Packaged
Packaged Food

Packaged Food in Norway

Norway

Euromonitor International's Packaged Food in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 369  |  Publication date: Feb 2008
Cost: 
GBP3250.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse snack products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks

Executive summary

Focus on healthy food

The focus on healthy eating has never been greater in Norway. Health is constantly in focus in the media, both television and print. Norwegians are bombarded with messages about getting into shape and staying in shape. Reality shows follow competitions to lose weight between teams of overweight adults or children. New television shows are educating consumers about the need to replace unhealthy snacks such as potato chips with healthy snacks such as vegetables with dips and new magazines are focusing on how to get into shape.

Trade up, trade down

A lifestyle trend is developing whereby Norwegians are living according to double standards in their choice of packaged food. When making purchases, consumers “trade down” when purchasing food for everyday situations and “trade up” when it comes to treating themselves at weekends or holidays. Consumers can be very price-conscious when trading down but indulge themselves at the weekends when trading up. The same consumer may buy private label orange juice at the lowest possible price to drink on weekdays but splurge out on a premium-priced brand of fresh orange juice to drink on Sunday.

Multinationals establish a foothold

Until recently, multinationals were noticeably absent from many segments of the Norwegian packaged food market such as impulse goods and nutrition/staples. Local players such as Tine BA, Gilde, Prior and Orkla subsidiaries held near monopolistic positions in certain categories.

This situation is changing as multinationals are penetrating a variety packaged food sectors. The companies have a range of market entry strategies. Kraft Foods entered confectionery through the acquisition of Freia AS, Norway’s premier chocolate producer. Unilever entered oils and fats first through taking a minority stake in Agra Industrier (owner of Mills DA). In 2006, Unilever invaded the sector directly with the launch of the Becel brand, a series of functional fats and oils. Other multinationals present in 2007 include Danone, Arla and Nestlé.

Norwegian players are moving beyond Norway’s border

2007 saw more international currents in packaged food. Major domestic players are moving beyond Norway’s borders to produce and sell their products. Some companies, such as Rieber & Søn and Orkla, have established themselves in foreign markets through the acquisition of leading brands. Other companies, such as Synnøve Finden and Kraft Foods, have moved their production facilities to Lithuania and Estonia where costs are substantially lower than in Norway. Some companies have found inspiration for new products to sell in Norway such as Hennig-Olsen’s recent addition of gelato flavours.

Regional specialities

Some regional producers have developed exceptional, speciality products currently available in major retail chains. Den blinde ku (the Blind Cow) is one of the few local producers to achieve full distribution of its products in chains belonging to Norgesgruppen. Odelia, from Matraps, is a cold-pressed rapeseed oil that is also distributed via all the major grocery chains. Additional local specialities are sold in grocery stores such as premium Norwegian apple juice and cheese. The products can be easily overlooked in stores since they are not branded. Local specialities are usually sold at premium prices.

Norgesgruppen has promoted regional producers in its Meny supermarkets and Ultra hypermarkets. Coop Mega recently signed an agreement to promote Norwegian speciality products.

Table of contents

PACKAGED FOOD IN NORWAY : MARKET INSIGHT

EXECUTIVE SUMMARY

Focus on healthy food

Trade up, trade down

Multinationals establish a foothold

Norwegian players are moving beyond Norway’s border

Regional specialities

KEY TRENDS AND DEVELOPMENTS

Multinationals establish a foothold

Norwegian players are moving beyond Norway’s border

Healthy eating in focus – everything is low-fat and reduced-sugar

Trade up, trade down

Regional specialities – a new trend

Market Data

Table 1 Sales of Packaged Food by Sector: Volume 2002-2007

Table 2 Sales of Packaged Food by Sector: Value 2002-2007

Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007

Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007

Table 5 GBO Shares of Packaged Food 2002-2006

Table 6 NBO Shares of Packaged Food 2002-2006

Table 7 Brand Shares of Packaged Food 2003-2006

Table 8 Penetration of Private Label by Sector 2002-2006

Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007

Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006

Table 11 Forecast Sales of Packaged Food by Sector: Volume 2007-2012

Table 12 Forecast Sales of Packaged Food by Sector: Value 2007-2012

Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2007-2012

Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2007-2012

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive LandscapE

Prospects

Sector Data

Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2002-2007

Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2002-2007

Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2007-2012

Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2007-2012

IMPULSE SNACK PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

TrendS

Competitive Landscape

Prospects

Sector Data

Table 19 Sales of Impulse Snack Products by Sector: Volume 2002-2007

Table 20 Sales of Impulse Snack Products by Sector: Value 2002-2007

Table 21 Sales of Impulse Snack Products by Sector: % Volume Growth 2002-2007

Table 22 Sales of Impulse Snack Products by Sector: % Value Growth 2002-2007

Table 23 Company Shares of Impulse Snack Products 2002-2006

Table 24 Brand Shares of Impulse Snack Products 2003-2006

Table 25 Forecast Sales of Impulse Snack Products by Sector: Volume 2007-2012

Table 26 Forecast Sales of Impulse Snack Products by Sector: Value 2007-2012

Table 27 Forecast Sales of Impulse Snack Products by Sector: % Volume Growth 2007-2012

Table 28 Forecast Sales of Impulse Snack Products by Sector: % Value Growth 2007-2012

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 29 Sales of Nutrition/Staples by Sector: Volume 2002-2007

Table 30 Sales of Nutrition/Staples by Sector: Value 2002-2007

Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2002-2007

Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2002-2007

Table 33 Company Shares of Nutrition/Staples 2002-2006

Table 34 Brand Shares of Nutrition/Staples 2003-2006

Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2007-2012

Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2007-2012

Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2007-2012

Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2007-2012

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 39 Sales of Meal Solutions by Sector: Volume 2002-2007

Table 40 Sales of Meal Solutions by Sector: Value 2002-2007

Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2002-2007

Table 42 Sales of Meal Solutions by Sector: % Value Growth 2002-2007

Table 43 Company Shares of Meal Solutions 2002-2006

Table 44 Brand Shares of Meal Solutions 2003-2006

Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2007-2012

Table 46 Forecast Sales of Meal Solutions by Sector: Value 2007-2012

Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2007-2012

Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - NORWAY

HENNIG-OLSEN IS AS - PACKAGED FOOD - NORWAY

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Hennig-Olsen Is AS: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 3 Hennig-Olsen Is AS: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 4 Hennig-Olsen Is AS: Competitive Position 2006

HVAL SJOKOLADEFABRIKK ASA - PACKAGED FOOD - NORWAY

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Hval Sjokoladefabrikk ASA: Key Facts

Summary 6 Hval Sjokoladefabrikk ASA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 7 Hval Sjokoladefabrikk ASA: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 8 Hval Sjokoladefabrikk ASA: Competitive Position 2006

MILLS DA - PACKAGED FOOD - NORWAY

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Mills DA: Key Facts

Summary 10 Mills DA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 11 Mills DA: Production Facilities 2006

COMPETITIVE POSITIONING

Summary 12 Mills DA: Competitive Position 2006

NORTURA BA - PACKAGED FOOD - NORWAY

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Nortura BA: Key Facts

Summary 14 Gilde Norsk Kjøtt BA: Operational Indicators

Summary 15 Prior BA: Operational Indicators

Summary 16 Nortura BA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 17 Nortura BA: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 18 Nortura BA: Competitive Position 2006

RIEBER & SøN ASA - PACKAGED FOOD - NORWAY

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Rieber & Søn ASA: Key Facts

Summary 20 Rieber & Søn ASA: Operational Indicators

PRODUCTION

Summary 21 Rieber & Søn ASA: Production Statistics 2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 22 Rieber & Søn ASA: Competitive Position 2006

SANTA MARIA AS - PACKAGED FOOD - NORWAY

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Santa Maria AS: Key Facts

Summary 24 Santa Maria AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 25 Santa Maria AB: Production Statistics 2006

COMPETITIVE POSITIONING

SYNNøVE FINDEN AS - PACKAGED FOOD - NORWAY

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Synnøve Finden ASA: Key Facts

OPERATIONAL INDICATORS

Summary 27 Synnøve Finden ASA: Operational Indicators

PRODUCTION

Summary 28 Synnøve Finden ASA: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 29 Synnøve Finden AS: Competitive Position 2006

CHOCOLATE CONFECTIONERY IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2002-2007

Table 50 Sales of Chocolate Confectionery by Subsector: Value 2002-2007

Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2002-2007

Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2002-2007

Table 53 Chocolate Tablets % Breakdown by Type 2004-2007

Table 54 Chocolate Confectionery Company Shares 2002-2006

Table 55 Chocolate Confectionery Brand Shares 2003-2006

SUGAR CONFECTIONERY IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 56 Sales of Sugar Confectionery by Subsector: Volume 2002-2007

Table 57 Sales of Sugar Confectionery by Subsector: Value 2002-2007

Table 58 Sales of Sugar Confectionery by Subsector: % Volume Growth 2002-2007

Table 59 Sales of Sugar Confectionery by Subsector: % Value Growth 2002-2007

Table 60 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2007

Table 61 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type 2004-2007

Table 62 Sugar Confectionery Company Shares 2002-2006

Table 63 Sugar Confectionery Brand Shares 2003-2006

GUM IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 64 Sales of Gum by Subsector: Volume 2002-2007

Table 65 Sales of Gum by Subsector: Value 2002-2007

Table 66 Sales of Gum by Subsector: % Volume Growth 2002-2007

Table 67 Sales of Gum by Subsector: % Value Growth 2002-2007

Table 68 Leading Flavours for Gum 2004-2007

Table 69 Gum Company Shares 2002-2006

Table 70 Gum Brand Shares 2003-2006

BAKED GOODS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 71 Sales of Baked Goods by Subsector: Volume 2002-2007

Table 72 Sales of Baked Goods by Subsector: Value 2002-2007

Table 73 Sales of Baked Goods by Subsector: % Volume Growth 2002-2007

Table 74 Sales of Baked Goods by Subsector: % Value Growth 2002-2007

Table 75 Packaged/Industrial Bread % Breakdown by Type 2004-2007

Table 76 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2007

Table 77 Baked Goods Company Shares 2002-2006

Table 78 Baked Goods Brand Shares 2003-2006

BISCUITS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 79 Sales of Biscuits by Subsector: Volume 2002-2007

Table 80 Sales of Biscuits by Subsector: Value 2002-2007

Table 81 Sales of Biscuits by Subsector: % Volume Growth 2002-2007

Table 82 Sales of Biscuits by Subsector: % Value Growth 2002-2007

Table 83 Biscuits Company Shares 2002-2006

Table 84 Biscuits Brand Shares 2003-2006

BREAKFAST CEREALS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 85 Sales of Breakfast Cereals by Subsector: Volume 2002-2007

Table 86 Sales of Breakfast Cereals by Subsector: Value 2002-2007

Table 87 Sales of Breakfast Cereals by Subsector: % Volume Growth 2002-2007

Table 88 Sales of Breakfast Cereals by Subsector: % Value Growth 2002-2007

Table 89 Breakfast Cereals Company Shares 2002-2006

Table 90 Breakfast Cereals Brand Shares 2003-2006

ICE CREAM IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 91 Sales of Ice Cream by Subsector: Volume 2002-2007

Table 92 Sales of Ice Cream by Subsector: Value 2002-2007

Table 93 Sales of Ice Cream by Subsector: % Volume Growth 2002-2007

Table 94 Sales of Ice Cream by Subsector: % Value Growth 2002-2007

Table 95 Sales of Impulse Ice Cream by Subsector: Volume 2002-2007

Table 96 Sales of Impulse Ice Cream by Subsector: Value 2002-2007

Table 97 Sales of Impulse Ice Cream by Subsector: % Volume Growth 2002-2007

Table 98 Sales of Impulse Ice Cream by Subsector: % Value Growth 2002-2007

Table 99 Sales of Take-home Ice Cream by Subsector: Volume 2002-2007

Table 100 Sales of Take-home Ice Cream by Subsector: Value 2002-2007

Table 101 Sales of Take-home Ice Cream by Subsector: % Volume Growth 2002-2007

Table 102 Sales of Take-home Ice Cream by Subsector: % Value Growth 2002-2007

Table 103 Leading Flavours for Ice Cream 2004-2007

Table 104 Ice Cream Company Shares 2002-2006

Table 105 Ice Cream Brand Shares 2003-2006

Table 106 Impulse Ice Cream Company Shares 2002-2006

Table 107 Impulse Ice Cream Brand Shares 2003-2006

Table 108 Take-home Ice Cream Company Shares 2002-2006

Table 109 Take-home Ice Cream Brand Shares 2003-2006

Table 110 Sales of Ice Cream by Distribution Format: % Analysis 2002-2007

Table 111 Forecast Sales of Ice Cream by Subsector: Volume 2007-2012

Table 112 Forecast Sales of Ice Cream by Subsector: Value 2007-2012

Table 113 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2007-2012

Table 114 Forecast Sales of Ice Cream by Subsector: % Value Growth 2007-2012

Table 115 Forecast Sales of Impulse Ice Cream by Subsector: Volume 2007-2012

Table 116 Forecast Sales of Impulse Ice Cream by Subsector: Value 2007-2012

Table 117 Forecast Sales of Impulse Ice Cream by Subsector: % Volume Growth 2007-2012

Table 118 Forecast Sales of Impulse Ice Cream by Subsector: % Value Growth 2007-2012

Table 119 Forecast Sales of Take-home Ice Cream by Subsector: Volume 2007-2012

Table 120 Forecast Sales of Take-home Ice Cream by Subsector: Value 2007-2012

Table 121 Forecast Sales of Take-home Ice Cream by Subsector: % Volume Growth 2007-2012

Table 122 Forecast Sales of Take-home Ice Cream by Subsector: % Value Growth 2007-2012

DRINKING MILK PRODUCTS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 123 Sales of Drinking Milk Products by Subsector: Volume 2002-2007

Table 124 Sales of Drinking Milk Products by Subsector: Value 2002-2007

Table 125 Sales of Drinking Milk Products by Subsector: % Volume Growth 2002-2007

Table 126 Sales of Drinking Milk Products by Subsector: % Value Growth 2002-2007

Table 127 Milk % Breakdown by Type 2007

Table 128 Drinking Milk Products Company Shares 2002-2006

Table 129 Drinking Milk Products Brand Shares 2003-2006

Table 130 Forecast Sales of Drinking Milk Products by Subsector: Volume 2007-2012

Table 131 Forecast Sales of Drinking Milk Products by Subsector: Value 2007-2012

Table 132 Forecast Sales of Drinking Milk Products by Subsector: % Volume Growth 2007-2012

Table 133 Forecast Sales of Drinking Milk Products by Subsector: % Value Growth 2007-2012

CHEESE IN NORWAY

HEADLINES

TRENDS

Table 134 DVH, Cheese Import Quota and Overage

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 135 Sales of Cheese by Subsector: Volume 2002-2007

Table 136 Sales of Cheese by Subsector: Value 2002-2007

Table 137 Sales of Cheese by Subsector: % Volume Growth 2002-2007

Table 138 Sales of Cheese by Subsector: % Value Growth 2002-2007

Table 139 Spreadable Processed Cheese % Breakdown by Type 2004-2007

Table 140 Cheese Company Shares 2002-2006

Table 141 Cheese Brand Shares 2003-2006

Table 142 Forecast Sales of Cheese by Subsector: Volume 2007-2012

Table 143 Forecast Sales of Cheese by Subsector: Value 2007-2012

Table 144 Forecast Sales of Cheese by Subsector: % Volume Growth 2007-2012

Table 145 Forecast Sales of Cheese by Subsector: % Value Growth 2007-2012

YOGHURT IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 146 Sales of Yoghurt by Subsector: Volume 2002-2007

Table 147 Sales of Yoghurt by Subsector: Value 2002-2007

Table 148 Sales of Yoghurt by Subsector: % Volume Growth 2002-2007

Table 149 Sales of Yoghurt by Subsector: % Value Growth 2002-2007

Table 150 Soy-based vs Dairy-based Yoghurt % Breakdown 2007

Table 151 Leading Flavours for Fruited Spoonable Yoghurt 2004-2007

Table 152 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2007

Table 153 % Share of Smoothies in Flavoured Milk Drinks and Drinking Yoghurt 2007

Table 154 Yoghurt Company Shares 2002-2006

Table 155 Yoghurt Brand Shares 2003-2006

Table 156 Forecast Sales of Yoghurt by Subsector: Volume 2007-2012

Table 157 Forecast Sales of Yoghurt by Subsector: Value 2007-2012

Table 158 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2007-2012

Table 159 Forecast Sales of Yoghurt by Subsector: % Value Growth 2007-2012

OTHER DAIRY PRODUCTS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 160 Sales of Other Dairy Products by Subsector: Volume 2002-2007

Table 161 Sales of Other Dairy Products by Subsector: Value 2002-2007

Table 162 Sales of Other Dairy Products by Subsector: % Volume Growth 2002-2007

Table 163 Sales of Other Dairy Products by Subsector: % Value Growth 2002-2007

Table 164 Chilled Desserts % Breakdown by Type 2005-2007

Table 165 Cream % Breakdown by Type 2004-2007

Table 166 Forecast Sales of Other Dairy Products by Subsector: Volume 2007-2012

Table 167 Forecast Sales of Other Dairy Products by Subsector: Value 2007-2012

Table 168 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2007-2012

Table 169 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2007-2012

SWEET AND SAVOURY SNACKS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 170 Sales of Sweet and Savoury Snacks by Subsector: Volume 2002-2007

Table 171 Sales of Sweet and Savoury Snacks by Subsector: Value 2002-2007

Table 172 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2002-2007

Table 173 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2002-2007

Table 174 Sweet and Savoury Snacks Company Shares 2002-2006

Table 175 Sweet and Savoury Snacks Brand Shares 2003-2006

Table 176 Popcorn % Breakdown by Type 2004-2007

Table 177 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2007-2012

Table 178 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2007-2012

Table 179 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2007-2012

Table 180 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2007-2012

SNACK BARS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 181 Sales of Snack Bars by Subsector: Volume 2002-2007

Table 182 Sales of Snack Bars by Subsector: Value 2002-2007

Table 183 Sales of Snack Bars by Subsector: % Volume Growth 2002-2007

Table 184 Sales of Snack Bars by Subsector: % Value Growth 2002-2007

Table 185 Snack Bars Company Shares 2002-2006

Table 186 Snack Bars Brand Shares 2003-2006

Table 187 Forecast Sales of Snack Bars by Subsector: Volume 2007-2012

Table 188 Forecast Sales of Snack Bars by Subsector: Value 2007-2012

Table 189 Forecast Sales of Snack Bars by Subsector: % Volume Growth 2007-2012

Table 190 Forecast Sales of Snack Bars by Subsector: % Value Growth 2007-2012

MEAL REPLACEMENT PRODUCTS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 191 Sales of Meal Replacement Products by Subsector: Volume 2002-2007

Table 192 Sales of Meal Replacement Products by Subsector: Value 2002-2007

Table 193 Sales of Meal Replacement Products by Subsector: % Volume Growth 2002-2007

Table 194 Sales of Meal Replacement Products by Subsector: % Value Growth 2002-2007

Table 195 Meal Replacement Slimming Products % Breakdown by Type 2004-2007

Table 196 Meal Replacement Products Company Shares 2002-2006

Table 197 Meal Replacement Products Brand Shares 2003-2006

Table 198 Sales of Meal Replacement Products by Distribution Format: % Analysis 2002-2007

Table 199 Forecast Sales of Meal Replacement Products by Subsector: Volume 2007-2012

Table 200 Forecast Sales of Meal Replacement Products by Subsector: Value 2007-2012

Table 201 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2007-2012

Table 202 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2007-2012

READY MEALS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Summary 30 Frozen Ready Meals by Origin 2004-2006

Summary 31 Chilled Ready Meals by Origin 2004-2006

Table 203 Sales of Ready Meals by Subsector: Volume 2002-2007

Table 204 Sales of Ready Meals by Subsector: Value 2002-2007

Table 205 Sales of Ready Meals by Subsector: % Volume Growth 2002-2007

Table 206 Sales of Ready Meals by Subsector: % Value Growth 2002-2007

Table 207 Ready Meals Company Shares 2002-2006

Table 208 Ready Meals Brand Shares 2003-2006

Table 209 Vegetarian Ready Meals vs Non-vegetarian Ready Meals % Breakdown by Type 2006

Table 210 Forecast Sales of Ready Meals by Subsector: Volume 2007-2012

Table 211 Forecast Sales of Ready Meals by Subsector: Value 2007-2012

Table 212 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2007-2012

Table 213 Forecast Sales of Ready Meals by Subsector: % Value Growth 2007-2012

SOUP IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 214 Sales of Soup by Subsector: Volume 2002-2007

Table 215 Sales of Soup by Subsector: Value 2002-2007

Table 216 Sales of Soup by Subsector: % Volume Growth 2002-2007

Table 217 Sales of Soup by Subsector: % Value Growth 2002-2007

Table 218 Soup Company Shares 2002-2006

Table 219 Soup Brand Shares 2003-2006

Table 220 Leading Flavours for Soup 2004-2007

Table 221 Forecast Sales of Soup by Subsector: Volume 2007-2012

Table 222 Forecast Sales of Soup by Subsector: Value 2007-2012

Table 223 Forecast Sales of Soup by Subsector: % Volume Growth 2007-2012

Table 224 Forecast Sales of Soup by Subsector: % Value Growth 2007-2012

PASTA IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 225 Sales of Pasta by Subsector: Volume 2002-2007

Table 226 Sales of Pasta by Subsector: Value 2002-2007

Table 227 Sales of Pasta by Subsector: % Volume Growth 2002-2007

Table 228 Sales of Pasta by Subsector: % Value Growth 2002-2007

Table 229 Pasta Company Shares 2002-2006

Table 230 Pasta Brand Shares 2003-2006

Table 231 Forecast Sales of Pasta by Subsector: Volume 2007-2012

Table 232 Forecast Sales of Pasta by Subsector: Value 2007-2012

Table 233 Forecast Sales of Pasta by Subsector: % Volume Growth 2007-2012

Table 234 Forecast Sales of Pasta by Subsector: % Value Growth 2007-2012

NOODLES IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 235 Sales of Noodles by Subsector: Volume 2002-2007

Table 236 Sales of Noodles by Subsector: Value 2002-2007

Table 237 Sales of Noodles by Subsector: % Volume Growth 2002-2007

Table 238 Sales of Noodles by Subsector: % Value Growth 2002-2007

Table 239 Noodles Company Shares 2002-2006

Table 240 Noodles Brand Shares 2003-2006

Table 241 Leading Flavours for Instant Noodles 2004-2007

Table 242 Forecast Sales of Noodles by Subsector: Volume 2007-2012

Table 243 Forecast Sales of Noodles by Subsector: Value 2007-2012

Table 244 Forecast Sales of Noodles by Subsector: % Volume Growth 2007-2012

Table 245 Forecast Sales of Noodles by Subsector: % Value Growth 2007-2012

CANNED/PRESERVED FOOD IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 246 Sales of Canned/Preserved Food by Subsector: Volume 2002-2007

Table 247 Sales of Canned/Preserved Food by Subsector: Value 2002-2007

Table 248 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2002-2007

Table 249 Sales of Canned/Preserved Food by Subsector: % Value Growth 2002-2007

Table 250 Canned/Preserved Food Company Shares 2002-2006

Table 251 Canned/Preserved Food Brand Shares 2003-2006

Table 252 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2007-2012

Table 253 Forecast Sales of Canned/Preserved Food by Subsector: Value 2007-2012

Table 254 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2007-2012

Table 255 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2007-2012

FROZEN PROCESSED FOOD IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 256 Top 10 Value Sales of Frozen Processed Fish/Seafood Products 2006

Table 257 Sales of Frozen Processed Food by Subsector: Volume 2002-2007

Table 258 Sales of Frozen Processed Food by Subsector: Value 2002-2007

Table 259 Sales of Frozen Processed Food by Subsector: % Volume Growth 2002-2007

Table 260 Sales of Frozen Processed Food by Subsector: % Value Growth 2002-2007

Table 261 Frozen Processed Food Company Shares 2002-2006

Table 262 Frozen Processed Food Brand Shares 2003-2006

Table 263 Frozen Processed Red Meat % Breakdown by Type 2004-2007

Table 264 Frozen Processed Poultry % Breakdown by Type 2004-2007

Table 265 Frozen Processed Fish/Seafood % Breakdown by Type 2004-2007

Table 266 Frozen Processed Vegetables % Breakdown by Type 2004-2007

Table 267 Other Frozen Processed Food % Breakdown by Type 2004-2007

Table 268 Forecast Sales of Frozen Processed Food by Subsector: Volume 2007-2012

Table 269 Forecast Sales of Frozen Processed Food by Subsector: Value 2007-2012

Table 270 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2007-2012

Table 271 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2007-2012

Table 272 Sales of Frozen Processed Food by Distribution Format: % Analysis 2002-2007

DRIED PROCESSED FOOD IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 273 Sales of Dried Processed Food by Subsector: Volume 2002-2007

Table 274 Sales of Dried Processed Food by Subsector: Value 2002-2007

Table 275 Sales of Dried Processed Food by Subsector: % Volume Growth 2002-2007

Table 276 Sales of Dried Processed Food by Subsector: % Value Growth 2002-2007

Table 277 Dried Processed Food Company Shares 2002-2006

Table 278 Dried Processed Food Brand Shares 2003-2006

Table 279 Forecast Sales of Dried Processed Food by Subsector: Volume 2007-2012

Table 280 Forecast Sales of Dried Processed Food by Subsector: Value 2007-2012

Table 281 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2007-2012

Table 282 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2007-2012

CHILLED PROCESSED FOOD IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 283 Sales of Chilled Processed Food by Subsector: Volume 2002-2007

Table 284 Sales of Chilled Processed Food by Subsector: Value 2002-2007

Table 285 Sales of Chilled Processed Food by Subsector: % Volume Growth 2002-2007

Table 286 Sales of Chilled Processed Food by Subsector: % Value Growth 2002-2007

Table 287 Chilled Processed Food Company Shares 2002-2006

Table 288 Chilled Processed Food Brand Shares 2003-2006

Table 289 Chilled Processed Meat % Breakdown by Type 2004-2007

Table 290 Forecast Sales of Chilled Processed Food by Subsector: Volume 2007-2012

Table 291 Forecast Sales of Chilled Processed Food by Subsector: Value 2007-2012

Table 292 Forecast Sales of Chilled Processed Food by Subsector: % Volume Growth 2007-2012

Table 293 Forecast Sales of Chilled Processed Food by Subsector: % Value Growth 2007-2012

OILS AND FATS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 294 Sales of Oils and Fats by Subsector: Volume 2002-2007

Table 295 Sales of Oils and Fats by Subsector: Value 2002-2007

Table 296 Sales of Oils and Fats by Subsector: % Volume Growth 2002-2007

Table 297 Sales of Oils and Fats by Subsector: % Value Growth 2002-2007

Table 298 Vegetable and Seed Oil % Breakdown by Type 2004-2007

Table 299 Oils and Fats Company Shares 2002-2006

Table 300 Oils and Fats Brand Shares 2003-2006

Table 301 Forecast Sales of Oils and Fats by Subsector: Volume 2007-2012

Table 302 Forecast Sales of Oils and Fats by Subsector: Value 2007-2012

Table 303 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2007-2012

Table 304 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2007-2012

SAUCES, DRESSINGS AND CONDIMENTS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 305 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2002-2007

Table 306 Sales of Sauces, Dressings and Condiments by Subsector: Value 2002-2007

Table 307 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2002-2007

Table 308 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2002-2007

Table 309 Sauces, Dressings and Condiments Company Shares 2002-2006

Table 310 Sauces, Dressings and Condiments Brand Shares 2003-2006

Table 311 Wet Sauces % Breakdown by Type 2004-2007

Table 312 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2007-2012

Table 313 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2007-2012

Table 314 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2007-2012

Table 315 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2007-2012

BABY FOOD IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 316 Sales of Baby Food by Subsector: Volume 2002-2007

Table 317 Sales of Baby Food by Subsector: Value 2002-2007

Table 318 Sales of Baby Food by Subsector: % Volume Growth 2002-2007

Table 319 Sales of Baby Food by Subsector: % Value Growth 2002-2007

Table 320 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2007

Table 321 Baby Food Company Shares 2002-2006

Table 322 Baby Food Brand Shares 2003-2006

Table 323 Sales of Baby Food by Distribution Format: % Analysis 2002-2007

Table 324 Forecast Sales of Baby Food by Subsector: Volume 2007-2012

Table 325 Forecast Sales of Baby Food by Subsector: Value 2007-2012

Table 326 Forecast Sales of Baby Food by Subsector: % Volume Growth 2007-2012

Table 327 Forecast Sales of Baby Food by Subsector: % Value Growth 2007-2012

SPREADS IN NORWAY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 328 Sales of Spreads by Subsector: Volume 2002-2007

Table 329 Sales of Spreads by Subsector: Value 2002-2007

Table 330 Sales of Spreads by Subsector: % Volume Growth 2002-2007

Table 331 Sales of Spreads by Subsector: % Value Growth 2002-2007

Table 332 Leading Flavours for Jams and Preserves 2004-2007

Table 333 Spreads Company Shares 2002-2006

Table 334 Spreads Brand Shares 2003-2006

Table 335 Forecast Sales of Spreads by Subsector: Volume 2007-2012

Table 336 Forecast Sales of Spreads by Subsector: Value 2007-2012

Table 337 Forecast Sales of Spreads by Subsector: % Volume Growth 2007-2012

Table 338 Forecast Sales of Spreads by Subsector: % Value Growth 2007-2012

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