Packaged Food in Romania
Euromonitor International's Packaged Food in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 384 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse snack products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks
Executive summary
Growth stimulated by increasing demand for packaged products
The increasing purchasing power was the main stimulant for the performance of food in 2007. Higher incomes led to changes in lifestyle and purchasing habits, with consumers focusing on packaged products at the expense of artisanal ones. Meanwhile, packaged food sales remained concentrated in bakery products, dairy products, chilled processed food and oils and fats. These sectors all benefited from traditional consumption and perception as basic staple products with strong artisanal content, which limited overall industry growth mainly as the large proportion of consumers in rural areas strongly relied on growing their own food. However, manufacturers focused on branding as a main tool for greater exposure and recognition which has created bigger demand for more sophisticated, packaged food.
EU membership did not show significant impact on food sales in 2007
The impact of Romania becoming a member of the EU in 2007 had very little impact on packaged food sales. Despite a trend towards increasing consumption of packaged food, especially bakery products and dairy, the still low purchasing power and the big rural population led to very high sales of artisanal products, with bread accounting for the bulk of consumption as a very strong traditional product. In these conditions, bread dictated the overall performance of bakery products and also had a strong impact on the whole packaged food market. Meanwhile, when considering only packaged food, bakery products remained a fast growing sector while supremacy was retained by the other traditional categories of oils and fats, chilled processed food, dairy products and confectionery.
Romanian packaged food market remained highly fragmented
The packaged food industry continued to be highly fragmented, with few of the existing players achieving value shares of 3% in 2006. The low company shares reflected the industry as a whole, with a large number of small manufacturers competing successfully at small regional level, especially in the largest, traditional, bakery products, chilled processed meat and dairy products. Multinationals retained leading positions, resulting either through the acquisition of domestic players or by establishing operations in greenfield areas, supported by investment in advertising, own distribution or retail chains.
Large retail chains supported the brand development
Most active players invested in the creation of strong brands, capable of competing against private label and artisanal products. The trend towards branding as a tool for differentiating was the main tool used by the larger players in order to gain recognition and competitive strength. Branding was also sustained by increasing the presence of multinational retail chains and the improvement of purchasing power, thus leading to more sophisticated demand. However, modern retailers remained active mainly in large cities which led to the good performance of branded packaged products, fuelled by the money spent by higher-income consumers, while smaller cities and rural areas continued to be dependent on loose, artisanal products.
EU membership will consolidate the strongest players
The EU membership is expected to result in the increased presence of multinational companies, which will lead to fiercer competition and industry growth. Higher disposable incomes and the increased popularity of convenience food will also lead to a further rise in both volume and value terms. At the same time, the conditions imposed by the EU on the food industry will affect smaller domestic producers, which will have to close operations if they fail to fulfil the requirements. Meanwhile, their place will be taken by other stronger domestic producers, expected to invest in capacity increase and fulfil the legal conditions, but also by foreign companies, which will show strong interest in rolling out in the new EU countries with new brands and concepts at affordable prices.
Table of contents
PACKAGED FOOD IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth stimulated by increasing demand for packaged products
EU membership did not show significant impact on food sales in 2007
Romanian packaged food market remained highly fragmented
Large retail chains supported the brand development
EU membership will consolidate the strongest players
KEY TRENDS AND DEVELOPMENTS
Changes in lifestyle follow higher available incomes
Increasing consumer preference for branded products
Significant contribution of large retailers to the market performance
The EU membership will intensify competition
Market Data
Table 1 Sales of Packaged Food by Sector: Volume 2002-2007
Table 2 Sales of Packaged Food by Sector: Value 2002-2007
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007
Table 5 GBO Shares of Packaged Food 2002-2006
Table 6 NBO Shares of Packaged Food 2002-2006
Table 7 Brand Shares of Packaged Food 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2007-2012
Table 12 Forecast Sales of Packaged Food by Sector: Value 2007-2012
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2007-2012
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2007-2012
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2002-2007
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2002-2007
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2007-2012
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2007-2012
IMPULSE SNACK PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse Snack Products by Sector: Volume 2002-2007
Table 20 Sales of Impulse Snack Products by Sector: Value 2002-2007
Table 21 Sales of Impulse Snack Products by Sector: % Volume Growth 2002-2007
Table 22 Sales of Impulse Snack Products by Sector: % Value Growth 2002-2007
Table 23 Company Shares of Impulse Snack Products 2002-2006
Table 24 Brand Shares of Impulse Snack Products 2003-2006
Table 25 Forecast Sales of Impulse Snack Products by Sector: Volume 2007-2012
Table 26 Forecast Sales of Impulse Snack Products by Sector: Value 2007-2012
Table 27 Forecast Sales of Impulse Snack Products by Sector: % Volume Growth 2007-2012
Table 28 Forecast Sales of Impulse Snack Products by Sector: % Value Growth 2007-2012
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2002-2007
Table 30 Sales of Nutrition/Staples by Sector: Value 2002-2007
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2002-2007
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2002-2007
Table 33 Company Shares of Nutrition/Staples 2002-2006
Table 34 Brand Shares of Nutrition/Staples 2003-2006
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2007-2012
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2007-2012
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2007-2012
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2007-2012
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2002-2007
Table 40 Sales of Meal Solutions by Sector: Value 2002-2007
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2002-2007
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2002-2007
Table 43 Company Shares of Meal Solutions 2002-2006
Table 44 Brand Shares of Meal Solutions 2003-2006
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2007-2012
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2007-2012
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2007-2012
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
ALBALACT SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Albalact SA: Key Facts
Summary 3 Albalact SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Albalact SA: Competitive Position 2006
ARGUS SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Argus SA: Key Facts
Summary 6 Argus SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Argus SA: Competitive Position 2006
CRIS-TIM 2 PRODCOM SRL - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cris-Tim 2 Prodcom Srl: Key Facts
Summary 9 Cris-Tim 2 Prodcom Srl: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Argus SA: Competitive Position 2006
KANDIA-EXCELENT SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Kandia-Excelent SA: Key Facts
Summary 12 Kandia-Excelent SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Kandia-Excelent SA: Competitive Position 2006
ORKLA FOODS ROMANIA SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Orkla Foods Romania SA: Key Facts
Summary 15 Orkla Foods Romania SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Orkla Foods Romania SA: Competitive Position 2006
SCANDIA SIBIU SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Scandia Sibiu SA: Key Facts
Summary 18 Scandia Sibiu SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Scandia Sibiu SA: Competitive Position 2006
VEL PITAR SA - PACKAGED FOOD - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Vel Pitar SA: Key Facts
Summary 21 Vel Pitar SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Vel Pitar SA: Competitive Position 2006
CHOCOLATE CONFECTIONERY IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Chocolate Confectionery by Subsector: Volume 2002-2007
Table 50 Sales of Chocolate Confectionery by Subsector: Value 2002-2007
Table 51 Sales of Chocolate Confectionery by Subsector: % Volume Growth 2002-2007
Table 52 Sales of Chocolate Confectionery by Subsector: % Value Growth 2002-2007
Table 53 Chocolate Tablets % Breakdown by Type 2004-2007
Table 54 Chocolate Confectionery Company Shares 2002-2006
Table 55 Chocolate Confectionery Brand Shares 2003-2006
Table 56 Forecast Sales of Chocolate Confectionery by Subsector: Volume 2007-2012
Table 57 Forecast Sales of Chocolate Confectionery by Subsector: Value 2007-2012
Table 58 Forecast Sales of Chocolate Confectionery by Subsector: % Volume Growth 2007-2012
Table 59 Forecast Sales of Chocolate Confectionery by Subsector: % Value Growth 2007-2012
SUGAR CONFECTIONERY IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of Sugar Confectionery by Subsector: Volume 2002-2007
Table 61 Sales of Sugar Confectionery by Subsector: Value 2002-2007
Table 62 Sales of Sugar Confectionery by Subsector: % Volume Growth 2002-2007
Table 63 Sales of Sugar Confectionery by Subsector: % Value Growth 2002-2007
Table 64 Sugarised Vs Sugar-free Confectionery % Breakdown by Type 2007
Table 65 Pastilles, Gums, Jellies and Chews: Pastilles vs GJC % Breakdown by Type 2004-2007
Table 66 Sugar Confectionery Company Shares 2002-2006
Table 67 Sugar Confectionery Brand Shares 2003-2006
Table 68 Forecast Sales of Sugar Confectionery by Subsector: Volume 2007-2012
Table 69 Forecast Sales of Sugar Confectionery by Subsector: Value 2007-2012
Table 70 Forecast Sales of Sugar Confectionery by Subsector: % Volume Growth 2007-2012
Table 71 Forecast Sales of Sugar Confectionery by Subsector: % Value Growth 2007-2012
Summary 23 Other Sugar Confectionery: Product Types
GUM IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Gum by Subsector: Volume 2002-2007
Table 73 Sales of Gum by Subsector: Value 2002-2007
Table 74 Sales of Gum by Subsector: % Volume Growth 2002-2007
Table 75 Sales of Gum by Subsector: % Value Growth 2002-2007
Table 76 Leading Flavours for Gum 2004-2007
Table 77 Gum Company Shares 2002-2006
Table 78 Gum Brand Shares 2003-2006
Table 79 Forecast Sales of Gum by Subsector: Volume 2007-2012
Table 80 Forecast Sales of Gum by Subsector: Value 2007-2012
Table 81 Forecast Sales of Gum by Subsector: % Volume Growth 2007-2012
Table 82 Forecast Sales of Gum by Subsector: % Value Growth 2007-2012
BAKED GOODS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Sales of Baked Goods by Subsector: Volume 2002-2007
Table 84 Sales of Baked Goods by Subsector: Value 2002-2007
Table 85 Sales of Baked Goods by Subsector: % Volume Growth 2002-2007
Table 86 Sales of Baked Goods by Subsector: % Value Growth 2002-2007
Table 87 Packaged/Industrial Bread % Breakdown by Type 2004-2007
Table 88 Packaged Cakes: Single Portion vs Multi-pack % Breakdown by Type 2004-2007
Table 89 Baked Goods Company Shares 2002-2006
Table 90 Baked Goods Brand Shares 2003-2006
Table 91 Forecast Sales of Baked Goods by Subsector: Volume 2007-2012
Table 92 Forecast Sales of Baked Goods by Subsector: Value 2007-2012
Table 93 Forecast Sales of Baked Goods by Subsector: % Volume Growth 2007-2012
Table 94 Forecast Sales of Baked Goods by Subsector: % Value Growth 2007-2012
BISCUITS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 95 Sales of Biscuits by Subsector: Volume 2002-2007
Table 96 Sales of Biscuits by Subsector: Value 2002-2007
Table 97 Sales of Biscuits by Subsector: % Volume Growth 2002-2007
Table 98 Sales of Biscuits by Subsector: % Value Growth 2002-2007
Table 99 Biscuits Company Shares 2002-2006
Table 100 Biscuits Brand Shares 2003-2006
Table 101 Forecast Sales of Biscuits by Subsector: Volume 2007-2012
Table 102 Forecast Sales of Biscuits by Subsector: Value 2007-2012
Table 103 Forecast Sales of Biscuits by Subsector: % Volume Growth 2007-2012
Table 104 Forecast Sales of Biscuits by Subsector: % Value Growth 2007-2012
BREAKFAST CEREALS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 105 Sales of Breakfast Cereals by Subsector: Volume 2002-2007
Table 106 Sales of Breakfast Cereals by Subsector: Value 2002-2007
Table 107 Sales of Breakfast Cereals by Subsector: % Volume Growth 2002-2007
Table 108 Sales of Breakfast Cereals by Subsector: % Value Growth 2002-2007
Table 109 Breakfast Cereals Company Shares 2002-2006
Table 110 Breakfast Cereals Brand Shares 2003-2006
Table 111 Forecast Sales of Breakfast Cereals by Subsector: Volume 2007-2012
Table 112 Forecast Sales of Breakfast Cereals by Subsector: Value 2007-2012
Table 113 Forecast Sales of Breakfast Cereals by Subsector: % Volume Growth 2007-2012
Table 114 Forecast Sales of Breakfast Cereals by Subsector: % Value Growth 2007-2012
ICE CREAM IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 Sales of Ice Cream by Subsector: Volume 2002-2007
Table 116 Sales of Ice Cream by Subsector: Value 2002-2007
Table 117 Sales of Ice Cream by Subsector: % Volume Growth 2002-2007
Table 118 Sales of Ice Cream by Subsector: % Value Growth 2002-2007
Table 119 Sales of Impulse Ice Cream by Subsector: Volume 2002-2007
Table 120 Sales of Impulse Ice Cream by Subsector: Value 2002-2007
Table 121 Sales of Impulse Ice Cream by Subsector: % Volume Growth 2002-2007
Table 122 Sales of Impulse Ice Cream by Subsector: % Value Growth 2002-2007
Table 123 Sales of Take-home Ice Cream by Subsector: Volume 2002-2007
Table 124 Sales of Take-home Ice Cream by Subsector: Value 2002-2007
Table 125 Sales of Take-home Ice Cream by Subsector: % Volume Growth 2002-2007
Table 126 Sales of Take-home Ice Cream by Subsector: % Value Growth 2002-2007
Table 127 Leading Flavours for Ice Cream 2004-2007
Table 128 Ice Cream Company Shares 2002-2006
Table 129 Ice Cream Brand Shares 2003-2006
Table 130 Impulse Ice Cream Company Shares 2002-2006
Table 131 Impulse Ice Cream Brand Shares 2003-2006
Table 132 Take-home Ice Cream Company Shares 2002-2006
Table 133 Take-home Ice Cream Brand Shares 2003-2006
Table 134 Sales of Ice Cream by Distribution Format: % Analysis 2002-2007
Table 135 Forecast Sales of Ice Cream by Subsector: Volume 2007-2012
Table 136 Forecast Sales of Ice Cream by Subsector: Value 2007-2012
Table 137 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2007-2012
Table 138 Forecast Sales of Ice Cream by Subsector: % Value Growth 2007-2012
Table 139 Forecast Sales of Impulse Ice Cream by Subsector: Volume 2007-2012
Table 140 Forecast Sales of Impulse Ice Cream by Subsector: Value 2007-2012
Table 141 Forecast Sales of Impulse Ice Cream by Subsector: % Volume Growth 2007-2012
Table 142 Forecast Sales of Impulse Ice Cream by Subsector: % Value Growth 2007-2012
Table 143 Forecast Sales of Take-home Ice Cream by Subsector: Volume 2007-2012
Table 144 Forecast Sales of Take-home Ice Cream by Subsector: Value 2007-2012
Table 145 Forecast Sales of Take-home Ice Cream by Subsector: % Volume Growth 2007-2012
Table 146 Forecast Sales of Take-home Ice Cream by Subsector: % Value Growth 2007-2012
DRINKING MILK PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 147 Sales of Drinking Milk Products by Subsector: Volume 2002-2007
Table 148 Sales of Drinking Milk Products by Subsector: Value 2002-2007
Table 149 Sales of Drinking Milk Products by Subsector: % Volume Growth 2002-2007
Table 150 Sales of Drinking Milk Products by Subsector: % Value Growth 2002-2007
Table 151 Milk % Breakdown by Type 2007
Table 152 Drinking Milk Products Company Shares 2002-2006
Table 153 Drinking Milk Products Brand Shares 2003-2006
Table 154 Forecast Sales of Drinking Milk Products by Subsector: Volume 2007-2012
Table 155 Forecast Sales of Drinking Milk Products by Subsector: Value 2007-2012
Table 156 Forecast Sales of Drinking Milk Products by Subsector: % Volume Growth 2007-2012
Table 157 Forecast Sales of Drinking Milk Products by Subsector: % Value Growth 2007-2012
CHEESE IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 158 Sales of Cheese by Subsector: Volume 2002-2007
Table 159 Sales of Cheese by Subsector: Value 2002-2007
Table 160 Sales of Cheese by Subsector: % Volume Growth 2002-2007
Table 161 Sales of Cheese by Subsector: % Value Growth 2002-2007
Table 162 Spreadable Processed Cheese % Breakdown by Type 2004-2007
Table 163 Cheese Company Shares 2002-2006
Table 164 Cheese Brand Shares 2003-2006
Table 165 Forecast Sales of Cheese by Subsector: Volume 2007-2012
Table 166 Forecast Sales of Cheese by Subsector: Value 2007-2012
Table 167 Forecast Sales of Cheese by Subsector: % Volume Growth 2007-2012
Table 168 Forecast Sales of Cheese by Subsector: % Value Growth 2007-2012
YOGHURT IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 169 Sales of Yoghurt by Subsector: Volume 2002-2007
Table 170 Sales of Yoghurt by Subsector: Value 2002-2007
Table 171 Sales of Yoghurt by Subsector: % Volume Growth 2002-2007
Table 172 Sales of Yoghurt by Subsector: % Value Growth 2002-2007
Table 173 Soy-based vs Dairy-based Yoghurt % Breakdown 2007
Table 174 Leading Flavours for Fruited Spoonable Yoghurt 2004-2007
Table 175 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2007
Table 176 % Share of Smoothies in Flavoured Milk Drinks and Drinking Yoghurt 2007
Table 177 Yoghurt Company Shares 2002-2006
Table 178 Yoghurt Brand Shares 2003-2006
Table 179 Forecast Sales of Yoghurt by Subsector: Volume 2007-2012
Table 180 Forecast Sales of Yoghurt by Subsector: Value 2007-2012
Table 181 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2007-2012
Table 182 Forecast Sales of Yoghurt by Subsector: % Value Growth 2007-2012
OTHER DAIRY PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 183 Sales of Other Dairy Products by Subsector: Volume 2002-2007
Table 184 Sales of Other Dairy Products by Subsector: Value 2002-2007
Table 185 Sales of Other Dairy Products by Subsector: % Volume Growth 2002-2007
Table 186 Sales of Other Dairy Products by Subsector: % Value Growth 2002-2007
Table 187 Chilled Desserts % Breakdown by Type 2005-2007
Table 188 Cream % Breakdown by Type 2004-2007
Table 189 Forecast Sales of Other Dairy Products by Subsector: Volume 2007-2012
Table 190 Forecast Sales of Other Dairy Products by Subsector: Value 2007-2012
Table 191 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2007-2012
Table 192 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2007-2012
SWEET AND SAVOURY SNACKS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 24 Other Sweet and Savoury Snacks: Product Types
Table 193 Sales of Sweet and Savoury Snacks by Subsector: Volume 2002-2007
Table 194 Sales of Sweet and Savoury Snacks by Subsector: Value 2002-2007
Table 195 Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2002-2007
Table 196 Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2002-2007
Table 197 Sweet and Savoury Snacks Company Shares 2002-2006
Table 198 Sweet and Savoury Snacks Brand Shares 2003-2006
Table 199 Popcorn % Breakdown by Type 2004-2007
Table 200 Forecast Sales of Sweet and Savoury Snacks by Subsector: Volume 2007-2012
Table 201 Forecast Sales of Sweet and Savoury Snacks by Subsector: Value 2007-2012
Table 202 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Volume Growth 2007-2012
Table 203 Forecast Sales of Sweet and Savoury Snacks by Subsector: % Value Growth 2007-2012
SNACK BARS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 204 Sales of Snack Bars by Subsector: Volume 2002-2007
Table 205 Sales of Snack Bars by Subsector: Value 2002-2007
Table 206 Sales of Snack Bars by Subsector: % Volume Growth 2002-2007
Table 207 Sales of Snack Bars by Subsector: % Value Growth 2002-2007
Table 208 Snack Bars Company Shares 2002-2006
Table 209 Snack Bars Brand Shares 2003-2006
Table 210 Forecast Sales of Snack Bars by Subsector: Volume 2007-2012
Table 211 Forecast Sales of Snack Bars by Subsector: Value 2007-2012
Table 212 Forecast Sales of Snack Bars by Subsector: % Volume Growth 2007-2012
Table 213 Forecast Sales of Snack Bars by Subsector: % Value Growth 2007-2012
MEAL REPLACEMENT PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 214 Sales of Meal Replacement Products by Subsector: Volume 2002-2007
Table 215 Sales of Meal Replacement Products by Subsector: Value 2002-2007
Table 216 Sales of Meal Replacement Products by Subsector: % Volume Growth 2002-2007
Table 217 Sales of Meal Replacement Products by Subsector: % Value Growth 2002-2007
Table 218 Meal Replacement Slimming Products % Breakdown by Type 2004-2007
Table 219 Meal Replacement Products Company Shares 2002-2006
Table 220 Meal Replacement Products Brand Shares 2003-2006
Table 221 Sales of Meal Replacement Products by Distribution Format: % Analysis 2002-2007
Table 222 Forecast Sales of Meal Replacement Products by Subsector: Volume 2007-2012
Table 223 Forecast Sales of Meal Replacement Products by Subsector: Value 2007-2012
Table 224 Forecast Sales of Meal Replacement Products by Subsector: % Volume Growth 2007-2012
Table 225 Forecast Sales of Meal Replacement Products by Subsector: % Value Growth 2007-2012
READY MEALS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Summary 25 Frozen Ready Meals by Origin 2004-2006
Table 226 Sales of Ready Meals by Subsector: Volume 2002-2007
Table 227 Sales of Ready Meals by Subsector: Value 2002-2007
Table 228 Sales of Ready Meals by Subsector: % Volume Growth 2002-2007
Table 229 Sales of Ready Meals by Subsector: % Value Growth 2002-2007
Table 230 Ready Meals Company Shares 2002-2006
Table 231 Ready Meals Brand Shares 2003-2006
Table 232 Vegetarian Ready Meals vs Non-vegetarian Ready Meals % Breakdown by Type 2006
Table 233 Forecast Sales of Ready Meals by Subsector: Volume 2007-2012
Table 234 Forecast Sales of Ready Meals by Subsector: Value 2007-2012
Table 235 Forecast Sales of Ready Meals by Subsector: % Volume Growth 2007-2012
Table 236 Forecast Sales of Ready Meals by Subsector: % Value Growth 2007-2012
SOUP IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 237 Sales of Soup by Subsector: Volume 2002-2007
Table 238 Sales of Soup by Subsector: Value 2002-2007
Table 239 Sales of Soup by Subsector: % Volume Growth 2002-2007
Table 240 Sales of Soup by Subsector: % Value Growth 2002-2007
Table 241 Soup Company Shares 2002-2006
Table 242 Soup Brand Shares 2003-2006
Table 243 Leading Flavours for Soup 2004-2007
Table 244 Forecast Sales of Soup by Subsector: Volume 2007-2012
Table 245 Forecast Sales of Soup by Subsector: Value 2007-2012
Table 246 Forecast Sales of Soup by Subsector: % Volume Growth 2007-2012
Table 247 Forecast Sales of Soup by Subsector: % Value Growth 2007-2012
PASTA IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 248 Sales of Pasta by Subsector: Volume 2002-2007
Table 249 Sales of Pasta by Subsector: Value 2002-2007
Table 250 Sales of Pasta by Subsector: % Volume Growth 2002-2007
Table 251 Sales of Pasta by Subsector: % Value Growth 2002-2007
Table 252 Pasta Company Shares 2002-2006
Table 253 Pasta Brand Shares 2003-2006
Table 254 Forecast Sales of Pasta by Subsector: Volume 2007-2012
Table 255 Forecast Sales of Pasta by Subsector: Value 2007-2012
Table 256 Forecast Sales of Pasta by Subsector: % Volume Growth 2007-2012
Table 257 Forecast Sales of Pasta by Subsector: % Value Growth 2007-2012
NOODLES IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 258 Sales of Noodles by Subsector: Volume 2002-2007
Table 259 Sales of Noodles by Subsector: Value 2002-2007
Table 260 Sales of Noodles by Subsector: % Volume Growth 2002-2007
Table 261 Sales of Noodles by Subsector: % Value Growth 2002-2007
Table 262 Noodles Company Shares 2002-2006
Table 263 Noodles Brand Shares 2003-2006
Table 264 Forecast Sales of Noodles by Subsector: Volume 2007-2012
Table 265 Forecast Sales of Noodles by Subsector: Value 2007-2012
Table 266 Forecast Sales of Noodles by Subsector: % Volume Growth 2007-2012
Table 267 Forecast Sales of Noodles by Subsector: % Value Growth 2007-2012
CANNED/PRESERVED FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 268 Sales of Canned/Preserved Food by Subsector: Volume 2002-2007
Table 269 Sales of Canned/Preserved Food by Subsector: Value 2002-2007
Table 270 Sales of Canned/Preserved Food by Subsector: % Volume Growth 2002-2007
Table 271 Sales of Canned/Preserved Food by Subsector: % Value Growth 2002-2007
Table 272 Canned/Preserved Food Company Shares 2002-2006
Table 273 Canned/Preserved Food Brand Shares 2003-2006
Table 274 Forecast Sales of Canned/Preserved Food by Subsector: Volume 2007-2012
Table 275 Forecast Sales of Canned/Preserved Food by Subsector: Value 2007-2012
Table 276 Forecast Sales of Canned/Preserved Food by Subsector: % Volume Growth 2007-2012
Table 277 Forecast Sales of Canned/Preserved Food by Subsector: % Value Growth 2007-2012
FROZEN PROCESSED FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 278 Sales of Frozen Processed Food by Subsector: Volume 2002-2007
Table 279 Sales of Frozen Processed Food by Subsector: Value 2002-2007
Table 280 Sales of Frozen Processed Food by Subsector: % Volume Growth 2002-2007
Table 281 Sales of Frozen Processed Food by Subsector: % Value Growth 2002-2007
Table 282 Frozen Processed Food Company Shares 2002-2006
Table 283 Frozen Processed Food Brand Shares 2003-2006
Table 284 Frozen Processed Red Meat % Breakdown by Type 2004-2007
Table 285 Frozen Processed Poultry % Breakdown by Type 2004-2007
Table 286 Frozen Processed Fish/Seafood % Breakdown by Type 2004-2007
Table 287 Frozen Processed Vegetables % Breakdown by Type 2004-2007
Table 288 Forecast Sales of Frozen Processed Food by Subsector: Volume 2007-2012
Table 289 Forecast Sales of Frozen Processed Food by Subsector: Value 2007-2012
Table 290 Forecast Sales of Frozen Processed Food by Subsector: % Volume Growth 2007-2012
Table 291 Forecast Sales of Frozen Processed Food by Subsector: % Value Growth 2007-2012
Table 292 Sales of Frozen Processed Food by Distribution Format: % Analysis 2002-2007
DRIED PROCESSED FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 293 Sales of Dried Processed Food by Subsector: Volume 2002-2007
Table 294 Sales of Dried Processed Food by Subsector: Value 2002-2007
Table 295 Sales of Dried Processed Food by Subsector: % Volume Growth 2002-2007
Table 296 Sales of Dried Processed Food by Subsector: % Value Growth 2002-2007
Table 297 Dried Processed Food Company Shares 2002-2006
Table 298 Dried Processed Food Brand Shares 2003-2006
Table 299 Forecast Sales of Dried Processed Food by Subsector: Volume 2007-2012
Table 300 Forecast Sales of Dried Processed Food by Subsector: Value 2007-2012
Table 301 Forecast Sales of Dried Processed Food by Subsector: % Volume Growth 2007-2012
Table 302 Forecast Sales of Dried Processed Food by Subsector: % Value Growth 2007-2012
CHILLED PROCESSED FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 303 Sales of Chilled Processed Food by Subsector: Volume 2002-2007
Table 304 Sales of Chilled Processed Food by Subsector: Value 2002-2007
Table 305 Sales of Chilled Processed Food by Subsector: % Volume Growth 2002-2007
Table 306 Sales of Chilled Processed Food by Subsector: % Value Growth 2002-2007
Table 307 Chilled Processed Food Company Shares 2002-2006
Table 308 Chilled Processed Food Brand Shares 2003-2006
Table 309 Chilled Processed Meat % Breakdown by Type 2004-2007
Table 310 Forecast Sales of Chilled Processed Food by Subsector: Volume 2007-2012
Table 311 Forecast Sales of Chilled Processed Food by Subsector: Value 2007-2012
Table 312 Forecast Sales of Chilled Processed Food by Subsector: % Volume Growth 2007-2012
Table 313 Forecast Sales of Chilled Processed Food by Subsector: % Value Growth 2007-2012
OILS AND FATS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 314 Sales of Oils and Fats by Subsector: Volume 2002-2007
Table 315 Sales of Oils and Fats by Subsector: Value 2002-2007
Table 316 Sales of Oils and Fats by Subsector: % Volume Growth 2002-2007
Table 317 Sales of Oils and Fats by Subsector: % Value Growth 2002-2007
Table 318 Vegetable and Seed Oil % Breakdown by Type 2004-2007
Table 319 Oils and Fats Company Shares 2002-2006
Table 320 Oils and Fats Brand Shares 2003-2006
Table 321 Forecast Sales of Oils and Fats by Subsector: Volume 2007-2012
Table 322 Forecast Sales of Oils and Fats by Subsector: Value 2007-2012
Table 323 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2007-2012
Table 324 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2007-2012
SAUCES, DRESSINGS AND CONDIMENTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 325 Sales of Sauces, Dressings and Condiments by Subsector: Volume 2002-2007
Table 326 Sales of Sauces, Dressings and Condiments by Subsector: Value 2002-2007
Table 327 Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2002-2007
Table 328 Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2002-2007
Table 329 Sauces, Dressings and Condiments Company Shares 2002-2006
Table 330 Sauces, Dressings and Condiments Brand Shares 2003-2006
Table 331 Wet Sauces % Breakdown by Type 2004-2007
Table 332 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Volume 2007-2012
Table 333 Forecast Sales of Sauces, Dressings and Condiments by Subsector: Value 2007-2012
Table 334 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Volume Growth 2007-2012
Table 335 Forecast Sales of Sauces, Dressings and Condiments by Subsector: % Value Growth 2007-2012
BABY FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 336 Sales of Baby Food by Subsector: Volume 2002-2007
Table 337 Sales of Baby Food by Subsector: Value 2002-2007
Table 338 Sales of Baby Food by Subsector: % Volume Growth 2002-2007
Table 339 Sales of Baby Food by Subsector: % Value Growth 2002-2007
Table 340 Soy-based vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2007
Table 341 Drinking Milk Products Formula: Powder vs Liquid % Breakdown 2004-2007
Table 342 Baby Food Company Shares 2002-2006
Table 343 Baby Food Brand Shares 2003-2006
Table 344 Sales of Baby Food by Distribution Format: % Analysis 2002-2007
Table 345 Forecast Sales of Baby Food by Subsector: Volume 2007-2012
Table 346 Forecast Sales of Baby Food by Subsector: Value 2007-2012
Table 347 Forecast Sales of Baby Food by Subsector: % Volume Growth 2007-2012
Table 348 Forecast Sales of Baby Food by Subsector: % Value Growth 2007-2012
SPREADS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 349 Sales of Spreads by Subsector: Volume 2002-2007
Table 350 Sales of Spreads by Subsector: Value 2002-2007
Table 351 Sales of Spreads by Subsector: % Volume Growth 2002-2007
Table 352 Sales of Spreads by Subsector: % Value Growth 2002-2007
Table 353 Leading Flavours for Jams and Preserves 2004-2007
Table 354 Spreads Company Shares 2002-2006
Table 355 Spreads Brand Shares 2003-2006
Table 356 Forecast Sales of Spreads by Subsector: Volume 2007-2012
Table 357 Forecast Sales of Spreads by Subsector: Value 2007-2012
Table 358 Forecast Sales of Spreads by Subsector: % Volume Growth 2007-2012
Table 359 Forecast Sales of Spreads by Subsector: % Value Growth 2007-2012