Packaged Food in Slovakia
Euromonitor International's Packaged Food in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 167 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Impulse and indulgence products; Meal replacement products; Meal solutions; Noodles; Nutrition/staples; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and savoury snacks
Executive summary
Good growth supported by growing disposable incomes
The Slovak Republic saw good growth in consumers’ disposable income levels during the review period. This resulted in consumers being able to afford a wider range of packaged food. Products that offered convenience or indulgence benefited, such as ready meals, confectionery and breakfast cereals. However, more basic products also saw good growth, such as bread and milk, as lower-income consumers also benefited from rising income levels.
Premium and healthy launches maintain growth
Players responded enthusiastically to consumers’ growing disposable income levels by investing more in advertising and new product development. In particular, products aimed to add value, with the increasing use of premium and healthy ingredients. Nestlé for example launched low-sugar Fitness granola/muesli bars towards the end of the review period, while Tatranská Mliekaren launched premium Encian Gold creamy melted cheese in easy-slice packaging and Dracik curd cheese foam.
Nestlé leads fragmented shares
Nestlé continued to lead value sales of packaged food in 2007 but faced strong competition from domestic players such as Palma-Tumys as and Tatranská Mliekaren as. Overall, packaged food continues to be heavily fragmented, with numerous strong players in most product areas. While multinationals expanded their ranges and distribution towards the end of the review period, many consumers remain loyal to domestic brands, with this resulting in fairly steady share distribution towards the end of the review period, despite good growth for packaged food sales.
Supermarkets/hypermarkets face growing competition from discounters
Supermarkets/hypermarkets extended its dominance in value sales of packaged food in 2008, as the channel continued to expand their presence across the country. Supermarkets/hypermarkets attracted a growing number of consumers, thanks to offering a wide range and low prices, along with an expanding range of private label products. However, supermarkets/hypermarkets faced a growing challenge from discounters during the review period. This channel also expanded outlet volume and offered lower prices in comparison with supermarkets/hypermarkets, thus attracting many price-sensitive Slovakian consumers.
Stronger constant value growth ahead for forecast period
Constant value growth is expected to increase during the forecast period due to a number of factors. Production and raw material costs are likely to continue to increase, with this forcing many players to increase prices. However, consumers are also expected to trade up, with the launch of premium and value-added products likely to attract attention. The Slovak Republic is expected to see only a slight economic downturn at the start of the forecast period, with a swift return to growth likely to result in continuing growth in income levels. In turn this will encourage consumers to trade up within packaged food and to buy more and a wider range of products. However, constant value growth is expected to be constrained during the forecast period by the continuing rise of private label and the ongoing growth of discounters in terms of distribution share.
Table of contents
PACKAGED FOOD IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good growth supported by growing disposable incomes
Premium and healthy launches maintain growth
Nestlé leads fragmented shares
Supermarkets/hypermarkets face growing competition from discounters
Stronger constant value growth ahead for forecast period
KEY TRENDS AND DEVELOPMENTS
Dynamic economic growth boosts sales
Income disparity results in polarisation
Health increasingly in focus for Slovakians
Domestic players fight to retain share
Bigger retail outlets offer wider range to more consumers
MARKET DATA
Table 1 Sales of Packaged Food by Sector: Volume 2003-2008
Table 2 Sales of Packaged Food by Sector: Value 2003-2008
Table 3 Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 4 Sales of Packaged Food by Sector: % Value Growth 2003-2008
Table 5 GBO Shares of Packaged Food 2003-2007
Table 6 NBO Shares of Packaged Food 2003-2007
Table 7 Brand Shares of Packaged Food 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Packaged Food by Sector: Volume 2008-2013
Table 12 Forecast Sales of Packaged Food by Sector: Value 2008-2013
Table 13 Forecast Sales of Packaged Food by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Packaged Food by Sector: % Value Growth 2008-2013
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2003-2008
Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2003-2008
Table 17 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2008-2013
Table 18 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2008-2013
IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 19 Sales of Impulse and Indulgence Products by Sector: Volume 2003-2008
Table 20 Sales of Impulse and Indulgence Products by Sector: Value 2003-2008
Table 21 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2003-2008
Table 22 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2003-2008
Table 23 Company Shares of Impulse and Indulgence Products 2003-2007
Table 24 Brand Shares of Impulse and Indulgence Products 2004-2007
Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2008-2013
Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2008-2013
Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2008-2013
Table 28 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2008-2013
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 29 Sales of Nutrition/Staples by Sector: Volume 2003-2008
Table 30 Sales of Nutrition/Staples by Sector: Value 2003-2008
Table 31 Sales of Nutrition/Staples by Sector: % Volume Growth 2003-2008
Table 32 Sales of Nutrition/Staples by Sector: % Value Growth 2003-2008
Table 33 Company Shares of Nutrition/Staples 2003-2007
Table 34 Brand Shares of Nutrition/Staples 2004-2007
Table 35 Forecast Sales of Nutrition/Staples by Sector: Volume 2008-2013
Table 36 Forecast Sales of Nutrition/Staples by Sector: Value 2008-2013
Table 37 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2008-2013
Table 38 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2008-2013
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Meal Solutions by Sector: Volume 2003-2008
Table 40 Sales of Meal Solutions by Sector: Value 2003-2008
Table 41 Sales of Meal Solutions by Sector: % Volume Growth 2003-2008
Table 42 Sales of Meal Solutions by Sector: % Value Growth 2003-2008
Table 43 Company Shares of Meal Solutions 2003-2007
Table 44 Brand Shares of Meal Solutions 2004-2007
Table 45 Forecast Sales of Meal Solutions by Sector: Volume 2008-2013
Table 46 Forecast Sales of Meal Solutions by Sector: Value 2008-2013
Table 47 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2008-2013
Table 48 Forecast Sales of Meal Solutions by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SLOVAKIA
IDC HOLDING AS - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 IDC Holding as: Key Facts
Summary 3 IDC Holding as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 IDC Holding as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 IDC Holding as: Competitive Position 2007
LIPTOVSKá MLIEKAREN AS - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Liptovská Mliekaren as: Key Facts
Summary 7 Liptovská Mliekaren as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Liptovská Mliekaren as: Competitive Position 2007
NESTLé SLOVENSKO SRO - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nestlé Slovensko sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PALMA-TUMYS AS - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Palma-Tumys as: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Palma-Tumys as: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Palma-Tumys as: Competitive Position 2007
RADOMA HOLDING AS - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Radoma Holding AS: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Radoma Holding AS: Competitive Position 2007
RAJO AS - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Rajo as: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Rajo as: Competitive Position 2007
TATRAKON SPOL SRO - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Tatrakon spol sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Tatrakon spol sro: Production Statistics 2007
COMPETITIVE POSITIONING
TATRANSKá MLIEKAREN AS - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Tatranská Mliekaren as: Key Facts
Summary 20 Tatranská Mliekaren as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Tatranská Mliekaren as: Competitive Position 2007
UNILEVER SLOVENSKO SPOL SRO - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Unilever Slovensko spol sro: Key Facts
Summary 23 Unilever Slovensko spol sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
VITANA SLOVENSKO SPOL SRO - PACKAGED FOOD - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Vitana Slovensko spol sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ICE CREAM IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Ice Cream by Subsector: Volume 2003-2008
Table 50 Sales of Ice Cream by Subsector: Value 2003-2008
Table 51 Sales of Ice Cream by Subsector: % Volume Growth 2003-2008
Table 52 Sales of Ice Cream by Subsector: % Value Growth 2003-2008
Table 53 Leading Flavours for Ice Cream 2004-2008
Table 54 Ice Cream Company Shares 2003-2007
Table 55 Ice Cream Brand Shares 2004-2007
Table 56 Impulse Ice Cream Company Shares 2003-2007
Table 57 Impulse Ice Cream Brand Shares 2004-2007
Table 58 Take-home Ice Cream Company Shares 2003-2007
Table 59 Take-home Ice Cream Brand Shares 2004-2007
Table 60 Sales of Ice Cream by Distribution Format: % Analysis 2003-2008
Table 61 Forecast Sales of Ice Cream by Subsector: Volume 2008-2013
Table 62 Forecast Sales of Ice Cream by Subsector: Value 2008-2013
Table 63 Forecast Sales of Ice Cream by Subsector: % Volume Growth 2008-2013
Table 64 Forecast Sales of Ice Cream by Subsector: % Value Growth 2008-2013
DRINKING MILK PRODUCTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Sales of Drinking Milk Products by Subsector: Volume 2003-2008
Table 66 Sales of Drinking Milk Products by Subsector: Value 2003-2008
Table 67 Sales of Drinking Milk Products by Subsector: % Volume Growth 2003-2008
Table 68 Sales of Drinking Milk Products by Subsector: % Value Growth 2003-2008
Table 69 Milk by Type: %Value Breakdown 2007-2008
Table 70 Drinking Milk Products Company Shares 2003-2007
Table 71 Drinking Milk Products Brand Shares 2004-2007
Table 72 Forecast Sales of Drinking Milk Products Products by Subsector: Volume 2008-2013
Table 73 Forecast Sales of Drinking Milk Products Products by Subsector: Value 2008-2013
Table 74 Forecast Sales of Drinking Milk Products Products by Subsector: % Volume Growth 2008-2013
Table 75 Forecast Sales of Drinking Milk Products Products by Subsector: % Value Growth 2008-2013
CHEESE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Sales of Cheese by Subsector: Volume 2003-2008
Table 77 Sales of Cheese by Subsector: Value 2003-2008
Table 78 Sales of Cheese by Subsector: % Volume Growth 2003-2008
Table 79 Sales of Cheese by Subsector: % Value Growth 2003-2008
Table 80 Spreadable Processed Cheese by Type: %Value Breakdown 2004-2008
Table 81 Cheese Company Shares 2003-2007
Table 82 Cheese Brand Shares 2004-2007
Table 83 Forecast Sales of Cheese by Subsector: Volume 2008-2013
Table 84 Forecast Sales of Cheese by Subsector: Value 2008-2013
Table 85 Forecast Sales of Cheese by Subsector: % Volume Growth 2008-2013
Table 86 Forecast Sales of Cheese by Subsector: % Value Growth 2008-2013
YOGHURT IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 87 Sales of Yoghurt by Subsector: Volume 2003-2008
Table 88 Sales of Yoghurt by Subsector: Value 2003-2008
Table 89 Sales of Yoghurt by Subsector: % Volume Growth 2003-2008
Table 90 Sales of Yoghurt by Subsector: % Value Growth 2003-2008
Table 91 Soy-based vs Dairy-based Yoghurt % Breakdown 2008
Table 92 Leading Flavours for Fruited Spoonable Yoghurt 2004-2008
Table 93 Leading Flavours for Flavoured Spoonable Yoghurt 2004-2008
Table 94 Yoghurt Company Shares 2003-2007
Table 95 Yoghurt Brand Shares 2004-2007
Table 96 Forecast Sales of Yoghurt by Subsector: Volume 2008-2013
Table 97 Forecast Sales of Yoghurt by Subsector: Value 2008-2013
Table 98 Forecast Sales of Yoghurt by Subsector: % Volume Growth 2008-2013
Table 99 Forecast Sales of Yoghurt by Subsector: % Value Growth 2008-2013
OTHER DAIRY PRODUCTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 100 Sales of Other Dairy Products by Subsector: Volume 2003-2008
Table 101 Sales of Other Dairy Products by Subsector: Value 2003-2008
Table 102 Sales of Other Dairy Products by Subsector: % Volume Growth 2003-2008
Table 103 Sales of Other Dairy Products by Subsector: % Value Growth 2003-2008
Table 104 Chilled Desserts by Type: %Value Breakdown 2005-2008
Table 105 Cream by Type: %Value Breakdown 2004-2008
Table 106 Forecast Sales of Other Dairy Products by Subsector: Volume 2008-2013
Table 107 Forecast Sales of Other Dairy Products by Subsector: Value 2008-2013
Table 108 Forecast Sales of Other Dairy Products by Subsector: % Volume Growth 2008-2013
Table 109 Forecast Sales of Other Dairy Products by Subsector: % Value Growth 2008-2013
PASTA IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Sales of Pasta by Subsector: Volume 2003-2008
Table 111 Sales of Pasta by Subsector: Value 2003-2008
Table 112 Sales of Pasta by Subsector: % Volume Growth 2003-2008
Table 113 Sales of Pasta by Subsector: % Value Growth 2003-2008
Table 114 Pasta Company Shares 2003-2007
Table 115 Pasta Brand Shares 2004-2007
Table 116 Forecast Sales of Pasta by Subsector: Volume 2008-2013
Table 117 Forecast Sales of Pasta by Subsector: Value 2008-2013
Table 118 Forecast Sales of Pasta by Subsector: % Volume Growth 2008-2013
Table 119 Forecast Sales of Pasta by Subsector: % Value Growth 2008-2013
OILS AND FATS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Sales of Oils and Fats by Subsector: Volume 2003-2008
Table 121 Sales of Oils and Fats by Subsector: Value 2003-2008
Table 122 Sales of Oils and Fats by Subsector: % Volume Growth 2003-2008
Table 123 Sales of Oils and Fats by Subsector: % Value Growth 2003-2008
Table 124 Vegetable and Seed Oil by Type: %Value Breakdown 2004-2008
Table 125 Oils and Fats Company Shares 2003-2007
Table 126 Oils and Fats Brand Shares 2004-2007
Table 127 Forecast Sales of Oils and Fats by Subsector: Volume 2008-2013
Table 128 Forecast Sales of Oils and Fats by Subsector: Value 2008-2013
Table 129 Forecast Sales of Oils and Fats by Subsector: % Volume Growth 2008-2013
Table 130 Forecast Sales of Oils and Fats by Subsector: % Value Growth 2008-2013
BABY FOOD IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 131 Sales of Baby Food by Subsector: Volume 2003-2008
Table 132 Sales of Baby Food by Subsector: Value 2003-2008
Table 133 Sales of Baby Food by Subsector: % Volume Growth 2003-2008
Table 134 Sales of Baby Food by Subsector: % Value Growth 2003-2008
Table 135 Soy-based Vs Dairy-based Hypoallergenic Drinking Milk Products Formula % Breakdown 2008
Table 136 Drinking Milk Products Formula: Powder Vs Liquid % Breakdown 2004-2008
Table 137 Baby Food Company Shares 2003-2007
Table 138 Baby Food Brand Shares 2004-2007
Table 139 Sales of Baby Food by Distribution Format: % Analysis 2003-2008
Table 140 Forecast Sales of Baby Food by Subsector: Volume 2008-2013
Table 141 Forecast Sales of Baby Food by Subsector: Value 2008-2013
Table 142 Forecast Sales of Baby Food by Subsector: % Volume Growth 2008-2013
Table 143 Forecast Sales of Baby Food by Subsector: % Value Growth 2008-2013