013

Table 174 Forecast Sales of Other Dairy Products by Subsector: Value 2008-2013

Table 175 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2008-2013

Table 176 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2008-2013

SWEET AND SAVOURY SNACKS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 177 Sales of Sweet and Savoury Snacks by Subsector: Volume 2003-2008

Table 178 Sales of Sweet and Savoury Snacks by Subsector: Value 2003-2008

Table 179 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2003-2008

Table 180 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2003-2008

Table 181 Sweet and Savoury Snacks Company Shares 2003-2007

Table 182 Sweet and Savoury Snacks Brand Shares 2004-2007

Table 183 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2008-2013

Table 184 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2008-2013

Table 185 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2008-2013

Table 186 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2008-2013

READY MEALS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 187 Sales of Ready Meals by Subsector: Volume 2003-2008

Table 188 Sales of Ready Meals by Subsector: Value 2003-2008

Table 189 Sales of Ready Meals by Subsector: % Volume Growth 2003-2008

Table 190 Sales of Ready Meals by Subsector: % Value Growth 2003-2008

Table 191 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2008

Table 192 Ready Meals Company Shares 2003-2007

Table 193 Ready Meals Brand Shares 2004-2007

Table 194 Forecast Sales of Ready Meals by Subsector: Volume 2008-2013

Table 195 Forecast Sales of Ready Meals by Subsector: Value 2008-2013

Table 196 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2008-2013

Table 197 Forecast Sales of Ready Meals by Subsector: % Value Growth 2008-2013

SOUP IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 198 Sales of Soup by Subsector: Volume 2003-2008

Table 199 Sales of Soup by Subsector: Value 2003-2008

Table 200 Sales of Soup by Subsector: % Volume Growth 2003-2008

Table 201 Sales of Soup by Subsector: % Value Growth 2003-2008

Table 202 Leading Soup Flavours 2004-2008

Table 203 Soup Company Shares 2003-2007

Table 204 Soup Brand Shares 2004-2007

Table 205 Forecast Sales of Soup by Subsector: Volume 2008-2013

Table 206 Forecast Sales of Soup by Subsector: Value 2008-2013

Table 207 Forecast Sales of Soup by Subsector: % Volume Growth 2008-2013

Table 208 Forecast Sales of Soup by Subsector: % Value Growth 2008-2013

PASTA IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 209 Sales of Pasta by Subsector: Volume 2003-2008

Table 210 Sales of Pasta by Subsector: Value 2003-2008

Table 211 Sales of Pasta by Subsector: % Volume Growth 2003-2008

Table 212 Sales of Pasta by Subsector: % Value Growth 2003-2008

Table 213 Pasta Company Shares 2003-2007

Table 214 Pasta Brand Shares 2004-2007

Table 215 Forecast Sales of Pasta by Subsector: Volume 2008-2013

Table 216 Forecast Sales of Pasta by Subsector: Value 2008-2013

Table 217 Forecast Sales of Pasta by Subsector: % Volume Growth 2008-2013

Table 218 Forecast Sales of Pasta by Subsector: % Value Growth 2008-2013

NOODLES IN MOROCCO

OVERVIEW

CANNED/PRESERVED FOOD IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 219 Sales of Canned/Preserved Food by Subsector: Volume 2003-2008

Table 220 Sales of Canned/Preserved Food by Subsector: Value 2003-2008

Table 221 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2003-2008

Table 222 Sales of Canned/Preserved Food by Subsector: % Value Growth 2003-2008

Table 223 Canned/Preserved Food Company Shares 2003-2007

Table 224 Canned/Preserved Food Brand Shares 2004-2007

Table 225 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2008-2013

Table 226 Forecast Sales of Canned/Preserved Food by Subsector: Value 2008-2013

Table 227 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2008-2013

Table 228 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2008-2013

FROZEN PROCESSED FOOD IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 229 Sales of Frozen Processed Food by Subsector: Volume 2003-2008

Table 230 Sales of Frozen Processed Food by Subsector: Value 2003-2008

Table 231 Sales of Frozen Processed Food by Subsector: % Volume Growth 2003-2008

Table 232 Sales of Frozen Processed Food by Subsector: % Value Growth 2003-2008

Table 233 Frozen Processed Red Meat % Breakdown by Type: % Value Breakdown 2004-2008

Table 234 Frozen Processed Poultry % Breakdown by Type: % Value Breakdown 2004-2008

Table 235 Frozen Processed Fish/Seafood % Breakdown by Type: % Value Breakdown 2004-2008

Table 236 Frozen Processed Vegetables % Breakdown by Type: % Value Breakdown 2004-2008

Table 237 Frozen Processed Food Company Shares 2003-2007

Table 238 Frozen Processed Food Brand Shares 2004-2007

Table 239 Sales of Frozen Processed Food by Distribution Format: % Analysis 2003-2008

Table 240 Forecast Sales of Frozen Processed Food by Subsector: Volume 2008-2013

Table 241 Forecast Sales of Frozen Processed Food by Subsector: Value 2008-2013

Table 242 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2008-2013

Table 243 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2008-2013

DRIED PROCESSED FOOD IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 244 Sales of Dried Processed Food by Subsector: Volume 2003-2008

Table 245 Sales of Dried Processed Food by Subsector: Value 2003-2008

Table 246 Sales of Dried Processed Food by Subsector: % Volume Growth 2003-2008

Table 247 Sales of Dried Processed Food by Subsector: % Value Growth 2003-2008

Table 248 Dried Processed Food Company Shares 2003-2007

Table 249 Dried Processed Food Brand Shares 2004-2007

Table 250 Forecast Sales of Dried Processed Food by Subsector: Volume 2008-2013

Table 251 Forecast Sales of Dried Processed Food by Subsector: Value 2008-2013

Table 252 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2008-2013

Table 253 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2008-2013

OILS AND FATS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 254 Sales of Oils and Fats by Subsector: Volume 2003-2008

Table 255 Sales of Oils and Fats by Subsector: Value 2003-2008

Table 256 Sales of Oils and Fats by Subsector: % Volume Growth 2003-2008

Table 257 Sales of Oils and Fats by Subsector: % Value Growth 2003-2008

Table 258 Vegetable and Seed Oil by Type: % Value Breakdown 2004-2008

Table 259 Oils and Fats Company Shares 2003-2007

Table 260 Oils and Fats Brand Shares 2004-2007

Table 261 Forecast Sales of Oils and Fats by Subsector: Volume 2008-2013

Table 262 Forecast Sales of Oils and Fats by Subsector: Value 2008-2013

Table 263 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2008-2013

Table 264 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2008-2013

SAUCES, DRESSINGS AND CONDIMENTS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 265 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2003-2008

Table 266 Sales of Sauces, Dressings and Condiments by Subsector: Value 2003-2008

Table 267 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2003-2008

Table 268 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2003-2008

Table 269 Sauces, Dressings and Condiments Company Shares 2003-2007

Table 270 Sauces, Dressings and Condiments Brand Shares 2004-2007

Table 271 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2008-2013

Table 272 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2008-2013

Table 273 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2008-2013

Table 274 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2008-2013

BABY FOOD IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 275 Sales of Baby Food by Subsector: Volume 2003-2008

Table 276 Sales of Baby Food by Subsector: Value 2003-2008

Table 277 Sales of Baby Food by Subsector: % Volume Growth 2003-2008

Table 278 Sales of Baby Food by Subsector: % Value Growth 2003-2008

Table 279 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2008

Table 280 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2008

Table 281 Baby Food Company Shares 2003-2007

Table 282 Baby Food Brand Shares 2004-2007

Table 283 Sales of Baby Food by Distribution Format: % Analysis 2003-2008

Table 284 Forecast Sales of Baby Food by Subsector: Volume 2008-2013

Table 285 Forecast Sales of Baby Food by Subsector: Value 2008-2013

Table 286 Forecast Sales of Baby Food by Subsector: % Volume Growth 2008-2013

Table 287 Forecast Sales of Baby Food by Subsector: % Value Growth 2008-2013

SPREADS IN MOROCCO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 288 Sales of Spreads by Subsector: Volume 2003-2008

Table 289 Sales of Spreads by Subsector: Value 2003-2008

Table 290 Sales of Spreads by Subsector: % Volume Growth 2003-2008

Table 291 Sales of Spreads by Subsector: % Value Growth 2003-2008

Table 292 Leading Flavours for Jams and Preserves 2004-2008

Table 293 Spreads Company Shares 2003-2007

Table 294 Spreads Brand Shares 2004-2007

Table 295 Forecast Sales of Spreads by Subsector: Volume 2008-2013

Table 296 Forecast Sales of Spreads by Subsector: Value 2008-2013

Table 297 Forecast Sales of Spreads by Subsector: % Volume Growth 2008-2013

Table 298 Forecast Sales of Spreads by Subsector: % Value Growth 2008-2013