Packaging Industry in Germany
Euromonitor International's Packaging Industry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides historic market size data by industry, allowing you to identify the most popular pack types. It identifies the leading companies, and offers strategic analysis of key factors influencing the market- be they new product developments, recycling or legislation issues. Forecasts illustrate how the market is set to change.
Chapters: 6 | Tables: 46 | Publication date: Jun 2009
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Executive summary
Packaging plays a strong role in German industry
The packaging industry in Germany plays a strong role in the economy. Besides major global packaging players which take the lead in every industry across a range of product categories, there is enough room for a large range of medium-sized and even small-scale companies to operate in one or more packaging formats. This allows the complete market coverage of products. Most packaging companies, even smaller ones, supply both domestic demand and export markets.
Packaging is more than simply covering
The impact of packaging has changed during the review period. More than ever the package is not simply a practical container for the product, and its duties have multiplied. While the main impact of packaging used to be product protection and easy storage and transportation, it has become an important marketing and communication tool. A new case study for the Interpack international packaging fair in Germany in 2008 indicated that the most important factors in terms of new packaging trends are: transportation, increasing process-orientated thinking in the whole supply chain, efficient and consumer friendly packaging, convenient handling in terms of opening, storage and time savings, identification through RFID, increasing individualisation, smaller sizes, high-class but environmentally-friendly packaging, and importance as a communication and marketing tool.
Need for innovation
While big companies’ innovations and new developments are created on an international level and then sold to their customers all over the world, many smaller companies have specialised in particular pack types and product categories. For example, Huber Packaging Group GmbH & Co KG has proven to be very innovative in areas such as paper-based packaging, not only in folding cartons but also in flexible packaging. In glass and metal packaging innovations are less frequent in Germany, although the down gauging in material weight continues to be an area in which design-led improvements are made. One reason for less innovation in these packaging categories might be linked to company restructuring through various corporate mergers and disposals, which have occurred recently and kept companies busy.
Slight increase in the packaging collection rate
According to the Federal Statistical Office, almost 11 million tonnes of packaging material was collected in 2006, an increase of 1% compared to 2005. Almost six million tonnes were collected from private households and almost five million originated from the industry. An average of 72kg of packaging material was collected and brought back or put into the correct waste bin. Light metal (aluminium) accounted for a 39% share, followed by glass (38%), paper (20%) and 200,000 tonnes of one-way PET bottles – 3kg per person. In the commercial category 67% of packaging material was paper-based.
Environmental issues
Most of the packaging companies displayed strong awareness of environmental issues. This is true for the packaging that is produced and which the consumer actually sees, while environmental friendliness is also anchored in the philosophy of companies. What kind of resources will be used for production processes and how the greenhouse effect can be reduced have become important questions for companies.
Table of contents
EXECUTIVE SUMMARY
PACKAGING PLAYS A STRONG ROLE IN GERMAN INDUSTRY
PACKAGING IS MORE THAN SIMPLY COVERING
NEED FOR INNOVATION
SLIGHT INCREASE IN THE PACKAGING COLLECTION RATE
ENVIRONMENTAL ISSUES
MARKET BACKGROUND
PACKAGING LEGISLATION
“Verpackungsverordnung” as guideline to avoid disposal of packaging
History of laws on beverage packaging deposits
The situation in 2008
DPG is responsible for the returns system
RECYCLING AND THE ENVIRONMENT
Obligation to accept returned packaging
Dual system for waste management
Verpackungsverordnung amendment comes into force in January 2009
Recycling keeps consumers busy
Table 1 Overview of Packaging Recycling and Recovery in Germany 2007/2008 and Proposals for 2009
CORPORATE ACTIVITY IN PACKAGING
MOVING EAST – IN PRODUCTION AND SHAREHOLDING
CONCENTRATION ON CORE BUSINESS
MANY ACQUISITIONS IN GERMAN PACKAGING
MAJOR CHANGES AT REXAM, SIG AND AMCOR
COOPERATION IS KEY TO SUCCESS
MAJOR MARKET PLAYERS
TETRA PAK GMBH & CO KG
Germans like liquid cartons
Tetra Pak’s philosophy and environmental profile is right on trend
Innovation in pack shapes and closures
Recent product developments
Summary 1 Tetra Pak GmbH & Co KG: Operational Indicators 2007
Summary 2 Major End-Use Markets for Tetra Pak GmbH & Co KG by Pack Type 2008
SIG COMBIBLOC GMBH
Great changes within SIG Group
Three essential liquid carton formats
Different closure options for convenience
Environmental concerns
Summary 3 SIG Combibloc GmbH1 Operational Indicators 2007
Summary 4 Major End-Use Markets for SIG Combibloc GmbH by Pack Type 2008
SAINT GOBAIN OBERLAND AG
Container glass is the main focus
Winning team
Summary 5 Saint Gobain Oberland AG: Operational Indicators 2007
Summary 6 Major End-Use Markets Saint Gobain Oberland AG by Pack Type 2008
ARDAGH GLASS GERMANY GMBH
Rexam sells glass business to Ardagh
Ardagh’s company structure
Streamlining of German production facilities
Light glass production and environmental issues
Summary 7 Ardagh Glass Germany GmbH: Operational Indicators 2007
Summary 8 Major End-Use Markets for Ardagh Glass Germany GmbH by Pack Type 2008
ALCAN HOLDINGS GERMANY GMBH
Alcan’s Singen sites
Innovations
Alcan Packaging Tscheulin Rothal GmbH
Alcan’s EHS policy
Summary 9 Alcan Holdings Germany GmbH: Operational Indicators 2008
Summary 10 Major End-Use Markets for Alcan Holdings Germany GmbH by Pack Type 2008
NORDENIA INTERNATIONAL AG
A global flexible packaging player
Consumer and Industrial Divisions
Nordenia’s innovations
Summary 11 Nordenia International AG: Operational Indicators 2007
Summary 12 Major End-Use Markets for Nordenia International AG by Pack Type 2008
ALPLA-WERKE ALWIN LEHNER GMBH & CO KG
One of the leading companies in PET bottle manufacturing
Alpla’s competencies
Summary 13 Major End-Use Markets for Alpla-Werke Alwin Lehner GmbH & Co KG by Pack Type 2008
CROWN CORK & SEAL DEUTSCHLAND HOLDINGS GMBH
Metal packaging prizes
The importance of closures
Summary 14 Major End-Use Markets for Crown Cork & Seal Deutschland Holdings GmbH by Pack Type 2008
IMPRESS GMBH & CO OHG
Similar needs in all four divisions
Open the can as fast as you can
Microwaveable metal
Award for beer keg
Innovation award for Impress
Summary 15 Major End-Use Markets for Impress GmbH & Co OHG by Pack Type 2008
HUHTAMAKI DEUTSCHLAND GMBH & CO KG
Huhtamaki’s packaging activities in Germany
Cyclero – a can that is not a can
Summary 16 Major End-Use Markets for Huhtamaki Deutschland GmbH & Co KG by Pack Type 2008
CARL EDELMANN GMBH & CO KG
Edelmann acquires Artur Theis
Cebox pack system
Award winning folding cartons
Edelmann’s Heidenheim plant gains FSC
Summary 17 Carl Edelmann GmbH & Co KG: Operational Indicators 2007
Summary 18 Major End-Use Markets for Carl Edelmann GmbH & Co KG by Pack Type 2008
RPC PACKAGING HOLDINGS (DEUTSCHLAND) GMBH
Packaging innovations
Summary 19 RPC Packaging Holdings (Deutschland) GmbH: Operational Indicators 2007
Summary 20 Major End-Use Markets for RPC Packaging Holdings (Deutschland) GmbH by Pack Type 2008
SüDPACK VERPACKUNGEN GMBH & CO KG
A German success story
Südpack’s products
Innovations at Interpack
Summary 21 Major End-Use Markets for Südpack Verpackungen GmbH & Co KG by Pack Type 2008
BALL PACKAGING EUROPE GMBH
Hard times for cans
Need for innovation
The resealable can
Widget technology in dairy
Summary 22 Major End-Use Markets for Ball Packaging Europe GmbH by Pack Type 2008
CONSTANTIA HUECK FOLIEN GMBH & CO KG
Constantia takes over Hueck’s packaging activities in 2007
Focus on Eastern Europe
Investments
Summary 23 Major End-Use Markets for Constantia Hueck Folien GmbH & Co KG by Pack Type 2008
BERICAP GMBH & CO KG
A German success story
Wide range of closures
Awards for Bericap’s super shorty-closure
Further developments and awards
Summary 24 Major End-Use Markets for Bericap GmbH & Co KG by Pack Type 2008
WEIDENHAMMER PACKUNGEN GMBH & CO KG
Leader in composite containers
Innovations
PermaSafe
Summary 25 Weidenhammer Packungen GmbH & Co KG: Operational Indicators 2007
Summary 26 Major End-Use Markets for Weidenhammer Packungen GmbH & Co KG by Pack Type 2008
AMCOR FLEXIBLES DEUTSCHLAND GMBH
Flexibles is Amcor’s core business in Germany
Active also in supply of sterilised packaging
Summary 27 Amcor Flexibles Deutschland GmbH: Operational Indicators 2007
CHESAPEAKE DEUTSCHLAND GMBH
Packaging as reason to buy products
Summary 28 Chesapeake Deutschland GmbH: Operational Indicators 2007
Summary 29 Major End-Use Markets for Chesapeake Deutschland GmbH by Pack Type 2008
HUBER PACKAGING GROUP GMBH & CO KG
Innovation the key to success
EasyKeg
Summary 30 Major End-Use Markets for Huber Packaging Group GmbH & Co KG by Pack Type 2008
MAJOR PLAYERS BY PACK TYPE
MAJOR PLAYERS – RIGID PLASTIC
PET bottles and the demand for convenience in food
PET specialists and rigid plastic generalists
Summary 31 Major Rigid Plastic Packaging Companies by Pack Type 2008
MAJOR PLAYERS – METAL
Can developments
Consolidated competitive landscape
Global and smaller domestic players
Advantages of metal packaging
Summary 32 Major Metal Packaging Companies by Pack Type 2008
MAJOR PLAYERS – FLEXIBLE PACKAGING
Global and domestic players active in Germany
Innovation is key to success
New pack trends due to customers’ needs
Summary 33 Major Flexible Packaging Companies by Pack Type 2008
MAJOR PLAYERS – GLASS
Glass production and sales rising
Global players lead
Engagements in plastic and glass
Specialities and focus
Summary 34 Major Glass Packaging Companies 2008
MAJOR PLAYERS – LIQUID CARTONS
Thumbs up for liquid cartons
Three dominant global players
Juice provides the biggest product category for liquid cartons
Summary 35 Major Liquid Carton Companies 2008
MAJOR PLAYERS – PAPER-BASED CONTAINERS
Folding carton production grows
Big packaging players also active in paper-based containers
Folding cartons covers many industries
A highly innovative packaging category
Carton of the Year awards
Summary 36 Major Paper-Based Container Companies by Pack Type 2008
MAJOR PLAYERS - CLOSURES
Room for everybody
Plastic closures
Summary 37 Major Closure Companies 2008
APPENDIX
Table 2 Production of Packaging in Germany by Pack Type 2007
Table 3 Turnover of Glass Industry in Germany 2007 in ‘000 Euros
Table 4 Overview of Glass Container Industry in Germany 2007
Table 5 Production of Container Glass by End-use Application 2007 in ‘000 tonnes
Table 6 Overview of Carton Industry in Germany 2007
Table 7 Overview of Plastic Packaging Industry in Germany 2007
Table 8 Production of Plastic Packaging in Germany 2006/2007 in ‘000 tonnes
Table 9 Production of Plastic Packaging in Germany 2006/2007 in Value