Packaging Industry in Italy

Euromonitor International's Packaging Industry in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides historic market size data by industry, allowing you to identify the most popular pack types. It identifies the leading companies, and offers strategic analysis of key factors influencing the market- be they new product developments, recycling or legislation issues. Forecasts illustrate how the market is set to change.

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Executive summary

Italy Feeling the Effects of Global Economic Crisis

The Italian economy experienced great difficulties during 2008, to which the packaging industry was not impervious. However, marginal growth was recorded towards the end of 2008 which suggests that the situation could be interpreted as a period of economic stagnation. The positive growth comes as a result of increased exports by 7% and national consumption.

The Italian packaging industry in 2008 was worth EUR25 billion and accounts for around 6% of global production, being one of the top-10 packaging companies in the world. Packaging productivity continues to show a significant correlation with Italian manufacturing trends (down marginally in terms of domestic demand). The low growth rate for packaging compared with manufacturing can be attributed to two factors. Firstly, packaging in Italy is reaching a phase of maturity on a par with other industrialised countries. Secondly, manufacturing is showing above-average growth rates in industries using medium- to low-weight packaging (cellulose, flexible polylaminates). Overall production has increased slightly, thanks to a positive trend in exports.

The Cost of Going Global

Packaging manufacturers are facing a crisis as they need to increase investments to comply with European waste legislation. This has forced manufacturers to join forces with other companies and the industry saw many changes as a result of mergers and acquisitions. On the positive side, the cost of upgrading the plants to be able to manufacture bio plastics could improve the cost efficiency of the operations in the future.

Increasing Focus on Serving the Pharmaceutical Industry

The pharmaceutical industry is one of the most important for packaging due to its high investment in research to ensure the internationalisation of the production; something that is attractive to packaging manufacturers for their potential long term revenue. However, pharmaceutical companies require a high level of customisation of their products as they need to differentiate from generic products, and thus packagers are required to adapt their capabilities to meet specific demands, which require a high level of investment. This trend is benefiting large manufacturers capable of investing the required amount, or risk-taking small companies that fully concentrate on satisfying a particular client.

Increase in Exports Impacts the Food and Beverage Industry

The increasing volume of exports combined with reduced family spending power has slightly affected domestic demand for food and beverage products. This factor has affected sales volumes and revenues of most Italian packagers, as most of them work solely for domestic brand owners.

Table of contents

EXECUTIVE SUMMARY

ITALY FEELING THE EFFECTS OF GLOBAL ECONOMIC CRISIS

THE COST OF GOING GLOBAL

INCREASING FOCUS ON SERVING THE PHARMACEUTICAL INDUSTRY

INCREASE IN EXPORTS IMPACTS THE FOOD AND BEVERAGE INDUSTRY

MARKET BACKGROUND

PACKAGING LEGISLATION

Packaging materials in contact with foods

RECYCLING AND THE ENVIRONMENT

Trends on waste recovery and recycling

An uplifting income

Table 1 Overview of Packaging Recycling and Recovery in Italy 2007/2008 and Proposals for 2009

The new packaging section in MUD

CORPORATE ACTIVITY IN PACKAGING

Flexible packaging under threat due to the high cost of polymers

Increasing focus on serving the pharmaceutical industry

Increase in exports shapes the food and beverage industry

Hi-tech open-top plants for metal packaging manufacturers

MAJOR MARKET PLAYERS

SNIA SPA

Focus on hi-tech development

Upgrading for the 'green' market

Summary 1 Snia SpA: Operational Indicators 2007

Summary 2 Major End-use Products for Snia SpA by Pack Type 2007

SOLVAY ITALIA

Plastic flexibility in Italy

Solvay Solexis commended for innovation and research

Summary 3 Solvay Italia: Operational Indicators 2007

Summary 4 Major End-use Products for Solvay Italia by Pack Type 2007

RPC COBELPLAST MONTONATE SRL

Manufacturer of a diverse range of rigid plastic packaging solutions

Summary 5 RPC Cobelplast Montonate Srl: Operational Indicators 2007

Summary 6 Major End-use Products for RPC Cobelplast Montonate Srl by Pack Type 2007

ANTALIS SPA (POLYEDRA SPA – PAPERLINX GROUP)

Antalis SpA incorporated in Polyedra SpA

Summary 7 Branopac Antalis SpA: Operational Indicators 2007

Summary 8 Major End-use Products for Branopac Antalis SpA by Pack Type 2007

TETRA PAK ITALIA SPA

Upgrading the manufacturing plant

Looking at the environment

Aseptic packaging

Italian makeover

Summary 9 Tetra Pak SpA: Operational Indicators 2007

Summary 10 Major End-use Products for Tetra Pak Italia SpA by Pack Type 2007

FABA SIRMA SPA

Metal containers dominated by steel

Summary 11 Faba Sirma SpA: Operational Indicators 2007

Summary 12 Major End-use Products for Faba Sirma SpA by Pack Type 2007

REXAM BEVERAGE CAN ITALIA SRL

Products coverage

Campaigning with Conai and CiAl for recycling

Summary 13 Rexam Beverage Can Italia Srl: Operational Indicators 2007

Summary 14 Major End-use Products for Rexam Beverage Can Italia Srl by Pack Type 2007

CELLOGRAFICA GEROSA SPA

Leading manufacturer in flexible plastic

Gerosa in high demand in Italy for liquid detergents single use packaging

Recent mergers and acquisitions

Summary 15 Cellografica Gerosa SpA: Operational Indicators 2007

Summary 16 Major End-use Products for Gerosa SpA by Pack Type 2007

ZIGNAGO VETRO SPA

Focus on the drinks market

Vetri Speciali SpA

Summary 17 Zignago Vetro SpA: Operational Indicators 2007

Summary 18 Major End-use Products for Zignago Vetro SpA by Pack Type 2007

O-I MANUFACTURING ITALIA SPA

Leader in glass packaging

Worldwide presence

Summary 19 O-I Manufacturing Italia: Operational Indicators 2007

Summary 20 Major End-use Products for O-I Manufacturing Italia by Pack Type 2007

SANT'ANNA SPA

Leaders in bottled water from the source

Green by nature

Summary 21 Sant'Anna SpA: Operational Indicators 2007

Summary 22 Major End-use Products for Sant'Anna by Pack Type 2007

RENO DE MEDICI SPA

Strong acquisitions makes it largest manufacturer of recycled cardboard

Effects of the recession in 2005

Diverse cardboard and folding carton products

Summary 23 Reno De Medici SpA: Operational Indicators 2007

Summary 24 Major End-use Products for Reno De Medici SpA by Pack Type 2007

EUROPOLIGRAFICO SPA

Key packaging player in Italy and Europe

Summary 25 Europoligrafico SpA: Operational Indicators 2007

Summary 26 Major End-use Products for Europoligrafico SpA by Pack Type 2007

CARCANO ANTONIO SPA

Evolution for success

Blister and strip packs its core business

Summary 27 Carcano Antonio SpA: Operational Indicators 2006

Summary 28 Major End-use Products for Carcano Antonio SpA by Pack Type 2007

GUALA CLOSURES SPA

World closures leader

Company focusing on new product development and operating efficiency

Exclusive tailored solutions considered as core competency

Summary 29 Guala Closures SpA: Operational Indicators 2007

Summary 30 Major End-use Products for Guala Closures SpA by Pack Type 2007

ELOPAK SPA

Strength in dairy

PET competition and green campaigns

Summary 31 Elopak SpA: Operational Indicators 2007

Summary 32 Major End-use Products for Elopak SpA by Pack Type 2007

TECNOCAP SPA

Exports key to success

Summary 33 Tecnocap SpA: Operational Indicators 2007

Summary 34 Major End-use Products for Tecnocap SpA by Pack Type 2008

GOGLIO SPA

Leader in flexible packaging, rigid plastic packaging accessories and packing machines

Fres-co System – the trademark of the company

Well known clients

IMI Investimenti joins Goglio

Summary 35 Goglio SpA: Operational Indicators 2007

Summary 36 Major End-use Products for Goglio SpA by Pack Type 2007

MAJOR PLAYERS BY PACK TYPE

RIGID PLASTIC

High demand in polymers

Environment legislations benefit large packagers

High diversification or strong positioning are key success indicators

Summary 37 Share of Major Rigid Plastic Companies 2007

Summary 38 Major Rigid Plastic Packaging Companies by Pack Type 2008

METAL

Overall stability and higher manufacturing costs

Summary 39 Share of Major Metal Packaging Companies 2007

Summary 40 Major Metal Packaging Companies by Pack Type 2008

FLEXIBLE PACKAGING

Strength in exports

Trends

Summary 41 Share of Major Flexible Packaging Companies 2007

Summary 42 Major Flexible Packaging Companies by Pack Type 2008

GLASS

Export of Italian design and quality

Summary 43 Share of Major Glass Packaging Companies 2007

LIQUID CARTONS

The need to expand into different categories

Summary 44 Share of Major Liquid Carton Companies 2007

PAPER-BASED CONTAINERS

Stability in the demand for paper

Summary 45 Share of Paper-based Container Companies 2007

Summary 46 Major Paper-based Container Companies by Pack Type 2008

CLOSURES

Highlight on exports

Summary 47 Ranking of Major Closure Companies 2007

APPENDIX

Table 2 Italy Packaging Industry Trends 2003-2007

Table 3 Packaging Production in Italy by Volume and by Type 2006-2007

Table 4 Exports of Packaging by Volume and by Type 2006-2007

Table 5 Imports of Packaging by Volume and by Type 2006-2007

Table 6 Apparent Consumption of Packaging in Italy by Type 2006

Table 7 Steel/tinplate Packaging Consumption by End-use Application 2006

Table 8 Aluminium Packaging Consumption by End-use Application 2006

Table 9 Overview of Flexible Packaging Trends in Italy 2006

Table 10 Flexible Packaging Consumption by End-use Application 2006

Table 11 Overview of Glass Packaging Trends in Italy 2004-2006

Table 12 Glass Packaging Consumption by End-use Application and by Glass Type 2004-2005