Packaged
Packaged Food

Packaged Food in Pakistan

Pakistan

Euromonitor International's Packaged Food in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.

Tables: 333  |  Publication date: Jan 2009
Cost: 
GBP2030.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse and indulgence products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks

Executive summary

Another year of growth

The growth of the packaged food industry was slightly lower in 2008 than it was in 2007. The increases in price inflation have slowly affected the growth in sales. To retain customers and enhance the share of packaged food, manufacturers will have to slow the increase in their prices in the forecast period. Life in cities is increasingly becoming busier and the interest in Western food is increasing. Companies have come up with new innovative products and have created quality standards. Competition is healthy and manufacturers compete on different fronts. Multinational companies have a good influence on Pakistan packaged food industry.

Food shortages

An increase in the cost of commodities has put pressure on packaged food and many basic commodities were smuggled to Afghanistan and other neighbouring countries. This has created shortages and cost of production of packaged food items has increased which was transferred to the consumers. However, manufacturers cannot pass on all of the cost to customers, as this would cause consumers to shift their consumption to cheap unpackaged products.

Multinationals continue their dominance

Multinational companies have the highest share in packaged food due to high quality, better distribution and good marketing of their brands. Per capita income is increasing with the growing size of the middle class population in the country and this has improved sales of multinational high priced products. Multinationals conduct a high degree of research and development and are stronger from their experience in the world market. Multinationals also conduct much better advertising and marketing than domestic companies. However, domestic companies are fighting back by following the methods of multinational companies and by innovating new products that have culture and traditional style.

Better distribution channels

Many multinational and domestic companies have benefited from better distribution channels and introduced their products in the rural areas of the country. Demand has increased but awareness is still needed to gain a good demand in these rural areas. Supermarkets and convenience stores increased their share in 2008 by providing all packaged goods in one place. The supermarket chains have a good shopping environment and many people have adopted shopping in a Western style which has increased the consumption of quality-packaged foods.

Steps to be taken for better growth in forecast period

The introduction and awareness of quality foods in rural areas will increase sales in the forecast period. Better marketing and discount schemes will be necessary for effective competition in a market with increasing prices. Innovation will be necessary to make sure that producers retain their share. Distribution channels will be improved with the increase in numbers of supermarkets and departmental stores.

Table of contents

PACKAGED FOOD IN PAKISTAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Another year of growth

Food shortages

Multinationals continue their dominance

Better distribution channels

Steps to be taken for better growth in forecast period

MARKET DATA

Table 1 Sales of Packaged Food by Sector: Volume 2003-2008

Table 2 Sales of Packaged Food by Sector: Value 2003-2008

Table 3 Sales of Packaged Food by Sector: % Volume Growth 2003-2008

Table 4 Sales of Packaged Food by Sector: % Value Growth 2003-2008

Table 5 GBO Shares of Packaged Food 2003-2007

Table 6 NBO Shares of Packaged Food 2003-2007

Table 7 Brand Shares of Packaged Food 2004-2007

Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2003-2008

Table 9 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2008

Table 10 Forecast Sales of Packaged Food by Sector: Volume 2008-2013

Table 11 Forecast Sales of Packaged Food by Sector: Value 2008-2013

Table 12 Forecast Sales of Packaged Food by Sector: % Volume Growth 2008-2013

Table 13 Forecast Sales of Packaged Food by Sector: % Value Growth 2008-2013

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

HEADLINES

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 14 Foodservice Sales of Packaged Food by Sector: Volume 2003-2008

Table 15 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2003-2008

Table 16 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2008-2013

Table 17 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2008-2013

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 18 Sales of Impulse and Indulgence Products by Sector: Volume 2003-2008

Table 19 Sales of Impulse and Indulgence Products by Sector: Value 2003-2008

Table 20 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2003-2008

Table 21 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2003-2008

Table 22 Company Shares of Impulse and Indulgence Products 2003-2007

Table 23 Brand Shares of Impulse and Indulgence Products 2004-2007

Table 24 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2008-2013

Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2008-2013

Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013

Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2008-2013

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 28 Sales of Nutrition/Staples by Sector: Volume 2003-2008

Table 29 Sales of Nutrition/Staples by Sector: Value 2003-2008

Table 30 Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008

Table 31 Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008

Table 32 Company Shares of Nutrition/Staples 2003-2007

Table 33 Brand Shares of Nutrition/Staples 2004-2007

Table 34 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2008-2013

Table 35 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2008-2013

Table 36 Forecast Sales of Nutrition/Staples by Sector: Volume 2008-2013

Table 37 Forecast Sales of Nutrition/Staples by Sector: Value 2008-2013

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 38 Sales of Meal Solutions by Sector: Volume 2003-2008

Table 39 Sales of Meal Solutions by Sector: Value 2003-2008

Table 40 Sales of Meal Solutions by Sector: % Volume Growth 2003-2008

Table 41 Sales of Meal Solutions by Sector: % Value Growth 2003-2008

Table 42 Company Shares of Meal Solutions 2003-2007

Table 43 Brand Shares of Meal Solutions 2004-2007

Table 44 Forecast Sales of Meal Solutions by Sector: Volume 2008-2013

Table 45 Forecast Sales of Meal Solutions by Sector: Value 2008-2013

Table 46 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2008-2013

Table 47 Forecast Sales of Meal Solutions by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Summary - Research Sources

NESTLÈ SA

Strategic Direction

Key Facts

Summary 2 Summary - Nestlé SA: Key Facts

Summary 3 Summary - Nestlé SA: Operational Indicators

Company Background

Production

Summary 4 Summary - Nestlé SA: Production Statistics 2007

Competitive Positioning

Summary 5 Summary - Nestlé SA: Competitive Position 2007

MITCHELL’S FRUIT FARMS LTD

Strategic Direction

Key Facts

Summary 6 Summary - Mitchell’s Fruit Farm Ltd: Key Facts

Summary 7 Summary - Mitchell’s Fruit Farm Ltd: Operational Indicators

Company Background

Production

Summary 8 Summary - Mitchell’s Fruit Farm Ltd: Production Statistics 2007

Competitive Positioning

Summary 9 Summary - Mitchell’s Fruit Farm Ltd: Competitive Position 2007

RAFHAN MAIZE PRODUCTS CO LTD

Strategic Direction

Key Facts

Summary 10 Summary - Rafhan Maize: Operational Indicators

Summary 11 Summary - Rafhan Maize: Key Facts

Company Background

Production

Summary 12 Summary - Rafhan Maize: Production Statistics 2007

Competitive Positioning

KRAFT FOODS LTD

Strategic Direction

Key Facts

Summary 13 Summary - Kraft Foods Ltd: Key Facts

Summary 14 Summary - Kraft Foods Ltd: Operational Indicators

Company Background

Production

Summary 15 Summary - Kraft Foods Limited: Production Statistics 2007

Competitive Positioning

RASUL FLOUR MILLS (PVT) LTD

Strategic Direction

Key Facts

Summary 16 Summary - Rasul Flour Mills Ltd: Key Facts

Summary 17 Summary - Rasul Flour Mills Ltd: Operational Indicators

Company Background

Production

Summary 18 Summary - Rasul Flour Mills: Production Statistics 2007

Competitive Positioning

LOCAL COMPANY PROFILES - PAKISTAN

KRAFT FOODS LTD - PACKAGED FOOD - PAKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Summary - Kraft Foods Ltd: Key Facts

Summary 20 Summary - Kraft Foods Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 21 Summary - Kraft Foods Limited: Production Statistics 2007

COMPETITIVE POSITIONING

MITCHELL'S FRUIT FARMS LTD - PACKAGED FOOD - PAKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Summary - Mitchell’s Fruit Farm Ltd: Key Facts

Summary 23 Summary - Mitchell’s Fruit Farm Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 24 Summary - Mitchell’s Fruit Farm Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 25 Summary - Mitchell’s Fruit Farm Ltd: Competitive Position 2007

NESTLé SA - PACKAGED FOOD - PAKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Summary - Nestlé SA: Key Facts

Summary 27 Summary - Nestlé SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 28 Summary - Nestlé SA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 29 Summary - Nestlé SA: Competitive Position 2007

RAFHAN MAIZE PRODUCTS CO LTD - PACKAGED FOOD - PAKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 30 Summary - Rafhan Maize: Operational Indicators

Summary 31 Summary - Rafhan Maize: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 32 Summary - Rafhan Maize: Production Statistics 2007

COMPETITIVE POSITIONING

RASUL FLOUR MILLS (PVT) LTD - PACKAGED FOOD - PAKISTAN

STRATEGIC DIRECTION

KEY FACTS

Summary 33 Summary - Rasul Flour Mills Ltd: Key Facts

Summary 34 Summary - Rasul Flour Mills Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 35 Summary - Rasul Flour Mills: Production Statistics 2007

COMPETITIVE POSITIONING

CHOCOLATE CONFECTIONERY IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 48 Chocolate Confectionery Company Shares 2003-2007

Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2003-2008

Table 50 Sales of Chocolate Confectionery by Subsector: Value 2003-2008

Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2003-2008

Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2003-2008

Table 53 Chocolate Tablets % Breakdown by Type: % Value Breakdown 2004-2008

Table 54 Chocolate Confectionery Brand Shares 2004-2007

Table 55 Forecast Sales of Chocolate Confectionery by Subsector: Volume 2008-2013

Table 56 Forecast Sales of Chocolate Confectionery by Subsector: Value 2008-2013

Table 57 Forecast Sales of Chocolate Confectionery by Subsector: % Volume Growth 2008-2013

Table 58 Forecast Sales of Chocolate Confectionery by Subsector: % Value Growth 2008-2013

SUGAR CONFECTIONERY IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 59 Sales of Sugar Confectionery by Subsector: Volume 2003-2008

Table 60 Sales of Sugar Confectionery by Subsector: Value 2003-2008

Table 61 Sales of Sugar Confectionery by Subsector: % Volume Growth 2003-2008

Table 62 Sales of Sugar Confectionery by Subsector: % Value Growth 2003-2008

Table 63 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2008

Table 64 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type: % Value Breakdown 2004-2008

Table 65 Sugar Confectionery Company Shares 2003-2007

Table 66 Sugar Confectionery Brand Shares 2004-2007

Table 67 Forecast Sales of Sugar Confectionery by Subsector: Volume 2008-2013

Table 68 Forecast Sales of Sugar Confectionery by Subsector: Value 2008-2013

Table 69 Forecast Sales of Sugar Confectionery by Subsector: % Volume Growth 2008-2013

Table 70 Forecast Sales of Sugar Confectionery by Subsector: % Value Growth 2008-2013

Summary 36 Summary - Other Sugar Confectionery: Product Types

GUM IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 71 Gum Brand Shares 2004-2007

Table 72 Forecast Sales of Gum by Subsector: Volume 2008-2013

Table 73 Forecast Sales of Gum by Subsector: Value 2008-2013

Table 74 Forecast Sales of Gum by Subsector: % Volume Growth 2008-2013

Table 75 Forecast Sales of Gum by Subsector: % Value Growth 2008-2013

Table 76 Sales of Gum by Subsector: Volume 2003-2008

Table 77 Sales of Gum by Subsector: Value 2003-2008

Table 78 Sales of Gum by Subsector: % Volume Growth 2003-2008

Table 79 Sales of Gum by Subsector: % Value Growth 2003-2008

Table 80 Gum Company Shares 2003-2007

BAKED GOODS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 81 Sales of Baked Goods by Subsector: Volume 2003-2008

Table 82 Sales of Baked Goods by Subsector: Value 2003-2008

Table 83 Sales of Baked Goods by Subsector: % Volume Growth 2003-2008

Table 84 Sales of Baked Goods by Subsector: % Value Growth 2003-2008

Table 85 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2008

Table 86 Baked Goods Company Shares 2003-2007

Table 87 Baked Goods Brand Shares 2004-2007

Table 88 Forecast Sales of Baked Goods by Subsector: Volume 2008-2013

Table 89 Forecast Sales of Baked Goods by Subsector: Value 2008-2013

Table 90 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2008-2013

Table 91 Forecast Sales of Baked Goods by Subsector: % Value Growth 2008-2013

BISCUITS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 92 Sales of Biscuits by Subsector: Volume 2003-2008

Table 93 Sales of Biscuits by Subsector: Value 2003-2008

Table 94 Sales of Biscuits by Subsector: % Volume Growth 2003-2008

Table 95 Sales of Biscuits by Subsector: % Value Growth 2003-2008

Table 96 Biscuits Company Shares 2003-2007

Table 97 Biscuits Brand Shares 2004-2007

Table 98 Forecast Sales of Biscuits by Subsector: Volume 2008-2013

Table 99 Forecast Sales of Biscuits by Subsector: Value 2008-2013

Table 100 Forecast Sales of Biscuits by Subsector: % Volume Growth 2008-2013

Table 101 Forecast Sales of Biscuits by Subsector: % Value Growth 2008-2013

BREAKFAST CEREALS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 102 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2008-2013

Table 103 Sales of Breakfast Cereals by Subsector: Volume 2003-2008

Table 104 Sales of Breakfast Cereals by Subsector: Value 2003-2008

Table 105 Sales of Breakfast Cereals by Subsector: % Volume Growth 2003-2008

Table 106 Sales of Breakfast Cereals by Subsector: % Value Growth 2003-2008

Table 107 Breakfast Cereals Company Shares 2003-2007

Table 108 Breakfast Cereals Brand Shares 2004-2007

Table 109 Forecast Sales of Breakfast Cereals by Subsector: Volume 2008-2013

Table 110 Forecast Sales of Breakfast Cereals by Subsector: Value 2008-2013

Table 111 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2008-2013

ICE CREAM IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 112 Sales of Ice Cream by Subsector: Volume 2003-2008

Table 113 Sales of Ice Cream by Subsector: Value 2003-2008

Table 114 Sales of Ice Cream by Subsector: % Volume Growth 2003-2008

Table 115 Sales of Ice Cream by Subsector: % Value Growth 2003-2008

Table 116 Ice Cream Company Shares 2003-2007

Table 117 Ice Cream Brand Shares 2004-2007

Table 118 Sales of Ice Cream by Distribution Format: % Analysis 2003-2008

Table 119 Forecast Sales of Ice Cream by Subsector: Volume 2008-2013

Table 120 Forecast Sales of Ice Cream by Subsector: Value 2008-2013

Table 121 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2008-2013

Table 122 Forecast Sales of Ice Cream by Subsector: % Value Growth 2008-2013

DRINKING MILK PRODUCTS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 123 Forecast Sales of Drinking Milk Products Products by Subsector: % Volume Growth 2008-2013

Table 124 Forecast Sales of Drinking Milk Products Products by Subsector: % Value Growth 2008-2013

Table 125 Sales of Drinking Milk Products by Subsector: Volume 2003-2008

Table 126 Sales of Drinking Milk Products by Subsector: Value 2003-2008

Table 127 Sales of Drinking Milk Products by Subsector: % Volume Growth 2003-2008

Table 128 Sales of Drinking Milk Products by Subsector: % Value Growth 2003-2008

Table 129 Drinking Milk Products Company Shares 2003-2007

Table 130 Drinking Milk Products Brand Shares 2004-2007

Table 131 Forecast Sales of Drinking Milk Products Products by Subsector: Volume 2008-2013

Table 132 Forecast Sales of Drinking Milk Products Products by Subsector: Value 2008-2013

CHEESE IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 133 Sales of Cheese by Subsector: Volume 2003-2008

Table 134 Sales of Cheese by Subsector: Value 2003-2008

Table 135 Sales of Cheese by Subsector: % Volume Growth 2003-2008

Table 136 Sales of Cheese by Subsector: % Value Growth 2003-2008

Table 137 Spreadable Processed Cheese by Type: % Value Breakdown 2004-2008

Table 138 Cheese Company Shares 2003-2007

Table 139 Cheese Brand Shares 2004-2007

Table 140 Forecast Sales of Cheese by Subsector: Volume 2008-2013

Table 141 Forecast Sales of Cheese by Subsector: Value 2008-2013

Table 142 Forecast Sales of Cheese by Subsector: % Volume Growth 2008-2013

Table 143 Forecast Sales of Cheese by Subsector: % Value Growth 2008-2013

YOGHURT IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 144 Sales of Yoghurt by Subsector: Volume 2003-2008

Table 145 Sales of Yoghurt by Subsector: Value 2003-2008

Table 146 Sales of Yoghurt by Subsector: % Volume Growth 2003-2008

Table 147 Sales of Yoghurt by Subsector: % Value Growth 2003-2008

Table 148 Soy-based vs Dairy-based Yoghurt % Breakdown 2008

Table 149 Yoghurt Company Shares 2003-2007

Table 150 Yoghurt Brand Shares 2004-2007

Table 151 Forecast Sales of Yoghurt by Subsector: Volume 2008-2013

Table 152 Forecast Sales of Yoghurt by Subsector: Value 2008-2013

Table 153 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2008-2013

Table 154 Forecast Sales of Yoghurt by Subsector: % Value Growth 2008-2013

OTHER DAIRY PRODUCTS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 155 Sales of Other Dairy Products by Subsector: Volume 2003-2008

Table 156 Sales of Other Dairy Products by Subsector: Value 2003-2008

Table 157 Sales of Other Dairy Products by Subsector: % Volume Growth 2003-2008

Table 158 Sales of Other Dairy Products by Subsector: % Value Growth 2003-2008

Table 159 Forecast Sales of Other Dairy Products by Subsector: Volume 2008-2013

Table 160 Forecast Sales of Other Dairy Products by Subsector: Value 2008-2013

Table 161 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2008-2013

Table 162 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2008-2013

SWEET AND SAVOURY SNACKS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 163 Sales of Sweet and Savoury Snacks by Subsector: Volume 2003-2008

Table 164 Sales of Sweet and Savoury Snacks by Subsector: Value 2003-2008

Table 165 Sweet and Savoury Snacks Company Shares 2003-2007

Table 166 Sweet and Savoury Snacks Brand Shares 2004-2007

Table 167 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2008-2013

Table 168 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2008-2013

Table 169 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2008-2013

Table 170 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2008-2013

Table 171 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2003-2008

Table 172 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2003-2008

Table 173 Popcorn % Breakdown by Type: % Value Breakdown 2004-2008

SNACK BARS IN PAKISTAN

HEADLINES

MEAL REPLACEMENT PRODUCTS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 174 Sales of Meal Replacement Products by Subsector: Volume 2003-2008

Table 175 Sales of Meal Replacement Products by Subsector: Value 2003-2008

Table 176 Sales of Meal Replacement Products by Subsector: % Volume Growth 2003-2008

Table 177 Sales of Meal Replacement Products by Subsector: % Value Growth 2003-2008

Table 178 Meal Replacement Products Company Shares 2003-2007

Table 179 Meal Replacement Products Brand Shares 2004-2007

Table 180 Sales of Meal Replacement Products by Distribution Format: % Analysis 2003-2008

Table 181 Forecast Sales of Meal Replacement Products by Subsector: Volume 2008-2013

Table 182 Forecast Sales of Meal Replacement Products by Subsector: Value 2008-2013

Table 183 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2008-2013

Table 184 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2008-2013

READY MEALS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 185 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2008

Table 186 Ready Meals Company Shares 2003-2007

Table 187 Ready Meals Brand Shares 2004-2007

Table 188 Forecast Sales of Ready Meals by Subsector: Volume 2008-2013

Table 189 Forecast Sales of Ready Meals by Subsector: Value 2008-2013

Table 190 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2008-2013

Table 191 Forecast Sales of Ready Meals by Subsector: % Value Growth 2008-2013

SOUP IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 192 Sales of Soup by Subsector: Volume 2003-2008

Table 193 Sales of Soup by Subsector: Value 2003-2008

Table 194 Sales of Soup by Subsector: % Volume Growth 2003-2008

Table 195 Sales of Soup by Subsector: % Value Growth 2003-2008

Table 196 Soup Company Shares 2003-2007

Table 197 Soup Brand Shares 2004-2007

Table 198 Forecast Sales of Soup by Subsector: Volume 2008-2013

Table 199 Forecast Sales of Soup by Subsector: Value 2008-2013

Table 200 Forecast Sales of Soup by Subsector: % Volume Growth 2008-2013

Table 201 Forecast Sales of Soup by Subsector: % Value Growth 2008-2013

PASTA IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 202 Pasta Brand Shares 2004-2007

Table 203 Forecast Sales of Pasta by Subsector: Volume 2008-2013

Table 204 Forecast Sales of Pasta by Subsector: Value 2008-2013

Table 205 Forecast Sales of Pasta by Subsector: % Volume Growth 2008-2013

Table 206 Forecast Sales of Pasta by Subsector: % Value Growth 2008-2013

Table 207 Sales of Pasta by Subsector: Volume 2003-2008

Table 208 Sales of Pasta by Subsector: Value 2003-2008

Table 209 Sales of Pasta by Subsector: % Volume Growth 2003-2008

Table 210 Sales of Pasta by Subsector: % Value Growth 2003-2008

Table 211 Pasta Company Shares 2003-2007

NOODLES IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 212 Forecast Sales of Noodles by Subsector: % Volume Growth 2008-2013

Table 213 Forecast Sales of Noodles by Subsector: % Value Growth 2008-2013

Table 214 Sales of Noodles by Subsector: Volume 2003-2008

Table 215 Sales of Noodles by Subsector: Value 2003-2008

Table 216 Sales of Noodles by Subsector: % Volume Growth 2003-2008

Table 217 Sales of Noodles by Subsector: % Value Growth 2003-2008

Table 218 Noodles Company Shares 2003-2007

Table 219 Noodles Brand Shares 2004-2007

Table 220 Forecast Sales of Noodles by Subsector: Volume 2008-2013

Table 221 Forecast Sales of Noodles by Subsector: Value 2008-2013

CANNED/PRESERVED FOOD IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 222 Sales of Canned/Preserved Food by Subsector: Volume 2003-2008

Table 223 Sales of Canned/Preserved Food by Subsector: Value 2003-2008

Table 224 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2003-2008

Table 225 Sales of Canned/Preserved Food by Subsector: % Value Growth 2003-2008

Table 226 Canned/Preserved Food Company Shares 2003-2007

Table 227 Canned/Preserved Food Brand Shares 2004-2007

Table 228 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2008-2013

Table 229 Forecast Sales of Canned/Preserved Food by Subsector: Value 2008-2013

Table 230 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2008-2013

Table 231 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2008-2013

FROZEN PROCESSED FOOD IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 232 Sales of Frozen Processed Food by Subsector: Volume 2003-2008

Table 233 Sales of Frozen Processed Food by Subsector: Value 2003-2008

Table 234 Sales of Frozen Processed Food by Subsector: % Volume Growth 2003-2008

Table 235 Sales of Frozen Processed Food by Subsector: % Value Growth 2003-2008

Table 236 Frozen Processed Food Company Shares 2003-2007

Table 237 Frozen Processed Food Brand Shares 2004-2007

Table 238 Sales of Frozen Processed Food by Distribution Format: % Analysis 2003-2008

Table 239 Forecast Sales of Frozen Processed Food by Subsector: Volume 2008-2013

Table 240 Forecast Sales of Frozen Processed Food by Subsector: Value 2008-2013

Table 241 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2008-2013

Table 242 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2008-2013

DRIED PROCESSED FOOD IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 243 Sales of Dried Processed Food by Subsector: % Volume Growth 2003-2008

Table 244 Sales of Dried Processed Food by Subsector: % Value Growth 2003-2008

Table 245 Dried Processed Food Company Shares 2003-2007

Table 246 Dried Processed Food Brand Shares 2004-2007

Table 247 Forecast Sales of Dried Processed Food by Subsector: Volume 2008-2013

Table 248 Forecast Sales of Dried Processed Food by Subsector: Value 2008-2013

Table 249 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2008-2013

Table 250 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2008-2013

Table 251 Sales of Dried Processed Food by Subsector: Volume 2003-2008

Table 252 Sales of Dried Processed Food by Subsector: Value 2003-2008

CHILLED PROCESSED FOOD IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 253 Chilled Processed Food Company Shares 2003-2007

Table 254 Chilled Processed Food Brand Shares 2004-2007

OILS AND FATS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 255 Sales of Oils and Fats by Subsector: % Value Growth 2003-2008

Table 256 Oils and Fats Company Shares 2003-2007

Table 257 Oils and Fats Brand Shares 2004-2007

Table 258 Forecast Sales of Oils and Fats by Subsector: Volume 2008-2013

Table 259 Forecast Sales of Oils and Fats by Subsector: Value 2008-2013

Table 260 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2008-2013

Table 261 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2008-2013

Table 262 Sales of Oils and Fats by Subsector: % Volume Growth 2003-2008

Table 263 Sales of Oils and Fats by Subsector: Volume 2003-2008

Table 264 Sales of Oils and Fats by Subsector: Value 2003-2008

SAUCES, DRESSINGS AND CONDIMENTS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 265 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2003-2008

Table 266 Sauces, Dressings and Condiments Brand Shares 2004-2007

Table 267 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2008-2013

Table 268 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2008-2013

Table 269 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2008-2013

Table 270 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2008-2013

Table 271 Sales of Sauces, Dressings and Condiments by Subsector: Value 2003-2008

Table 272 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2003-2008

Table 273 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2003-2008

Table 274 Sauces, Dressings and Condiments Company Shares 2003-2007

BABY FOOD IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 275 Sales of Baby Food by Subsector: % Volume Growth 2003-2008

Table 276 Sales of Baby Food by Subsector: % Value Growth 2003-2008

Table 277 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2008

Table 278 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2008

Table 279 Baby Food Company Shares 2003-2007

Table 280 Baby Food Brand Shares 2004-2007

Table 281 Sales of Baby Food by Distribution Format: % Analysis 2003-2008

Table 282 Forecast Sales of Baby Food by Subsector: Volume 2008-2013

Table 283 Forecast Sales of Baby Food by Subsector: Value 2008-2013

Table 284 Forecast Sales of Baby Food by Subsector: % Volume Growth 2008-2013

Table 285 Forecast Sales of Baby Food by Subsector: % Value Growth 2008-2013

Table 286 Sales of Baby Food by Subsector: Volume 2003-2008

Table 287 Sales of Baby Food by Subsector: Value 2003-2008

SPREADS IN PAKISTAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 288 Sales of Spreads by Subsector: Volume 2003-2008

Table 289 Sales of Spreads by Subsector: Value 2003-2008

Table 290 Sales of Spreads by Subsector: % Volume Growth 2003-2008

Table 291 Sales of Spreads by Subsector: % Value Growth 2003-2008

Table 292 Spreads Company Shares 2003-2007

Table 293 Spreads Brand Shares 2004-2007

Table 294 Forecast Sales of Spreads by Subsector: Volume 2008-2013

Table 295 Forecast Sales of Spreads by Subsector: Value 2008-2013

Table 296 Forecast Sales of Spreads by Subsector: % Volume Growth 2008-2013

Table 297 Forecast Sales of Spreads by Subsector: % Value Growth 2008-2013

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